MobileMobile Game App Purchasing Behavior – Survey Report by jakmin November 10, 2015 written by jakmin Along with the development of smartphones, mobile app presence can not be separated from smartphone users. Her presence brings convenience to the users to do many things, ranging from communicating to purchase an item / needs. There are many various choices of mobile app that users can freely choose what app is needed. Even many of which are available free of charge. This time Jakpat wants to know the behavior of users of smartphones in the mobile app purchase fee. The survey involved 176 respondents across Indonesia, aged 18-39 years. The rise of mobile app preceded by two smartphone platform that is IOS and android app store with the google play store, until today almost all mobile platforms can access the app on the each app store. In this latest survey, the majority of respondents involved using android smartphone platform (82.95%), while the 10.23% of respondents admitted to using the iPhone. Then more than half of all respondents reported to have never bought a mobile app (64.20%), while 35.80% of them said that they had bought a mobile app. Respondents who claimed to have bought a mobile app, the majority said that they had bought 1-3 applications (71.43%). The majority of respondents say spending 30,000 (IDR) – 50,000 (IDR) to buy application. In Indonesia, mobile app purchases, leaving little problem. The way in which the payment using a credit card into a little barrier in the purchase of mobile app because many Indonesian people do not have it. Therefore, the existence of a third party who mediates the purchase of a mobile app to be the way that has been chosen by the respondents (46.03%). Apparently, games is still the most widely purchased (63.49%), while in the second position is occupied app both educational and music (14:29%). Paid applications have several types. The majority of respondents choose paid to download (73.02%), while the type of in-app purchase was chosen by 41.27% of respondents. Reason app purchase can vary, the findings that we have encountered from the results of this latest survey, the pleasure is the main reason respondents (57.14%). In addition, the function of the app itself is also a reason respondents buy applications (55.56%). Like the purchase of other goods, purchase applications also often lead to regret. 4 out of 10 respondents stated that there are already applications that they do not use anymore. However, 6 out of 10 respondents stated that to this day still use the purchased application. How respondents found the app to be purchased is an issue we want to know. Looking for app directly on device app store into the way chosen by the majority of respondents (63.49%). While 20.63% of respondents browsing the device app store what applications are roughly interesting. 41.27% of respondents admitted to buying the application the last time in the last few months, while 33.33% of them said that in the last year. To the respondents who claimed to have never bought the application, the main reason is mobile app is not essential to purchase. (40.27%). While 29.20% of them said no paid applications were keen to buy. We asked the respondents opinion, if one day they need or want to buy the application, more than half of the respondents chose app games. For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 November 10, 2015 0 comments 0 FacebookTwitterPinterestEmail
Health Energy Booster Survey: Herbal Medicine VS Vitamin C Supplement by jakmin November 9, 2015 written by jakmin Along with the greater demands in people’s daily social life nowadays such as fast-paced of workplace and school, energy booster has become a necessity. At times, people do consume certain energy booster in order to maintain their health, or just to prevent their body from any kinds of illness. Vitamin C supplement is one of the most popular energy boosters in all over the countries. However, in Indonesia, not only vitamin C supplement, but also herbal medicine is quite popular among the people. Regarding to this, recently Jakpat has conducted a survey in order to see Indonesian people preferences toward energy booster, particularly between herbal medicine and vitamin C supplement. This survey involved 402 respondents among people in their teens to 40s from all over the country. Apparently, only more than half (55%) of them admitted that they consume herbal medicine and/or vitamin C supplement. Interestingly, we found that there are more men than women who consume energy booster for their daily routine (64% VS 46%). Furthermore, they prefer vitamin C supplement to herbal medicine when it comes to energy booster they consume (50% VS 9%). About the frequency of how often people consume energy booster, as for herbal medicine consumers, most of them (48%) admitted that they are not