Today audience media habit is dramatically shifting from conventional media towards new media. The rapid adoption of digital media enables us to access any kind of information, from news to entertainment. However, this condition tends to lead the millennials for no longer accessing television as before. Jakpat conducted a survey to understand this phenomenon by asking 303 respondents in nationwide.

First of all, we asked about their frequency of watching TV in a day. We assumed that they were no longer watching TV as much as they did. It turns out that our assumption were right. Millennials frequency of watching TV in a day was only about 1-2 hours (24%) and 2-3 hours (23%). Unlike the previous generations, they do not spend their times all day long in front of TV.

Understanding their reason of no longer watching TV as much as their previous generations, most respondents consider that TV programs are not interesting. They do not have any particular favourite program to be watched. Other respondents said that they were busy; therefore they do not watch TV. The lack of time makes them impossible to spend their leisure times in front of TV. At last, the least respondents said that they do not watch TV because they do not have one. However, this finding can give us a bigger picture that despite their abilities to own a TV device, some millennials even choose of not having TV device at all.

Years ago, cable TV programs may only be watched in certain places. However, the phenomenon is no longer the same. Various providers and affordable packages of cable TV enable anyone have the ability to watch the programs almost in everywhere. We asked our respondents about their preferences toward national and cable TV. We found out that although there is a persistent growth on the number of cable TV subscribers, Indonesian millennials still prefer national TV than cable TV. However, the main reason of their preference is because they do not subscribe to any cable TV. Therefore, it is not about the quality of cable TV programs nor the packages offered by providers that become the main obstacle. This finding is also strengthening by the answer from respondents who subscribed the cable TV because they offer more interesting programs.

Talking about cable TV, we asked our respondents about their cable TV provider. The rough competition among providers can easily be seen during the last five years by calculating the number of the players in this industry. Our survey shows that the most used cable TV providers are First Media (28%), Indovision (26%), Telkomvision (15%), IndiHome (13%), OrangTV (12%), and BigTV (6%).

Although in general we could not find any specific favourite TV program by millennials, we found the favourite type of TV programs by gender. Different gender has different taste in watching TV programs. They have different kind of preferences toward TV program that they would love to see. Men tend to love movie, news, and documentary program. In other hand, women tend to love movie, talk show, and soap opera.

Different pattern of activities among millennials and other generations lead us to the question; do their prime time of watching TV is just the same as ordinary people? We found out that the answer is true. Indonesian millennials prime time of watching TV is just the same as other generations. Millennials are mostly watching TV programs at 5-10 pm.

However, men and women once again have a different preference about time of watching TV. Men are more often watching TV at midnight, while women are more often watching TV at lunch time.

Interestingly, although men and women have different favourite times to watch TV, both of them love to watch it on the weekend.

We asked about their companion during watching TV. Two main findings in this survey is quite interesting. A group of respondents prefer to watch TV with family (48%), while other group prefer to watch it alone (40%). Therefore, we could not make a general assumption regarding millennials preferences of companion during watching TV programs.

At last, we also asked our respondents regarding their attitude towards commercial breaks. Just as we have predicted, 66% of millennials said that they like to zap the channel during commercial breaks. Therefore, it would be an important consideration for advertising media planner to decide whether placing advertisement in TV to target millennials segment is a wise decision or not.

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

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Trendy men are all around. Today, we can easily spot men with style almost in everywhere. They wear branded apparels, use skin care products, and follow the latest trend of style, including hair style. Relating this phenomenon, we can see the growing number of premium barbershop almost in every corner of the city. However, this trend indicates that there is a potential market for this industry. Jakpat conduct a survey for 203 men in Indonesia ten big cities to understand their perception towards the trend of premium barbershop. The confidence level of this survey is 95%. The age range of respondents is 19 to 30 years old.

First of all, we ask our respondents about their frequency of going to barbershop. Most of respondents go to the barbershop between monthly and bi-monthly.

The growth of premium barbershop surprisingly is not directly in line with men’s attitude toward hair style. 80% men acknowledge that they do not follow the latest trend of hair style. Unlike women who tend to love on trying new hair style, men are completely different species. Interestingly, just like women who mostly have their favourite salon, men also have their own preferred barbershop. Their loyalty is based on their satisfaction because the barber always understands their preferred hair style.

However, the ubiquitous of premium barbershop still indicates that there is a market for it. Mapping the potential segment of customer, men at 16 to 19 years old are the most up to date segment in following the latest trend of hair style.

Regarding their preference of barbershop, different segment of age shows different habit. 44% men in the age of 16-25 are most likely cut their hair in any kind of salon (yes, salon, barbershop, or even barber who works under the tree, you name it). While, the other 56% men in the age of 26-35 years old are most likely go to the premium barbershop.

