Lifestyle Where Do We Go Now?: End of the Year Holiday Travel Survey Report by jakmin January 4, 2016 written by jakmin Welcome to the end of the year of 2015! The holiday mood has arisen and we can see the traffic is getting packed with people going from one place to another in order to spend their holiday. Recently, Jakpat has conducted a survey regarding to Indonesian’s habit of spending their end-of-the-year holiday, particularly, when they decide to go on a travelling. This survey involved 207 respondents from across Indonesia in a range of ages from 16 to 35 year-old. First of all, apparently almost half (47%) of them have their end-of-the-year holiday travel specially arranged. Interestingly, we found that men tend to specially plan their travelling than women (54% VS 42%). On the other hand, women are more likely than men to not having their travelling specially planned (58% VS 46%). When asked about since when they have their end-of-the-year holiday travel planned, most of them (67%) admitted that they would likely to go without a plan, in other word, in impromptu. Apparently, there are more women than men who like to go in impromptu for their holiday (71% VS 60%). Meanwhile, there are some of them (23%) who stated that they have already planned their end-of-the-year holiday travel since the middle of the year. Moreover, only a few of them (5%) admitted that they already have their end-of-the-year holiday travel arranged since the year before. We also found a few of them (5%) who arranged it since the beginning of the year. Regarding to travel buddy, more than half (58%) admitted that they go travel for end-of-the-year holiday with their family. Some of them (20%) are going with couple, while some others (16%) are going with their friends. Interestingly, they who prefer to go with their family were mostly women than men (66% VS 47%). On the other hand, they who choose to go with their couple or friends were mostly men than women (21% VS 20%; 26% VS 10%). We also found that a few of them (5%) go travel by themselves. When asked about the sources of inspiration they got for travelling destination, most of them (72%) admitted that recommendation from their surrounding people is the most significant source. More than half of them (51%) stated that website and/or blog is the most reliable source for getting inspiration about travelling destination. Some of them were inspired by travelling magazine (26%) and television (23%). Only a few of them (10%) got their inspiration for travelling destination from book. With so many online travel agents nowadays, we also would like to see how Indonesian utilizes them for end-of-the-year holiday travel. Apparently, most of them (78%) admitted that they’re not using a particular online travel agent to help them arrange their end-of-the-year holiday travel. From some of them who admitted to use the service of online travel agent, it turns out that Traveloka.com is the most commonly used online travel agent, chosen by 28% of them. Regarding to transportation mode, apparently using personal car is the most popular choice for end-of-the-year holiday travel, chosen by almost half of them (46%) as the most prioritized transportation mode. Airplane is the second most popular, chosen by some of them (32%) as the most prioritized transportation mode for end-of-the-year holiday travel. On number three is train, chosen by some of them (30%) as the second most prioritized transportation mode. Beside those three, we also have bus and travel car, which both were chosen by 24% of them as the third most prioritized transportation mode. When asked more about travelling destination, apparently most of them (96%) admitted that they prefer domestic destination to international destination for their end-of-the-year holiday travel. There are five most popular domestic travelling destinations: (1) Bali, (2) Lombok, (3) Bandung, (4) Raja Ampat, and (5) Yogyakarta. Lastly, for the international travelling destinations, we also found five most popular ones: (1) Singapore, (2) Japan, (3) Paris, (4) South Korea, and (5) Thailand. With those two lists of most popular travelling destinations for end-of-the-year holiday, we sum up this survey. So, where do we go now? Happy New Year 2016 and happy holiday! For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 January 4, 2016 0 comments 0 FacebookTwitterPinterestEmail
LifestylePersonal What's Your 2016 Resolution? – Survey Report by jakmin December 31, 2015 written by jakmin New Year is time for self-evaluation and draw up a plan for the next year. The resolution of one of the things that is often discussed in the New Year issue. Jakpat were curious what the resolution made by the panels. We conducted this survey to 1025 respondents. The choice of location and age is done randomly. Detailed profile of respondents can be seen in the survey report (xls). In this survey we asked one question only. We asked respondents chose their resolution of options we have provided, or write it down if there is no answer in the options. Here is the result: Apparently career become the main resolution for 2016. While, the rest wanting other accomplishments such as going Umrah / Haji and married. So, what’s yours? For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 December 31, 2015 0 comments 0 FacebookTwitterPinterestEmail