regularly consume it. So are the vitamin C supplement consumers (56%). They choose to consume herbal medicine and/or vitamin C supplement only when they feel that they need to. However, we also found some people who routinely consume energy booster in their daily life. Some of them said that they consume herbal medicine in every day (21%) or from 2 until 3 times in a week (20%), while several of them consume it once in 2 to 3 days (11%). As for vitamin C supplement consumers, several of them consume it in every day (18%), once in 2 to 3 days (15%), or 2 to 3 times in a week (11%). For herbal medicine consumers, apparently we found that men are more likely to consume it in every day than women (33% VS 7%). About the regular place or store people tend to go when they buy energy booster, as for herbal medicine consumers, apparently pharmacy is still the most popular choice (64%). Less popular choices for herbal medicine consumers include minimarket (33%), supermarket (20%), and nearby grocery store (12%). On the other hand, pharmacy is only the second most popular choice among vitamin C supplement consumers (37%), while minimarket is their top choice (47%). Less popular choices for vitamin C supplement consumers include supermarket (12%) and nearby grocery store (5%). Apparently, we also found that for vitamin C supplement consumers, men tend to go to minimarket than women (55% VS 38%). On the other hand, women tend to go to pharmacy than men (44% VS 30%) in order to buy vitamin C supplement. Both of herbal medicine and vitamin C supplement have many kinds of packaging style. About the packaging that people choose to buy, for the herbal medicine consumers, the most popular choice is the mini sachet pack (36%). Henceforth, less popular choices are including single sachet (27%) and carton sachet pack (23%). Meanwhile, for the vitamin C supplement consumers, sachet of capsule or tablet is their top choice (49%). Less popular choices of vitamin C supplement packaging are including bottle of capsule or tablet (30%), effervescent drink (18%), and syrup (3%). Interestingly, we found that women are more likely than men to consume vitamin C supplement in form of effervescent drink (22% VS 13%). As we begin with the assumption that people consume energy booster in order to maintain their health, or just to prevent their body from any kinds of illness, we would like to confirm about the aftermath that people find after consuming energy booster. Are those energy boosters really effective to be consumed? More than half of herbal medicine consumers (53%) admitted that consuming herbal medicine makes them becoming fitter and refresher than before. Some of them stated that it strengthens their body endurance (44%), and accelerate the recovery process when they got an illness (33%). Meanwhile, most of the vitamin C supplement consumers admitted that consuming it makes their body endurance stronger (49%) and their bodies feel fitter and refresher (47%), while some of them stated that their body recovers faster when they got an illness by consuming vitamin C supplement (26%). Only a few of both energy boosters consumers admitted that there is no essential effect they feel after consuming herbal medicine and /or vitamin C supplement. From this, we can conclude that indeed consuming energy boosters, particularly herbal medicine and vitamin C supplement, is indeed giving benefits toward people’s health condition. Lastly, we asked about the top-of-mind energy booster brands. In the herbal medicine category, apparently Tolak Angin is the most popular choice (56%), with its one and only competitor, Antangin, is the second most popular choice (20%). As in the vitamin C supplements, which there are many more brands circulating on the market than herbal medicine, people’s choices are quite divided well without any certain brand that dominates the popularity. However, we found that there are three top brands people choose: Enervon C (34%), Ester C (23%), and Redoxon (19%). For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 November 9, 2015 0 comments 0 FacebookTwitterPinterestEmail
News & Update November #1 JakPat Testimonial Responden by jakmin November 6, 2015 written by jakmin Haaiiii JakPaters ^^ apakabarnyaaa??? Seperti biasa setiap jum’at saatnya JAKPAT posting Testimoni dari para responden. Semoga dengan adanya testimoni dari kalian ini bisa membuat JAKPAT semakin baik dan baik lagi 🙂 Terimakasih untuk semua responden yang selalu setia kepada JAKPAT 😉 November 6, 2015 0 comments 0 FacebookTwitterPinterestEmail
