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Reports

Behavior and Preferences of Motorcycle Users and Buyers

by Jakpat November 3, 2025
written by Jakpat
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Behavior and Preferences of Motorcycle Users and Buyers

Motorcycles have become the primary mode of transportation widely used by people across many countries, including Indonesia. According to World Population Review 2025, there are around 112 million motorcycles in operation in Indonesia, making it the second-largest two-wheeler market in the world.

Jakpat conducted a survey to explore motorcycle trends among current users and potential buyers. The report highlights consumer behavior in motorcycle purchasing, including preferred types and brands. The report involved 1449 respondents and the data were collected on the 8th-9th of October 2025.

Key research points:

  • To understand consumer behavior toward motorcycle users
  • To identify key considerations when purchasing a motorcycle

Here are some previews of the report:

Over half prioritize price when selecting a motorcycle
Scooter remain the most common choice for urban mobility
Table of contents
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November 3, 2025 0 comments
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Reports

Indonesian Gaming Behavior

by Jakpat October 23, 2025
written by Jakpat
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Indonesian Gaming Behavior

This survey report shares insights about how Indonesians play and interact with games. It looks at both gamers and non-gamers, showing how they spend money and what shapes their choices. The results highlight differences across age and gender, giving a clear picture of today’s gaming culture in Indonesia.

These results are based on a survey conducted on 3rd-4th of September 2025.

Research objective:

To understand Indonesian gaming behavior, preferences, and spending patterns across demographic segments

Here are some previews of the report:

MOBA Games Lead Indonesian Gaming Preferences
Gamers Face Internet Connectivity Issues
Table of Contents
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October 23, 2025 0 comments
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Articles

Strong Traditional Tastes in the Local F&B Market

by Jakpat October 13, 2025
written by Jakpat

Strong Traditional Tastes in the Local F&B Market

The Ministry of Trade states that the culinary sector remains a major area of interest in the franchise business. As of February 2025, there are 157 local and 154 overseas franchisors, with the food and beverage (F&B) sector still dominating at 47.77%. In conclusion, the culinary sector continues to be the backbone of Indonesia’s franchise industry.

Jakpat conducted a survey to identify local food and beverage (F&B) trends across eight urban areas in Java: Bogor, Depok, Bandung, Yogyakarta, Surakarta, Semarang, Malang, and Surabaya. These areas serve as economic hubs with high population density, making them an important reference for business players assessing expansion opportunities. This study involved 995 young respondents and was conducted from September 2–7, 2025.

Overall, 77% of respondents prefer local culinary businesses when eating out. In the past six months, local culinary choices have been dominated by heavier dishes such as noodles and soups (68%), followed by chicken and geprek (58%). One in two respondents said they enjoy regional cuisines such as Padang, Sundanese, or warteg food.

Meanwhile, typical snacks such as dim sum & siomay, also seblak & cilok are popular among about half of respondents. Coffee and contemporary beverages are also in demand, showing that modern trends continue to coexist with traditional tastes.

Consumer Behavior

Consumers generally choose where to eat based on price (60%) and taste (59%). Other factors such as service (44%), cleanliness (44%), and portion size (43%) also influence decisions — especially among middle- and upper-class respondents.

“For consumers, price and taste remain the main factors. However, increasingly, service, cleanliness, and portions are also being considered. This means the challenge for business players is not only to maintain price and taste, but also to ensure that the dining experience feels more valuable overall,” said Jakpat Lead Researcher Farida Hasna.

In terms of facilities, 4 out of 5 respondents stated that cleanliness and the availability of toilets are essential features for any dining place. Students tend to prioritize comfortable seating (75%) and power outlets (53%), while workers focus more on practical amenities such as parking (50%).

Most people eat out around lunch (37%) and dinner (41%). Women are more likely to dine out at night, while men show slightly higher activity in the late evening or early morning.

Interest in Trying New Places to Eat

Trying new dining spots has become part of many people’s lifestyles, especially as diverse culinary options continue to emerge. The majority of consumers are attracted to new places primarily because of affordable prices, with 64% citing budget suitability as the main factor.

In addition, unique or distinctive menus also serve as a major draw (49%), followed by opening promotions that further encourage visits (48%). Curiosity sparked by social media content also strengthens their decision to try new places.