E-commerceFashionFinancialHealthLifestyleMarketing Indonesian Brand Endorser-Survey Report by jakmin December 29, 2015 written by jakmin Brand endorser may not be a new concept of today marketing communication world. Endorser is not only serve as the “people who talk about the brand” but also the representation of brand. They are the face of the brand so that people can see the “human characteristics” of the brand on the endorser. As the emergence of social media, we then see a new phenomenon of brand endorser who comes from the non-celebrity category. They are ordinary people, just like us, who happen to be famous by tweeting, posting, or sharing interesting information about the brand. Up to this point, we can clearly see that brand endorser may not only come from celebrity list, but also general public figure who met the criteria of ideal endorser. We conducted a survey to evaluate favourite brand endorser candidates for several product categories. We asked 209 respondents both male and female in nationwide to mention the name of public figures who were considered as the perfect endorser. Besides that, we also asked them to evaluate the considerable factors on choosing brand endorser for each product category. Theoretically, we use Till and Busler (1998) concept of brand endorser evaluation by measuring several indicators such as physical attractiveness, trustworthiness, expertise, and likeability. First product category we would like to evaluate was medical product. Pharmacy is a big player in advertising industry. They also quite often use public figure as the endorser of their products. When we turn on our TV, it is very easy to see familiar faces on the screen endorsing medical products such as vitamin, medicine, and pain killers. We asked our respondent to mention several names of Indonesian public figure who they consider as suitable to endorse medical products. There were names mentioned, but only four names was mostly mentioned and sat on the top position. Interestingly, we found three different streams of public figure. From the celebrity list, Dian Sastrowardoyo was mentioned by respondents. From the athlete list, Ade Rai was chosen. Moreover, although according to the Indonesia Advertising Code of Ethics it was mentioned that doctor must not advertise medical products, but two names of doctor was mentioned. The first was dr.Lula Kamal and dr.Ryan Thamrin. To expand our understanding towards their reason of choosing the names of endorser, we used the endorser evaluation concept to map the pattern. According to this pattern, we can see important factors on choosing brand endorser for medical products. Positive reputation of the figure, their trustworthiness, their competence credibility, and attractive physical appearance become important factors on choosing brand endorser for medical products. The second product category we would like to evaluate was financial products. Today, financial products such as saving, leasing, and insurance were facing a competitive market. Most of them offer similar products and segmenting a relatively similar target market. Therefore, financial products may unable to only communicate the benefit of their products, but also represented by perfect figure. Unlike the medical products, respondents mentioned more names on financial product brand endorser candidates. Six names were mostly mentioned. There were names from celebrity list such as Raffi Ahmad, Dian Sastrowardoyo, Syahrini, and Feni Rose; and two names from motivator list such as Mario Teguh and Merry Riana. As financial product is relatively important, private, and sensitive investment, the criteria of perfect endorser become different with the previous product category. Trustworthiness of the public figure becomes the number one criteria that should be met. The endorser should be trustworthy to be able to endorse financial products. Moreover, they also need to have positive reputation. Popularity and huge fan base stay on the third criteria, while their competence credibility follows at the last criteria. The upcoming product category we would like to evaluate was household products. The wide range of household product varieties led to many names mentioned by respondents. However, five names were most mentioned and all of them were married celebrities. Dian Sastrowardoyo, Nagita Slavina, Raffi Ahmad, Dona Agnesia, and Chelsea Olivia were chosen as the perfect endorser for this category. We once again found different pattern of considerable factors on choosing the perfect brand endorser for household products to the previous categories. Unlike the two previous categories, we found that attractive physical appearance become the most important factor for brand endorser of household products. This factor then followed by trustworthiness, positive reputation, and competence credibility of the figure. The last product