Transportation Honda vs Yamaha – Survey Report by jakmin November 5, 2015 written by jakmin Indonesia is one of the most potential market segments for automotive industry in Asia. The huge number of population, consistent growth of economic power, and high level of mobility makes Indonesia an attractive market for automotive industry, especially motorbike. According to Asosiasi Sepeda Motor Indonesia (AISI), the number of motorbike production in Indonesia reached more than 7.7 million units in 2013. This number put Indonesia as the third biggest country in the number of motorbike production among Asian countries. Moreover, up to 2012, motorbike industry has contributed about IDR 120 trillion toward Indonesia economic system. As consequence, motorbike becomes a competitive sector in Indonesia automotive industry. Understanding this phenomenon, Jakpat conducted a survey toward 300 respondents in nationwide about the competition between Honda and Yamaha motorbikes. The compositions of respondent panel are 50% male and 50% female who own motorbike. The confidence level of this survey is 95% with only 5% of margin error level. Honda and Yamaha are two most popular motorbike brands among Indonesian. The brands have been known as long-time rival in. First of all, we asked our respondent about their possession of motorbike brand. Four brands were mostly mentioned such as Honda, Yamaha, Suzuki, and Kawasaki. After understanding their possession of motorbike brands, we would like to understand about their satisfaction of their current bike. Surprisingly, 95% of our respondent said that they were satisfied with their current motorbike brand. However, there were only 5% of respondent who dissatisfied. Though it was only 5% of respondent who were dissatisfied, we still want to understand their motives of dissatisfaction. Interestingly, we found out that there were different motives between male and female respondents about their dissatisfaction motives. Three reasons of dissatisfaction among male bikers were the intention to switch to better brand, the intention to switch to different type of motorbike, and fuel consumption issue. In other hand, three reasons of dissatisfaction among female bikers were the fuel consumption issue, the intention to switch toward different type of motorbike, and they consider that their motorbike is no longer trendy. Concerning that there were switching intention among bikers, we would like to map their preference of intended brand. Among the bikers who firstly said that they were satisfied with their current motorbike brand, 24% of them have the intention to do brand switching. Regarding their preference, 66% of them preferred to switch to Honda, while 34% of them preferred Yamaha. It seems that Honda and Yamaha are involved in a tough competition. To briefly capture consumer perceptions about both brands, we asked our respondent to compare them in several aspects. Product quality was the first aspect to be compared. According to our respondent, the comparisons show that Honda was considered to have better product quality. Product variation is an important strategy for any brand from any industry. As in motorbike industry, we asked our respondents which brand that offer various product types. At this point, our respondent once again said that Honda offer more various product type than Yamaha. As we know that matic (automatic) and sport are two most visible types of motorbike, we also asked our respondent to compare both brands in case of their matic and sport products. Unlike the previous finding, we found that there were different preferences among bikers toward both types. Most respondent preferred Honda as the brand that has better quality of matic motorbike products. In other hand, most respondent preferred Yamaha as the brand that has better quality of sport motorbike products. Price becomes our second aspect that was questioned to the respondent. We asked our respondent to compare which brand that offer more affordable price. As the previous finding, our respondent put Honda at the first place as the brand that offer more affordable price. Our third aspect to be compared was engine aspect. We asked our respondent to compare the fuel efficiency between Honda and Yamaha. Significant answers were found on the data. Honda was dominantly considered by respondent as the brand that offers fuel efficiency system better than Yamaha. When it comes to engine performance, there were also different perceptions between male and female bikers about which brand that have better engine performance. Female bikers tend to consider Honda as brand that has better engine performance. In other hand, male bikers were more likely to mention Yamaha as the brand with better engine performance. After sales service become our last aspect to be compared. We asked our respondent to compare which brand that has better quality of after sales service. We found a significant difference between the data result of both brands. Honda was considered as the brand with better quality of sales service far beyond Yamaha. At last, we asked them about the friendliness of staff in after sales service division. The quality of staff service was proven to have a correlation with consumer attitude toward brand. In case of both brands, Honda was once again took the first position as the brand with friendly after sales service staff. For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 November 5, 2015 0 comments 0 FacebookTwitterPinterestEmail