Most consumers don’t rush to visit newly opened restaurants. A total of 40% prefer to wait until the place feels more stable or after seeing reviews first, 35% visit by chance or about 1–2 weeks after opening, 26% are attracted by opening promos, and only 16% go during the grand opening.

“Culinary exploration isn’t always about FOMO (fear of missing out). Some prefer to wait and see until the place feels more stable, while others come right after seeing promos or reviews. This shows that people’s culinary exploration isn’t just about following trends, but also about seeking experiences that feel worth trying,” said Hasna.

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October 13, 2025 0 comments
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Articles

Local Rivals Grow, Wardah Keeps the Lead

by Jakpat October 9, 2025
written by Jakpat

Local Rivals Grow, Wardah Keeps the Lead

The local skincare industry has continued to grow rapidly in recent years. A number of domestic brands have emerged with product innovations that adapt to consumer needs, ranging from basic care to specific care. This growth reflects the increasing public interest in locally made beauty products that are considered relevant, affordable, and competitive in the market.

Jakpat conducted two surveys to find out how consumers view and recognize local skincare brands, specifically in the categories of facial wash and sunscreen. Each report involved more than 1,000 female and male respondents, consisting of Gen Z, Millennials, and Gen X.

Consumers Prioritize Access and Appearance of Local Facial Washes

The latest survey involving 1.048 Jakpat respondents revealed a number of main factors that influence consumers in choosing local facial wash products. Distribution proved to be the most important factor, with 83% of consumers prioritizing the ease of obtaining products. Safe and dermatologically tested (77%) and having variants that suit their needs (75%) are also important considerations for respondents.

In response to this, Aska Primardi as Head of Research of Jakpat, stated that distribution factors play a role in the formation of brand awareness.

“It could be that the product is actually already in the store, but consumers are not able to find it because at the same time the consumer’s attention switches to other brands that are more numerous and vary in the same place,” he said.

In addition, 74% of respondents considered recommendations from people around them important in choosing a facial wash. Product appearance also cannot be ignored, as 72% of consumers want attractive packaging, and 71% are looking for a modern brand. In terms of age, Gen Z is recorded to be the most concerned about packaging design, with 77% calling this factor important compared to only 57% for Gen X.

Wardah emerged as the top-of-mind local facial wash of choice for consumers, with the highest percentage, which is 24%, with Kahf as the second (15%). This data shows Wardah’s dominance, which is quite strong, while showing stiff competition in the next layer of brands.

Safety and Driving Style of Local Sunscreen Choices

The Jakpat report, which involved 1,023 respondents, showed a number of interesting patterns in consumer behavior in the sunscreen sector. Distribution factors are key, with 75% of consumers placing ease of finding products as the highest priority. This confirms that even the best formula quality will not mean anything if the product is difficult to access.

On the other hand, product safety is non-negotiable. As many as 70% of consumers request a dermatological test, making clinical credentials a basic standard that must be met, not just an added value.

“Lately, concerns have begun to arise among consumers about product safety issues, especially after the rampant news about cosmetic products being withdrawn by BPOM. The emphasis on the safety value of this product can be one of the important factors in choosing a sunscreen product,” commented Aska.

Interestingly, aesthetics also receives great attention even for products that are functional. As many as 62% of consumers want attractive packaging, and 61% choose trendy brands. This suggests that visual appearance and lifestyle relevance are now important factors, even for categories like sunscreen.

The Jakpat survey also showed that the compatibility factor of SPF and PA with needs was much higher in female respondents (82%) compared to men (56%). In addition, the pattern of social influence is also different between the two. Women tend to be more sensitive to expert support (74%) than men (55%).

Wardah also occupies the top position as a top-of-mind local sunscreen with 29%, far ahead of other brands. Azarine is in second place with 10%, followed by Emina and Hanasui who both recorded 4%. Meanwhile, Kahf won 3%.

Report series list:

Indonesia brand awareness 2025 #1: Local Facial Wash

Indonesia brand awareness 2025 #2: Local Sunscreen

October 9, 2025 0 comments
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Reports

Consumer Insights: Local Food & Beverage Market

by Jakpat October 8, 2025
written by Jakpat
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Consumer Insights: Local Food & Beverage Market

The Ministry of Trade said that the culinary sector continues to represent the primary area of interest in franchise businesses1. As of February 2025, a total of 157 domestic franchisors and 154 foreign franchisors were recorded, with the food and beverage (F&B) sector maintaining dominance at 47,77%. In conclusion, the culinary sector remains the backbone of Indonesia’s franchise industry.

