HealthLifestyleMarketing The Period is Coming! – Survey Report on Consumption Pattern of Menstrual Pad by jakmin November 9, 2016 written by jakmin If there is a thing that a man can never understand from a woman then it is the menstruation or also popularly known as women’s period. Regarding to this matter, there is one thing that women use but never used by men; it’s the menstrual pad. Menstrual pad holds a significant role in women’s daily activities when they got their period since it is relating to women’s comfort and flexibility during the menstruation. Therefore, recently Jakpat has conducted a survey in order to see Indonesian’s consumption pattern towards women menstrual pad. This survey involved 1987 female respondents from across Indonesia. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 15 to 50 year-old and various economic backgrounds. More details about our respondents for this survey can be seen in info graphics below. This survey report is divided into four chapters. The first chapter contains information about popular brands of menstrual pad in Indonesia. First of all, there are top three regularly used menstrual pad brands: (1) Charm, as chosen by 37.49%, (2) Laurier, as chosen by 36.39%, and (3) Softex, as chosen by 12.58%. Furthermore, their reasons for choosing those brands are because it is comfortable to use (75.39%) and its availability at the store (10.17%). These findings indicate that Charm, Laurier, and Softex are three brands that serve our respondents the two most wanted things they expect from a menstrual pad, which are comfort and availability. The second chapter of this survey report is about the product preference towards menstrual pad. In this chapter we can see which product variant of mentsrual pad that is regularly used by Indonesian women. Apparently, among many product variants, menstrual pad with the combination of wing protection, thin layer, and extra long pad is the most chosen one (34.42%). Following as the second most favorite choice is menstrual pad with the combination of wing protection and thin layer (18.92%). Meanwhile, the third and fourth most favorite are menstrual pad with the combination of non wing protection-thin layer (12.43%) and wing protection-thick layer-extra long pad (12.03%), respectively. These findings indicates that menstrual pad with wing protection is more popular than ones without. In addition to that, menstrual pad with thin layer is also more preferable than ones with thick layer. The third chapter of this survey report is consisted of two parts about the buying habit towards menstrual pad. In the first part we can find that most of our respondents (88.63%) admit that they usually buy menstrual pad by themselves, instead of having someone else in the house to buy it for them. Moreover, most of our respondents (89.88%) admit that they choose the particular brand of menstrual pad they usually use at home by themselves, instead of using someone else’s choice. These findings indicate that Indonesian women, as represented by our respondents here, are independent enough in using the menstrual pad, whether it is in the selection process or in the decision making process. Regarding to the place where they usually buy menstrual pad, many of our respondents buy it at the minimarket (43.13%) or supermarket (39.15%). In the second part of third chapter, still about the buying habit towards menstrual pad, we explore a bit further about the amount of money and pack every time Indonesian women buy menstrual pad based on their last purchase before filling in this survey. Apparently, more than half of our respondents (54.86%) bought only one pack in their last purchase, while less than half of them (40.66%) bought about two to five packs of menstrual pad in their last purchase. This finding indicates that women sufficiently buy menstrual pad instead of stocking up. Henceforth, most of our respondents (74.05%) spent about IDR 10,000 to IDR 50,000 for menstrual pad in their last purchase, while there are some (15.84%) who spent less than IDR 10,000. The fourth or the last chapter of this survey report is about the brand loyalty. Apparently, more than half of our respondents (64.72%) admit that they have changed menstrual pad brand they use in the last two years. Furthermore, the reason why they changed the brand they use was just because they wanted to try another brand (50.86%) and the usual brand they use was not available at the store (29.32%). Our respondents also admit that they changed the brand they use because of a promotion price (24.11%) and the feeling of no longer comfortable with the previous brand (13.84%). Lastly, these findings indicate that secondary factors besides primary factor, which is comfort and availability, like price and attempt to try new brand are also determinant for women to buy menstrual pad and even change brand. For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 November 9, 2016 0 comments 0 FacebookTwitterPinterestEmail
