Rainy season is coming! In some parts of Indonesia it rains every day. For Indonesian people,  rainy season has its own uniqueness. Rainy season may change some habits. Therefore, in this survey, we would like to present some opinions of our panel about how to deal with the rainy season. The survey involved 202 respondents, with a percentage of 52.48% female and 47.52% male, aged 18-29 years (86.14%) and 30-39 years (13.86%) in several major cities in Indonesia.

Respondents who involved in the survey this time recorded 65.84% of them riding a motorcycle in their daily life, while 15.35% of themriding a car, and 13.86% of them use the bus. In the rainy season, it turns out, the majority of respondents still use the same vehicle with daily life. Only about 10% stated using different vehicles because of the rain.

Apparently raincoats and umbrellas still be items that must be taken in the rainy season. Few of respondents (6.93%) declared not carry any extra equipment in this rainy season.

The rainy season prone to the emergence of the disease. Weather conditions also influence the condition of the body. We were curious, in this rainy season what the disease is often perceived by our panel. The majority said that the flu becomes a disease that they feel vulnerable in the rainy season (34.65%), while not a few who expressed their body condition is fine so that they suffer no disease (32.67%).

Still related to the condition of the body, we also asked the panel about the consumption of vitamins, medications or supplements during the rainy season. More than half of the respondents stated not take anything. As for the respondents who consume vitamin C to supplement the most widely consumed.

To maintain body condition in weather like this, it seems that the majority of respondents chose ways that are more natural. We asked respondents to select multiple choice answers according to what they do. Drink lots of water turned out to be chosen by the majority of respondents (74.75%).

The consumption of certain foods and drinks during the rainy season also attracted our attention. Slight differences in the weather certainly bring many changes to the eating and drinking habits of people. We also asked the panel to choose foods or beverages consumed more during the rainy season. Our findings also expressed hot meal and beverage such as meatballs, soup, soup and tea is widely consumed by the respondent during the rainy season.

Feeling lazy to get around may be one of the problems during the rainy season. The existence delivery service might be a solution of this problem. However, the results of our survey stated else. The majority of respondents chose not to use. While only 2 out of 10 respondents claimed to use it more than usual.

Likewise when we asked whether the rain makes respondents late to set off the activity. More than half of the respondents said not always, depending on situation.

And at last, rainy season apparently doesn’t make the majority of our respondents feel lazy to set off. Likewise time to go home, half of respondents said go home as usual, only 3 out of 10 respondents stated that go back home earlier than usual.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographicsegment preference on each answer.

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Who do not love shopping? We guess most people love shopping although in some cases shopping seems like a guilty pleasure. Be it window shopping, or even just shopping for daily needs, we may acknowledge that we love to do it. Previously, we have conducted a survey toward millennials mom about their cooking habit and we discovered that there was something unique about their shopping habit. Different segment of millennials mom have different habit on their shopping frequency and preferred market. Some of them tend to prefer supermarket, while some others prefer traditional market. Understanding this insight, we would like to do further discovery about Indonesian preferences between traditional and supermarket as their preferred destination of shopping. We conducted this survey by expanding our panel of respondent, as it was not only specifically subjected to female, but also male. We considered that shopping in both markets could be done by both gender and we expected to capture bigger insight. 194 respondents from nationwide were participated in the survey. Random sampling was used as the sampling method with only 5% of margin error and 95% confidence level.

First of all, we found interesting finding about Indonesian customers’ preferences of market destination and their preferred shopping products. Customers were more likely to buy toiletries and ready to eat food products in supermarket. In other hand, they were more likely to buy food materials in traditional market.

We further asked them about their specific products they bought both in supermarket and traditional market. Four answers were mentioned by respondents such as toiletries, dairy products, frozen food, and snack.

Although food seems to be the product they loved to buy in supermarket, they also love to buy different kind of foods in traditional market. They said that they were more likely to buy fruit and veggies in traditional market. Following the answer, they also said that they bought egg and meat, seasoning, rice, and traditional snack.

Regarding their frequency of shopping, Indonesian customers said that they do not have regular pattern on shopping both in traditional and supermarket. According to our findings, their frequency of shopping was quite varying.

