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Premium Reports

Brand Health Tracking (Q1 of 2019) – RTD Tea

by Jakpat April 29, 2019
written by Jakpat
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Brand Health Tracking (Q1 of 2019): RTD Tea – Jakpat Premium Report

Brand Health Tracking is a study conducted by Jakpat for mapping ready-to-drink (RTD) tea brand conditions in the Indonesian market  with several aspects. Some Indonesian RTD tea brands appear in our findings, namely Teh Botol Sosro, Teh Gelas, Teh Pucuk Harum, Teh Kotak, Teh Javana, Frestea.

Aspects assessed include:
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation

Here are some previews of the report:

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E-commerceLifestyleMarketingMobile

Online VS Offline Shopping: Gadget

by belle April 22, 2019
written by belle
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Online VS Offline Shopping: Gadget – Jakpat Survey Report

The lives of people have been made easier by using the internet for various things from getting offers and completing simple daily tasks, including shopping. Lately, online shopping has become increasingly popular, even for product categories such as gadgets, many people are interested in buying these products online. But even though we like online shopping with all its advantages, nothing beats to feel, touch or smell the potential of our purchases by buying directly / offline. This creates a constant battle between the two methods: Online vs Offline.

Hence, recently Jakpat has conducted a survey in order to capture the habit of people who buy gadget both through online and offline shopping. Overall, it can be seen that the habits of people who buy gadgets online and offline are different. To get more understanding of this topic, please kindly download our free report below.

Here are some previews of the report:

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April 22, 2019 0 comments
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JAKPAT Trend Track #6 2019

by Jakpat April 19, 2019
written by Jakpat
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Trend Track #6 2019 – Jakpat Premium Report

The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis. In the fourth week of March 2019, the Jakarta MRT topic is widely discussed on several internet-based media platforms, such as social media, Youtube, and online news. It even slightly defeated the topic of the Indonesian general election which has become a major issue in recent months.

Key areas: 

Indonesian (national) TV programs, international TV programs (including online streaming platform such as Netflix, HooQ, iFlix, Viu, etc), Youtube, social media, and online news.

Research details:

  • 1,011 JAKPAT respondents involved
  • Data collecting was done on March 28th – 31st,  2019
  • The margin of error: Below 3%
  • Proportioned by Indonesian internet population

Here are some previews of the report:

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Indonesia E-commerce Trend 2018

by Jakpat April 11, 2019
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Indonesia E-commerce Trend 2018 – Jakpat Premium Report

E-commerce competition is increasing in Indonesia, both for the players and the service and products as well. Indonesians are very welcome with this. Indonesian people enthusiasm urges e-commerce players in Indonesia make a more significant consumer reach, and occasional promotion or event to gain awareness and engagement.

Jakpat conducted a survey of trends in e-commerce in Indonesia throughout 2018

Research details:

  • 2,000+ Jakpat respondents involved
  • Data collection was carried out 4 times, Q1 (March 2018), Q2 (June 2018), Q3 (September 2018), and Q4 (December 2018).
  • The questionnaires were distributed via JAKPAT mobile app
  • Proportioned by Indonesian internet population

Objectives:

Capturing consumer trend in online shopping platforms

  • Exploring consumer shopping behavior through their experience journey
  • Identify consumer consideration while buying products
  • Mapping consumer needs and wants towards online shopping platforms
  • Learning in-store experience from the shoppers to find out the triggers and barrier they encounter during their shopping activities

Capturing the Indonesia e-commerce big players

  • Identify how e-commerce players in Indonesia are well known
  • Measuring E-commerce brand awareness and its usage
  • Identify the improvement key to getting attached to Indonesian online shopping consumer

Here are some previews of the report:

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ADS REVIEW 2018: Bank

by Jakpat April 5, 2019
written by Jakpat
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ADS REVIEW 2018: Bank – Jakpat Survey Report

TV commercial plays an important role for a brand. In 2018, Jakpat conducted research on respondents’ assessments of TVC from several categories of products. For bank category, Jakpat involved 3 advertisements from BCA, BRI, and Mandiri. These brands have been chosen based on TOP BRAND 2018*

Aspects assessed include:

  • Ads awareness
  • Purchase Intention
  • Overall liking
  • Uniqueness
  • Believability

Here are some previews of the report:

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*http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2018_fase_1

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Reports

JAKPAT Trend Track #5 2019

by Jakpat April 4, 2019
written by Jakpat
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Trend Track #5 2019 – Jakpat Premium Report

The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis. In the second week of March 2019, aside from being preoccupied with the topic of elections on April 17, this week the attention of social media users, Youtube viewers, and online media readers were focused on the marriage of Syahrini and Reino Barack and 2 films aired in theaters, Captain Marvel Dilan 1991.