Jakpat conducted a survey to identify local food & beverage (F&B) trends across eight urban areas in Java, recognized as key economic hubs with high population density, in order to provide actionable insights for business owners evaluating potential expansion opportunities. The report involved 995 respondents and the data were collected on 2nd-7th of September 2025.

Key research points:

  • To analyze consumer behavior toward local F&B products
  • To identify leading categories and the preferred local F&B brands

Here are some previews of the report:

3 out of 5 choose a dining place for its affordability and flavor
3 out of 4 are interested in trying new places to eat
Table of contents
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  1. https://www.antaranews.com/berita/4774885/kemendag-sebut-sektor-kuliner-masih-mendominasi-bisnis-waralaba ↩︎

October 8, 2025 0 comments
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Reports

Indonesia brand awareness 2025 #2: Local Sunscreen

by Jakpat September 24, 2025
written by Jakpat
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Indonesia brand awareness 2025 #2: Local Sunscreen

We are pleased to present this survey report on Brand Awareness and Brand Imagery of Local Sunscreen Brands in Indonesia.

This study was conducted to gain a deeper understanding of how consumers perceive and recognize local brands within the sunscreen category, as well as to identify the key attributes and values that drive their preferences.

Through this research, we aim to provide valuable insights into the current awareness levels, brand associations, and imagery perceptions that influence consumer choice. We hope the findings serve as a useful reference for brands seeking to strengthen their positioning, enhance product value, and build stronger connections with their target audience.

Jakpat conducted this survey that involved 1023 respondents, and the data were collected at 19th August 2025.

Key research points:

  • To measure the total awareness of Indonesian sunscreen brands.
  • To identify the key value attributes consumers expect from sunscreen products.
  • To explore the brand imagery perceptions of local Indonesian sunscreen brands.

Here are some previews of the report:

Spontaneous Awareness – Top 15
Understanding the Awareness Types
Table of Contents
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September 24, 2025 0 comments
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Music Concert Trends & Fan Behaviors 2025 - Jakpat Survey Report
Articles

Music Concert Trends 2025: Genre Preferences, Tickets, and Audience Experiences

by Jakpat September 23, 2025
written by Jakpat

Music Concert Trends 2025: Genre Preferences, Tickets, and Audience Experiences

Public enthusiasm for music events in Indonesia remains high, reflected in the packed concert agenda of both local and international musicians throughout 2025. International acts are not only from the West but also from Asia, such as South Korea (K-pop) and Japan (J-pop/J-rock), who consistently come to Indonesia to get closer to their fans.

On the other hand, musicians rely heavily on their fans, who show loyalty through various forms of support for their idols.

Jakpat has released its annual report on concert audience trends and music fan behavior, covering popular concerts in 2025, support for favorite musicians, and the financial aspects of attending concerts. This research involved 1,658 respondents and was conducted on August 15th–17th, 2025.

Pop remains the favorite, K-pop dominates Gen Z

Jakpat found that pop remains the most popular music genre in Indonesia, favored by 71% of respondents. Both Gen Z (67%) and Millennials (75%) placed pop at the top. Meanwhile, local genres such as dangdut also show strong appeal, especially among Millennials (38%), while among Gen Z it was 27%.

In addition, several other genres also hold important positions in listeners’ preferences. K-pop is quite dominant among Gen Z (35%) compared to Millennials (26%), while rock is more favored by Millennials (31%) than Gen Z (15%).

Ticket prices a major consideration for attending concerts

The Jakpat survey shows various reasons why people attend music concerts, with the biggest motivations being entertainment (52%) and stress relief (46%). Others attend to experience the sensation of live performances (39%) or to see their favorite musicians perform on stage (37%).
Social factors also play a role, with 26% admitting they attended because invited by friends or family. Others see concerts as a form of support for musicians (21%) or as an opportunity to interact with idols (14%).