As the absence of specific habit on their shopping frequency, we would like to explore the variances. Interestingly, there were different pattern of frequency on both markets. In traditional market, customers tend to go there every day, only on weekend, and only on weekdays. Some of them even said that they never go to traditional market. In other hand, they were more likely to occasionally go to supermarket. Half of them said that they were more likely to go to supermarket once a month. Some others also said that they go to supermarket only on weekend, only when promotions available, and only on weekdays.

We then asked our respondents to mention their favourite supermarket to shop. Four famous supermarkets were mentioned such as Carrefour, Hypermart, Giant, and Super Indo.

The further step to compare supermarket and traditional market has been done by asking respondents to prioritize their first destination to shop. Interestingly, although in previous finding we found that respondent tend to occasionally shop in supermarket, they consider to put supermarket on the first place to shop. More than half of respondents said that they were more likely to prioritize supermarket than to traditional market as the place to shop.

For the finding were interesting, we further asked them about their reason of prioritizing. We discovered that two different segments of respondent have different motives. Respondent in the age of 18-25 years old said that supermarket were chosen as the first destination due to their comfort, cleanliness, and longer operational hours. Different motives also found among respondents in the age of 26-35 years old that said their motives were based on the consideration that supermarket tend to offer various promotions, the locations were near, also the comfort and cleanliness.

Although there were less respondent who prioritized traditional market, we still wanted to understand their reason of prioritizing. Respondent in the age of 18-25 years old said that their reasons were based on the economic and cognitive aspects. They considered that the sellers in traditional market have better knowledge of product quality and the price was cheaper. In other hand, respondent in the age of 26-35 years old said that their reasons were based on the geographical and economic motives. They prioritized traditional market because the locations were near and there were a chance to bargain.

At last, we would like to discover about their negative perceptions about both markets. Traditional market were negatively perceived as dirty, less safe, less variation of products, and only open at certain times. Other while, supermarket was negatively perceived as expensive, less fresh products, and required respondent to queue for paying. If only both traditional and supermarket could understand the insights, have the willingness to upgrade their services, and fulfil customers’ expectations then we surely believe that customers would be happier to shop there.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographicsegment preference on each answer.

Result in Bahasa

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Millennial Generation has grown up being able to easily access and gain any information they want to know. Therefore, the teaching methods at school and college have been shifting as millennials were raised in an era where new media and technology became main tools in everyday life. With the internet and all, we assume that there is also a shifting in learning preferences, behaviors, and attitudes of students. Therefore, we would like to know further how study behaviors amongst millennials, particularly in Indonesia, as a developing country with high rate of internet penetration. Jakpat recently conducted a survey regarding to study behavior of the Indonesian millennial students. This survey involved 130 students across Indonesia in a range of ages from 17 to 23 year-old. First of all, we found that most (84%) of Indonesian millennial students are still taking notes during class. Despite today’s advanced gadgets such as tablet, laptop, voice and video recording; apparently most of them (72%) are taking notes with pen and book.

One of teaching methods that teachers and lecturers apply to millennials is presentation, in which students have to do an independent presentation for a certain topic, either individually or in a group. Almost all (98%) of Indonesian millennial student admitted that their teachers and/or lecturers have ordered them to do a presentation in class. Many of them (62%) stated that this method is effective to learn a certain topic. Further, when asked about the source of study materials, most of them (80%) answered that they got it from both the internet and printed textbooks. This indicates that though they are able to Google any information they want and need to know, millennial students are still considering looking up to the printed books.

In regard to the habit of buying and reading books, more than half (56%) of Indonesian millennial students admitted that they usually buy about one to five books in a month. Surprisingly, there are 40% of them who admitted that they usually don’t buy any book at all in a month. Concurrently, many of them (60%) are buying printed book instead of e-book, and there are 32% of them who buy both of printed book and e-book. Meanwhile, many (65%) of Indonesian millennial students stated that they usually read only one to three books in a month. Also, there are only 16% of them who usually read about four to six books in a month. Furthermore, more than half of them (54%) stated that they are reading both of printed book and e-book. These findings indicate that millennial students are creatively looking for alternative ways to read a book rather than buying one, perhaps through borrowing printed book from a friend or free downloading e-book from the website. However, this still needs further research.

