Premium Reports Indonesia Mobile Entertainment & Social Media Trends – 2nd Semester of 2025 by Jakpat January 21, 2026 written by Jakpat Download Report Indonesia Mobile Entertainment & Social Media Trends – 2nd Semester of 2025 Today, our lives are deeply intertwined with the digital world, especially when it comes to finding entertainment and connecting with others. The rapid increase in mobile entertainment and social media use highlights how quickly our consumption and networking habits are changing. Thus, Jakpat conducted a survey on mobile entertainment and social media trends in the second semester of 2025, based on data from 2240 respondents nationwide. Key research points: The habit of using mobile entertainment on over-the-top (OTT) and audio streaming platforms, including music and podcast Consumer behavior on social media Platform comparison on mobile entertainment and social media Here are some previews of the report: Social media scrolling and YouTube are the most popular online activities overall. Most respondents turn to social media for entertainment and information. Table of contents Download Report January 21, 2026 0 comments 0 FacebookTwitterPinterestEmail
Articles Gen Z Paradox: High Financial Awareness, High Loan Risk by Jakpat January 15, 2026 written by Jakpat Gen Z Paradox: High Financial Awareness, High Loan Risk Indonesia’s Financial Services Authority (OJK) has warned of rising non-performing credit risk, particularly among younger cohorts. On one hand, a Jakpat survey finds that the majority of Gen Z respondents are confident in their financial planning capabilities. On the other hand, this same group emerges as the most vulnerable to being ensnared by online lending. Jakpat conducted a survey in the second half of 2025 to assess fintech user behavior and habits in Indonesia, involving 2,089 respondents comprising Generation Z (40%), Millennials (39%), and Generation X (21%). The study focused on digital payment types, including e-wallets, banking platforms (mobile/internet and digital banking), and Buy Now Pay Later (BNPL), commonly known as paylater. It also examined fintech categories such as e-wallets, paylater, online loans, crowdfunding, and peer-to-peer (P2P) lending. The majority of respondents reported using e-wallet applications (93%), followed by paylater services (31%) and cash-based online loans (11%). Meanwhile, 44% of respondents used banking services, of which 89% relied on mobile/internet banking and 50% utilized digital banking. Gen Z, Financial Planning, and Online Loans Financial planning is a core component of financial literacy. The Jakpat survey found that 79% of respondents were confident in their financial planning abilities, indicating awareness of the importance of sound financial management in achieving personal goals. More specifically, Gen Z recorded the highest financial planning comprehension score at 4.11 out of 5, while Millennials and Gen X posted similar scores of 4.09. “This indicates that Gen Z perceives itself as the most financially literate cohort. However, the research also reveals a clear paradox: Gen Z is simultaneously the segment most vulnerable to online loans. Awareness of sound financial management tends to break down when Gen Z faces urgent financial pressure,” said Aska Primardi, Head of Research at Jakpat. This statement aligns with recent OJK data showing that personal loan delinquencies exceeding 90 days among borrowers under 19 years old surged by 763% year-on-year (YoY) as of June 2025. According to Aska, this condition is largely driven by the use of borrowed funds for consumptive rather than productive purposes. Jakpat’s findings show that a larger share of Gen Z uses online loans for daily expenses (56%) and bill payments (42%), although 55% of Gen Z online loan users report using them for urgent needs. “This typically occurs because their budgets have already been allocated to lifestyle spending, such as attending music concerts or purchasing the latest gadgets. In contrast, Millennials and Gen X tend to use online loans primarily for urgent and unavoidable needs,” he explained. Aska added that overly easy access further encourages online loan usage. Jakpat’s survey indicates that the top three reasons for using online loans in the second half of 2025 were rapid fund disbursement (63%), fast and simple application processes (61%), and lenient requirements (57%). “Registration and loan applications can be completed easily through digital platforms, positioning online loans as an instant solution for them (Gen Z). Unfortunately, this convenience often traps borrowers in a debt cycle, where new loans are taken out merely to repay existing online loan obligations,” he said. To mitigate this debt trap and its detrimental impact on financial health, Aska emphasized that education and debt restructuring interventions are key solutions. “Financial institutions, online loan providers, and regulators are encouraged to shift their focus beyond fund disbursement toward targeted financial literacy initiatives tailored specifically to Gen Z,” he concluded. Download Report January 15, 2026 0 comments 0 FacebookTwitterPinterestEmail
