Gaya HidupInfografis Hasil SurveyPerumahanPribadi Kehidupan Bertetangga: Apakah Anda Kenal Tetangga di Sekitar Anda? by jakmin December 2, 2016 written by jakmin Sebagai homo socius setiap individu tidak bisa hidup tanpa individu lain. Dalam keseharian kita, kehidupan bertetangga sesungguhnya mencerminkan makna homo socius yang sesungguhnya. Sebagai orang lain yang tinggal terdekat dengan rumah kita, tetangga kerap kali menjadi pihak yang kita mintai bantuan saat membutuhkan pertolongan. Meskipun demikian, muncul anggapan bahwa saat ini masyarakat, khususnya yang tinggal di daerah urban tidak lagi mengenal tetangga sekelilingnya dengan baik. Kami membuat survei kepada 1.019 responden di Indonesia untuk mengetahui kedekatan mereka dengan tetangga di sekelilingnya. Jumlah responden yang berpartisipasi dalam survei ini sebanyak 1.019 orang. Menggunakan tabel perhitungan sampel responden Krejcie dan Morgan (1970) jumlah tersebut dianggap cukup dan diterima untuk merepresentasikan populasi masyarakat. Mayoritas responden berdomisili di Pulau Jawa, namun sebaran responden di wilayah lain di luar Pulau Jawa cukup proporsional. Catatan penting tentang survei ini terutama berkaitan dengan lokasi tempat tinggal responden yang mempengaruhi perbedaan karakter kehidupan bertetangganya. Bagi responden yang tinggal di rumah non-perumahan dan rumah perumahan, mereka cenderung mengenal tetangga mereka baik secara lebih beragam dari yang tinggal di kanan-kiri mereka hingga yang tinggal di dusun yang sama dengan mereka. Sebaliknya, responden yang tinggal di kost, asrama, atau apartemen cenderung lebih mengenal hanya tetangga di kanan-kiri kamarnya dibandingkan tetangga-tetangga mereka lainnya. Pertama-tama, kami mendeskripsikan profil responden dilihat dari lokasi tempat tinggalnya. Selain itu, kami juga bertanya kepada responden tentang dengan siapa saja mereka tinggal di kediamannya saat ini. Pemetaan terhadap kondisi bertetangga di sekitar tempat tinggal responden dilakukan dengan menanyakan komposisi penduduk yang tinggal di sana. Mayoritas responden menyebutkan bahwa penduduk di wilayah tempat tinggalnya merupakan warga asli, meskipun selisih presentasenya tidak terpaut jauh dengan responden yang menyebutkan penduduk di wilayah tempat tinggalnya merupakan warga pendatang. Selain itu, berkaitan dengan lama tinggal responden di kediamannya saat ini, mayoritas responden telah cukup lama mendiami kediamannya sehingga semestinya mereka sudah mengenal tetangga di sekitar tempat tinggal mereka. Selanjutnya kami bertanya tentang pengenalan responden terhadap tetangga di sekitarnya. 85% responden survei ini menyebutkan bahwa mereka mengenal tetangga mereka. Adapun tetangga yang tinggal di kanan-kiri dan tetangga yang tinggal di Rukun Tetangga (RT) yang sama menjadi segmen tetangga yang paling banyak dikenal oleh responden. Untuk mengetahui seberapa baik responden mengenal tetangganya, kami bertanya tentang informasi apa saja yang diketahui oleh responden terkait dengan tetangga di sekitarnya. Mengacu pada hasil data survei, mayoritas responden mengetahui nama, rumah, dan anggota keluarga dari tetangganya. Menariknya, hanya 17% responden dalam survei ini yang memiliki nomor telepon tetangga di sekitar rumahnya. Untuk mempererat hubungan bertetangga, beberapa pemukiman kerap mengadakan kegiatan sosial antarwarga. Dari seluruh responden yang berpartisipasi dalam survei, 55% responden survei ini menyebutkan bahwa mereka mengikuti kegiatan sosial dengan warga di sekitarnya. Menariknya, meskipun hasil survei terdahulu kami menunjukkan tingginya tingkat penggunaan media digital di masyarakat, namun dalam konteks kehidupan bertetangga pemanfaatan media digital sebagai saluran komunikasi antarwarga nampak belum optimal. Hanya 18% responden survei ini yang menyebutkan bahwa warga di tempat tinggalnya memiliki grup instant messaging. Untuk memetakan aspek yang lebih luas dalam kehidupan bertetangga, kami meminta responden untuk menyebutkan siapa saja tokoh perangkat daerah tempat tinggal yang diketahui namanya oleh responden kami. Menariknya, dari hasil survei ditemukan bahwa mayoritas responden justru mengenal perangkat daerah di level terkecil (RT dan RW) serta level tertinggi di tingkat kabupaten/kota (Bupati/Walikota). Sementara itu, perangkat daerah di tingkat menengah nampak tidak begitu dikenal oleh responden. Berkebalikan dengan perangkat daerah yang diketahui namanya oleh responden, mayoritas responden hanya mengenal secara personal perangkat daerah di level terkecil (ketua RT) saja. Nampaknya, popularitas Bupati/Walikota membuat masyarakat lebih mengenal nama beliau dibandingkan perangkat daerah lainnya, namun interaksi masyarakat yang lebih banyak dilakukan dengan perangkat daerah di tingkat kecil memungkinkan mereka lebih mengenal ketua RT dan ketua RW-nya dibandingkan pejabat perangkat daerah lainnya. Selanjutnya, kami meminta pendapat responden tentang kehidupan bertetangga mereka. Pertama, kami bertanya tentang siapa saja segmen tetangga yang mereka anggap paling penting untuk dikenal. Mayoritas responden menyebutkan bahwa tetangga terdekat yang tinggal di kanan-kiri kediaman mereka sebagai segmen tetangga terpenting. Kedua, kami meminta responden untuk menilai kedekatan hubungan sosialnya dengan tetangganya saat ini. Dari seluruh responden dalam survei ini, hanya 10% yang menganggap hubungan sosialnya dengan tetangga sangat dekat. Terakhir, kami meminta pendapat responden tentang karakter tetangga yang ideal menurut mereka. Kami menemukan jawaban berbeda dari dua segmen usia responden. Meskipun demikian, mayoritas responden beranggapan bahwa keinginan tetangga untuk bersosialisasi dan aktif di kegiatan masyarakat menjadi dua karakter ideal yang utama. Lebih lanjut, kesamaan latar belakang sosio kultural dalam kehidupan bertetangga nampak menjadi pertimbangan lain yang digunakan responden untuk menentukan indikator karakter kehidupan bertetangga yang ideal. Untuk hasil survey yang lebih rinci, anda bisa mengunduh hasil survey kami dalam 2 format xls dan pdf di button bawah ini. Laporan hasil survey JAKPAT terdiri dari 3 bagian yaitu 1) Profil responden 2) Tabulasi silang (Crosstabulation) untuk masing-masing pertanyaan 3) data mentah. Profil responden menunjukkan profil demografis (jenis kelamin, usia, lokasi/domisili, pengeluaran per bulan). Dengan tabulasi silang (Cross tabulation) anda dapat menjelaskan perbedaan preferensi segmen demografis dalam terhadap masing-masing pertanyaan. Unduh PDF disini: Anda siap untuk survey? atau hubungi kami untuk mendapatkan Sales Quote atau informasi lebih lanjut +622745015293 December 2, 2016 0 comments 0 FacebookTwitterPinterestEmail