About the learning method, apparently many (63%) of Indonesian millennial students admitted that printed book is still way more comfortable to read than e-book. Meanwhile, there are 31% of them who feel comfortable in learning through both printed book and e-book. Furthermore, when asked about which learning method they prefer, many of them (65%) stated that they prefer a combination of both theoretical and practice learning, or so called as praxis method. More than half of them (53%) think that praxis method is the most effective way of learning rather than to learn only theoretical or only practice. This indicates that millennial students prefer active learning methods rather than the passive ones.

Apparently, their learning environment has a quite significant impact on millennial students study behavior. Many of them (70%) admitted that they often study in group with their peers. Furthermore, more than half of them (59%) think that doing their task in a working group is more effective than doing it individually. However, more than half of them (58%) still aren’t used to have discussion with their teachers and/or lecturers. This indicates that somehow, though they prefer a variety of active learning methods, Indonesian millennial students apparently still got their individuality in some learning areas.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographicsegment preference on each answer.

Result in Bahasa

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For some people eating breakfast is the most important time for the body. Breakfast is the main capital in the face of a daily activities. Breakfast can be a habit or routine that is important especially for people who have busy schedules. However, sometimes it is difficult to do by people who live in big cities with a fast rhythm of activity such as Jakarta. The body’s need for breakfast sometimes had to race against time that is not available quite a lot. Seeing this phenomenon, Jakpat curious to know how the breakfast habits of people who live in Jakarta and surrounding areas. This survey involving office workers and students, aged 20-35 who live in Greater Jakarta. We started by asking respondents about their breakfast habits, 35% of respondents expressed a week they skip breakfast at least 1-2 times. While 2 out of 10 of our respondents claimed to never have breakfast, they do not consume any meal in the morning. While 3 out of 10 respondents said never skip breakfast. Breakfast has a characteristic in terms of the menu. It is fast and simple to make a breakfast menu a bit different with lunch or dinner. We asked respondents to choose three answers from multiple choice answers we provide. Rice was still a favorite. Staple food of Indonesia’s most widely selected by respondents to be one of the breakfast menu. Besides bread and instant noodles into the second and third options. Quick and simple to make two meals chosen many respondents as the breakfast menu. In addition to the food, beverage we also ask respondents. Warm drinks are often chosen people to supplement their breakfast. But it turns out, our findings stated 6 of 10 respondents choose to drink water when breakfast. For people who live in big cities like Jakarta, with all the busyness and activity, breakfast can be assembled moments and quality time with family members. This is done by 3 of the 10 respondents who said that we enjoyed breakfast by eating with family members, while 4 out of 10 respondents said eating alone, and 2 out of 10 respondents took him to the office / campus and eat there. In addition, we also asked about who will prepare their breakfast, 2 out of 5 respondents claimed prepare themselves. While others claimed to be prepared by parents and household assistant Half of the respondents claimed to spend an average of 10k – 20k (S) in a breakfast. Although of 201 respondents who reported always breakfast only 30% of them, but almost all respondents agree that breakfast is very important. We asked respondents when they need to skip breakfast, what is the most underlying reason. Wake up late turns the most widely chosen respondents (42.86%). Apparently, waking up early to prepare breakfast is quite challenging for the respondents. We asked the respondents who admitted several times to skip breakfast, while skipping breakfast and then what they feel. More than half of the respondents claimed to feel hungry before lunch time (54.76%). While 19.64% of them claimed to be fine. Respondents have different answers about breakfast time. Most respondents claimed to have breakfast at 08.00 AM (31.55%), while 29.17% of them answered 07:00 AM and 23.81% of them at 06:00 AM. For those who answered do not eat breakfast, we were asked for their reasons. The majority of respondents stated are not used to breakfast (27.27%). The problem is not lack of time for preparation and lazy to wake up early also the reason respondents do not eat breakfast. For those who do not have breakfast, 4 out of 10 said starting to feel hungry at 11:00 AM. For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Result in Bahasa

 You can also download PDF here:

Ready to Send A Survey?

or Get A Sales Quote by filling this form or Call to +622745015293