Lifestyle Purchase of Baby Needs – Survey Report by jakmin November 5, 2015 written by jakmin Infant needs have different characteristics to the needs of adults. Besides being much different in physical condition, baby’s development makes their needs be a concern for parents. Therefore, the election needs of infants is considered by parents. Mom often deciding which product that will be purchased in the household, especially to the baby gears and needs. Almost all the needs of an infant or toddler is determined by the mom. Therefore, the role of the mother in household spending is very important. Therefore, this time Jakpat has conducted a survey on the purchase of the baby’s needs by involving respondents who are all women, in several major cities in Indonesia. This was followed by mothers of children from 0 months – 5 years. 103 people were involved in this survey, 37% of them aged 26-29 years, (34%) 30-35 years, (20%) 20-25 years, and (8%) 36-39 years. Currently the diaper become one of the basic needs of mothers with babies. The main reason is because of practical use of diaper. This is also demonstrated by our respondents, 85% of respondents claimed to put their child’s diaper. The majority of respondents use it throughout the day, while 20% of respondents admitted to wear them only at night and the 16.47% of them use it when away from home. Diapers should be changed every 5-6 hours, therefore, at least in one day at least 4-5 baby diapers should be changed. However, our findings say the contrary, the majority of respondents (82.35%) admitted only change 1-3 diapers per day. This is quite surprising considering the use of diapers that are too long is not good for the health of the baby’s skin. Baby needs is a very potential market for businesses. Therefore, it is not surprising that there are many brands of baby diapers. We tried to ask the respondents, what brands they use. More than half of respondents said using Mamy Poko (56.47%), while 20% use Pampers. More than half of the respondents chose diaper shopping earlier in the month (68.24%). While the 22.35% chose to buy at the end of the month. This may be influenced by the time payday each household. Despite of many mothers who use diapers for their children because it is practical, there are also women who do not use it. In our survey, there are 15% of moms who did not use it. The reason also vary, the majority (40%) say diapers are not good for the health of their skin, while 33.33% reported not using to save money. In addition to diapers, formula milk also primary needs of infants and toddlers. 71% of respondents claimed to give their children formula milk. Within a week, the majority of respondents spend 1-2 tins (1 tin = 800 g) (57.75%). There are many brands of formula milk on the market. Brand choice can be hard to do for moms. We asked what factors are affecting mothers in selecting a formula. 49.30% voted for the composition or ingredients, while the 15.49% of its recommendation of a pediatrician, while a family recommendation and price are equally 12.68% of respondents. Nowadays, shopping options are very varied. We want to know the preferences of the shopping place for baby needs. Apparently, the majority of respondents prefer the supermarket to shop for baby (46%), while 34% of them chose minimarket. Different tendencies indicated by buying clothes, buying clothes for babies and children the majority choose to buy at the baby store (76%). Baby’s growth is very fast, so it is not surprising that baby clothes quickly changed size. Therefore, we also asked the mothers what they do for goods that are not used anymore. More than half of the respondents claimed to save (56%), while 40% of respondents giving it to other people, and only 4% who claimed to sell. 9 out of 10 respondents claimed never buy used for their child. The majority of the reason for the issue of cleanliness (42.53%). Moreover, didn’t used to buying used goods (21.48%). Every parent would want the best for their children, including babies in terms of shopping needs. This can be seen from the factors that influence the purchase decision. We asked respondents to rank factors, and the rank obtained as follows: For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 November 5, 2015 0 comments 0 FacebookTwitterPinterestEmail
