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Reports

JAKPAT Trend Track #12 2019

by Jakpat July 12, 2019
written by Jakpat
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Trend Track #12 2019 – Jakpat Premium Report

The Trend Track study by Jakpat is initiated to capture what’s currently happening across media platforms on a biweekly basis.  In the fourth week of June 2019, the issue of the political topic surrounding the Indonesian election was a major concern of Indonesian internet users. Meanwhile, Korean culture also seems increasingly popular in Indonesia, some Korean content was quite prominent this week, both drama series on on-demand platforms, tv channels, and gossip about Korean artists on social media.

Key areas: 

Indonesian (national) TV programs, international TV programs (including online streaming platform such as Netflix, HooQ, iFlix, Viu, etc), Youtube, social media, and online news.

Research Details:

  • 1,009 Jakpat respondents involved
  • Data collecting was done on June 30th – July 2nd, 2019
  • Margin of error: Below 3%
  • Proportioned by Indonesian internet population

Here are some previews of the report:

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Reports

TVC Review – Ramadhan 2019

by Jakpat July 4, 2019
written by Jakpat
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TVC Review: Ramadhan 2019 – Jakpat Special Report

TV advertisement plays an important role for a brand. In Ramadhan in 2019, Jakpat conducted research on respondents’ assessment of TVC from several product that has special TVC made for Ramadan edition. There are total 35 advertisement involved in this survey. Ranging from food/beverage product category till e-commerce category.

The assessed aspects include:

  • Ad awareness
  • Purchase Intention
  • Overall Liking
  • Uniqueness
  • Believability
  • Relevancy

Here are some previews of the report:

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July 4, 2019 0 comments
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Reports

Sending Parcels Habit on Eid 2019

by Jakpat July 2, 2019
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Sending Parcels Habit on Eid 2019 – Jakpat Ramadhan Special Report

Parcels exchanging is a common thing in Indonesia, especially at Eid al-Fitr. It symbolizes to share happiness and to tighten up the relation towards each others. This tradition will continue to run, especially the tradition of the sending-receiving parcel for special occasions. Jakpat conducted surveys on the habit of giving parcel during Eid 2019.

Here are some previews of the report:

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July 2, 2019 0 comments
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Reports

What’s Your Holiday Allowance (THR) for?

by belle June 27, 2019
written by belle
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What’s Your Holiday Allowance (THR) for? – Jakpat Special Report

Lebaran, also known as Eid al-Fitr or Idul Fitri has become a long-awaited moment for many Indonesian people. One of the interesting traditions about Lebaran is about Tunjangan Hari Raya (THR).  THR is the yearly labor allowance given by the company to its employees in the month of Eid. Not only companies that give THR to employees, but there is also a tradition of Indonesian people where adults who have worked and have income give THR money to siblings or younger children. There are many plans for what THR money will be used.

Regarding this topic, Jakpat has conducted a survey that aims to discuss the allocation and choices of respondents in using THR money. The survey was conducted to 933 respondents in nationwide from all demographic segments by using Jakpat mobile application.

Here are some previews of the report:

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Premium Reports

JAKPAT Trend Track #11 – Ramadhan 2019 Special Edition

by Jakpat June 24, 2019
written by Jakpat
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Trend Track #11: Ramadhan 2019 Special Edition – Jakpat Premium Report

The 11th track trend will present media monitoring carried out by Jakpat during Ramadhan 2019, from the first week to the fourth week.

This report covers topics on social media and Youtube, as well as Indonesian TV shows. In addition, we also capture the trend of new platforms, such as podcasts and video streaming.

Here are some previews of the report:

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June 24, 2019 0 comments
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Premium Reports

Indonesian Eid Exodus ‘Mudik’ 2019

by Jakpat June 21, 2019
written by Jakpat
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Indonesian Eid Exodus ‘Mudik’ 2019 – Jakpat Special Report

‘Mudik’ is an annual tradition to going back to the hometown to celebrate Eid with family. This year,  in 2019, mudik can be slightly different due to the new trans-Java network of toll road and the new airfare policy which considered to make ticket price more expensive.

Jakpat conducted survey  about the experience of Indonesian eid exodus and the out of home consumption during the trip.

Here are some previews of the report:

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June 21, 2019 0 comments
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Reports

JAKPAT Trend Track #10 – 3rd Week of Ramadan 2019

by Jakpat May 31, 2019
written by Jakpat
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Trend Track #10: 3rd Week of Ramadan 2019 – Jakpat Premium Report

The Trend Track study by Jakpat special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019.

Some events related to the Indonesian presidential election, such as protests at Bawaslu (May 21-23 2019), KPU’s decision, became a major topic on the internet platform in the third week of Ramadhan 2019, such as social media and Youtube.

While the blocking of social media by the Indonesian government some time ago did not seem to deter social media users from accessing it. More than 50% of them claimed to use VPN so they can still access social media.

Here are some previews of the report:

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May 31, 2019 0 comments
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Reports

TVC Review Ramadhan 2019 – Instant Noodle

by belle May 28, 2019
written by belle
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TVC Review Ramadhan 2019: Instant Noodle – Jakpat Survey Report

TV advertisement plays an important role for a brand. In Ramadhan in 2019, Jakpat conducted research on respondents’ assessment of TVC from several product categories. For the INSTANT NOODLE category, Jakpat involves 3 ads from Indomie, Mie Sedaap, and Supermi.

The assessed aspects include:

  • Ad awareness
  • Purchase Intention
  • Overall Liking
  • Uniqueness
  • Believability
  • Relevancy

Here are some previews of the report:

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May 28, 2019 0 comments
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Reports

JAKPAT Trend Track #9 – 2nd Week of Ramadan 2019

by Jakpat May 24, 2019
written by Jakpat
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Trend Track #9: 2nd Week of Ramadan 2019 – Jakpat Premium Report

The Trend Track study by Jakpat special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019.

Road crimes during the month of Ramadan such as robbery and assault stole the attention of social media users in the second week of Ramadan 2019. In addition, religious content and inspiration for breaking the fast menu tend to be popular on Youtube this week.

Here are some previews of the report:

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May 24, 2019 0 comments
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Reports

TVC Review Ramadhan 2019: Hijab Shampoo

by Jakpat May 23, 2019
written by Jakpat
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TVC Review Ramadhan 2019: Hijab Shampoo – Jakpat Survey Report

TV advertisement plays an important role for a brand. In Ramadhan in 2019, Jakpat conducted research on respondents’ assessment of TVC from several product categories. For the HIJAB SHAMPOO category, Jakpat involves 5 ads from Rejoice, Sariayu Hijab, Emeron Hijab, Sunsilk Hijab, and Pantene.

The assessed aspects include:

  • Ad awareness
  • Purchase Intention
  • Overall Liking
  • Uniqueness
  • Believability
  • Relevancy

Here are some previews of the report:

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May 23, 2019 0 comments
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    • Brand Monitoring

      Monitor brand health and performance

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      Identify, target and upsell your customers

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      Build successful campaigns and messages that fit your target audience

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      Innovative Product Concepts for Strategic Growth

      Customer Behavior Identification

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      Insight Home

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      Weekly insights from Jakpat empower your marketing, business, and project decisions.

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