The growth of men skin care market shows a constant growth each year. Today’s men are already aware about the importance of healthy skin and the urgency on taking care of his skin. Earlier this time, we have conducted a survey toward Indonesian men about their personal care habit. We found that 90% of men care about their appearance and 61% of them routinely pamper themselves. Following up this study, we once again conducted a survey toward 115 men in Java, Indonesia. Java was chosen as the geographical location due to the high level of economic growth, spending amounts, and great buying power among their men citizens. Random sampling was chosen as the sampling method with the level of confidence as 95%.

When we walked into the corner of toiletries, it will be very easy to find a spot of men skin care products. From head to toe, we can find any product from any brand that especially subjected to men. According to this phenomenon, we asked them about their acceptance and usage of men personal care products. We found that in general men tend have a positive acceptance. Moreover, related to the usage experience, 83% of them already use the personal care products that specifically made for men.

The high potential of this market segment encourages us to ask about their motives of using men personal care products. Two main reasons revealed, and both were closely related to the intrinsic and extrinsic aspects of products. Most respondent said that since the products were designated for men then the product quality were more suitable for their skin. In other hand, fewer respondents answered the extrinsic aspect of product. They said that their reason of using men skin care products were related to the masculine image they felt.

In marketing studies, we know about two concepts of decision maker and consumer. Sometimes, the decision maker is not the consumer, and vice versa. Regarding to this idea, we asked about the decision maker of their purchasing behaviour. Most respondent said that they were both the decision maker and consumer. The choices of products were decided by themselves. Besides that, their closest ones also play a vital role in the decision making process. Their wife or girlfriend, parents, and friend recommendation becomes the most significant people in their decision making process.

As there are various brand offer products with relatively similar benefit, we would like to understand about men’s loyalty toward certain brand. When it comes to men skin care products, most of them were loyalist, while only 30% of them were the switcher.

Although 30% are relatively a small number of percentage, but we would like to capture their insights since they are the future potential market segment. We asked about their motives of switching to other personal care brands. At first, the 16-19 years old switch to other brands because they attracted with the interesting promotions from other brands. Furthermore, the older segment tends to have more motives. Besides being attracted with competitors’ promotional program, several motives were also mentioned. They tend to switch to other brands due to their effort on seeking for better quality products. Some of them also love to try new brands. At last, for those who tend to be in the middle of loyalist yet switcher one, they will switch to other brand if their favourite one is not available.

Due to the rough competition among men personal care products,  we would like to rank their favourite brands based on the kind of product class. At first, we asked them to mention their favourite brand of face wash. Five brands were mostly mentioned by our respondent. At the top position was Men’s Biore, followed by Garnier Men, Nivea Men, Ponds Men, and L’Oreal Men.

Some family may provide only single body wash for the entire member of family, while some others may not. This insight was captured by men skin care industry players by providing men body wash, with specific benefit for their skin. We asked our respondent to mention their favourite brands of body wash. At this point, Lifebuoy became the most mentioned brand by them. Men’s Biore sat on the following position, as well as Dettol Men, Gatsby, and Adidas for Men.

Just like the body wash class product, there are also specific shampoo offered to men. Three brands were mentioned and dominated by Clear Men. At the following position were Head&Shoulders, also Zinc Men. Interestingly, there were also others brands mentioned and most of them were family shampoo which was not specifically subjected to men. At this point, we could summarize that when it comes to shampoo, men will be less care on choosing products that were specifically subjected to them.

We know that there are a huge sense of scent between men and women. Women’s fragrances tend to be more sweet, floral, soft, and feminine than men. Therefore, unlike their preferences toward shampoo, men tend to be more selective in choosing deodorant and perfume. At the top position, they mentioned Rexona Men as their most favourite deodorant. At the second position, Axe, the brand that well-known for their masculine image was selected as the second most favourite. Following them were Nivea Men, Casablanca, Bellagio, and Adidas.

Men consciousness toward healthy skin was also expressed by their usage of body lotions. Although it is only 41% of them who regularly use body lotions, it is strongly believed that this market segment will significantly grow in the future. Among those who use body lotions, Vaseline Men were mentioned as their most favourite brand, followed by Nivea for Men. Other brands were also mentioned by fewer respondents and their answers were women body lotions products. Therefore, we strongly believe that this market segment will be increasing anytime soon.

The recent trend of today’s men product is hair gel. Actually, this product is relatively not new, but it seems to gain popularity among today’s men. 70% of men said that they use hair gel. Five brands were mentioned as their favourite one. Gatsby, a brand known for its hair gel product variance dominated this competition with 89%. The other 11% were shared by Johnny Andrean, Rudy Hadisuwarno, Clear, and Tancho.