News & Update [PENGUMUMAN] Pemenang Lucky Draw November 2016 by jakmin November 8, 2016 written by jakmin Haloo JAKPATers 😀 Selamat siang.. Dipostingan kali ini JAKPAT mau mengumumkan pemenang Lucky Draw. Yeayyy \^^/ Semoga kamu salah satunya ya. Karena JAKPAT akan bagikan hadiah pulsa 10K untuk 100 responden, Cash 50K untuk 10 responden, dan Voucher MAP senilai 100K *for Mom* untuk 5 responden. Ayooo ayoo, langsung dicek aja namamu ada di bawah ini atau enggak yaa 😉 PEMENANG LUCKY DRAW PULSA 10K 1 Kartika Dwintaputri Siregar 2 Diah Ajeng Dwinta Novanti 3 Suratman 4 Eugenia Theresia 5 Fian Ahmad 6 Nindy Dellia Putri 7 Sahputro Mangun 8 Erzana Fuady II 9 Muhammad Faizal 10 Inha Shadrina S 11 Vony Juniaty 12 Kang Aan Gunawan 13 April M’lina Code 14 Dwi Rani 15 Muhid Rossoneri 16 Siser Seruni 17 Ida Mayanti 18 Hardie Tea 19 Weldy Rahman 20 Jo Han A Hon 21 Imamfauzi Oji 22 Fitriyah Yeah 23 Ronald EJ 24 Riska Yulyanti Hutasoit 25 Noval Desmosedici 26 Karin Prasetyaningtyas 27 Jojo Cool 28 Adåm Syàhpöétrhå 29 Anggit AD 30 Wiwit Saputra 31 Muhammad Ihsan 32 I-Yoga Gunawan 33 Ariyanthi Devi 34 Heri Hermanto 35 Dandik Hajil Akbar 36 Wasis Suharsono 37 Mas Silakhudin 38 Enni Faizah 39 Agus Cheryl’s 40 Tirza Jesica Sualang 41 Ino Resha Valentine 42 Zaini Schwartz Ok 43 Andri Gunawan 44 Annisa ‘icha’ Sofyaniti 45 Thyo 46 Firstya Luthvianny 47 Niwang Sukma Linuwih 48 Fadiyah Zahradita 49 Sulkan 50 Mayar Dayani 51 Yunita Christian 52 Riza Alhusna 53 Widiastuti 54 Aci Uja Dwi F 55 Wa Lini 56 Wawan Manpro 57 Wien Galuh 58 Silfia 59 Hardi 60 Herri Darma 61 Pratiwi Cita 62 Annisa Rahmawati 63 Rosmalinda Purba 64 Miftakhuna 65 Rizze Zirre 66 Jenny Unsong 67 Mochammad 68 Nur As’syifah Aini 69 Prasetyo 70 Rani Elfsparkyu 71 Deck Dwick Dwa 72 Shol Liechah 73 Anisa Tamyiz 74 Putra Rahardianto 75 Rinda Yani 76 Vita Nia 77 Kang Maman 78 Shiti Hailla 79 Lathifah Nike 80 Khasmita Farkhatunnajah 81 Widhi Widana 82 Muhammad Rizal Hardiansyah M 83 Daniel AW 84 Ayu Puspita Sari 85 Mayol Zha 86 Lidya Novita 87 Maharani Rizky Effendi 88 Ai Sarah Nurlatipah 89 Kennedy Yahya 90 Nafaika Faridah Addarisy 91 Alixemus Denragon 92 Sophie Anna Alkapaint 93 Ansy Diansyah 94 Trie Finala Lim 95 Kent Oq 96 Eng Agastha 97 Nasrullah Bin Idham 98 Sony Irawan 99 Candra Irfandita Adiputra 100 Dyan Sulys Tyaningsih PEMENANG LUCKY DRAW CASH 50K 1 Valentine Virdhani 2 Gaban Gabin 3 Evhii Keepii Kawaii 4 Agung Darmawan 5 Ricka Mandasari 6 Sisilia Sofie 7 Clarisa Aulia 8 Triwirda Larosa 9 Rima Daniar 10 Yayak PEMENANG LUCKY DRAW VOUCHER MAP 100K 1 Caterina Aisyah Safitri 2 Farhaan Maulida 3 Ratna Silvia 4 Larissa Rena 5 Niez Chayankna Goelito Setiap pemenang akan mendapatkan email dari JAKPAT ya, jadi silahkan cek email kalian masing-masing 😉 Ingat lhoo, email yang dicek adalah email yg sudah kalian daftarkan di JAKPAT, karena JAKPAT mengirimkan emailnya ke email yang udah terdaftar. Silahkan cek Inbox sampe Spam, siapa tau nyangkut emailnya 😀 Hadiah akan JAKPAT proses 17 dan 18 November 2016. Kalau udah diproses pasti akan dapat email pemberitahuan. Oke.. JAKPAT tunggu ya feedbacknya 😉 Selamatt buat para pemenang 😀 November 8, 2016 0 comments 0 FacebookTwitterPinterestEmail
LifestyleMobilePersonalReports Social Media Usage at Work – Survey Report by jakmin November 6, 2016 written by jakmin It has been more than a decade since social media becomes a part of our daily life, but its hype doesn’t seem to end in anytime soon. Social media however has been re-defining our way to be connected with others, as well as eliminating time and space barrier. More importantly, since social media has been a part of our daily life, most of us tend to access social media almost in anytime, including at work. Some companies may have social media access policy, while some others may not. However, the habit on accessing social media at work and its effect on productivity become essential to be understood. We conduct a survey to explore how do our respondent access social media at work, as well as understanding their perception about the effect of social media toward productivity. We send the survey to 807 respondents in nationwide, with demographic composition as 42% male and 58% female. According to the data of Badan Pusat Statistik Indonesia, the number of Indonesian citizen who have any occupation is reaching up to 118 million people in 2014. Thus, according to the Krejcie and Morgan (1970) respondent sampling formula with 5% margin error and 99% confidence level, this number is considered as acceptable to represent the whole population. Accessing social media at work become a ubiquitous activity for most respondents in this survey. However, the notable highlight of this survey is focused on the paradox of respondent actual habit on accessing social media at work, and their perception about social media policy application at work. As mentioned by our respondents, some of their company applies social media access policy at work, but some of them ever consciously cheating. However, one interesting point is that most of them agree that accessing social media at work is decreasing their productivity, so that it is okay for them if their company applies social media policy at work. First of all, we map our respondents’ social media habit by asking about social media account they have. Apparently, Facebook, Instagram, and Twitter still become four most popular social media platform. Moreover, one notable point about respondent is that the older segment tends to check their social media account at work more often than the younger one. Averagely, the workers do not check their social media account at work in the long duration. Most respondents in this survey is more likely checking social media at work for 5-10 minutes per time. Smartphone becomes the most frequently used gadget to check social media at work, and most of them are checking at break time or lunch hour. Moreover, 90% of our respondent are befriending with their working buddy in social media. We further ask about whether our respondents’ office has any policy about social media access at work. Among all respondents in this survey, only 44% respondents said that their office have the policy, and 24% of them works in office that prohibit their employee to check their social media account at work. However, although their office strictly applies social media access policy at work, 58% of them ever cheats the policy. To further understand our respondents in this survey who ever broke their office law on social media, we ask them to mention social media platform they access in the office during working hours. Regarding the purpose of accessing social media at work, two most distinct purposes are found. Most of our respondents in this survey access social media at work for the sake of checking out the timeline, as well as to refresh their mind at work. In other hand, although most respondents in this survey ever access social media at work, 90% of them strongly agree that accessing social media at work decrease their working productivity. At last, we ask them about their opinion about social media access policy at work. Interestingly, since most of respondents consider accessing social media at work as decreasing their productivity, 69% of them agree if their company apply the policy. For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 November 6, 2016 0 comments 0 FacebookTwitterPinterestEmail
News & Update November#1 JakPat Testimonial Responden by jakmin November 4, 2016 written by jakmin Hi JAKPATers ^^ apakabar ? Semoga sehat selalu yaa, biar bisa ngikuti terus survey-survey yang JAKPAT kirim ke kamu 😀 Testimoni kali ini ada yang istimewaaaa lhooo.. Yuhuu.. Karena ada 2 responden yang udah berhasil mendapatkan Handphone dari JAKPAT.. Selamat ya buat Kak Gilang dan Kak Ayu !!! \^^/ yeay…Tetap semangat buat dapetin hadiah yang lainnyaa 😉 Oh iya, buat kamu yang ada di Yogyakarta bisa ambil langsung hadiah yang udah kalian tukar lho, seperti Kak Ayu yang ambil Handphonenya langsung ke kantor JAKPAT 😉 tapi kalau maunya dikirim aja juga bolehh ^^ November 4, 2016 0 comments 0 FacebookTwitterPinterestEmail
E-commerceMarketingMobile Mobile Advertising: An Effective Promotion Channel? – Survey Report by jakmin November 4, 2016 written by jakmin The rise of worldwide mobile user leads the marketers to reach their potential target market by providing mobile advertisement. Mobile advertisement (mobile ads) can take any forms, from the regular banner ad to the surprising pop ad that block your screen. However, numbers of academic studies show that most audience tends to give negative attitude toward advertising. This condition then leads us to one essential question, does mobile ads is an effective channel for promotion? According to the data of We Are Social, Indonesia now has 88 million active internet users. By using Krejcie and Morgan sample size formula, we send this survey to our 755 respondents. The sample size is considered as an acceptable number, with 5% margin error and 99% confidence level. Notable highlight of this survey is that mobile advertising in general is negatively responded by most respondents in this survey. Most clicks to the mobile ads happen as an accidental action. Thus, for most respondents in this survey mobile ads are doubly seen as an effective promotion channel. The existence of mobile ads is noticed by 88% respondent in this survey. Among all possible position of mobile ads, most respondents in this survey notice the ads that located in the below and above side of the website. Moreover, pop ads, the type of internet advertisement that surprisingly shows up and blocks the web page we view is considered as the noticeable mobile ads as well. Although most respondents in this survey are already notice about the existence of mobile ads, 94% of our respondents in this survey seem to dislike this promotion channel. Pop ads and unskipable ads become two most irritating mobile ads when they access mobile internet. However, comparing respondents’ gender in the mobile ads, our male respondents are more likely clicking on the mobile ads than female. One interesting finding about mobile ads is that most of the clicks are accidental actions. Only 20% respondent in this survey who intentionally clicks the mobile ads they see in their screen. Among all possible answers, curiosity