One of the health concerns in Indonesia is a habit of a number of people who smoke. Earlier 2016 we had done a survey on Indonesia’s smoker profile and this time we did a second round on the same survey. Please click this link to visit our survey report from early this year.

In total we asked 1003 respondents. Our first question to ask was if they smoked. 208 of them said yes. Therefore we only consider the 208 respondents to be further involved in our survey.

We wanted to know when our respondents started smoking for the first time. In general, 50% of the respondents started at the age range of 18 – 20 years old.

We then asked our respondents for how long they have been smoking. A majority of the respondents, in general, admitted that they have been smoking for longer than 10 years. In detail, the majority of male respondents have been smoking for longer than 10 years. However the majority of female respondents have been smoking for 3-5 years.

The habit of smoking must have started somewhere and for a reason even though it could be a random one. We asked our respondents and received an interesting finding. Our male and female respondents showed a different reason to why they began to smoke for the first time. In other words, we wanted to know what had encouraged them to smoke. 45.95% of the male respondents admitted that they had started smoking because their surrounding friends were also smoking. Meanwhile 34.78% of the female respondents admitted that had started smoking out of curiosity. To us it was an interesting finding. Other reasons include ‘smoking is fun’ to 13.94% of the respondents, and ‘smoking can help release stress’ also to 13.94% of the respondents.

Why did the smoking habit or practice continue? We asked the question to our respondents. The number one reason is addiction to smoking itself, according to 43.27% of our respondents. Other answers include ‘smoking helped to release the stress’, according to 26.44% of the respondents. Other 18.75% of the respondents admitted that they have not yet found a strong reason why they should quit smoking. Lastly, to the other 11.54% of the respondents, the milieu supports their smoking habit or practice.

78.85% of the respondents also admitted that they had tried to quit smoking but then failed.

We then wanted to know for how long our smoking respondents could withstand without smoking a stick of cigarette. For the top answer we split it based on the gender of our respondents. For most of male respondents, they could withstand for less than a day, while the female respondents mostly said one to two days straight. Other answers include one full month (16.83%), 3-6 days (12.98%), one full week (9.13%), 2-3 weeks (3.85%), and longer than one month (1.92%).

Interestingly enough, the number of daily smoked cigarette in sticks varies depending on the gender of our respondents. Most male respondents (40.54%) usually smoke 6-12 sticks in a day while most female respondents (56.52%) smoke 1-5 sticks a day. In general other answers include 13-16 sticks (15.87%), 17-25 sticks (9.62%), and 26-30 sticks (1.44%).

There are at least three types of cigarette namely Sigaret Putih Mesin (SPM), Sigaret Kretek Mesin (SKM), and Sigaret Kretek Tangan (SKT). 35.14% of our respondents admittedly smoke SPM. 25.96% admittedly smoke SKM. Lastly, 9.13% admittedly smoke SKT.

It is now down to where our respondents usually buy their cigarette. ‘Warung’ or a kiosk is the number one place where 75% of the respondents usually buy their cigarette, as opposed to a minimarket (23.08%) and a supermarket (1.44%). The purchased cigarette also comes in packs according to 82.69% of the respondents as opposed to in individual sticks (17.31%). Then, a majority of our respondents (43.27%) smoke their cigarette normally in the evening. Others smoke their cigarette in the afternoon (37.02%) and in the morning (19.71%).

At what moment do the respondents smoke? We found another set of finding that is differed by the gender of the respondents. For 37.84% of male respondents they smoke when they are hanging out with their friends. Other 34.05% of the male respondents smoke when feeling bored. Meanwhile the other 20% smokes after having a meal.

Our female respondents showed a slightly different habit of smoking as to at what moment they smoke. A majority of female respondents (47.83%) smoke their cigarette when feeling bored. 26.09% smoke their cigarette when hanging out with their friends. And, 17.39% of the female respondents smoke when they feel stressed out.

Lastly, we are finishing this survey report by showing two facts about a failed campaign. 72.12% of the respondents admitted that the warning that says “SMOKING CAN KILL YOU” on the cigarette package does nothing to discourage them to stop smoking. The same goes for 62.98% of respondents who admitted that the scary health caution image found on cigarette packages also does nothing to discourage the respondents to stop smoking. Perhaps we can conclude that the campaign does not affect most of existing smokers to stop smoking.

For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

Ready to Send A Survey?

or Get A Sales Quote by filling this form or Call to +622745015293

Hari Belanja Online Nasional atau yang disingkat Harbolnas menjadi event tahunan para penggiat bisnis online, baik dari toko online sebagai penjual atau bagi konsumen. Seperti Harbolnas tahun-tahun sebelumnya, Harbolnas 2016 kali ini juga diramaikan oleh diskon besar-besaran yang ditawarkan oleh para toko online. JAKPAT pun akan membagi hasil survey yang telah kami lakukan terkait Harbolnas 2016. Kami melakukan 2 tahap survey yang berkelanjutan. Pertama, kami membahas pengetahuan, ingatan, dan intensi responden tentang Harbolnas. Kedua, pelaksanaan Harbolnas 2016 lalu tidak lepas dari ‘nada sumbang’, kami menemukan cukup banyaknya keluhan konsumen atas beberapa hal, seperti diskon yang tidak sesuai dengan apa yang diiklankan, atau harga yang telah dinaikkan sebelumnya. Kedua hasil survey ini, bisa diunduh pada button xls dan pdf di bawah. Pada infografis di bawah ini, kami melakukan perbandingan langsung terhadap survey Harbolnas 2015 dan Harbolnas 2016, berikut hasilnya:

Untuk hasil survey yang lebih rinci, anda bisa mengunduh hasil survey kami dalam 2 format xls dan pdf di button bawah ini. Laporan hasil survey JAKPAT terdiri dari 3 bagian yaitu 1) Profil responden 2) Tabulasi silang (Crosstabulation) untuk masing-masing pertanyaan 3) data mentah. Profil responden menunjukkan profil demografis (jenis kelamin, usia, lokasi/domisili, pengeluaran per bulan). Dengan tabulasi silang (Cross tabulation) anda dapat menjelaskan perbedaan preferensi segmen demografis dalam terhadap masing-masing pertanyaan.

Survey 1                             Survey 2

 Unduh PDF disini:

PDF 1                               PDF 2

Anda siap untuk survey?

atau hubungi kami untuk mendapatkan Sales Quote atau informasi lebih lanjut +622745015293

Being healthy is the most important thing in life. Without a superfine physical condition we cannot do our routine activities well, and more importantly being in a sick condition for a long time would potentially damage our mind and body. Taking medicine as a solution to overcome our sickness becomes the quickest solution for most of us, before finally seeking for doctor if the condition gets worse. We conduct a survey to explore our panel medicine consumption when they get sick.

We send a survey to our 816 panel in nationwide to better understand their medicine consumption. We explore their most frequently consumed medical brand, as well as mapping their purchasing habit. The decision maker on consuming medical brand will be provided in the following description as well.

The highlight note about this survey is mostly focused on the different market condition between two types of disease. As we found in the survey result, medicine brand to cure influenza and cough is facing a very tight competition. Numbers of medicine brand is mentioned by respondent, without any significant brand tend to dominate over others. In other hand, the medical products to cure other diseases tend to be dominated by well-known over the counter medicine brand.

To better understand our respondents’ medicine consumption behaviour, we ask them to pick any medical product they ever consume. The result of our respondents’ medicine consumption profile could be seen in the image below.

We further ask our respondent to mention their most frequently consumed medicine brand when they get sick. For influenza disease, our respondents mention many brands with only slight percentage difference among them. However, the top five most frequently influenza medicine brand as mentioned by our panel are Panadol, Mixagrip, Ultra Flu, Decolgen, and Procold.

In headache and cold medicine category, the domination of several medicine brands seems more prominent. For headache medicine brand, most respondents in this survey frequently consume Panadol, Bodrex, and Paramex. Moreover, for the cold medicine brand, Tolak Angin domination over other brands is quite obvious.

The fierce competitions among medical brands are shown as well in the cough medicine category. The medicine brands mentioned by our respondent are quite many, with no significant percentage difference among them. However, the top five most frequently consumed cough medicine brands as mentioned by our respondent are OBH Combi, Komix, Vicks, Laserin, and Konidin.

Domination over medical brand competition is shown as well in the diarrhoea and maag medicine category. For diarrhea medicine brand, Diapet and Neo Entrostop become two most frequently consumed as mentioned by respondent. Furthermore, the obvious domination in maag medicine product category is undeniable. Promag stay in the forefront position as it is mentioned as the most frequently consumed medicine by 66% respondent in this survey.

Significant domination in medical brand is found as well in eye drop and vitamin C product category. The domination of Insto as the most frequently used eye drop among our respondent in this survey is almost unbeatable. This condition is very much similar in the vitamin C category, where Vitacimin dominate half of our panel in this survey.

The competition in the analgesic balm and oil refreshing product category is somewhat competitive, although it is not as fierce as previous categories. Among all analgesic balm brand mentioned by our respondent, Counterpain stay in the top position. Moreover, Cap Lang is mentioned as the most frequently used refreshing oil brand by most respondents.

After we lay out the consumed medical brand of our respondent in this survey, we further try to seek information about the decision maker in the consumption behaviour. According to our result, most respondents decide the medical brand by themselves.

Going to the doctor when they get sick seems not to be the first option for most respondents in this survey. 28% respondents rarely go to doctor when they get sick. Most respondents who visit the doctor are usually visiting them after 2-3 days of getting sick.

The over the counter medicine seems to be the most frequently consumed medical product that respondent consume whenever they get sick. Regarding the type of medicine that they like to consume, most respondents prefer tablet at the most.

Keeping some medicine for stock in case of urgency seems to be familiar only for 41% respondent in this survey. The other 59% respondent is more likely buying medicine every time they get sick. Moreover, the preferred location to buy medicine is most likely happen in the networked drugstore such as Kimia Farma and K-24. However, the nearby non-networked drugstore also has the potential to grow in the near future.

For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

Ready to Send A Survey?

or Get A Sales Quote by filling this form or Call to +622745015293