Premium Reports Indonesia Fintech Trends – 2nd Semester of 2025 by Jakpat January 14, 2026 written by Jakpat Download Report Indonesia Fintech Trends – 2nd Semester of 2025 Recent technological advances have significantly reshaped the financial sector. Fintech is transforming traditional services and changing how individuals and businesses manage finances. Staying informed on key trends is essential in today’s digital finance landscape. Thus, Jakpat conducted a survey on the usage of Indonesia fintech trends in the second semester of 2025, based on data from 2089 respondents nationwide. Key research points: How society perceives financial planning The usage of several fintech platforms Digital payment methods for transactions Popular fintech platforms: e-wallet, paylater & online loan, crowdfunding, P2P lending, mobile/internet & digital banking Here are some previews of the report: The majority of people spent on shopping (77%0 and bills (66%) E-wallets continue to be the top fintech service Table of contents Download Report January 14, 2026 0 comments 0 FacebookTwitterPinterestEmail
Articles Online Shopping 2026: The Rise of Shoppertainment by Jakpat January 6, 2026 written by Jakpat Online Shopping 2026: The Rise of Shoppertainment The concept of shoppertainment is predicted to continue into 2026. In addition, selling through video, known as video commerce, is also expected to remain dominant in the online shopping landscape. “Consumers now expect a combination of shopping and entertainment (shoppertainment). The presence of video commerce (inluding live shopping and short-form videos) continues to dominate the e-commerce ecosystem,” said Head of Research at Jakpat, Aska Primardi. Jakpat survey data shows that live shopping is not merely a short-lived trend, but a shopping method that continues to strengthen its position in the market. This is evidenced by the very high level of public awareness since the end of last year, reaching 80% in the second half of 2024, and continuing to rise to 85% in the first half of 2025. Consumer trust to engage within this ecosystem has also increased rapidly. In the first half of 2024, 74% of consumers stated that they had ever joined a live session, growing to 79% in the second half of 2025. Although the purchase rate experienced a slight fluctuation from 46% in the first half of 2024 to 44% in the second half of 2025, the consistently high level of audience engagement over the past year confirms that live shopping will remain a preferred channel for consumers to explore products and build connections with brands in the future. “Live shopping awareness increased in the first half of 2025, followed by a rise in participation rates in live shopping,” Aska concluded. He added that this phenomenon is closely linked to the fragmentation of shopping channels driven by the surge of social commerce, which integrates shopping features (live shopping, video commerce) into social media platforms such as TikTok, Instagram, and YouTube. “Consumers are looking for entertainment while shopping (shoppertainment),” said Aska. Facing 2026 Jakpat predicts that market fragmentation will continue, with consumers constantly moving between social commerce, marketplaces, and Direct-to-Consumer (DTC) channels. This means there will no longer be a single dominant platform. “Shoppertainment behavior has become a habit formed through social commerce. Consumers enjoy different interactions and content across each channel,” Aska added. This will lead to a convergence of shopping experiences, where the boundaries between marketplaces and social commerce nearly disappear. Social media platforms will develop more advanced logistics fulfillment capabilities, while marketplaces will integrate content creation and livestream features more seamlessly. “All platforms are competing to create ‘super-app commerce,’ where consumers can discover, interact, and complete transactions (including logistics) within a single application,” Aska explained regarding the evolution of online shopping in 2026. Download Report January 6, 2026 0 comments 0 FacebookTwitterPinterestEmail
Premium Reports Skincare Trends & Usage Behavior – Jakpat Beauty Trends Report 2025 #2 by Jakpat December 24, 2025 written by Jakpat Download Report Skincare Trends & Usage Behavior – Jakpat Beauty Trends Report 2025 #2 The Indonesian beauty industry is a vast and fast-growing market with endless beauty possibilities. Jakpat conducted research on beauty trends to uncover key insights and explore emerging trends for 2025. Recognizing the market’s wide potential, we created three seperated comprehensive reports this year, focusing on Makeup, Skincare, and Bodycare. This reports involved 1081 respondents across Indonesia through our mobile app. Discover what the Indonesian market desires, how they allocate their budget for beauty products, and which brands are the most popular among consumers today. Key research points: Unmet Skin Expectations: Comedo-free skin is considered the ideal condition, yet it remains the most distant from respondents’ actual skin condition, highlighting a clear perception gap. Core Skincare Routine: Cleanser is the most essential product (91%) with consistent day-and-night usage, while sunscreen and moisturizer complete the top three categories. Sunscreen’s importance continues to grow from 2024 to 2025. Routine Complexity & Decision Drivers: Women show higher overall usage and more complex morning routines led by cleanser and sunscreen, while men maintain simpler routines focused on cleanser. Purchase decisions are driven more by recommendations from close contacts and influencers than by celebrity influence. Market & Consumer Outlook: Skincare is viewed as a long-term investment in skin health. Wardah remains the leading BUMO across key categories, alongside rising local brands such as The Originote, Skintific, and Glad2Glow gaining momentum. Report series list: Makeup Trends & Usage Behavior – Jakpat Beauty Trends Report 2025 #1 Skincare Trends & Usage Behavior – Jakpat Beauty Trends Report 2025 #2 Bodycare Trends & Usage Behavior – Jakpat Beauty Trends Report 2025 #3 Here are some previews of the report: Table of Contents Research Highlight Research Details & Objectives Download Report December 24, 2025 0 comments 0 FacebookTwitterPinterestEmail
