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LifestyleMarketingMobile

4G LTE in Indonesia – Survey Report

by jakmin December 16, 2015
written by jakmin

4G LTE technology has been present in Indonesia, although it is still fairly new, but a number of providers have been promoting it in earnest. Inducement to replace the network from 3G to 4G LTE is being conducted by a number of brand mobile network operators, such as Telkomsel, XL Axiata, Indosat Ooredo, Tri, and Smartfren. Because it is still fairly new, the use of these networks is still hampered by a little problem for the users is the area of coverage and smartphones that should be compatible with 4G LTE. Jakpat was interested to know the opinion of the panel on the emergence of 4G LTE. We involved 504 respondents in several major cities in Indonesia.

In this survey we found only 26% of respondents who claimed to have changed it with 4G LTE network. The majority of respondents who have changed network provider apparently using Telkomsel (46.56%), while the second position is Smartfren 19:08%.

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Almost half of the total number of respondents claimed to spend 50,000 to 100,000 (S) in a month for mobile internet. We were also asked respondents chose three of the most frequent online activity they’re doing, and we also get top 3, are  (1) browsing, (2) open social media, (3) streaming.

4

5

When we asked their opinion about 4G LTE, the majority of respondents who have changed 4G LTE thought their internet speed increases. And the majority also thought the network speed was good enough by giving a score 7-10 (with a scale of 1-10).

3

6

Our next findings are apparently the majority of respondents chose to replace the network at the same number, compared to buying a new number. This is indicated by 66.67% of respondents said replacing the network but do not change the mobile number.  Not only the number, the majority of respondents admitted not replace their smartphone. Only 4 of 10 respondents who replace their mobile phone with a smartphone compatible with the 4G LTE network.

7

10

With the type of open-ended question, we asked the respondents who have been using 4G LTE to write down what they think of when they hear words “4G LTE”. It turns out almost all respondents think the word “fast”.

11

For those respondents who do not use the 4G LTE, we were asked why they have not changed their network. More than half of the respondents said they have no time to replace it. And we also asked about their plans to switch networks, apparently more than half do not yet know whether they will replace it in the near future or not.

8

 

9

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

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December 16, 2015 0 comments
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MarketingMobile

Campaign Evaluation: #365Alasan – Survey Report

by jakmin December 15, 2015
written by jakmin

End of year is the best timing to conduct evaluation for business, such as campaign evaluation.  Campaign #365Alasan attracted enough our attention to know more about perceptions of our panel for this campaign. A glimpse of this campaign:

Ask participants to write down their reasons for drinking Bear Brand, then the status of uploaded through Twitter, Instagram, or the official website with the hashtag # 365Alasan 365Alasan.

Untitled

In this survey we involved 442 respondents in several major cities in Indonesia, with a percentage female 55.66% and male 44.34%.

We started the survey with a screening to determine how many people are aware of this campaign. And findings that we got, only 17:42% of respondents said knowing this campaign.

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Then, from 17:42% of respondents who know this campaign, we asked them to choose which media are they getting information about # 365Alasan. Apparently, more than 50% of respondents chose Instagram.

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From 77 people who claimed to know this campaign, more than half admitted to not follow this campaign. While 48.05% of respondents said that participate.

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To the respondents who admitted to join this campaign, we asked in which media they upload status. We use multiple answer type questions, to accommodate the uploading of respondents in more than one medium. Turns out, most respondents uploaded on Instagram while Twitter and official website occupies the same position.

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Most respondents who claimed to follow this campaign, said that prize is the main reason they join.  Apparently not all participants know exactly what brand this campaign conduct, only half of them are mentioned properly brand held, while the rest mentioned wrong brand and  did not know.

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We also asked respondents who joined #365Alasan to assess this campaign with a scale of 1 – 10. 51.35% of them gave values of 8-10. This shows the campaign # 365Alasan considered good enough by the participants.

7We also asked the respondents who didn’t join the campaign about their reason, majority of them said have no time to participate, while the rest said not interested and lazy to join.

8

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

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or Get A Sales Quote by filling this form or Call to +622745015293

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December 15, 2015 0 comments
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Uncategorized

Using Display Logic in JAKPAT Survey

by jakmin December 15, 2015
written by jakmin

JAKPAT just launch new feature in creating Survey sequence. Previously we have learnt about Skip Logic feature in which you can create flow for Single and Multiple Answer. In extend to that, we add more advance logic feature in our dashboard so called Display Logic.