Mobile Mobile Payments Survey by jakmin November 4, 2015 written by jakmin The advancement of mobile technology nowadays has enabled people to perform a new way in purchase transaction: mobile payment. However, have Indonesian smartphone users used their gadgets to do mobile payments? Or, are they even aware that their gadgets can be used to do mobile payments? Recently, Jakpat has conducted a mobile payments survey, in order to find out how Indonesian smartphone users think and do about mobile payments. This survey involved 315 Indonesian smartphone users from age 20 until 50. Apparently, most of them (77%) are highly aware that their phone can be used to do mobile payments. However, only more than half (52%) who admitted that they have used their phone to do mobile payments. When asked about the reason why Indonesian smartphone users use or don’t use their phone to do mobile payments, they got several opinions regarding to their action towards mobile payments. For people who use mobile payments, most of them (82%) stated that they could pay for anything from anywhere. Meanwhile, the less popular reasons are including the amenities they got from mobile payment (36%), the special offer or discount or bonus they could get from mobile payment (21%), and the integrated payment feature served by mobile payment (20%). On the other hand, most of people who don’t use mobile payments admitted that they feel confused or don’t know how to use it (75%). Meanwhile, the very less popular reasons are including the lack of trust toward digital technology (10%) and the experience of being fooled by the mobile payment service (5%). From the survey, we found that most of Indonesian smartphone users (89%) who have already used mobile payments agreed that mobile payment is way easier and more practical. Concurrently, they usually use mobile payments for mobile banking transaction or money transfer (67%), for paying electronic phone credit (52%), electricity bill (14%), and water bill (5%). It’s undeniably also an advantage from the mobile banking facility that makes mobile payment possible for customers. In addition to mobile payments habit among Indonesian smartphone users, we also would like to see further regarding to mobile paid applications. Apparently, only 34% of them have bought mobile paid applications. Two top most popular applications are games (31%) and programs (30%). Meanwhile, other less popular applications are including music (13%), e-book (12%), food delivery apps (9%), and fashion items (8%). Though mobile payments feature has already established, apparently it’s still not quite familiar among half of Indonesian smartphone users. However, mobile payment is getting popular. Perhaps in the next few years, it will be the main way Indonesian smartphone users do purchase transaction. For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 November 4, 2015 0 comments 0 FacebookTwitterPinterestEmail
Housing Millennials Mom on Cooking Habit – Survey Report by jakmin November 2, 2015 written by jakmin If every kids are required to mention their favourite home food, we quite sure they will answer that their Mom’s cooking is the best. It was their mother’s cooking they tasted for the very first time. Despite the issue of gender, mom tends to be the person who is associated with responsibility of nurturing the family and doing domestic activities, include cooking. However, as the time is shifting, we come to the era of Millennials Mom. This segment of Mom may behave differently than the previous generation since they tend to have better resources in terms of information, finance, and mobility. Understanding this phenomenon, we come to a question about their cooking habit. Jakpat conducted a survey about Millennials Mom on their Cooking Habit. Our respondents was 134 female in nationwide, from the range of age between 19 to 35 years old. The confidence level of this survey was 95%, with only 5% level of margin error. Today modern moms are very busy. They mobile a lot and have many activities both inside and outside their house. Concerning about their business and cooking habit, first of all we asked about their frequency of cooking. Interestingly, although they may be super busy, most of them said that they cook every day. There was 46% of Millennials Mom who said that cooking for their family every day already became their daily habit. Besides them, there were also 21% of them who cooked about 1-5 days in a week and 28% who uncertainly cooked for their family. When it comes to the habitual activities, we also asked about their most favourite moment of cooking. In general, Millennials Mom loves to cook at any time. Cooking for breakfast was considered as the most favourite moment, followed by cooking for lunch and dinner. Surprisingly, we found an interesting pattern of Millennials Mom age and their favourite time to cook. We classified the Millennials Mom into three segments based on their age. Moms at 20-25 years old tend to love cooking for dinner, while Mom at 26-29 and 30-35 years old both love to cook for breakfast. Concerning