At last, we asked about men favourite brand of shaver. Although the beard may make men looks quite masculine, but at some point they will always need a shaver. Gillette dominated the competition with 94% share and left the other 6% to Schick and Bic. The legendary brand of Gillette and its ability to dominate men’s’ space of mind become the most powerful asset for them in winning the market.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

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It is no secret that most women love to watch drama series. When we turn on our television, we can easily find many drama series originated from various countries during prime time. Besides watching on television, it is also easy to spot women watching drama series in their laptop, home theatre, and other electronic devices. In short, we may say that watching drama series has been an inseparable activity for most today women. Understanding this phenomenon, Jakpat conducted a survey about female foreign drama series watching habit. We asked 205 respondents in nationwide. With 95% level of confidence, and only 5% margin error level, we revealed Indonesian female foreign drama series watching habit.

Apparently, foreign drama in Indonesia tends to be seasonal. The rapid changes of trend also happen on drama series. We may still remember how Korean drama was a huge hype in Indonesia, and today is followed by other countries such as India and Turki. First of all, we asked our respondents about their experience of watching foreign drama series related to their country of origin. Many countries were mentioned by respondents. It seems like our respondents have been watching various kind of drama series originated from many countries. Six countries were mentioned by respondents. At first, Korean was chosen as the drama series country of origin they ever watched. Following the result, Indian, Turkish, American, Taiwanese, and Japan also mentioned.

Understanding audience experience of watching foreign drama series may be very interesting. Although they had the experience of watching foreign drama from various countries, but in general there were only three countries mentioned as the most watched country of origin drama series. Korean sat on the first position. The craze of Korean drama series seems to be unbeatable. It has been more than five years Korean drama series steal the heart of Indonesian audience. At the following position, Turkish drama series seems to be an emerging trend. If we turn on our television, it would be pretty easy to spot Turkish drama series along the day. We can watch it in the morning, days, and night easily. Although Eastern countries seem to be unbeatable, the Western also get a place. American drama series was also considered as the most watched by our audience.

To completely understand about audience watching habit, we asked their frequency of watching foreign drama series during a week. Interestingly, most of the respondent said that they regularly watching the series. Even four out of ten people said that they watch foreign drama series every day. Summarizing the overall findings, we conclude that the older the audience, the more they spend times to watch drama series.

As audience spend much amount of times on watching drama series regularly, we asked them about their efforts on catching up any missed episodes. Three different segments of audience answered differently. The 20-29 years old audience were more likely to watch the missing episodes in YouTube. The 30-35 years old audience tend to do nothing and just let it go. While, the 36-39 years old preferred to copy the missing episodes in internet cafe.

We also asked them about their companion during watching. Most respondents answered that they were more likely to watch drama series just by themselves. However, in almost equal percentage to the previous finding, other respondent said that they watched drama series with the companion of their closest one. Most of them said that family was the companion of them, followed by their lovers, and friends.

As we know, there are intrinsic aspects of object which may be able to determine its quality. We reflect this idea by asking which determinant factors that determine the quality of foreign drama series. Five factors were mentioned by respondent. At the top position, plot was mentioned by most respondents. The storyline become the primary aspect that determines the good or bad quality of a series. At the second position, the acting quality of actors and actresses also become a considerable factor. Still related to the talents of the series, their physical appearances were also mentioned. The attractiveness of actors and actresses become the determinant factors of audience likeliness. They are more likely to enjoy pretty face and appearance during watching. At the following position, number of episodes and genre were also mentioned.

Understanding the determinant factors of drama series quality, we would like to measure which drama series country of origin fulfil them best. As predicted, Korean drama series are still considered as having the best plot and storyline from the perspective of overall audience segments.

Korean drama series may be at the top position among all segments. However, we also tried to map the second layer of preferred drama series based on each age segment. Three interesting findings were mentioned. At first, the 20-29 years old segment prefers American drama series. At the second, the 30-35 years old segment prefers Turkish drama series, while the 36-39 years old prefer Japan.

Comparing each country of origin, we tried to rank the intrinsic aspects of drama series. At first, we tried to rank the best acting quality of actors and actresses on drama series. Interestingly, each segment of audience has different preferences toward the object. The 20-25 years old audience prefer Korean as the series that has best quality of talents’ acting. In other hand, the 26-29 years old audience were more likely to prefer American talents’ as those who has best quality of acting. At last, the 30-35 years old audience tend to choose Turkish talents’.