Display logic would help you to send questions to respondent based on what more relevant to them. That would make respondent more comfortable in working our survey and hence minimize the invalid responses and data cleaning process.

This is how you can create a survey setting using Display Logic in JAKPAT.

1. After you upload your Questionnaire in JAKPAT, select the Question do you want to display with condition.

2. Then you can create Display Logic setting by clicking this Green button “Enable Display Logic”:

Display Logic 01

 

2. Then select the Question you’d want to set as condition and select the condition.

Example: Display Question no.19 IF Question no.18 – the answer is Newspaper.

Display Logic 02

 

3. And done! So within the setting , the Question displayed only to the condition applied in the setting.

The display logic available for all types of question condition as seen below

1. For condition from Single Answer Type of Question

  • Based on the answer (is/is not)

2. For condition from Multiple Answer

  • Based on the answer (is/is not)
  • Based on the answer count ( How many no of answers are selected)

3. For condition from Open Ended Answer

  • Based on the answer ( exact/equal to or contains or greather than/less than if numbers )

4. For condition from Scale Question

  • Based on the answer ( exact/equal to or greather than/less than for numbers )

5. For condition from Priority Question

  • Based on the answer ( exact/equal to or greather than/less than for rankings )

6. For condition from Grid Question

  • Based on the answer ( is/is not) selected.
  • Based on the answer count

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December 15, 2015 0 comments
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HealthHousing

Anti Mosquito 101: Survey Report on Using Habit

by jakmin December 15, 2015
written by jakmin

The rainy season is coming, and of course, with its consequences. One of things that we must be aware of during the rainy season is the mosquitoes attack, particularly in a tropical country like Indonesia. Recently, Jakpat has conducted a survey in order to see people’s habit in using anti mosquito. This survey involved 205 respondents from across Indonesia, with a range of ages from 17 to 35 year-old. Apparently, only 36% of them admitted that they use anti mosquito regularly, while the other stated that they don’t regularly use it.

1 4

Among those people who regularly use anti mosquito, 97% of them use it during the night time. Regarding to the source of information about anti mosquito, most of them (80%) got their information from advertisement, while some of them (30%) got recommendation from their family or friends. We also found that men are more likely than women to get recommendation from their friends or family (33% VS 26%). On the other hand, women are more likely than men to get information from advertisement (81% VS 79%).

3

When asked about the place they usually go to in order to buy anti mosquito, some of them answered that they go to supermarket (47%) and minimarket (37%). Meanwhile, a few of them (14%) stated that they buy anti mosquito at the nearby store. Apparently, women are more likely than men to buy anti mosquito at supermarket (53% VS 41%). On the other hand, men are more likely than women to choose minimarket as a place to buy anti mosquito (41% VS 33%). Regarding to the person in the household who usually buy anti mosquito, more than half of them (57%) stated that they buy it by themselves. Meanwhile, there are some of them (34%) who admitted that they got their parents to buy anti mosquito for them.

5 6

Apparently, more than half of people who regularly use anti mosquito (57%) prefer using the spray variety of anti mosquito. Other varieties of anti mosquito that were also chosen by them are electric (36%), lotion (24%), and incense (9%). We also found that women are more likely than men to choose the electric anti mosquito over other varieties (37% VS 34%). Meanwhile, men are more likely than women to prefer spray anti mosquito (58% VS 55%), lotion anti mosquito (26% VS 21%), and incense anti mosquito (12% VS 7%).

2 7

Lastly, we asked about the most familiar anti mosquito brand for each variety. Baygon is the most top-of-mind leading brand for anti mosquito product in Indonesia, chosen by people as the most renowned brand for spray (66%) and incense (57%) varieties. As for the electric anti mosquito, HIT is the most distinguished brand (75%). Meanwhile, for the lotion anti mosquito, there are two head-to-head brands: Autan (57%) and Soffell (41%).

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographicsegment preference on each answer.