category we would like to evaluate was beauty products. This category covers various products such as facial foam, skin care, make up, and other toiletries. We asked our respondents to mention their vision of the perfect endorser on beauty products. Five names were mostly mentioned. All of them were woman and came from celebrity list. Raisa, Dian Sastrowardoyo, Sandra Dewi, Raline Shah, and Dewi Sandra were chosen as the perfect endorser. At last, we then asked our respondents to mention their perceptions of the criteria that should be met by a public figure to serve as a perfect endorser for beauty products. Interestingly, although beauty products were closely related to the physical appearance, but respondents did not put it on the first place. Trustworthiness became the number one factor; while positive reputation, popularity and huge fan base, also attractive physical appearance has the same percentage. For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 December 29, 2015 0 comments 0 FacebookTwitterPinterestEmail
News & UpdateUncategorized Selamat Natal 2015 & Tahun Baru 2016 by jakmin December 24, 2015 written by jakmin JAKPAT mengucapkan Selamat Natal 2015 & Selamat Tahun Baru 2016 Selamat berlibut dan semoga liburan kali ini membawa kebahagiaan tersendiri kepada anda dan keluarga! Layanan JAKPAT akan libur pada tanggal 24 – 27 Desember 2015 dan kembali beroperasi 28 Desember 2015. December 24, 2015 0 comments 0 FacebookTwitterPinterestEmail
Uncategorized Merry Christmas 2015 & Happy New Year 2016 by jakmin December 24, 2015 written by jakmin From home to home and heart to heart, From one place to another, The warmth and joy of Christmas, Brings us closer together We would like to wish you a Merry Christmas 2015 & Happy New Year 2016 ! May the bless of new year be with you all beloved partners and friends JAKPAT Office will be closed from 24-27 Dec 2015 and will back active at 28 Dec 2015 December 24, 2015 0 comments 0 FacebookTwitterPinterestEmail
Lifestyle Watching TV Habit: November Survey Report by jakmin December 23, 2015 written by jakmin In this era of digital media, apparently television still got a place in people’s mind, though perhaps, not as influential as the internet. In a developing country like Indonesia, though, television is still one of the most reliable sources of information to people. On last November, Jakpat conducted a special survey in order to see the watching TV habit among Indonesian. This survey involved 195 respondents from across the country, with a range of age from 15 to 40 year-old. The comparison between male and female respondents is approximately 50:50. This survey was held from November 7th to November 30th in a daily time series format. However, there were a few blank dates due to some technical issues. According to the survey result, Indonesian people are watching television for about 1 to 2 hours in a day. How about the television station they tune in to? Apparently, Trans7 is the most popular choice, followed by its company-mate, Trans TV, as the second most popular. The rookie television station, NET., surprisingly appears as the third most popular. Next, the fourth and the fifth most popular television stations are RCTI and Global TV, respectively. Lastly, we would like to see the most popular television programs that Indonesian people watch. Apparently, people’s most favorite programs are quite miscellaneous, from talkshow, infotainment, sit-com, until news. The famous Trans7’s talkshow hosted by magician Deddy Corbuzier, Hitam Putih, tops the list. It’s followed by the Trans TV’s infotainment program, Insert, on the runner-up position. The sit-com drama broadcasted by NET., Tetangga Masa Gitu, is on third place. Meanwhile, on the fourth and fifth place are news and stand-up comedy programs in general, not from a particular television station. Since this is the first time we held a time series survey for a “Watching TV Habit” monthly report, please do let us know if you are interested to have this kind of survey conducted every month. Thank you for your cooperation. December 23, 2015 0 comments 0 FacebookTwitterPinterestEmail
E-commerceLifestyleMarketingTransportation Air Asia International Route Airfare Ticket Promotion – Survey Report by jakmin December 22, 2015 written by jakmin Before the low-cost carrier, it was not easy to fly at any time. The players within this industry were limited and they offer quite expensive airfare ticket even for domestic route, so that not everyone can afford it, not everyone can fly. However, everything changes after the coming of low-cost carriers in Indonesia. Numbers of low-cost airlines have been trying their luck on winning Indonesian market. With various flight schedule and relatively lower price, low-cost airlines are able to penetrate Indonesian market. Today, flying is no longer as difficult as before. As one of the biggest low-cost carrier airlines in South-east Asia, Air Asia makes flying become even more possible for both domestic and international route. By offering international airfare ticket promotion, Air Asia makes everyone can fly. Air Asia is not only famous for their affordable price of airplane ticket, but also well-known for their relatively cheap price of international route. They often offer international route ticket promotions that will be sold just in minutes. We then asked our panel of respondent about their perceptions of Air Asia international route airfare ticket promotion. 