Reports Jakpat Consumer & Commerce Outlook 2026 by Jakpat December 19, 2025 written by Jakpat Download Report This report is not available for download. Join our upcoming webinar to get this report + 2025 for free. CLICK HERE! Jakpat Consumer & Commerce Outlook 2026 On December 18, 2025, our Head of Research, Aska Primardi, presented at the SIRCLO Insights Webinar 2025 alongside distinguished panelists from the Ministry of Trade of the Republic Indonesia and SIRCLO. The webinar examined key developments from 2025 to help businesses strengthen their readiness for 2026, offering a pragmatic lens to refine decision-making as market conditions evolve. In his session, Aska highlighted three major trends dominating 2025: the rise of rational data-driven shoppers who actively cross-reference prices, the shift in trust from celebrity endorsements to close-circle recommendations, and the fragmentation of channels where online platforms verify value while offline stores provide experience. Download the full presentation deck to see the insights that will shape 2026. Here are some of the previews: BAGIAN 1: Memahami Dinamika 2025 Untuk Memasuki 2026 BAGIAN 2: Kesiapan Industri Dalam Menyongsong 2026 BAGIAN 3: Rekomendasi Download Report This report is not available for download. Join our upcoming webinar to get this report + 2025 for free. CLICK HERE! December 19, 2025 0 comments 0 FacebookTwitterPinterestEmail
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Premium Reports Makeup Trends & Usage Behavior – Jakpat Beauty Trends Report 2025 #1 by Jakpat November 28, 2025 written by Jakpat Download Report Makeup Trends & Usage Behavior – Jakpat Beauty Trends Report 2025 #1 The Indonesian beauty industry is a vast and fast-growing market with endless beauty possibilities. Jakpat conducted research on beauty trends to uncover key insights and explore emerging trends for 2025. Recognizing the market’s wide potential, we created three seperated comprehensive reports this year, focusing on Makeup, Skincare, and Bodycare. This reports involved 1290 respondents across Indonesia through our mobile app. Discover what the Indonesian market desires, how they allocate their budget for beauty products, and which brands are the most popular among consumers today. Key research points: Market Stability: Makeup usage remains steady year-over-year, signaling consistent consumer behavior across the beauty landscape. Local Brand Dominance: Indonesian local brands continue to lead the market, securing the majority share among users nationwide. Global Competition: Despite strong local dominance, the appearance of select global brands within the most-used list reflects a modest but notable opportunity for international players. Digital Reliance: Brand loyalty is strongly supported by digital touchpoints, which serve as: The primary source of product awareness The main purchase channel across all generations Report series list: Makeup Trends & Usage Behavior – Jakpat Beauty Trends Report 2025 #1 Skincare Trends & Usage Behavior – Jakpat Beauty Trends Report 2025 #2 Bodycare Trends & Usage Behavior – Jakpat Beauty Trends Report 2025 #3 Here are some previews of the report: Table of Contents Research Highlight Research Details & Objectives Download Report November 28, 2025 0 comments 0 FacebookTwitterPinterestEmail
Articles Motorcycle Trends 2025: Matic Still Indonesia’s Top Choice by Jakpat November 10, 2025 written by Jakpat Motorcycle Trends 2025: Matic Still Indonesia’s Top Choice Motorcycles have become the main mode of transportation widely used by people in various countries, including Indonesia. According to the World Population Review 2025, there are around 112 million motorcycles in operation in Indonesia, making it the second-largest two-wheeler market in the world. Jakpat conducted a survey to explore motorcycle trends among current users and potential buyers. The report, based on responses from 1,449 respondents, highlights consumer behavior in motorcycle purchases, including preferred types and brands. As a result, 8 out of 10 respondents owned a motorcycle, and 15% planned to buy the two-wheeled vehicle. Consumer behavior For respondents who already own and plan to buy, motorcycles are the main choice because they are practical for daily mobility (65%). In addition, this vehicle can penetrate traffic jams (45%) and pass on narrow roads (45%). One out of four Gen Z users uses a motorcycle for long trips. In choosing a motorcycle, price is the main consideration for most respondents (57%). Ease of maintenance and service (49%) and fuel efficiency (46%) also influence decisions. Aspects of driving comfort (44%) and engine performance (43%) complement consumers’ reasons for choosing a motorcycle that suits their needs. The trend of choosing motorcycle types is not much different. About three out of five respondents have automatic motorcycles (58%), while the rest prefer standard motorcycles (28%) and underbone motorcycles (26%). Honda Beat is the most popular type (43%), followed by Honda Vario (34%), Yamaha Mio (17%), Honda Scoopy (16%), and Honda Supra (14%). This percentage is almost the same among respondents who plan to buy a motorcycle. 