that there are many patterns of their cooking habit, we also asked about their menu planning. We would like to understand their preference on planning the menu for their family. Most respondents said that the menu was chosen based on the availability of the ingredients. However, there were also 27% of them who said that the selection of menu depend on their family member request. Moreover, there were also 18% of respondents who said that they were more likely serving the menu based on their intention of trying new recipes. As we previously categorized three segments of Millennials Mom based on their age, we also try to capture the different insight between them about their pattern of menu selection. There are two main findings about this question. First, compared to other segment, moms at 20-25 years old were tending to be the experiencers. Due to their early experience of motherhood, they were more likely to try new recipes in their kitchen. Second, as the older segment of mom, those at 26-35 years old were more likely to arrange the menu for a week. As we learned Millennials Mom menu selection, we also asked about their favourite menu to cook. Vegetarian and Indonesian food became the most favourite menus to be cooked by Mom. These choices then followed by frozen food, Chinese food, dessert, and Western food. There were also 3% of respondents who prefer Thailand, Japanese, and Korean food as their favourites. To be able gaining comprehensive insight about Millennials Mom cooking habit, we also asked about their preferred market to buy ingredients for cooking. Four places were mentioned by Millennials Mom. Although traditional market may seem like quite old, Millennials Mom still prefers to go there to buy their food ingredients. However, there were also numbers of respondent who chose supermarket for shopping. Besides those markets, they also mentioned mobile veggies that pass by their house and nearby store as their favourite place to buy food ingredients for cooking. Millennials Mom also vary in their frequency of shopping. We asked them about this and three most common patterns were revealed. First, 35% of Millennials Mom were more likely to shop once a week. Second, 32% of Millennials Mom were more likely to shop only before cooking. At last, 29% of them were more likely to shop every day. There were also different preferences among different segment of Millennials Mom and their shopping frequency. Moms at 20-25 years old tend to buy the ingredients right before cooking. Unlike them, moms at 26-29 years old are more likely to buy it every day. In other hand, the 30-35 years old mom prefer to buy it once a week. There are considerable factors before buying the food materials. Two segments of Millennials Mom are categorized. The first one are the moms at 20-25 years old. Three considerable factors that affect their purchasing decision are the availability of halal label, the expired date, and price. The second segment are the moms at 26-35 years old. Three considerable factors that affect their purchasing decision are the ingredients contained in every materials, the expired date, and price. Regarding their source of information about cooking, there were five sources mentioned by Millennials Mom. Family recipes become the number one choice since they have the recipes from their parents. Just like the older generations, cooking book also become their guide book of cooking. Interestingly, since they have better and bigger source of information, cooking website and cooking blog also become their references. At last, exchanging recipes with friends also become their favourite. We once said that Millennials Mom, especially in younger segment of age tend to be the experiencers. They love to try new recipes. We asked them about their frequency of trying new recipes. As we have predicted, they often try to cook new recipes at least 2-3 times in a month. At last, we know that there are number of instant seasoning products available. We asked Millennials Mom about their perception and preference toward the product. However, it was only 11% of them who likes to buy instant seasoning due to its practical use. For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 November 2, 2015 0 comments 0 FacebookTwitterPinterestEmail
News & Update Oktober #5 JakPat Testimonial Responden by jakmin October 30, 2015 written by jakmin Hallo JakPaters… ^^ Wah udah hari Jum’at ajaa nih.. Seperti yang kami informasikan beberapa bulan lalu ya, bahwa JakPat tiap jum’at akan publish testimoni dari para responden JakPat yang udah berhasil menukarkan cashnya. Testimoni Positif atau Negatif kami terima dengan senang hati, demi perkembangan JakPat sendiri tentunya Terimakasihhhhhhh Nahh sekarang yuuuk intip testimoni merekaa.. ^^ October 30, 2015 0 comments 0 FacebookTwitterPinterestEmail