“Ticket prices are one of the main considerations in choosing concerts, after the performing musicians. But in fact, Jakpat’s data shows that only 1 in 4 respondents actually prepare a special budget for concerts, while the rest are willing to adjust other expenses. This confirms that concerts are an emotional priority still pursued despite financial risks,” explained Jakpat Lead Researcher, Farida Hasna.

When choosing which concert to attend, the biggest considerations for audiences are the performing musicians (59%) and ticket prices (58%). Comfort-related factors such as event timing (51%), concert location (46%), and venue access (42%) are also taken into account.

Online platforms as the main choice for buying tickets

Online platforms are the primary channel for purchasing concert tickets, chosen by 75% of respondents. Meanwhile, 1 in 4 concertgoers still buy tickets directly on the spot. Alternative channels are also utilized, such as through fan communities/fanbases (17%), official offline sellers (16%), and tickets from people who canceled (12%).

Among online ticket providers, Tiket.com emerged as the most popular platform with 35% of respondents, followed by Traveloka (18%) and Loket.com (18%). Two other platforms, tix.id (15%) and Shopee (13%), are also significant choices. This data shows that although purchase channels are increasingly diverse, concertgoers in Indonesia tend to rely on major digital platforms to gain access to their favorite musicians’ concerts.

Bad weather discourages people from attending concerts

The Jakpat survey also revealed several unpleasant experiences faced by concertgoers. Unfavorable weather (34%) was the most frequently cited obstacle, followed by audience disturbances (26%). Other common issues include not being able to see the stage (20%), venues being too small or overcrowded (20%), and parking difficulties (19%). These findings confirm that comfort and safety remain important concerns in organizing music concerts.

Regarding future plans, as many as 74% of respondents expressed interest in attending concerts in the next six months. The three most anticipated music events are Dewa 19 featuring All Stars 2.0 (42%), MUSE LIVE IN JAKARTA 2025 (42%), and Pestapora 2025 (33%). Meanwhile, nearly 60% of K-pop fans are highly enthusiastic about the BLACKPINK WORLD TOUR, scheduled for November 1st–2nd, 2025.

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September 23, 2025 0 comments
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Reports

Music Concert Trends & Fan Behaviors 2025

by Jakpat September 19, 2025
written by Jakpat
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Music Concert Trends & Fan Behaviors 2025

Interest in music events in Indonesia remains strong, with a packed lineup of both local and international artists throughout 2025. Foreign performers are not only from Western countries but also from Asia, including South Korea (K-pop) and Japan (J-pop/J-rock), who continue to visit Indonesia to connect with their fans.

Musicians, in many ways, depend on their fans, whose loyalty is shown through various forms of support for their idols.

Jakpat has updated its annual report on concertgoers’ habits and musician fans’ behaviors. The report involved 1658 respondents, and the data were collected on 15-17th of August 2025.

Key research points:

  • Habits of attending music concerts
  • Expenses of attending music concerts
  • Popular music shows in Indonesia
  • Music fan behaviors

Here are some previews of the report:

1 out of 5 respondents attends concerts to support their favorite musicians
3 out of 10 Gen Z are K-poppers
Table of contents
Download Report

September 19, 2025 0 comments
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Reports

Indonesia brand awareness 2025 #1: Local Facial Wash

by Jakpat September 1, 2025
written by Jakpat
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Indonesia brand awareness 2025 #1: Local Facial Wash

We are pleased to present this survey report on Brand Awareness and Brand Imagery of Local Facial Wash Brands in Indonesia.

This study was conducted to gain a deeper understanding of how consumers perceive and recognize local brands within the facial wash category, as well as to identify the key attributes and values that drive their preferences.

Through this research, we aim to provide valuable insights into the current awareness levels, brand associations, and imagery perceptions that influence consumer choice. We hope the findings serve as a useful reference for brands seeking to strengthen their positioning, enhance product value, and build stronger connections with their target audience.

Jakpat conducted this survey that involved 1048 respondents, and the data were collected at 19th August 2025.

Key research points:

  • To measure the total awareness of Indonesian local facial wash brands.
  • To identify the key value attributes consumers expect from facial wash products.
  • To explore the brand imagery perceptions of local Indonesian facial wash brands.

Here are some previews of the report:

Spontaneous Awareness – Top 15
Understanding the Awareness Types
Table of Contents
Download Report
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September 1, 2025 0 comments
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