Uncategorized Day at the Museum – Survey Report on Indonesian Museum Visit by jakmin November 30, 2016 written by jakmin Indonesia is a unique country with many kinds of heritages, cultures and arts. From the historical until the contemporary, we can find many museums across the country that accommodates that nation’s wealth. However, sadly, only some people who put some interest towards the museum. Therefore, regarding to this matter, recently Jakpat has conducted a survey in order to see the museum habit and preferences of Indonesians. This survey involved 3000 respondents from across Indonesia. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 15 to 50 year-old. This survey report is divided into eight parts. The first part contains of some general findings regarding to museum visit by Indonesian. First of all, we find that most of our respondents (78.63%) admit that they have ever visited a museum, while the other (21.37%) admit that they have never visited a museum. From those who have visited a museum, some of them (31.24%) think that museum is their main tourism attraction to visit whenever they travel to a certain place. Meanwhile, from those who never visited a museum, most of them (88.46%) admit that they do have interest to visit a museum sometimes in the future. Regarding to how often our respondents visit a museum, more than half of them (53.29%) admit that they visit less than one museum in a year, while less than half other (44.34%) visit about 1 to 5 museums in a year. During this year (2016), less than half of our respondents (48.96%) admit that they haven’t visited any museum yet, while less than half other (46.42%) have visited museums for about 1 to 3 times already. The second part of this survey report contains of the motivation our respondents have to visit a museum. Apparently, more than half of our respondents (56.21%) admit that they visit a museum based on someone else’s invitation instead of their own intention. Hence we find five top motivations to visit a museum: “the attraction towards the museum’s collections” (65.24%), “the curiosity towards the museum’s content” (58.63%), “the desire to have some fun” (36.03%), “the needs to fill in the spare time” (35.23%), and “the assignment from their institution” (28.19%). The third part of this survey report contains of the attraction a museum has that our respondents think could motivate them to visit a museum. The top most attraction is the museum’s exhibited collection (85.84%), while the second top is the museum’s architecture and exterior design (61.58%). Moreover, other attractions are including: “the museum’s location” (29.00%), “the facilities offered by the museum” (22.64%), and “the museum’s fame and popularity” (19.80%). The fourth part of this survey report contains of some habit we find regarding to museum visit. Apparently, our respondents usually visit a museum with their friends (54.81%), partner (22.00%), or family (19.08%). Furthermore, when they visit a museum, they usually spend less than IDR 10,000 (21.87%), about IDR 10,000 to IDR 25,000 (31.50%), or about IDR 25,000 to IDR 50,000 (20.22%). The fifth part of this survey report contains of some social media habit we find regarding to museum visit. Apparently, less than half of our respondents (46.93%) admit that they update a status on social media about visiting a museum, while more than half of them (56.80%) admit that they upload a photo on social media about visiting a museum. Facebook, Instagram, and Path are currently three best people choice social media for both activities. We also find that some of our respondents (39.55%) admit that they check-in location on social media when visiting a museum. In addition to that, we find only a few of our respondents (13.01%) who admit that they write about their experience of visiting a museum on a blog. The sixth part of this survey report contains of the information sources that our respondents have regarding to museum visit. Apparently, our respondents access some media to get information about museum. Those media are the internet (94.96%), the electronic media such as television and radio (47.56%), and the printed media such as newspaper and magazine (38.58%). The seventh part of this survey contains of some opinions we collect regarding to the museums in Indonesia. Most of our respondent think that the quality of museums in many cities in Indonesia is not generally even (70.24%), as well as the facility (75.07%). Hence more than half of them think that the quality of museums in Indonesia is averagely enough or rather poor (52.18%+26.03%), as well as the facility (52.01%+28.70%). Furthermore, almost all of our respondents agree that the quality of museums in Indonesia needs to be developed (99.32%), as well as the facility (99.24%). In addition to that, most of our respondents (82.07%) think that museum is a potential strength for tourism in Indonesia. The last part of this survey contains some reason we gather from our respondents who never visited a museum regarding to why they never do that. Apparently, the top reason is because they don’t have time to visit a museum (43.99%), while the second top reason is because they don’t have any companion to go to a museum with (37.75%) and just because (37.75%). Lastly, other reasons are including: “not having any interest to visit a museum” (15.60%) and “thinking that there are a lot of better tourism attraction than museums” (14.35%). For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 November 30, 2016 0 comments 0 FacebookTwitterPinterestEmail
E-commerceLifestyleMobile Battle of the Fast Food Restaurant – Survey Report by jakmin November 25, 2016 written by jakmin Fast food is the guilty pleasure among us all. Although we already know the controversy of fast food health issue, but it seems like most of us can never get enough of it. As the number of fast food chain in Indonesia is growing continuously, the competition among fast food chain become unavoidable. Offering the relatively similar menu and price, the competition among them happen in a fierce environment. We conduct a survey toward 974 respondents in nationwide to understand their fast food consumption pattern. We would like to lay out their perceptual map regarding on their considered ideal menu, as well as comparing some fast food chains to measure their service performance. Notable highlight about this survey could be seen in many ways. First, we find out that among all segments of our respondent, the 20-25 year old seems to be the most potential market segment for fast food restaurant. To be precise, our female respondent are more likely buying various kind of package menu, and use delivery service more often than male. Second, discount program is seen as the most interesting promotion for most respondents. At last, we also find out that restaurants’ engagement with their consumer in digital media still relatively low. First of all, we ask about respondents’ experience on consuming fast food. We ask them to pick whichever fast food restaurant they ever consumed. Among all given answers KFC, McDonald’s, and Pizza Hut dominates the answer. We further ask about their frequency of consuming