Key areas: 

Indonesian (national) TV programs, international TV programs (including online streaming platform such as Netflix, HooQ, iFlix, Viu, etc), Youtube, social media, and online news.

Research details:

  • 1,007 JAKPAT respondents involved
  • Data collecting was done on March 14th – 16th,  2019
  • The margin of error: Below 3%
  • Proportioned by Indonesian internet population

Here are some previews of the report:

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April 4, 2019 0 comments
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Reports

JAKPAT Trend Track #4 2019

by Jakpat March 22, 2019
written by Jakpat
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Trend Track #4 2019 – Jakpat Premium Report

The Trend Track study by Jakpat is initiated to capture what’s currently happening across media platforms on a biweekly basis. The topics related to the second round presidential debate are very popular on the internet (Youtube, social media, and online news). In addition, the South Korean drama series this week managed to outperform the popularity of the American series on the on-demand streaming platform.

Key areas: 

Indonesian (national) TV programs, international TV programs (including online streaming platform such as Netflix, HooQ, iFlix, Viu, etc), Youtube, social media, and online news.

Research details:

  • 1,005 Jakpat respondents involved
  • Data collecting was done on February 25th – 28th, 2019
  • The margin of error: Below 3%
  • Proportioned by Indonesian internet population

Here are some previews of the report:

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March 22, 2019 0 comments
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Baby Complementary Feeding: Homemade, Instant food, and Biscuits

by belle March 20, 2019
written by belle
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Baby Complementary Feeding: Homemade, Instant food, and Biscuits – Jakpat Survey Report

Modern moms face a new challenge in motherhood life, which is the social media trend. They could discuss anything about parenting including feeding the baby. The new trend is now not only discussing, but moms post the recipes of baby food to Instagram. This trend could affect how moms give food to their baby, perhaps more moms choose to make baby’s food on their own instead of buying store-bought food. The awareness of healthy living also encourages parents to give organic food to their baby. So, how is the position of store-bought food right now? And what about the consumption of baby biscuits?
Thus, Jakpat conducted research about baby food, focusing on the consumption of store-bought food compare to homemade food. This research also describes the consumption of baby biscuits. It was conducted at the beginning of December 2018 to 524 respondents who are moms with a baby at the age of 6 to 24 months old.

Here are some previews of the report:

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March 20, 2019 0 comments
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JAKPAT Trend Track #3 2019

by Jakpat March 13, 2019
written by Jakpat
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Trend Track #3 2019 – Jakpat Premium Report

The Trend-Track study by Jakpat is initiated to capture what’s currently happening across media platforms on a biweekly basis. In the second week of February 2019, several topics are equally popular in online platforms, both on Youtube social media and online news. The most popular is the angry ticketed motorcyclist, Adi Saputra who destroyed his motorcycle after being ticketed by Police. In addition, issues surrounding Indonesia’s presidential election are still popular among Jakpat respondents.

Key areas: 

Indonesian (national) TV programs, international TV programs (including online streaming platform such as Netflix, HooQ, iFlix, Viu, etc), Youtube, social media, and online news.

Research details:

  • 1,000 Jakpat respondents involved
  • Data collecting was done on February 13th – 19th,  2019
  • The margin of error: Below 3%
  • Proportioned by Indonesian internet population

Here are some previews of the report:

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JAKPAT Trend Track #3 2019 FREE Version Report
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March 13, 2019 0 comments
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Reports

2019 Valentine’s Day Celebration in Indonesia

by belle March 12, 2019
written by belle
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2019 Valentine’s Day Celebration in Indonesia – Jakpat Survey Report

Valentine’s Day in Indonesia is celebrated but also cursed at the same time as Indonesia is a multicultural country with people from different background and thinking pattern. Some groups may hold a campaign about anti-Valentine’s Day but some other groups make a totally different campaign, for example creating a Valentine’s Day special packaging product. But what do people really think and do about this celebration of love?

Jakpat conducted a survey of 1004 respondents about 2019 Valentine’s Day. Apparently the comparison of people who celebrate and do not celebrate the day is nearly 50:50. Some people think that it doesn’t need a special day to show love, while some others once consider February 14th as a big day for them and their partner. Chocolate is also still a prominent gift for Valentine’s Day and the special packaging still attract buyers.

Here are some previews of the report:

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