Health Personal Care Preferences for Hijaber – Survey Report by jakmin October 30, 2015 written by jakmin Indonesia is the Southeast Asian country with the highest Muslim population. According to Malaysian Digest, the percentage of Indonesian Muslims reaches up to 12.7% and had an increase in 2010, to up to 88.1%, equivalent to 205 million Muslims on a worldwide scale. Not surprisingly, women who wear veil or hijab, we called hijaber, has become huge part of Indonesia. It is also a potential market for industry players to uitilize the magnitude of hijaber population. In recent years, the number of hijaber has increased. Hijab trends show rapid development in Indonesia. This is evident from the many emerging local Muslim fashion brands and fashion designers are even worldwide. Not only fashion, beauty industry also appeared to respond to an increasingly growing trend hijaber. Beauty products and body care designed for hijaber began to grow rapidly. Noted, there are some brands that issued a particular product line hijaber, to address the problems frequently encountered someone who uses hijab. The use of the hijab as head cover and body wrapped in a long dress of course left little problem for hijaber such as greasy hair and dandruff. Besides the issue of halal is also one thing to consider women veiled in choosing a product. Therefore, Jakpat conducted a survey to see hijaber preferences in choosing personal care products. The survey involved 207 hijabers in Indonesia as a respondent. The selection of respondents is done by random, scattered across Indonesia. According to the observation that we’ve done, there are some personal care / beauty which cater for women in hijab. Some products clearly states is especially the women veiled like Sariayu Hijab Care Series and Sunsilk Clean and Fresh to overcome the problem of hair. In contrast to Citra Hand Body Lotion Japanese Wakame, Wardah and Zoya Cosmetics Cosmetics, these products do not explicitly mention that their products specifically intended for women hijab but seen from the advertising they are trying to target women hijab as one of its main targets. It is communicated through the presence of veiled female figure as a brand ambassador. Therefore, we try testing out to the respondents, whether they use these products or not. In this question, we asked respondents to pick multiple answer, they could choose more than one product. Apparently, Wardah be the most preferred by respondents (60.87%). While 24.64% do not wear these products. For those who stated use products above, knowing that those products are halal is very important. It is indicated by 47.43% of respondents. While 3 out of 4 respondents who do not use these products claimed to have used another product that suits them. Hair condition that is always covered by a hijab makes it a little hijaber are facing hair problems. 9 out of 10 of our respondents claimed to have hair problems. Hair problem is dandruff belongs to the majority of respondents (32.71%). In choosing a product, a person has a different reason with one another. We tried to ask the respondents, in general, what factors influence them in the selection of hair care products / body. Ingredients seem to be the factors that have been the majority of respondents (38.16%). Brand reputation and halal logo on the packaging are equally important, occupy the second position (21.26%). While the brand ambassador occupy the last positions. This suggests that the presence of brand ambassador had little influence on the selection of a product consumers. This is reinforced by the statement from 6 out of 10 respondents said that was not always interested in the product because of the use of hijaber as brand ambassador. When we asked respondents about their confidence by using a special product veiled woman, it turns out the majority of them said there was no correlation between confidence using those products. Caring for the body not only with beauty products. Many women do body care, hair, and facial at a beauty salon. Half of the respondents admitted to not do this kind of treatment. While respondents who stateddo that treatment, half of them confessed to hair care instead of other treatments. For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 October 30, 2015 0 comments 0 FacebookTwitterPinterestEmail