fast food in a month. According to our result, most respondents are consuming from less than once a month up to three times in a month. Moreover, their average spending on consuming fast food per purchase is about IDR 21.000 up to 70.000. Most respondents in this survey seem to have a companion when they consume fast food. However, we find interesting finding regarding the companionship based on respondents’ age segment. In our survey finding, we find that 89% respondents in this survey are more likely consuming package menu instead of the ala carte. We further ask them to arrange their most ideal meals combination to be put in one menu package. Apparently, fries and chicken are more popular among the under 40 year old respondent, otherwise the 40-45 year old respondents prefer rice and chicken. Comparing the male and female respondent in this survey, we find that the female respondent is more welcome on trying any menu and service offered by the fast food restaurant. According to our data, more than half of our female respondent in this survey ever buy kids menu, breakfast menu, and even try to use delivery service. Comparing the method to order fast food, most respondents in this survey prefer to visit the restaurant at the first place. Only 15% of respondent frequently use delivery order service, and only 6% often use drive thru. Today, many fast food restaurants create mobile application to better engage with their consumer. However, only 18% of respondent in this survey install the application, and only 89% of them ever try to order fast food from the app. We further try to illustrate their insight by asking the most interesting promotion from fast food restaurant. In general, most respondents in this survey prefer discount price as the most favourite promotional program. Besides that, we also find that the respondent in less than 26 year old also likes to have a free meal on their next purchase. In other hand, respondent in above 26 year old are more attracted to have free merchandise. Despite all controversies about fast food industry, we would like to understand respondents’ motivation on consuming fast food. Among all given answers, respondents’ top motivations to consume fast food are because it is quickly served and have delicious taste. We continue our survey by making a battle among popular fast food chain restaurants in Indonesia. We ask our respondent to pick only one fast food restaurant they considered as the best. In general, KFC seems to be in the highest position for overall segment. As shown in the image below, KFC is considered as the number one fast food restaurant that provide best service and delicious taste foods. Similar finding is also be found regarding the menu and price aspect. KFC is in the forefront position, while McDonald’s and Pizza Hut follow behind. At last, we focus on respondents’ experience on their purchasing frequency and delivery service. Among all fast food chain restaurants, most respondents are frequently buy fast food from KFC. Besides that, our respondent also consider KFC as the fast food restaurant with the most excellent performance of delivery service. As KFC seems to lead in the forefront position, the finding is in line as well with our respondents’ choice of the best fast food restaurant in overall aspect. Based on the choice of our respondent in this survey, KFC is considered as the best restaurant in its overall service and offered product. For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 November 25, 2016 0 comments 0 FacebookTwitterPinterestEmail
HealthLifestylePersonal Masculine VS Metrosexual: A Portrait of Modern Male World – Survey Report by jakmin November 23, 2016 written by jakmin It cannot be denied that we live in a men’s world. Over the years, the self-concept of a man itself has been deconstruct and reconstruct through the representation in cultural product such as the media. In Indonesia, we tend to see the shifting in how men’s character is depicted in the media. When talking about men’s character, then we must talk about masculinity, since it is a set of attributes, behaviors and roles generally associated with boys and men. Masculinity is socially constructed, but made up of both socially-defined and biologically-created factors.[1] However, when talking about men’s character nowadays, there is one thing that cannot be left out: metrosexuality. Metrosexual is a portmanteau of “metropolitan” and “sexual”, coined in 1994 describing a man (especially one living in an urban, post-industrial, capitalist culture) who is especially meticulous about his grooming and appearance, typically spending a significant amount of time and money on shopping as part of this.[2] Therefore, regarding to this matter, recently Jakpat has conducted a survey in order to seeIndonesian’s perspective towards what-so-called “masculine guy” and “metrosexual man”. This survey involved 2840 respondents from across Indonesia, with a balance amount between male and female respondents. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 16 to 45 year-old. This survey report is divided into four chapters. The first chapter consists of some general findings regarding to this matter, which is divided again into two parts. In the first part of general findings, first of all, we would like to see the first impression that our respondents have toward “masculine” and “metrosexual”. When they first heard the word “masculine”, apparently the first thing that crosses their mind is “man” (35.39%) or “manly” (21.65%) or “gentleman” (13.66%). On the other hand, when they first heard the word “metrosexual”, the first thing that crosses their mind is “fashionable” (43.06%) or “man” (12.78%) or “mature” (9.47%). Moreover, we would like to see what our respondents have in mind regarding to some characteristic features of masculine guy and metrosexual man. Apparently, our respondents think that a masculine guy should have and do things like “sports and gym” (61.87%), “outdoor activities” (55.11%), and “good-looking appearance” (45.46%). Meanwhile, they think that a metrosexual man should have and do things like “good-looking appearance” (64.61%), “sports and gym” (46.06%), and “sociable personality” (38.10%). In the second part of general findings, we would like to do a mapping toward some things that should be used by masculine guy and metrosexual man according to our respondents. Regarding to masculine guy, respondents think that they use perfume (57.92%), face wash (54.65%), deodorant (54.40%), body wash (38.98%), and cologne (34.82%). Meanwhile, respondents think that metrosexual man uses perfume (65.04%), face wash (53.77%), cleanser (53.59%), deodorant (52.71%), and pomade/wax/gel (46.80%). The second part of this survey report contains people’s perspective toward who Indonesian public figures that represent “masculinity” and “metrosexuality” the best. As for the masculine guy, apparently