 You can also download PDF here:

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Ready to Send A Survey?BUTTON CREATE

or Get A Sales Quote by filling this form or Call to +622745015293

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December 15, 2015 0 comments
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Lifestyle

Potential of Female Luxury Market in Indonesia-Survey Report

by jakmin December 14, 2015
written by jakmin

We may quite familiar with a quote said that “diamond is women’s best friend”. This quote clearly shows that women tend to love any luxurious things, especially jewellery and fashion items. In fact, Indonesian women do not only love the products but also love to buy it. According to The Economist Intelligence Unit, Indonesia’s number of the new wealth builders (NWB) citizens will be tremendously growing and put us into the second position after India in 2020. This powerful market segment then leads the increasing spending level of luxury goods. As once mentioned by The New York Times, Indonesia has been the home of luxury brands in Asia. At this point, we may conclude that Indonesia is the next big thing for this industry and its potential of luxury consumers are undoubted. As the growth of Indonesian luxury market is quite enormous, we try to understand this phenomenon by asking our respondents about the potential of female luxury market in Indonesia. We asked to 215 people from our panel of respondents in nationwide. Random sampling was chosen as the main sampling technique. The validity of this study has been checked. The confidence level of the survey was 95%, with only 5% margin error level.

In order to obtain specific number of Indonesian potential of female luxury market, we asked our respondents about their possession of luxurious fashion products. According to our data, there was quite huge number of Indonesian who possesses the items. More than half of Indonesian women who were surveyed in this study said that they own original fashion products from luxurious brand. Furthermore, we asked about the number of fashion products they owned to deeper our understanding about their potential.  We found that most of them owns about 1-5 luxurious fashion item products. Surprisingly, women in the age of 20-25 years old even tend to own more numbers.

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To be able to capture their detailed insights, we asked about their collection of luxurious fashion products. Four fashion items were mentioned by most respondents. Bag, shoes, and clothes were found as the most mentioned. At the last position, accessories such as watch, jewellery, and perfume were also mentioned.

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The high number of women who owns luxurious fashion products and their financial power then lead us to the question of their perception of price. We would like to explore their consideration of price range that was suitable to be categorized as luxurious. Interestingly, we found that although Indonesian women who own number of luxurious fashion products tend to have powerful financial resource, their considered price range as luxurious fashion products remain low. Most of them already considered any fashion products between IDR 1-10 million as luxurious already. Only less than 10% considered that fashion products in above IDR 50 million as luxurious.

2

Since luxurious fashion products was never cheap, we asked about respondents’ motivation of owning. In general, there were three main reasons found. At first, respondents consider that the product has an interesting model. At second, besides having interesting model, the product was also considered as trendy and fashionable. At third, they felt that the products were exclusive and elegance. Furthermore, there were other substantial motives of respondents in 30-39 years old who considered luxurious fashion products as reselling asset in the future.

3

The expensive price of products is considered as the biggest constraint of buying luxurious fashion products among Indonesian women. However, the potential of this industry remains high. More than half of them said that they have the intention to buy luxurious fashion products when they have financial resource.

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As luxurious fashion products were only sold at certain places, we asked our panel of respondents about their shopping destination preferences. Most respondents said that they were more likely to buy the luxurious products in its official store or gallery. Besides that, online shop seems to be less preferable but chosen solution.

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Purchasing luxurious fashion products were not as the same as buying massive products. With a relatively high price, these products were not accessible for all segments. Moreover, as we discussed in previous finding, Indonesian women among 20-25 years old tend to own more number of fashion items than the older segment. We then asked our respondents about who purchase their goods. Over all, most respondents said that they bought the luxurious products by themselves. However, the 20-29 years old respondents also said that they had their parents bought it for them, while the 30-39 said it was their boyfriend or husband.

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The payment method also became our attention. We asked about the most preferable payment method for luxurious fashion products. Almost our respondents said that cash became their most preferred method. While less than 10% of them preferred credit card, seller, or shop instalment.

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As we knew, there was high intention among Indonesian women to wear luxurious fashion products. In other hand, they should face the challenge of expensive price as biggest constraint. This condition leads to a new kind of solution, luxurious fashion items rental service.In fashion rental service, we can rent even the latest collection of luxurious fashion products in a relatively cheaper price than buying a new one. This kind of service was relatively new and available only in the big cities. Surprisingly, for a new started business, this service was able to show positive response, showed by 10% of women in 30-35 years old who said ever tried the service.

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At the very last, to ensure the potential of Indonesian female luxury market, we asked about their willingness of buying or renting. Surprisingly, although they once said that they want to buy luxurious fashion products when they have the financial power, only 38% of them consider buying or rent the products for special occasions.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographicsegment preference on each answer.