204 respondents from nationwide were involved in this survey. The confidence level of this survey was 95% with only 5% level of sampling error. First of all, we would like to discover respondents’ awareness of Air Asia international route airfare promotion program. Since the program was quite famous and has been associated as Air Asia’s regular program, we tried to understand how many respondents who know about this program. As predicted, most respondents notice about the program. 80% of them said that they notice about the promotion program, while only 20% of them know nothing. We then asked about their sources of information regarding this ticket promotion program. Four sources were mentioned by respondents. In the first position, TV Commercials (TVC/TV Ads) was mentioned as the number one source of information about Air Asia promotion program. Besides that, Air Asia Website, Air Asia advertisement in other websites, and friends also become their sources of information. As most respondents know about the promotion program, we then continue to their intention to buy airfare ticket during the promotion program. Most respondents said that they were interested to buy, while only 26% of them said they did not interested. We treated respondents who said have the intention and do not have separately. For those who said that they were interested to buy the promotion ticket, we asked the reason of their buying intentions. Three main reasons were revealed. At first, they were interested to buy due to the cheap price offered by Air Asia. At second, they considered that the country of destinations as interesting so that they wanted to visit. At last, the period of flying was just in time with holiday period. However, there were different findings we found on the answer between men and women regarding the reason of their promotional Air Asia ticket buying intentions. Women were more attracted to the country destinations, while men were more attracted to the holiday time. Since Air Asia flying period is not available at any times, we asked our respondents about how they manage their time for the flying period. We discovered two different kinds of answers between respondents from two segment of age. The first segment was 16-19 years old who said that the flying period was always in time with the school holiday. Therefore, they should not have to take some day-off only for flying. In other hand, the 20-35 years old said the otherwise by taking special day-off during Air Asia flying periods. We further tried to understand about their companion of flying to understand the average number of passengers for each time they fly. Most respondents did not travel alone. Only 12% of them said that they often fly alone, while the others were with companion. Family, lover, and friends were chosen as the companionship they have for travelling. Since most of respondents said that they often travel with companion, we then asked about how they manage their time of travelling with their flying partner. Interestingly, there were two different patterns between men and women regarding their schedule management. Men tend to manage the time of travelling according to their own schedule. In other hand, women tend to manage the time of travelling according to her kids’ school holiday or their husband/boyfriend’s day-off schedule. To expand our understanding about Air Asia promotional airfare ticket, we tried to examine the idea behind people who once said they did not interested to join the program. The first reason was respondents consider that the offered price was still expensive. The second reason was they did not interest with the destinations offered by Air Asia. In lower percentages, they said that the flying periods did not match their schedule and they doubt of airplane safety. At last, there was least number of respondents who said that they did not want to buy because they knew that the ticket was already sold. As we discovered the idea of their disinterested, we emphasized different answers between men and women. Men tend to uninterested of buying the ticket promotions due to the mismatch schedule between the flying period and their activities. However, women said different answers by being more doubtful about the standard of air plane safety. We asked them further about the ideal price of Air Asia international route airfare ticket promotions. We found different perceptions among respondents in various age categories. The 16-19 years old considered the price below IDR 50.000 as the ideal one. In other hand, the 20-25 years old would like to spend more by considering the ideal price as between IDR 350.000 to 450.000. However, the older category, the 26-29 years old were more likely to spend less by considering