our respondents choose Rio Dewanto (49.23%), Joe Taslim (44.37%), and Iko Uwais (37.82%) as the top three Indonesian actors that represent masculinity the best. On the other hand, as for the metrosexual man, they choose Morgan Oey (31.90%), Christian Sugiono (25.00%), and Reza Rahardian (24.37%) as the top three Indonesian actors that represent metrosexuality the best. Meanwhile, our respondents choose Judika (36.48%), Afgan (26.09%), and Iwan Fals (25.99%) as the top three Indonesian singers that represent masculinity the best. As for representing the metrosexuality, top three singers chosen by our respondents are Afgan (47.32%), Vidi Aldiano (39.12%), and Rizky Febian (22.64%). The third part of this survey report contains some arguments related to nowadays trend regarding to men’s appearance: beard and sideburns. Apparently, more than half of our respondents (50.67%) think that men without beard and sideburns represent “masculinity” better than men with beard and sideburns. Hence, most of our respondents (72.68%) think that men without beard and sideburns represent “metrosexuality” better than men with beard and sideburns. From both opinions, we can also find that women are more likely to choose men without beard and sideburns than men with beard and sideburns. The last part of this survey report contains some trivia regarding to this “masculine vs metrosexual” issue. From this survey, apparently we find that almost all of our female respondents (91.74%) admit that they prefer masculine guy to metrosexual man. Lastly, we find that most of our male respondents in this survey (76.04%) admit that they assume themselves as a masculine guy rather than a metrosexual man. These findings indicate that whether it’s among men or women, Indonesian do prefer “masculinity” to “metrosexuality”; with whatever attributes that they tag along to those terms to represent a portrait of modern male world. [1] Source: https://en.wikipedia.org/wiki/Masculinity [2] Source: https://en.wikipedia.org/wiki/Metrosexual For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 November 23, 2016 0 comments 0 FacebookTwitterPinterestEmail
HousingLifestyleMobilePersonal Mom’s Media Habit: How Do The Mama Access Media? – Survey Report by jakmin November 21, 2016 written by jakmin It is a general truth that mother is the soul of a family. From taking care of the family, house, and even deciding what product to be purchased; mother knows it all. For most family, mother plays a significant role in deciding the essential things of the family. Moreover, as a parent, mother also becomes the source of information for their kids besides the father. Thus, it is very important for mother to access information in various kinds of media as they are significantly needed to point the lives of the family. The significant role of a mother in the house is strongly shown as well by advertiser. It is a common thing to see the role of a mother in most advertisement content of any product that subjected to the family member. As we could find in famous recent advertisement, from the instant formula for the baby, household product, and even men’s grooming product for the father always show a reflection of the wife/mother role in the family. Up to this point, it is significantly important to understand how the Mama access media in their daily lives do. We conduct a survey to lay out a map of mother’s media habit. We send the survey to our 420 respondents in nationwide. According to the calculation of Krejcie and Morgan table of sample size, this number is already fulfilled their standard, with 90% confidence level and only 5% margin error. Notable highlight of this survey is mostly related to our finding regarding mother’s access to digital media. Today’s mama tends to communicate with their loved ones in digital media. However, their choice of media platform to contact one another is slightly different. First of all, we would like to map what social media account our respondents have. Facebook and Instagram seem to be the most popular accounts they have in digital world. Different segment of mother’s age seems to have different activities in social media. When they access social media, the under 30 year old mama is more likely to shop online compared to the older one. However, in general we find that most of them love to share their family or kids photo in social media. As most mamas in this survey like to share their family/kids photo, we ask them about their preferred medium to upload it. Surprisingly, we also find that Facebook and Instagram seem to be their favourite medium to share photo, as well as to shop online. Facebook seems to have a place in mother’s daily media habit. To deeper understand their habit, we ask them about their Facebook-ing activities. As the Mama is required to have a lot of knowledge about many things, we ask them about their searching habit on Google. Among all given answers, most of them say that they search about food recipe, health and medicine, as well as searching for the latest news. The Mama in this survey also access YouTube in their daily lives. We ask them about what do they stream on YouTube. Looking at the image below, YouTube seems to be the Mama’s source of entertainment and how-to information. In line with the previous finding, most of them are streaming on music videos, food and cooking tutorial, movie trailers, and make up tutorial. Regarding their preferred communication channel to talk with their loved one, the Mama in this survey prefer different medium to talk with different people. To talk with the ones who close to her heart, Mama tend to prefer a significantly different medium. For the father, mama tends to talk on WhatsApp, while they prefer to make a phone call to talk with their kids. We further ask about Mom’s media habit on watching TV. Most of the Mama in this survey is watching TV at 7-11pm every day. Regarding the TV program they watch, most of them are more likely watching movie, news, talkshow, and drama series. Unlike watching TV, most Mamas in this survey do not really listen to the radio. Only 44% of them listen to the radio. From those who listen to the radio, most of them are listening at home and in the car. We further ask our respondent about their preferred news source. News institution in digital media seems to be appealing for them more than the news broadcasted in TV station. However, there is only 11% respondents in this survey who said that they rarely read news. At last, we ask the Mama about their subscription to the printed mass media. However, newspaper, magazine, and tabloid are chosen as the three most frequently read mass media of the Mama in this survey. For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 November 21, 2016 0 comments 0 FacebookTwitterPinterestEmail