 You can also download PDF here:

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Ready to Send A Survey?BUTTON CREATE

or Get A Sales Quote by filling this form or Call to +622745015293

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December 14, 2015 0 comments
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E-commerceLifestyleMarketingMobileReports

Harbolnas 2015 : Awareness, Recall and Intention of Indonesian Online Shopper – Survey Report

by jakmin December 12, 2015
written by jakmin

Harbolnas or Hari Belanja Nasional seems to become a annual momentum that both e-commerce/online sellers and online shoppers are looking forward. We covered a survey report last year about Harbolnas 2014 which you can read here. And this year, we are and we will covering another survey report about Harbolnas. Since the momentum seems to be bigger than last year with double of online retailers participated and the bigger the campaign brought by them, we will share two survey reports regarding Harbolnas. The first one will cover the awareness, recall and intention of online shoppers toward Harbolnas, and the second one will cover about their experience after Harbolnas both participating / non participating shopper. In this post we’ll share to you our first survey report. Below is the infographic slides of the survey result and also link to download the XLS report : Slide1 Slide2 Slide3 Slide4 Slide5 Slide6 Slide7 Slide8 Slide9 Slide10 Slide11 You can also download the PPT report here:

Harbolnas 2015 part 01 from JAKPATAPP

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographicsegment preference on each answer.

 You can also download PDF here:

pdf-icon

Ready to Send A Survey?BUTTON CREATE

or Get A Sales Quote by filling this form or Call to +622745015293

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December 12, 2015 0 comments
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Uncategorized

Brushing Up and Oral Health – Survey Report

by jakmin December 11, 2015
written by jakmin

Brushing up have been an inseparable activity of our daily habit. Since we were child our parents taught us to routinely brush our teeth so that we would never have any cavities and did not have to visit dentist very often. However, as we grow older, our parents were no longer controlling our tooth brushing habit and our habit might be changed. According to this premise, we asked our 209 respondents in nationwide about their tooth brushing habit. Random sampling was applied as the sampling technique. The confidence level of this survey was 95% with only 5% level of margin error.

First of all, we asked our respondent about their brushing habit. As we were child, our parents might teach to brush our teeth at least three times a day. However, our finding shows that most Indonesian brushes their teeth twice a day, while only 17% of them routinely brush three times a day.

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The first finding shows that there was a shifting brushing habit between our childhood and adult times. However, we also found that as people get older, they were more likely to brush their teeth after dining. At this point, age became an important variable that could be further examined in the future studies. Moreover, we also asked our respondent about their tooth brushing times. Three moments were mentioned by our respondent such as morning shower, evening shower, and before going to bed.

2

Besides age, gender also became an intervening variable that may cause different motivations of tooth brushing. Although both male and female brushed their teeth to maintain their healthy teeth and fresh breath, but it turned out there were different specific motives. Men tend to brush their teeth since it has been part of their ritual habit, while women brushed their teeth to wipe food and maintain the cleanliness.

3

As we considered that brushing up was an important activity for our daily habit, we also asked our respondent about their biggest constraint to regularly increase their quantity of tooth brushing in a day. Most respondents said that being lazy and forgetful became their biggest constraints. In specific, respondents were tending to forget to brush their teeth at night, just before bed.

4

We then tried to map respondents’ preferences of brushing equipment. At first, we asked them to mention their favourite brand of toothpaste. Pepsodent was mentioned as the most favourite brand among others. Pepsodent has been long known as the market leader of Indonesian tooth paste. Following the position, Close Up and Formula were also mentioned by less respondents.

5

Besides tooth paste, we also asked our respondents to mention their tooth brush equipment. Although electric brush was already introduced to Indonesia, but most Indonesian would like to prefer manual than the electric one. Three brands were mentioned as the most used tooth brush among Indonesian such as Formula, Pepsodent, and Oral-B.

6

As our respondents once said that their motives of toothbrushing were to keep the fresh breath, we also asked about their mouthwash consumption habit. Up to this point, the penetration of mouthwash in Indonesian market was still remaining low. Only 23% of Indonesian use mouthwash and only 3% of them use dental floss after dining. However, it showed an interesting phase when it comes to Ramadhan month, Indonesian tend to consume mouthwash more often since they would like to keep their breath fresh during fasting. Listerine was considered as the most favourite brand of mouthwash among Indonesian.