the ideal price as IDR 150.000 – 250.000. At last, the oldest segment, the 30-35 years old answered quite wide range of price from IDR 50.000 – 350.000. We asked respondents to mention their preferred country of destinations based on their chosen ideal price. Singapore and Japan seems to be two most favourite countries among respondents. However, men also added Thailand as their favourite, while women were added Korea as their favourite. Besides the ideal price of promotional ticket and favourite country destinations, we also asked our respondents about their ideas of the best flying periods. Men were more likely to fly on the end year, while women on the mid-year. Moreover, we also found different choices among respondents in each age segment. The 16-19 years old preferred flying on the New Year, the 20-25 years old on mid-year, while the 26-35 years old on the end of year. At the very last, we asked about respondents’ actual behaviour on purchasing the promotional tickets. Although there were huge interests on buying the ticket, most respondents did not have the actual experience of buying Air Asia international route airfare ticket promotion yet. Moreover, the 26-35 years old were the biggest segment of customers who purchased the promotional tickets of Air Asia. If only the niche market could be well-maintained by Air Asia, then they can optimize the profits from this segment. For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 December 22, 2015 0 comments 0 FacebookTwitterPinterestEmail
Mobile Satisfaction of Telecommunication Service Providers – Survey Report by jakmin December 21, 2015 written by jakmin Living in digital era requires us to stay connected with the world in 24/7. In order to be up to date with recent news, people use various devices such as smartphone and tablet as they are portable, light, and easy to use. Therefore, it is very common to see people having more than one gadget. It is even more common to see people who prefer to be back home, taking their forgotten phone that was left at home, although they already halfway to go. From this point of view, we can see how digital devices have been inseparable from our daily activities. However, these digital devices cannot be optimally functioning unless we have good mobile data connection to support the connectivity. Up to this point, telecommunication service providers play a vital role. The stability of connection speed, mobile data package, affordable tariff, and friendliness of customer service becomes significant aspects that influence customer satisfaction. Understanding this insight, we conducted a survey toward 1.702 respondents in nationwide about their satisfaction of telecommunication service providers. Indonesia is a huge market for telecommunication industry. The potential of Indonesia’s market are supported by the huge number of population, buying power of the middle class, and the tremendous demand of mobile connectivity among citizen, especially youth. This factor then attracts several telecommunication service provider industry players to bet their luck in Indonesian market. Up until now, there are seven big telecommunication service providers in Indonesia, but only three providers that win much bigger market segment than others. Telkomsel, Indosat, and XL Axiata become the top three players in Indonesia telecommunication service provider industry. Zooming in the finding data, we found that there were different finding between telecommunication service provider users in Java and outside Java. Users in Java were more likely to use various telecommunication service providers. Besides the three previously subjected, other providers that mostly used by Indonesian who live in Java were Three, Axis, Smartfren, and Esia. Unlike Indonesian who live in Java, discussion about telecommunication service providers for people who live in outside Java have different finding. Although all providers were used in general, but we found that Telkomsel as the most used providers, while XL Axiata followed at the second position. As Telkomsel was recognized as the oldest telecommunication provider and considered as having the strongest signal coverage in all over Indonesia, Telkomsel became the most chosen providers among Indonesian in outside Java. We then asked about overall customer satisfaction of telecommunication service providers in Indonesia. In general, most respondent satisfied with telecommunication service providers. Only 23% of them dissatisfied. Reason of their dissatisfaction will be further discovered in the upcoming findings. As we all know, before instant messaging, SMS was the most popular way to communicate. Although today we maybe more familiar with instant messaging, but it does not mean that SMS are left behind. Understanding this, we asked our respondent about their satisfaction of SMS service. More than half of our respondent said that they were satisfied with SMS service provided by telecommunication providers. The next aspect we would like to discover was satisfaction of phone service provided by the telecommunication providers. As the basic