News & Update November#2 JakPat Testimonial Responden by jakmin November 18, 2016 written by jakmin Hai JAKPATers 😉 Gimana kabar kalian? Semoga sehat selalu ya, dan harus semangat buat ngerjain survey-survey di JAKPAT biar bisa redeem hadiah. Hehe 🙂 Jangan khawatir, hadiah-hadiah di JAKPAT bakal ditambah terus stoknya, biar pada kebagian semua. Seperti responden-responden berikut yang udah pernah redeem hadiah berkali-kali di JAKPAT. Hayo siapa yang mau? November 18, 2016 0 comments 0 FacebookTwitterPinterestEmail
Personal “That’s It, I Quit!” – A Survey Report towards Indonesian’s Resign Habit by jakmin November 18, 2016 written by jakmin Quitting from a job or widely known as “resign” apparently is a common view in many countries in this world, particularly in developing countries. How about in Indonesia? Therefore, regarding to this matter, recently Jakpat has conducted a survey in order to see some habit and preferences toward “resign from the job” among Indonesian. This survey involved 1876 respondents from across Indonesia. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 25 to 45 year-old. This survey report is divided into four chapters. The first chapter contains general information regarding to Indonesian’s resign habit. This chapter is divided into two parts. First of all, in the first part we can see the background of our respondents regarding their current job description. Apparently, many of our respondents (47.39%) are currently having a permanent work, while some other are having a freelance job (20.84%) or contract job (19.78%). Hence at their current workplace, most of them work as permanent staff (40.62%), while some other work as a freelancer (21.22%) or temporary staff (14.61%). Regarding to the kind of institution they currently work at, more than half of our respondents (52.99%) admit that they work at private corporation, while some other work at home industry (17.38%) or public institution (11.51%). In the second part of the first chapter, we can see that most of our respondents (63.70%) admit that the job they have currently is not their first job. Hence, admitted by most of our respondents (66.04%), they have ever resigned from their previous job. Furthermore, more than half of our respondents (52.06%) admit that they have ever resigned for about 1 to 3 times before, while many other (40.84%) have ever resigned for only one time before. Next, the second chapter of this survey report contains the consideration that Indonesian have regarding to resign from their job. There are top six considerations that we find, including salary (65.13%), career advancement (57.06%), work environment (47.46%), personal situation (28.41%), office’s location (24.62%), and position at workplace (22.20%). In addition to that, the personal situation includes “following partner or family moving out of town” (33.24%), “having some affairs with colleague” (28.98%), and “internal conflict at workplace” (28.69%). The third chapter of this survey report contains some information regarding to what finally lead our respondents to the decision of resigning from their job. There are top six reasons that make them resign, including “feeling uncomfortable with the work environment” (46.65%), “got another job offer with better salary” (42.70%), “searching for better job position” (40.92%), “unsatisfied with the rewards or appreciation of their contributions” (36.16%), “unsatisfied with the leadership of senior management” (30.27%), and “concern about the lack of opportunities for advancement” (23.00%). Furthermore, before deciding to resign, apparently our respondents have worked at their workplace for about 1 to 2 years (37.13%), even for less than a year (24.70%), or for about 2 to 3 years (17.19%). In the last chapter of this survey report, we gather some trivia regarding to the resign habit of Indonesian. We find that among respondents who have ever resigned before, more than half of them (50.69%) usually tell their real reason when they resign from their job, while the other less than half of them (49.31%) admit that they use another reason just for formality. Among respondents who have ever resigned before, we also find that most of them (64.73%) have ever resigned from their job without having any job replacement yet, and they usually get their new job after about 1 to 3 months (42.14%), less than a month (23.44%), or even about 3 to 6 months (18.45%). Lastly, out of all respondents, we find that some of them (39.87%) admit that they consider resigning from their current job. For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 November 18, 2016 0 comments 0 FacebookTwitterPinterestEmail
Uncategorized Grocery Shopping Pattern in Big Cities of Indonesia – Survey Report 2016 by jakmin November 15, 2016 written by jakmin One of the needs that people have to fulfill for surviving is eating and drinking. These days the sources that provide people with food and beverage have gotten bigger in number and in variety. This survey was conducted in a purpose of finding out the pattern of grocery shopping for people who live in select big cities of Indonesia. Just over a thousand respondents were involved in this survey. Let’s dig in the results. We managed to collect survey results from our respondents who live in provinces such as Special Region of Jakarta (357 respondents), West Java (276 respondents), East Java (125 respondents), Banten (103 respondents), North Sumatera (44 respondents), Central Java (43 respondents), South Sulawesi (30 respondents), Bali (19 respondents), and lastly East Kalimantan (7 respondents). In total we managed to collect 1004 respondents. For the rest of the respondents’ profile, you can see the infographic shown above. As you can see in the infographic, most of the respondents (51,39%) do their grocery shopping on their own. Some say their parents do the shopping (43.82%). Only 1.69% of respondents say that their household assistant do the grocery shopping. From now on we only focus on the respondents who do the grocery shopping on their own without the help from anybody. That should count the 516 respondents out of the 1004 respondents. We then asked those independent shoppers about the frequency of the grocery shopping. 