becomes a significant reason among respondents in all segments. To further explore the majority of our respondents who accidentally click on the mobile ads, inability to press the close button becomes the major reason of this action. Moreover, mobile ads are frequently seen when our respondents in this survey check news and watch video. The negative attitude toward mobile ads is seen by respondents’ general perception about mobile ads. Among all possible emotions felt by respondents toward mobile ads, most of them are annoyed and dislike about it. Thus, most respondents in this survey are seeing mobile ads as no longer effective to be an effective promotion channel. For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 November 4, 2016 0 comments 0 FacebookTwitterPinterestEmail
Lifestyle The Fandom for Idols – A Survey Report on Kpop Fans in Indonesia by jakmin November 2, 2016 written by jakmin The product of South Korea’s music industry, or also simply and widely known as Kpop (an abbreviation for Korean pop), is so happening all around the world now, including Indonesia. Fans hold a very significant part regarding to pop culture. Without fans, an idol will not survive in that rough industry. Therefore, regarding to this matter, recently Jakpat has conducted a survey in order to see some habit and preferences of Kpop fans in Indonesia. This survey involved 793 respondents from across Indonesia who has proclaimed themselves as a Kpop fans through the preliminary questions in this survey. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 15 to 35 year-old. This survey report is divided into six chapters. The first chapter is the general findings from this survey. This first chapter is divided into two parts. In the first part of the general findings, we can find what Kpop fans like the most about Kpop. Apparently, the thing that they like the most about Kpop is the music (37.45%), while the second most is the idol (24.59%). Moreover, other top five things on the list are “the visual” (9.96%), “the choreography” (9.84%), and “the performance” (8.70%). Most of our respondents (53.23%) have become Kpop fans since in between 2011 to 2015, which means that most of them (58.67%) have become Kpop fans for about 1 to 6 years already. In the second part of general findings, we explore a little bit more about the reason why and how they became Kpop fans in the beginning. Apparently, some of our respondents just accidentally had interest for Kpop in the first place (24.09%), while some other was following their friends (23.71%). There are also some of our respondents who had interest for Kpop in the first place out of curiosity (19.04%), while some other don’t have any particular reason (11.85%) or just for fun (11.73%). Regarding to the reason why they became a Kpop fans later on, most of our respondents (73.52%) admit that they were being hooked to the music, while more than half of them (50.44%) admit that they were falling in love with a particular idol. Moreover, some of our respondents (39.72%) admit that Kpop had become their source of happiness and entertainment, while some other (29.89%) admit that they were addicted to watch a particular idol group. The second chapter of this survey report is about the fanbase; which is a group of fans for particular team. Fanbase plays an essential part in the universe of Kpop. Every idol group has an official fanbase which become a platform to maintain the relationship between the group and their fans. It’s a space to unify all the fans of a certain idol group. Through a fanbase, a fans can interact with other fans. Apparently, some of our respondents (24.72%) admit that they are members of official fanbase. Among them, more than half (59.69%) actively participate in that fanbase they belong to. Furthermore, their activities in the fanbase are including sharing information (81.12%) and updating news (76.53%) about the idol group. Some other activities are even including collecting merchandise (43.88%), crowd-funding for event (32.65%), and making fanfiction (30.10%). The third chapter of this survey report is about the media habit of Kpop fans. The most frequent media that Kpop fans access is Youtube (89.66%), while the second most is the social media such as Facebook, Twitter, and all (74.15%). Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. News portals such as Allkpop, Koreaboo, Seoul Beats, and more are the fourth most frequent media that Kpop fans access (40.10%), meanwhile the fifth is music streaming platforms such as Spotify, Sound Cloud, and many more. Moreover, many of our respondents (35.44%) access the media related to Kpop every day, with most of them spend about 1 to 6 hours in a day (64.06%) and some of them spend only less than 1 hour in a day (24.91%). The fourth chapter of this survey is about the social media habit of Kpop fans, and this chapter is divided into two parts. In the first part we find that most of our respondents (67.21%) admit that they follow their favorite idol’s personal account on social media. More than half of them (59.90%) admit that they have