Furthermore, we ask them about their reason of choosing premium barbershop. Most respondents consider the barber understand their preferred hair style better. The other answers are following the trend, makes them feel more masculine, and more prestigious. When it comes to the lifestyle, this emotional feeling become a powerful commodification asset.

We then ask our respondents about their actual experience of visiting premium barbershop. It is only 52% of our total number of respondents who acknowledge that they ever have the experience of visiting premium barbershop. However, although the market segment is still few, but there is tremendous growth in their intention to visit premium barbershop in the future.

Regarding the few number of market segment, we try to find out the prime barrier they are facing, so that they do not visit the premium barbershop yet. It is found that the expensive cost they have to pay to have premium barbershop’s service as the main barrier. They think that the cost of having their hair cut in premium barbershop is relatively high. Men consider that the ideal price of having premium barbershop’s service should be around Rp 10.000,00 – Rp 20.000,00 and not more than that.

At last, we ask them about their expected facilities in premium barbershop. The insight can be very valuable for those who work in this industry since we can capture what exactly our customers want from us. Most respondents ask for Wi-Fi connection as the most expected facilities. Surprisingly, just like women, they also expect for more services than only hair cutting such as cream bath, facial, and spa. Finally, they expect shoe and bag care as additional service in premium barbershop.

Interestingly, today men are just like women when it comes to grooming themselves. Although they spend less than women in numbers, but their expectations on premium barbershop services can be a valuable insight for the industry players. We surely believe that men are the next potential market for hospitality and beauty industry. Therefore, it is important to perfectly capture their insight in order to be able to fulfil their desires, wants, and needs.

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segmentpreference on each answer.

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When talking about “On the Job”, there are two major concerns that workers have: productivity and energy booster. Previously, Jakpat conducted a survey regarding to “Low Energy at Work”.[1] From the survey, we found that most Indonesian workers (94%) are having low energy at work, which resulting in them making some mistakes on the job. However, even though getting tired is inevitable, there are many things we can do to overcome it. Recently, Jakpat has conducted another survey regarding to this matter. We would like to know further about workers’ point of view on the job, particularly about productivity and energy booster. This survey involved 200 Indonesian workers with range of ages from 23 to 49 year-old, located in 10 big cities, including Jakarta, Bandung, Semarang, Surabaya, Yogyakarta, Medan, Makassar, Denpasar, Palembang, and Balikpapan, from various kinds of industries they currently work in.

In order to take a further look towards productivity, we need to know first about the workers’ amenities towards their current jobs. Apparently, most of them (89%) admitted that they like the current job they have right now. About a half of them (52%) have been working at their current workplace for 1 to 5 years.

When asked about the reason why they like their current job, almost half of them (48%) stated that the working environment is the most significant reason. This is related to their employer and co-workers. Meanwhile, 42% of them stated that they have an interesting jobdesk, therefore they like their current job. Less popular reason, only picked by 34% of them, is the career building opportunity provided by their current workplace.

On the contrary, we found that only 11% of Indonesian workers admitted that they don’t like the job they have right now. Even though it’s only a small number comparing to workers who like their current job, we still need to know the reason. Apparently, the most popular reason is regarding to the salary they got (30%). Meanwhile, less popular reasons are the weight of responsibility they have to deal from their current job (19%), and also the working environment (11%), in the relation with their employer and co-workers.

Next, talking about productivity, most of Indonesian workers (72%) admitted that they have ever felt less productive while doing their job. Almost half of them (45%) stated that they become less productive after 4 to 6 hours of working, while most of them (85%) are working a total of 8 hours a day. Furthermore, it is found that most of them (60%) admitted that the reason why they become less productive is due to tiredness. That’s the most significant factor, apparently. Following that, the less significant factors are including the overload of jobdesk they have to finish within a day (33%), having low motivation on the job (28%), having confusion towards a certain jobdesk they have to do (17%), and lack of resources they got to do their jobdesk (16%).

Lastly, when asked about energy booster they consume in order to increase their concentration, surprisingly there are only 20% of workers who admitted that they do consume certain drinks. The most popular drink to choose is caffeine, while the less popular drinks are energy drink, isotonic drink, juices, and infused water. About 30% of workers stated that they consume caffeine at least once a day, frequently during the lunch break in the afternoon. They do agree that after consuming caffeine, they could gain back their energy and concentration, therefore they could enhance their productivity on the job.

[1] http://dash-api-dash-api-jakpat-02.local/low-energy-at-work-survey-report/

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

Ready to Send A Survey?

or Get A Sales Quote by filling this form or Call to +622745015293

The old perspective about men’s world that was associated with people who do not care about their physical appearance maybe is no longer relevant. Today modern men are definitely caring about themselves. Almost similar with women’s world, it is a very common phenomenon when men groom themselves and use men’s beauty products. Jakpat conducted a survey toward 200 men in Indonesia from age 19-35 years old to understand their personal care behaviour.