39.53% of them say they do it once a week. That is the top answer. The other answers include once a month (28.29%), twice a month (18.22%), and twice a week (11.43%). We also asked the same respondents what days of the week they usually go for a grocery shopping. Most respondents admit that they do the shopping on Sundays (40.12%). Other answers include on Saturdays (35.66%), Fridays (8.72%), Mondays (7.36%), Wednesdays (3.88%), Tuesdays (2.71%) and Thursdays (1.55%). That makes sense because Sunday is when most people don’t go to work or to school. After we found what day in a week, we then later asked the respondents what time in a day they usually go for grocery shopping. The most frequent time of the day for grocery shopping, according to 26.94% of the respondents, is after 6PM. The other answers include 4-6PM (25.3%), 8-11AM (24.42%), 12-3PM (14.53%), and before 8AM (8.72%). The respondents seem to have time for grocery shopping after work or after school time. Now we are going to deliver information about where the independent respondents go for grocery shopping. Most of the respondents say that they go to the supermarket (54.65%) for grocery shopping. Other answers include the conventional market (37.21%), the minimarket (35.27%), the hypermarket (32.56%), and the stall (14.73%). As for the top places for grocery shopping include Carrefour being the number one favorite place, followed by Giant, Alfamart, Hypermart, Indomaret, Superindo and other more local-branded places. Now we are going one by one place for grocery shopping to find out what our respondents tend to buy, from the number one item category that is most frequently purchased to the number ten item category that is least purchased. Conventional market. There is a reason why this type of market can also be called a wet market, for the items for sales tend to be newly fresh out of the harvested fields. From the total of 192 respondents who admit that they go to the conventional market for grocery shopping, here are the items that the respondents regularly purchase at a conventional market, from most to least popular: fresh vegetables (86.98%), varieties of seasoning or spice (72.4%), fresh chicken meat (67.71%), eggs (65.1%), fresh fish (64.06%), fresh fruits (52.6%), fresh beef (48.44%), instant noodles (21.88%), drinks (14.06%), snacks (13.54%), processed/canned food (10.94%), cooked food (10.94%), and dairy products (9.38%). In conclusion, the respondents tend to look to buy fresh vegetables, spices and fresh chicken meat at a conventional or traditional market. Hypermarket. This type of market is likely to be large in size and people can buy the items in groups or packages instead of individually. From the total of 168 respondents who admit that they go to the hypermarket for grocery shopping, here are the times that our respondents regularly purchase at a hypermarket, from most to least popular: instant noodles (81.55%), snacks (70.83%), drinks (65.48%), dairy products (63.1%), spices (61.31%), fresh fruits (59.52%), processed/canned food (57.74%), eggs (50%), fresh vegetables (39.88%), fresh beef (38.69%), fresh chicken meat (38.1%), cooked food (33.33%), and fresh fish (26.79%). In conclusion, the respondents tend to look to buy instant noodles, snacks and drinks at a hypermarket. Supermarket. This type of market is smaller in size than the hypermarket. The market can also be found more easily than the hypermarket thanks to the more frequent area of spread. From the total of 282 respondents who admit that they go to the supermarket for grocery shopping, here are the items that the respondents regularly purchase at a supermarket, from most to least popular: instant noodles (79.43%) snacks (69.5%), drinks (64.54%), spices (52.84%), dairy products (51.06%), fresh fruits (50%), eggs (44.68%), processed/canned food (42.55%), fresh vegetables (33.69%), cooked food (32.98%), fresh chicken meat (31.56%), fresh beef (25.53%), and fresh fish (20.57%). In conclusion, the respondents tend to look to buy instant noodles, snacks and drinks at a supermarket. The purchase trend in supermarket is very similar to that of in hypermarket. Minimarket. This type of market is smaller in size than the supermarket. Therefore the area of spread is more frequent because the building can fit smaller space between other buildings. From the total of 182 respondents who admit that they go to the minimarket for grocery shopping, here are the items that the respondents regularly purchase at a minimarket, from most to least popular: snacks (81.32%), instant noodles (77.47%), drinks (69.23%), spices (42.86%), dairy products (39.56%), processed/canned food (36.26%), eggs (24.18%), fresh fruits (22.53%), cooked food (19.23%), fresh vegetables (11.54%), fresh beef (8.24%), fresh chicken meat (8.24%), and fresh fish (7.14%). In conclusion, the respondents tend to look to buy snacks, instant noodles and drinks at a minimarket. Once again the trend is similar to the trend that can be found in supermarket and hypermarket. Stall. This type of “market” is even smaller than a minimarket. In Indonesia it usually does not provide much space for the customers to walk with much convenience. From the total of 76 respondents who admit that they go to the stall for grocery shopping, here are the items that the respondents regularly purchase at a stall, from most to least popular: eggs (65.79%), spices (56.58%), instant noodles (55.26%), drinks (42.11%), snacks (38.16%), fresh vegetables (26.32%), cooked food (25%), fresh chicken meat (22.37%), fresh fruits (15.79%), processed/canned food (13.16%), fresh fish (11.84%), and fresh beef (10.53%). In conclusion, the respondents tend to look to buy eggs, spices and instant noodles at a stall. We then asked a question to our respondents about the choice of using a shopping bag. We specifically asked if the respondents usually bring their own shopping bag to wherever they go for grocery shopping. 50% of 516 respondents say they do bring a shopping bag. That also means the other exact half of the respondents group do not bring a shopping bag to grocery shop. As for those who do not bring a shopping bag on their own to a grocery shopping place, at the register or cashier we found that 86.43% of the respondents would ask for a plastic bag. 12.02% of the respondents would ask for a carton box. All to carry their grocery. The last question we asked was about how our involved respondents usually pay for their grocery. We found that 69.96% of the respondents pay with cash. 20.16% use a debit card. Lastly, 8.91% of the respondents use a credit card. For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 November 15, 2016 0 comments 0 FacebookTwitterPinterestEmail