ever updated a status about Kpop on their social media account. Hence the top three social media they use for updating status about Kpop are Facebook (68.21%), Instagram (45.86%), and Twitter (41.86%). In the second part of the fourth chapter we find that more than half of our respondents (58.76%) admit that they have ever shared news or articles about Kpop on their social media account. The social media they use for sharing news or articles are Facebook (67.71%), Twitter (38.20%), and LINE (34.76%). In addition to that, apparently there are some diehard fans (21.44%) who admit that they even have particular social media account or blog intentionally made for fangirling or fanboying activity with an alias (not using their real name). They make that kind of account on Facebook (48.24%), Twitter (38.82%), and Instagram (37.65%). The fifth part of this survey report is about some habit that Kpop fans have regarding to their fangirling or fanboying activity. Apparently, a few of them (19.805) admit that they frequently write a fanfiction about their favorite idol or group. There are also some of them (36.44%) who frequently buy the physical album (CD) of their favorite idol or group, meanwhile some other (32.03%) frequently buy the digital album instead of illegally download it. Some fans even take it further by buying the merchandise of their favorite idol or group (38.21%), while some other (26.99%) admit that they have attended a live concert of their favorite idol or group. The last part of this survey report contains of some trivia we gather regarding to Kpop fans. Apparently, less than a half of our respondents (42.50%) admit that they use a certain product because their favorite idol is using or promoting it. There is also a few of them (9.71%) who admit that they have visited South Korea and being a Kpop fans is their main reason to go to that country (57.14%). Lastly, most of our respondents (66.71%) admit that they spend less than IDR 100,000 in a month for fangirling or fanboying activity, while some of them spend about IDR 100,000 to IDR 500,000 (24.72%) and a few others spend more than IDR 500,000 (8.58%). For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 November 2, 2016 0 comments 0 FacebookTwitterPinterestEmail
Financial The Economic of the Youth: Millennials Financial Worries, Confidence, and Expectation – Survey Report by jakmin November 1, 2016 written by jakmin Millennials once said as the most promising generation right now. Compared to the more senior generation, millennials is seen as having higher education degree, earning more income, and physically as well as digitally connected to the global world. However, the higher living standard of the millennials leads them to face any kind of financial challenges. Regarding this condition, we conduct a survey to understand millennials’ up and down on financial issue. Our survey is mostly focused on the financial worries, confidence, and expectation of the future economic condition. We involve 818 millennials respondent in nationwide to participate in this survey. According to the data of Badan Pusat Statistik, the number of Indonesian millennials in 2020 is estimated to reach up to 83 million people. Therefore, by using Krejcie and Morgan (1970) sampling technique procedure, our sample size is considered as an acceptable number to represent the whole population. One good point of this survey is that our millennials respondent in this survey is confident enough about their future economy. Surely, they worry about the overall economy, but they are optimistic to be able to overcome these worries. Another notable finding we find in the case of respondent purchasing habit to save money. Our male and female respondent in this survey show different method to effectively purchase product, so that they can save more. Essential step to understand millennials economic condition is by mapping their financial priorities and worries in life. Saving money seems to be the most prominent financial priorities for more millennials. Sure, most of them do not want to be a financial burden to their loved one by saving enough money. Moreover, the overall economy becomes a worry for all millennials in this survey. However, household debt and the urgency of saving for retirement period are considered their worries. The effort to overcome financial worries is shown by trying to save more and even taking extra works. For fewer respondents in this survey, they are even willing to lower their lifestyle to be able to overcome these worries. Moreover, although millennials is considered as the generation who earn more, but the current economic standing of our respondent in this survey are mostly just doing okay. Comparing the economic condition to previous year, most of our respondents in this survey consider their economic condition is better than last year. To reflect it with their purchasing experience this year, 70% of our respondents in this survey ever buy new stuffs such as gadget, jewellery, and vehicle. Estimating the future economic condition of our respondent, 84% of them expect a