53% are interested in automatic motorcycles, followed by standard motorcycles (29%) and underbone motorcycles (20%). Honda matic remains the dream motorcycle, with Honda Beat (15%), Honda Scoopy (12%), and Honda Vario (9%) leading the list. “The dominance of automatic motorcycles is clearly visible both in terms of ownership and purchase plans. This trend indicates that automation has become the main reference in the preferences of Indonesian consumers for various generations,” said Jakpat Lead Researcher, Farida Hasna. Motorcycle maintenance Most motorcycle owners routinely carry out basic maintenance to keep their vehicles in good condition. Changing engine oil (77%) and washing the motorcycle (62%) are the most common practices. About half of the respondents also changed axle oil and serviced their motorcycles at workshops. Motorcycle servicing is generally carried out in non-authorized workshops (72%). Gen Z tends to choose small-scale workshops (58%), while Millennials and Gen X are more likely to use authorized workshops because they are considered more practical and reliable. Based on the Jakpat data, Hasna noted that routine maintenance has become important for motorcycle users.”Regarding the service place, everything comes back to the balance between quality, price, and convenience. Although each generation has different preferences in choosing a workshop, in the end, each rider has his own way of taking care of his motorcycle,” she explained. About 8 out of 10 motorcycle owners admitted to having replaced original parts or installed accessories. In caring for and personalizing their vehicles, many motorists choose to buy motorcycle parts and accessories. Tires and trims are the most commonly purchased (56%), followed by lightnings (45%) and seats or upholstery (37%). Other accessories, such as custom mirrors (29%) and gears and drive chains (24%), are also popular to improve the appearance and performance of motorcycles. Download Report November 10, 2025 0 comments 0 FacebookTwitterPinterestEmail
Articles Gaming Trends in Indonesia 2025: Differences in Men’s and Women’s Playing Styles by Jakpat November 3, 2025 written by Jakpat Gaming Trends in Indonesia 2025: Differences in Men’s and Women’s Playing Styles For many people, playing games is not just entertainment, but also a way to unwind after a tiring routine. With that, Jakpat dived deeper into how Indonesian people interact with the gaming world and how their behavior shapes this industry trend. Jakpat conducted a survey of 1,203 respondents who shared their views on the gaming world. As many as 96% of gamers play using mobile devices such as tablets and mobile phones. As many as 28% play using PCs/laptops, while 16% use consoles. Interestingly, 2 out of 3 gamers plan to upgrade their gaming devices in the near future. Septiana Widi Sugiastuti, Research Lead at Jakpat, responded to the results, “There is a striking gap between men and women in the use of PC and console platforms to play games. Men tend to be more open to platforms that require more commitment, both in terms of hardware, playing time, and game difficulty.” Favorite Game Genre The difference in preferences between men and women gamers is also evident in the choice of genres. As many as 55% of men like the MOBA (Multiplayer Online Battle Arena) genre, while 69% of women enjoy puzzle-type games more. In third place, strategy games are a balanced choice between the two genders. When it comes to favorite games, Mobile Legends: Bang Bang dominates with 52% of players, mainly from men (65%) compared to women (34%). In the next position is Candy Crush Saga which is preferred by 30% of respondents, the majority of whom are women (47%). The third most popular game is Roblox (28%), with an almost equal proportion of male and female players. Gaming-Related Expenses As many as 3 out of 5 gamers have purchased game-related items. More than half make in-app purchases such as skins, items, or diamonds. In addition, 45% buy supporting accessories such as controllers and keyboards, while 37% spend funds on major devices such as consoles, gaming PCs/laptops, or new phones. In the last three months, 4 out of 10 respondents spent between IDR 50,000-IDR 100,000 on gaming needs, with e-wallet payment methods dominating up to 86%. When there is a collaboration between the brand and the game, 1 in 2 gamers is interested in buying the exclusive item. 47% are attracted to shopping promos that offer rewards, and another 46% prefer physical merchandise such as t-shirts or game-themed accessories. Septiana adds, “Understanding differences in preferences based on gender is key in designing an effective marketing strategy. Male gamers tend to prefer exclusive digital elements and competitive aspects, while female gamers are more interested in fun social experiences, such as collaborations with food brands. To reach a wider audience, it’s important to integrate digital elements like in-game rewards with physical products like merchandise or food. Make sure the brand appears relevant to gamers’ lifestyles and is active on platforms like TikTok, YouTube Gaming, and Discord.” Download Report November 3, 2025 0 comments 0 FacebookTwitterPinterestEmail