Lifestyle KFC and Youth – Survey Report by jakmin October 29, 2015 written by jakmin Who don’t love fast food? Well, despite all the pros and cons regarding fast food, we still love it. We love to eat it and most of us always run for it in anytime. Among any fast food chain, Kentucky Fried Chicken (KFC) becomes one of the most familiar chains among us. It will be easy to spot youth, be it the young adults or teenagers who dine and hang out in any KFC stores. Anyway, who can resist the delight of crispy fried chicken while chilling out with our loved one? Understanding this phenomenon, Jakpat conducted a survey to 204 respondents in Indonesia 10 big cities such as Jakarta, Bandung, Surabaya, Yogyakarta, Semarang, Medan, Makassar, Denpasar, Palembang, and Samarinda. The propositions of respondents are 50% male and 50% female, with the range of age between 18 to 30 years old. The confidence level of this survey is 95%, therefore the margin error level is only 5%. We know that most of us love KFC. However, we would like to measure the respondents’ frequency of visiting KFC in a month. Almost all of our respondents said that they went to KFC about 1 to 3 times in a month. However, it is interesting that there was a niche segment that went to KFC more than 10 times in a month. They are the teenagers segment in the age of 16 to 19 years old. Although it was niche, but if KFC can maintain it well, they might be a promising segment in the future. We know KFC as a fast food chain that offer various menus, from the best value to the super affordable one. From the various menu offered by KFC, we asked our respondents about their favourite. Surprisingly, two most favourite menus are the best value and super affordable one, as we said before. Goceng (IDR 5K), the economy package, and Super Besar (Super Big), the best value, becomes their favourite. Reminds that consumer most favourite menu are the super affordable and the best deal, we came up to the idea of economic issue. We asked our respondents about their average spending each time they dine in KFC. Most respondents spent IDR 30-50K per coming (45%). Other 30% respondents said they spent about IDR 20-30K per coming. While, 14% respondents said they spent about 50-70K per coming. Interestingly, we also find that there were 11% of respondents who spent less than IDR 20K per visit, and most of them are women. KFC is a fast food chain that open 24 hours. Most of us always go for it when we get hungry in the midnight, have it delivered at our home when we busy, or just for having casual dine in anytime. We asked our respondents about their most favourite time to visit KFC. Most of our respondents said that they were more likely to visit KFC in the evening for hangout. Other respondents said that they like to visit KFC at night for dinner. Apparently, KFC is not only become the place for dining but also for working. There were also 5% of respondents who visit KFC not only for dinner, but also for doing their tasks. As we know, KFC also offer music CD from some musicians. The cashier would love to ask us whether we would like to buy it before we pay our chosen menu. We asked our respondents about their preference of buying music CD offered by KFC. Most of respondents said that they do not buy the music CD (61%), while only 39% of respondents said they buy the music CD. Compared to those who do not buy the music CD, consumer who buys the music CD is fewer. We asked our respondents who buy the music CD about their motives of buying. Most respondents said that they consider it would be cheaper to buy food and music CD. While respondents likeliness toward the singer or song only be acknowledged by 30% of respondents. We also asked to our respondents who do not buy the music CD about their motives of not buying. Unlike previous respondents who said that it would be cheaper to buy food and music CD, these respondents said otherwise. They considered it was more expensive to buy food and music CD. Other respondents also said that they dislike the singer and song. While, some others said that they do not understand about the offering. Among other fast food chain, KFC still become the favourite. We then asked our respondents about their reason of choosing KFC. Most respondents said that the delicious taste become their main reason of visiting KFC. Other respondents also said that since KFC stores are near then they tend to choose dining in KFC. At last, fewer respondents said that their reasons are based on Wi-Fi availability in KFC stores, the price is cheap and comfortable sphere. Last but not least, we seek on some suggestions from our respondents toward better service of KFC. We asked about their expectation of better KFC and four answers were gathered. First suggestion was adding various Goceng package. The second suggestion was adding various menus. The third suggestion was expanding the quality of Wi-Fi facilities. The last one was increase the quality of delivery service. This insight might be very useful for KFC to be able to capture the factual consumer habit and their insight of KFC. Consumer expectation may also be valuable information for KFC to improve their service quality. In other hand, for consumer, their “voices” might be heard by KFC and we hope KFC would like to make their expectation comes true. For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 October 29, 2015 0 comments 0 FacebookTwitterPinterestEmail