better financial condition in 2017. Most of them even plan to buy costly stuff such as house and jewellery. Cash and debit card become two most frequently used payment method for respondents’ financial transaction. Moreover, our survey finding also reflects the difference between men and women’s habit to save money. Our male respondent tends to looking for special shopping incentives to save more money. In other hand, our female respondent tends to limit purchase only to item with deep sales. Our millennials panel in this survey is considered as the confident generation. In general, most of our respondents in this survey are confidence enough to be able to overcome all their financial worries next year. Furthermore, 36% of our panel even strongly confidence about it. For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 November 1, 2016 0 comments 0 FacebookTwitterPinterestEmail
LifestyleMobilePersonalReports Professionally Connected: Linkedin Usage – Survey Report by jakmin October 26, 2016 written by jakmin LinkedIn could be said as a social media platform with distinct positioning over others.LinkedIn specifically target their niche market by positioning their platform for professional connection use only. We conduct a survey to our respondent panel in nationwide to understand how do they use LinkedIn. We send the survey to our 803 respondents in nationwide with the composition of 48% male and 52% female respondent. Regarding the sampling method, the total number of Indonesian LinkedIn user in 2015 is reaching up to 4 million people. Consider the 4 million LinkedIn users as the population; our sample size is considered as an acceptable number according to Krejcie and Morgan (1970) sampling formula, with 5% margin error and 99% confidence level. One significant finding about LinkedIn usage could be seen in the practice of accessing habit among respondents in this survey. Comparing the overall age segment of respondent, the older segment tends to access LinkedIn more often than the younger one. This finding is found as well on the sex comparison between respondent, which the male respondent in this survey access LinkedIn more often than female. Comparing the access frequency between LinkedIn and other social media platform, LinkedIn seems to be less popular since most respondents in this survey only access less than 1 to 3 times in a week. However, job searching and networking become two most popular activities that our respondents do in LinkedIn. Among all respondents who participate in this survey, only 37% of them belong to any LinkedIn group. However, the number of LinkedIn group they join is relatively low since most of them only join in 1 to 3 groups. This finding is in line as well with respondents’ frequency of updating LinkedIn profile. As previously mentioned in our survey highlight, our male respondent seems to be more active in accessing LinkedIn than female. They are more generous in liking, sharing, reading, and even checking out advertisement. However, the basic LinkedIn feature seems to be satisfying already for most respondents in this survey, since only 8% of them who pay for a premium account. Regarding the LinkedIn friendship pattern, we find notable difference among respondents in different age segment. In general, respondents’ school/college and working friends are two most notable people whom our respondent most likely to befriend. However, the 16-19 year old respondent is more likely to befriend with stranger compared to other segment. The 20-35 year old respondent in other hand seems to be more open for new working opportunities since this segment is more likely to befriend with job recruiters and important person from other office. Otherwise, the 36-45 year old respondent in this survey seems to be more concern about optimising their current work as they are more likely to befriend with any possible future clients. At last, we try to figure out respondents’ reason of using LinkedIn. Most of them consider LinkedIn as a social media platform that offers many working opportunities. Moreover, LinkedIn is also considered as a platform that enables them to connect with their co-workers and boss. For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 October 26, 2016 0 comments 0 FacebookTwitterPinterestEmail
LifestylePersonalReports The Educated Generation: Are You a Scholarship Hunter? – Survey Report by jakmin October 24, 2016 written by jakmin If there is an essential basic needs in life besides house, food, and clothes; then it is an education. Understanding the needs of education for every human being, any financial issue must not be a reason for anyone to not being able to access decent education. In order to overcome any challenges in pursuing education, there are numbers of scholarship funding available that provide various schemes for scholar. We send the survey to our 718 respondent in nationwide, with the demographical composition as 47% male and 53% female. Regarding the age of respondent, we send the survey to the 16 to 35 year old respondents, since we believe that education could be pursued by