function of mobile phone, phone service becomes very important to be examined. The stability of signal, quality of voice, and phone tariff were important factors that determine customer satisfaction toward phone service of one provider. Similar as the previous finding, most respondents said that they were satisfied with the phone service of telecommunication providers. At last, we asked about customer satisfaction of telecommunication providers’ customer service. For any kind of business, especially those who battle in a very competitive market, after sales service plays important role on winning customer hearts. They will not only happy by fulfilling their needs by using our products, but also very satisfied because the providers offer full support for them after buying their products. Moreover, in telecommunication industry, customer service also serves as the frontline of customer handling. All complaints and assistance can be managed directly so that customers will see them as the representation of company. Our survey revealed that most respondents were satisfied with the customer service, while only 19% of them dissatisfied. To conclude our survey, it could be said that Indonesian telecommunication providers in general already fulfil customer satisfaction. The providers met all indicators of customer satisfaction in all aspects. Due to the huge demand of Indonesian mobile users, it leads them to the rough competition among telecommunication service providers. However, three corporations who find their luck in winning the biggest market are Telkomsel, Indosat, and XL Axiata. For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 December 21, 2015 0 comments 0 FacebookTwitterPinterestEmail
News & Update Desember #2 JakPat Testimonial Responden by jakmin December 18, 2015 written by jakmin Haiii JAKPATers ^^ Ketemu lagi nih di hari jum’at 😉 hehe. Kami JAKPAT ingin mengucapkan terimakasih banyak kepada para responden yang sudah bersedia memberikan testimoninya. Terimakasih atas kesetiaan kalian ya, selalu kerjakan survey-survey dari JAKPAT. Jika kalian ada yang belum mendapatkan survey kemungkinan karena memang belum ada survey yang sesuai dengan profil anda JAKPATers, jadi harap bersabar ya 😉 Setiap surveykan memiliki target responden yang berbeda-beda, jadi yaaa ada yang dapat, dan ada yang tidak. Tapi kalian tidak perlu cemas karena kalian pasti akan mendapatkan survey lagi dan lagiii ^^ hehe. Nahh, jadi harus mengisikan jawaban survey dengan jujur, dan tidak boleh asal jawab. Okee JAKPATers 😉 See youu.. December 18, 2015 0 comments 0 FacebookTwitterPinterestEmail
Lifestyle How Do Bloggers Affect Your Preference Choice – Survey Report by jakmin December 18, 2015 written by jakmin Since the social media is popular, becoming famous shouldn’t be a celebrity or someone who appear in television. One of which is done by bloggers. Their existence in blogging makes them widely followed by netizen so that their fame can compete what celebrities do. In some cases, even the bloggers are also to be trusted by number of brand to be their brand endorser. Seeing this phenomenon, Jakpat curious to find out how big the influence of bloggers on the panel Jakpat choice preferences. The latest survey involved 142 respondents in several major cities in Indonesia. For details of the respondent profile can be seen in the survey report (.xls). From 142 respondents who participated our survey, we got only 33.33% who claimed to follow a particular blogger. While the majority said no. Respondents who said no skipped next questions. In content, the bloggers are divided into several types. We asked respondents, what kind of bloggers they follow. We allowed respondents to choose more than one answer. Apparently, fashion blogger and food bloggers were equally preferred by respondents. But there is a tendency that we get that women tend to follow fashion bloggers while men tend to choose a travel blogger. The majority of respondents follow the local bloggers. The age group of 18-19 years tend to follow local bloggers. For a social media platform that followed, blog became a platform the most widely followed by the respondent. In addition, more than half of the respondents claimed to follow bloggers in more than one social media. With type of question, open-ended, we asked the respondents mentioned one name blogger they follow. And here’s the top 5: We also asked what makes them follow the blogger. And this is their answer: In keeping with the purpose of this survey, we asked respondents whether bloggers are quite an impact for them. And it turns out 6 out of 10 respondents said that the bloggers quite an impact. To deepen the respondents’ statements, using a question-type grid / matrix, we asked respondents to rate the statement we made. And here are the results: We can conclude that, in the certain case or circumstances blogger affect their followers at least once. This is because the information what bloggers share deemed valid enough to be accepted. For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 December 18, 2015 0 comments 0 FacebookTwitterPinterestEmail