News & UpdatePribadiSelular Unfriend dan Unfollow Teman yang Beda Pendapat Politik di Media Sosial – Survey Report by jakmin November 13, 2016 written by jakmin Meningkatnya penggunaan media sosial di tengah masyarakat memungkinkan kian terbukanya kebebasan berekspresi dan berpendapat. Menariknya, sejak masa Pemilihan Presiden tahun 2014 lalu, media sosial kerap pula digunakan untuk menyampaikan aspirasi politik hingga tidak jarang berujung pada perdebatan dan perang komentar antar pendukung calon. Belakangan, lini masa media sosial kembali memanas berkaitan dengan dilaksanakannya Aksi Damai 4/11. Memanasnya lini masa media sosial kerap disikapi secara ekstrim mulai dari adu komentar, mem-block atau report akun, hingga memutuskan pertemanan (unfriend) atau berhenti mengikuti (unfollow) lini masa akun teman di media sosial. Kami melakukan survey kepada 1.009 responden di Indonesia untuk mengetahui perilaku unfriend dan/atau unfollow mereka terhadap akun teman yang berbeda pendapat di media sosial. Mengacu pada data yang disampaikan e-Marketer, jumlah pengguna internet di Indonesia mencapai lebih dari 80 juta jiwa hingga tahun ini. Jumlah populasi tersebut kemudian kami sampling dengan menggunakan perhitungan Krejcie dan Morgan (1970) dengan tingkat kepercayaan sebesar 99% dan margin error sebesar 5%. Proporsi sampel responden survei terdiri dari berbagai rentang usia, meskipun konsentrasi terbesar berpusat pada segmen generasi Millennial. Catatan penting ttg hasil survei menunjukkan bahwa perilaku unfriend atau unfollow terkait Pemilihan Presiden 2014 dan Aksi Damai 4/11 tidak secara ekstrim banyak dilakukan oleh responden dlm survei ini. Secara umum, dilihat dari keseluruhan alasan dan segmen usia, responden di segmen usia lebih tua cenderung lebih banyak meng-unfriend atau meng-unfollow akun pertemanan. Akan tetapi, secara khusus dilihat dari alasannya, responden di segmen usia muda cenderung lebih tinggi meng-unfriend atau meng-unfollow akun hanya karena mereka memiliki pilihan kandidat kepala daerah yang berbeda dibandingkan responden di segmen usia tua. Pada tahap pertama kami bertanya pada seluruh panel responden kami tentang pengalaman mereka meng-unfriend atau unfollow akun pertemanan di media sosial mereka pada saat Pemilihan Presiden 2014 lalu. Dari hasil survei kami menemukan bahwa 378 orang responden menyatakan pernah melakukan tindakan tersebut. Adapun alasan utama perilaku unfriend dan unfollow didasarkan pada dua faktor yaitu konten dan sumber informasi yang kerap disampaikan oleh akun di lini masa. Lebih lanjut, kami bertanya tentang pemilik akun yang di-unfollow atau unfriend oleh responden. Mayoritas responden survei berhenti berteman dan mengikuti lini masa dari orang-orang di luar circle-nya. Teman yang tidak pernah bertemu langsung, teman yang jarang berkomunikasi, dan public figure menjadi tiga sosok terbanyak yang di-unfriend atau unfollow oleh responden. Pada tahap selanjutnya kami menanyakan tentang perilaku unfriend atau unfollow terkait Aksi Damai 4/11. Dari seluruh responden dalam survei ini, 240 orang pernah menyampaikan informasi tentang Aksi Damai 4/11 di media sosial. Adapun mayoritas informasi disampaikan pada saat Aksi Damai 4/11 berlangsung. Terkait informasi yang disampaikan tentang Aksi Damai 4/11 kami menemukan kecenderungan bentuk informasi berbeda di antara para responden dari berbagai rentang usia. Responden dari rentang usia 16-19 tahun cenderung lebih banyak menyampaikan meme dan foto tentang Aksi Damai 4/11. Di sisi lain, responden dalam rentang usai 20-35 tahun lebih banyak menyampaikan artikel yang bersumber dari portal berita online. Data temuan berbeda ditemukan pada segmen responden dengan rentang usia yang lebih tua. Bagi segmen di atas usia 35 tahun, informasi yang disampaikan mayoritas berasal dari portal berita online dan/atau artikel dari portal berita atau blog bernuansa agama. Lebih lanjut, kami bertanya pada 240 responden yang pernah menyampaikan informasi tentang Aksi Damai 4/11 di media sosial tentang alasan mereka menyampaikan informasi tersebut. Mayoritas responden menjawab bahwa kepercayaan mereka terhadap informasi yang mereka yakini sebagai informasi yang benar sebagai alasan utama. Selain itu, mereka ingin menyanggah informasi yang tidak sesuai dengan pendapat mereka. Facebook dan grup di instant messenger seperti WhatsApp, BBM, dan LINE menjadi media komunikasi yang banyak digunakan oleh mayoritas responden untuk menyampaikan informasi terkait Aksi Damai 4/11. Tingginya jumlah responden yang menyampaikan informasi melalui chatting group menegaskan bahwa media komunikasi yang bersifat privat dan terbatas hanya pada circle tertentu menjadi kanal komunikasi yang powerful saat ini. Selanjutnya, kami bertanya kepada 769 responden survei yang tidak pernah menyampaikan informasi tentang Aksi Damai 4/11 di media sosial. Dari data survei ditemukan bahwa mayoritas responden tidak menyampaikan informasi apapun terkait Aksi Damai 4/11 karena menghindari konflik/adu argumentasi dengan orang yang berbeda pendapat dengan mereka. Selanjutnya, kami menanyakan pengalaman bermedia sosial responden terkait Aksi Damai 4/11 lalu. Secara umum, mayoritas responden merupakan peacemaker dengan indikator lebih kecilnya presentase untuk tetap mempertahankan jaringan pertemanan dan menghindari perilaku blocking, reporting, unfriend, dan unfollowing; serta cukup tingginya keinginan untuk memberikan afirmasi positif berupa like atau share. Data survei menunjukkan bahwa terdapat 128 responden survei yang pernah meng-unfriend atau unfollow akun media sosial terkait Aksi Damai 4/11. Serupa dengan Pemilihan Presiden 2014, alasan mereka untuk melakukan tindakan tersebut didasarkan pada perilaku akun yang di-unfriend atau unfollow menyampaikan konten dan sumber informasi yang dianggap tidak kredibel. Lebih lanjut, temuan serupa ditemukan kembali terkait dengan pemilik akun yang di-unfriend atau unfollow oleh responden di media sosial terkait Aksi Damai 4/11. Mayoritas responden berhenti berteman atau berhenti mengikuti akun teman yang tidak pernah ditemui langsung dan teman yang jarang berkomunikasi dengan mereka. Untuk hasil survey yang lebih rinci, anda bisa mengunduh hasil survey kami dalam 2 format xls dan pdf di button bawah ini. Laporan hasil survey JAKPAT terdiri dari 3 bagian yaitu 1) Profil responden 2) Tabulasi silang (Crosstabulation) untuk masing-masing pertanyaan 3) data mentah. Profil responden menunjukkan profil demografis (jenis kelamin, usia, lokasi/domisili, pengeluaran per bulan). Dengan tabulasi silang (Cross tabulation) anda dapat menjelaskan perbedaan preferensi segmen demografis dalam terhadap masing-masing pertanyaan. Unduh PDF disini: Anda siap untuk survey? atau hubungi kami untuk mendapatkan Sales Quote atau informasi lebih lanjut +622745015293 November 13, 2016 0 comments 0 FacebookTwitterPinterestEmail
Lifestyle Addicted to Drama – A Survey Report on Kdrama Addicts in Indonesia by jakmin November 9, 2016 written by jakmin The era of Korean drama is rising again in Indonesia. After the famous era of Winter Sonata and Full House in the early 2000s, these past years the entertainment industry has been dominated once again by the television series from South Korea or widely known as Kdrama (an abbreviation for Korean drama). The continuous glory of Kdrama is inseparable from its loyal viewers, famously known as Kdrama addicts. Therefore, regarding to this matter, recently Jakpat has conducted a survey in order to see some habit and preferences of Kdrama addicts in Indonesia. This survey involved 1239 respondents from across Indonesia who has proclaimed themselves as a Kdrama addict through the preliminary questions in this survey. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 15 to 35 year-old. This survey report is divided into seven chapters. The first chapter contains of the general finding from this survey, and this chapter is divided into two parts. First of all, we can find in the first part the element of Kdrama that people like the most. Apparently, “the storyline” is chosen as the thing our respondents like the most about Kdrama (47.54%), while “the actors” is the second most (19.85%) and “the cast and characters” is the third (12.83%). Moreover, other top five things on the list are “the genre” (5.08%) and “the soundtrack” (3.63%). Most of our respondents (47.86%) have become Kdrama addicts since in between 2011 to 2015, which means that most of them (54.00%) have become Kdrama addicts for about 1 to 6 years already. Next, in the second part of the general findings from this survey, we can find the motivation and purpose of why people become Kdrama addicts. Regarding to how they had interest for Kdrama in the first place, apparently the opinions are splitted into three most dominant answers, which are including: (1) just accidentally had interest for Kdrama in the beginning (29.06%); (2) following some friends (21.71%); and (3) filling in the spare time (20.74%). Moreover, there are also some respondents who got interested in Kdrama in the beginning just out of curiosity (16.46%), and a few of them had interest for Kdrama just for fun (7.75%). Hence, they became Kdrama addicts later on because they were being hooked to the genre or storyline (72.72%), and moreover, Kdrama has become their source of happiness and entertainment (51.82%). Furthermore, they have been falling in love with a particular actor (46.73%) or being addicted to watch that particular actor (38.26%). Besides, a few of our respondents admit that they became Kdrama addicts because they can’t stop searching for more information about it (12.67%). The second chapter of this survey report contains findings about some habit that Kdrama addicts have, and this chapter is also divided into two parts. In the first part, we can find that many of our respondents have watched about 2 to 4 Korean dramas (37.05%) or about 5 to 7 Korean dramas (22.84%) during this year. In addition to that, there are also some of them who have watched more than 10 Korean dramas during this year (21.23%). Regarding to how people watch Kdrama, there are four options which are ranked by their priority: (1) playing offline files or downloaded files on PC or laptop or any gadget (42.45%); (2) online streaming via PC or laptop or any gadget (27.44%); (3) on television channels (22.36%); and (4) on VCD or DVD player (7.75%). Still about some habit that Kdrama addicts have, we explore more about the amount of time and money spent for being Kdrama addicts. In the second part of this chapter we can find that many of our respondents watch Kdrama everyday (25.10%), for about 1 to 3 hours (65.59%) or about 3 to 6 hours (22.83%) in a day. Meanwhile, many of our respondents admit that they watch Kdrama once in 2 to 3 days (29.86%). Apparently, most of our respondents spend less than IDR 100,000 in a month for activities related to Kdrama (71.67%), while some of them admit that they spend about IDR 100,000 to IDR 500,000 (24.05%), and a few who spend more than IDR 500,000 (4.28%). The third chapter of this survey report is about the media usage of Kdrama addicts. Related to Kdrama, most of our respondents access Youtube or any online streaming platforms (80.95%), while many of them access Korean television channels such as KBS World and Arirang TV (61.90%). More than half of our respondents (53.51%) access the social media, while some of them access any digital download platforms (30.10%), information portals (27.2%) such as Asian Wiki, or news portals (26.96%) such as Allkpop, Koreaboo, and Dramafever. There are some of our respondents who access the media related to Kdrama everyday (24.13%), for about 1 to 6 hours (64.21%) or less than 1 hour (30.10%) in a day. There are also some of them who access the media related to Kdrama only once in 2 to 3 days (24.62%), once in a week (20.42%), or even just once in a while (21.15%). The fourth chapter of this survey report is about the social media usage by Kdrama addicts. Since actors hold significant role in the Kdrama universe, as well as it is the second thing people like the most about Kdrama, thus therefore it would be natural when Kdrama addicts want to get as closer as possible to their idols. We find that less than half of our respondents (48.67%) admit that they follow their favorite actor’s personal account on social media. Related to Kdrama, less than half of our respondents (49.39%) admit that they have ever updated a status about Kdrama on their social media account, such as on Facebook (68.63%), Instagram (43.79%), and Blackberry Messenger (40.85%). We also find that less than half of our respondents (43.99%) admit that they have ever shared news or articles about Kdrama on their social media account, such as on Facebook (74.31%), Instagram (35.96%), and Twitter (31.01%). The fifth chapter of this survey report is about the preferences that Kdrama addicts have. When watching Kdrama, apparently most of our respondents (88.86%) admit that they choose to watch Kdrama in subtitle rather than in dubbing. Furthermore, most of them (80.95%) admit that they choose to have subtitle in Bahasa Indonesia rather than in English. Outside from watching Kdrama, some of our respondents (38.58%) admit that they choose to use certain product because it appears in the Kdrama they watch. Moreover, some of them (30.91%) admit that they choose to use certain product because their favorite actor or actress is the brand ambassador of that product. The sixth chapter of this survey report is about the cultural impact of Korean drama towards Kdrama addicts in Indonesia. As a product of culture, it cannot be denied that Korean drama must have some impact toward the cultural conditions of the country where it resides. In this case is how watching Korean drama affects Kdrama addicts in their daily basis activities and routines. More than half of our respondents (58.84%) admit that watching Korean drama makes them want to copy the fashion style that appears in it. Meanwhile, most of our respondents (77.72%) admit that watching Korean drama makes them want to eat Korean food that appears in it. In addition to that, many of our respondents (64.16%) admit that watching Korean drama makes them use some terms in Korean language on daily conversations. The seventh or the last chapter of this survey report contains some trivia we gather about Kdrama addicts in Indonesia. Apparently, we find that a few of our respondents (7.26%) have ever been to South Korea. Among them, mostly were visiting the shooting location or setting of Korean drama when they were in South Korea (71.11%). Lastly, more than half of them who have visited South Korea (54.44%) admit that being a Kdrama addict is the main reason for them to visit South Korea. For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 November 9, 2016 0 comments 0 FacebookTwitterPinterestEmail