The second part of comparison is about the attractiveness of actors and actresses physical appearance. Korean actors and actresses were once again considered as the most attractive talents out of other countries. Besides that, American actors and actresses were also chosen by audience as having attractive appearances. At last, the Turkish drama series preferred by fewer audience as the most attractive physical appearance of actors and actresses in drama series.

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

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From year to year, Indonesia has been one of world tour concert destinations for international artists, whether from Asian or Western countries. Moreover, our local artists also often hold their own concerts. Departing from here, approximately there are dozens of concerts being held in a year in Indonesia. Recently, Jakpat has conducted a survey in order to see the preferences and habit of Indonesian concert goers, particularly the youth. This survey involved 294 respondents from age 17 to 30 in 10 big cities including Jakarta, Bandung, Semarang, Surabaya, Yogyakarta, Medan, Makassar, Denpasar, Palembang, and Balikpapan. Apparently, 64% of Indonesian youth has ever been to a concert, at least once. Further, we found out that men are more likely to go to a concert than women (70% VS 59%). As for the age group that often goes to a concert, it spans within a range from 17 to 19 year-old (69%) and from 20 to 25 year-old (64%).

When asked about how many times in a year they go to a concert, most of our respondents (90%) stated that they go to a concert at least once to three times in a year. Only 8% of them admitted that they go to a concert three to five times in a year. Besides, there were also a very few of them found to go to a concert more than five times in a year, and even more than eleven times in a year. Further, we would like to see the motivation that urges them to go to a concert. Apparently, more than half (68%) admitted that they choose to go to a concert because they favor songs of the artist who will perform on the stage. Meanwhile, less popular reasons for going to a concert are including: just for fun and spending their leisure time (30%), and following the trend by saying yes to their friends’ invitation (25%). Only 17% of them admitted that they go to a concert because they are the fans of the artist who will perform at the concert.

When asked about their preferences artists to watch on a concert, most of our respondents (83%) stated that they prefer to go to a concert of local Indonesian artists. Concurrently, less popular preferences are including Western artists (16%) and Asian artists (13%). Apparently, men are more likely than women to prefer local Indonesian artists (86% VS 81%) and Western artists (17% VS 14%). On the other hand, women are more likely than men to prefer Asian artists (16% VS 10%). Further, we would like to know where do concert goers get information regarding to concert they’re about to attend. Apparently, more than half of them stated that they get most of the information from their friends (59%) and social media (58%). Meanwhile, some of them also get the information from advertisements (47%), such as TVC, radio ads, billboards and online ads. There are also concert goers who get the information right through from the artist’s personal account (34%), whether it’s official website or social media account. Furthermore, the least popular source of information is from the news (24%).

When asked about the way they purchase the concert ticket, our respondents choose: via online purchasing (40%), buying via their friends (36%), buying on the spot where the concert takes place (21%). Furthermore, most of concert goers (86%) admitted that they usually buy their concert tickets before the day of the concert. Apparently, women are more likely than men to purchase the ticket long before the D-day (54% VS 46%).

When asked about how much they are willing to spend for a concert ticket, most of our respondents (68%) stated that they prefer to spend only less than IDR500,000 for each ticket. Concurrently, there are 23% of them who are willing to spend from IDR500,000 to IDR1,000,000 for each ticket. Only 6% admitted that they spend from IDR1,000,000 to IDR2,000,000 for each concert ticket.

Aside from giving a chance for watching their favorite artists up close and directly, a concert offers an opportunity to feel the ambience of being among fans and people who love music, getting along together to enjoy the songs, and having fun. Therefore, it’s interesting to see whom people like to go to a concert with. Apparently, most of Indonesian concert goers (84%) tend to go to a concert with their friends. Meanwhile, some of them also choose to go with their lover (27%) and family (17%). However, there are also 10% of them who admitted that they often go to a concert alone all by themselves. Furthermore, we found out that more than half (53%) of Indonesian concert goers are sharing their concert experience through their personal social media account.

In Indonesia, promotor holds a significant role for a concert, particularly in a foreign artist concert. Moreover, with all the fraud case that has happened many times before. We found out that more than half of concert goers (54%) concern about which promotor will hold the concert they’re about to attend. Lastly, we would like to know whether they are willing to go out of town in order to attend a concert. Apparently, only 36% of Indonesian concert goers have been going out of town to attend a concert before, and they are willing too for the next time.

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

Ready to Send A Survey?

or Get A Sales Quote by filling this form or Call to +622745015293