7

According to the oral health advice, we should visit dentist at least twice a year to maintain the health of our teeth. However, this advice might not work very well. Only 18% of Indonesian said that they routinely visit dentist at least once in 1-6 months and most of them were women. The worse, half of our respondents even could not recall their last visit to dentist.

8

The lack number of respondents who regularly visit dentist encouraged us to ask about their biggest constraint of visiting dentist. Four main reasons were gathered through the survey. At first, they considered that visiting dentist would cost them very much. Second, they felt as never having any tooth problems so that they did not feel any urgency to visit dentist. Third, they scared of the dentist and their medication activities. At last, they considered that visiting dentist would not give them any significant benefit.

9

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographicsegment preference on each answer.

 You can also download PDF here:

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or Get A Sales Quote by filling this form or Call to +622745015293

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December 11, 2015 0 comments
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News & UpdateUncategorized

Desember #1 JakPat Testimonial Responden

by jakmin December 11, 2015
written by jakmin

Halo JAKPATers ^^ Apakabarnya? Kali ini JAKPAT mau infoin lagi nih para responden yg udah tukar poinnya dengan beberapa hadiah yg ada di JAKPAT, ada yg dapat Lucky Draw juga lho JAKPATers. Yuk langsung aja kita lihat gimana kesan pesan mereka untuk JAKPAT. 😉

testimonial Des 1

December 11, 2015 0 comments
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News & Update

PILKADA Serentak 2015

by jakmin December 10, 2015
written by jakmin

Hai JAKPATers ^_^ Siapa yang kemarin tanggal 9 Desember 2015 mengikuti PILKADA?? Yaaakkk.. Kali ini PILKADA dilakukan serentak di Indonesia, walaupun masih ada beberapa wilayah yang tidak ikut serta karena sesuatu hal tetapi PILKADA serentak ini cukup sukses kok ^^

Dengan adanya PILKADA serentak ini JAKPAT mengadakan survey lho kepada 954 Responden JAKPAT di seluruh Indonesia, dan berikut ini adalah hasilnya :

infografis_pilkada

December 10, 2015 0 comments
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LifestyleMobilePersonal

Freelancer: How Do You Promote Your Skill – Survey Report

by jakmin December 9, 2015
written by jakmin

Freelancing is a very popular job model today. Since information technology is growing very rapidly this model of work becomes very easy to live. Some people prefer to work as a freelancer for several benefits. Not dependent on an agency and working hours can be arranged itself to be the main reason some people choose to be a freelancer.

Behind the many advantages of being a freelancer, this work model also has quite a lot of challenges. One is looking for a client, without the client, freelancers can not make much money. In order to gain clients, freelancers need expertise to promote their services. Therefore, at this time Jakpat survey tried to gather some opinions of our panel who works as a freelancer. At the beginning, we did scanning of 500 respondents, and obtained 171 respondents among them who work as freelancers.

In this survey, we got most of respondents work in online selling, while at the second position is IT / Web Developer/ prgrammer. The majority of them claimed to receive work from within the country while who said take the job from both, within and outside country only 7.6% of them.

1_E

According to the topic,  we asked the panel about how they promote their expertise. We made question with multiple answer, we asked the panel chose whichever answer that suits them. And the majority of respondents promote their expertise through a friend and colleague in the mouth to mouth (71.35%), in addition, social media was also a way that has been chosen by the respondents (63.16%). It is indeed due to the current social media very accessible and influential in the dissemination of information. However, our findings further said that respondents who claimed to always upload the results of their work to a personal website or social media is only 4%.

2 3_e

Furthermore, we asked the panel to choose from the many options which media they use to upload their portfolios. Apparently, Facebook selected more than 50% of respondents.

4

Currently there are several freelancing sites. On the website, freelancers can meet people who need to employ freelancers in accordance with their expertise. However, our findings say that 7 out of 10 respondents do not use such a website to show their skills. While the rest use Freelancer.co.id (20:47%), Sribulancer.com (9.94%), project.co.id (4:09%).
Even 90% of the panel claimed to have not received a job offer from such a website.

5_e

6_e

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographicsegment preference on each answer.

 You can also download PDF here:

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or Get A Sales Quote by filling this form or Call to +622745015293

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December 9, 2015 0 comments
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