anyone. Moreover, up to 2012, it is noted that the population of Indonesian student is reaching 58 million people from the elementary education level only. Therefore, the sample size proposed in this survey is considered as an acceptable number to represent the subjected population. In general, there is no significant difference among respondent in all age segments regarding their awareness about educational scholarship. However, scholarship itself seems to be most appealing to the younger segment of respondent, especially those in 16 to 25 years old. However, English proficiency test becomes the most difficult requirement to be completed for most respondents in this survey. First of all, we filter our respondent by focusing the survey only for those who are interested in pursuing educational scholarship. From all respondents who participate in this survey, 76% of them are interested in doing so. Regarding the number of respondents’ experience on applying scholarship, most of them have been trying about 1 to 3 times. We further ask our respondent to pick any scholarship institutions that they are familiar with. Respondents are allowed to choose as many as they would, as long as they are quite familiar with them. Moreover, comparing any source of scholarship funding institution, the government scholarship seems to be the most appealing source for 74% respondent in this survey. Scholarship comes in any type, but full cover scholarship becomes the most interesting type over others. Moreover, full time study program is considered as the most interesting program to be applied in scholarship for 88% respondent in this survey. Furthermore, different source and type of scholarship may cover different aspect as well. However, five most important aspects respondents’ thinks need to be covered by scholarship are education fee, living cost, admission fee, housing facility, and decent pocket money. As the scholarship selection process is quite competitive, 37% respondent in this survey takes intensive course to prepare them in applying scholarship. However, among all requirements requested by any scholarship funding institution; English proficiency score, admission, and grade point average (GPA) considered as important aspects to be prepared by respondent. To focus on the specific requirement, English proficiency score is considered as the most difficult one to be fulfilled. Regarding the education degree that our respondent want to pursue, bachelor and master degree become two most selected to be pursued by respondent in this survey. The desired destination to pursue scholarship is relatively balanced among respondent. However, regarding the continent to study, most respondents in this survey tend to choose Europe as their preferred continent to obtain higher education degree. We further ask our respondent in this survey to mention their desired place to study, if only they are granted with domestic and abroad scholarship. According to the respondents’ answer, the top five preferred place for abroad scholarship are United Kingdom, Japan, Germany, Australia, and USA. Regarding the preferred place for domestic scholarship, Yogyakarta, Bandung, Jakarta, Surabaya, and Malang are mentioned by most respondents in this survey. Furthermore, those cities are quite well known as the cities with Indonesia most respected universities. At last, we divide our respondent in this survey into two categories; the one who want to apply for scholarship, and the other one who do not. For those who want to apply for scholarship, their biggest motivation for applying is mostly related to the financial issue. .In other hand, for those who do not want to apply for scholarship, their most dominant reason of not doing so is that they are not interested in pursuing any higher education degree anymore. For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 October 24, 2016 0 comments 0 FacebookTwitterPinterestEmail
LifestyleReports What Do Indonesians Seek in Budget Hotel? – Survey Report by jakmin October 21, 2016 written by jakmin Traveling is rocking now! Thanks to many things: travel bloggers, free-visa policy, Tony Fernandes who makes cheap flying possible, and so on. Simply put, traveling is now: easier, cheaper, and cooler. And closely related to traveling and tourism, ‘budget hotel’ is also enjoying this phenomenon. Ask your friends who come from Bali, Jogja, or other cities that are famous for their tourism sector. How many budget hotels had been built there in recent years? Many, yes. Or even too many. That ‘many’ is provoking a big question: if there are so many options, then how do people make a decision to stay at certain budget hotel? JakPat tried to find out the answer by involving 1006 Indonesians in a survey. And we got some insights about what they regard as important and not important, which ultimately lead into decision making for choosing a budget hotel. Let’s have some sneak peek on our survey result. While in the next paragraphs, the result will be shown in more detail. Continue Reading October 21, 2016 0 comments 0 FacebookTwitterPinterestEmail