First of all, we asked to our respondents about their concern about appearance. Our survey revealed that 90% of men care about their appearance. However, although they have the concern but it does not mean that they are willing to pamper themselves. There were only 61% of them who said that they pamper themselves routinely. We asked further about their choices of skin care products to gain deeper insight about their most used products. Six product categories were mentioned such as shampoo, body soap, perfume, face wash, deodorant, and body lotion. However, there was an interesting finding since we revealed that the older a man, the more likely him to use moisturiser.

Sometimes, there are people around us who affect our decision making process. Regarding this condition, we asked our respondents about the decision maker of their personal care products choices. Men’s choices of skin care products were mostly chosen by him. They love the product, they choose it, they purchase, and they consume it. Furthermore, other person who affects their choices was wife and girlfriend. Men like to hear their lovers’ suggestion in almost anything, include personal care products. Moreover, further person who also have an influence toward their choices were friends, parents, and doctor.

As we know, in general, personal care products are not very cheap. Maybe it is affordable but not cheap. Just like women who specifically allocate budget to pamper them, men also allocates budget for their skin care products. 55% of men in this survey acknowledged that they allocates specific budget for it. However, the most preferable amounts of the budget are about Rp 50.000,00 – Rp 150.000,00.

Just like women who sometimes feel worry about their skin condition, men also do feel the same. Interestingly, the worries among men in three age segments were different. The first segment is men in the age of 16-19 years old. This young segment worries about acne, dark spot on the face, and dark circle under the eyes.

The second segment is men in the age 20-29 years old. This segment worries about acne, hair loss, and dark spot on the face.

The oldest segment is men in the age 30-35 years old. Just like the other two segments who worried about acne, this segment feels the same. They worried about acne, dark circle under the eyes, and wrinkle.

Further question can be expanded by examining men’s’ required times to prepare themselves before starting their activities. Respondents in this survey said that the average times they need to get him ready were about 5-15 minutes.

There is always be a first time of everything. We asked our respondents about their first moment of using personal care products. Most of them said that they first timely used personal care products when they entered college. At the second position, they said that their first time was when they started to work. Other answers were when they feel like they got older and when they have a relationship.

When it comes to the brand, we should be able to understand about their market segment characteristics. Which segment are the loyalist and the switcher? We found an interesting finding that 68% of men in the age of 26-29 years old tend to be a brand switcher. They can easily shift from one brand to another in any given moment. Surprisingly, the other 68% of men in the age of 30-35 years old tend to be a brand loyalist. Therefore, as the men get older, they tend to be more loyal toward the brand they loved.

Since there are men who serve as the loyalist and switcher at the same time, we would like to explore deeper about the factors that affect their preference toward skin care products. What kind of things that may be able to influence their choice of sticking with one brand or switch to the competitors. Three factors were mentioned by our respondents such as ingredients, brand, and price. The two factors, ingredients and price may become the urgent factors to be considered since it might affect consumer to be a switcher.

There was a stereotype of taboo for men who went to skin care centre. However, today the taboo does no longer exist. There are numbers of reputable skin care centre who publicly open the clinic for men and offer various skin care products just for men. Regarding this condition, we asked about the stereotype to our respondents. Interestingly, we found that as men are getting older, they consider that going to skin care centre is perfectly fine. This perception was followed up by asking their future intention of going to skin care centre. Although they were not 100% have the intention, but 55% of them who do not go to the skin care yet, have the future intentions of going there someday.

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

Ready to Send A Survey?

or Get A Sales Quote by filling this form or Call to +622745015293

Apparently, watching movie is a favourite activity for almost everyone. Everybody love to watch movie, even sometimes they don’t watch it only in cinema. However, there is a constant growth in the number of audience interest on watching movie in cinema. Jakpat conducted a survey to 205 respondents regarding their habit on purchasing movie ticket in cinema. The compositions of our panel are 55% male and 45% female, in the age of 18-35 years old. The survey is conducted in nationwide with the confidence level of 95%.

Unlike years ago, where we can only watch movie in cinema, DVD, VCD, or willingly wait to see it on TV, today we can easily watch it almost everywhere. We can stream the movie in YouTube, legally watch it in iTunes and Google Play, or buy the original DVD and play it in our own devices. However, the constant growth of audience who go to the cinema to watch the latest movie cannot be ignored. We asked them about their frequency of watching movie in cinema. Most respondents answered that they only went to cinema when a good movie is released. It seems that most Indonesian movie audience are occasionally went to the cinema. At the second position, there are respondents who were more likely to went to cinema about once to twice a month. In other hand, the heavy movie goers stand on the last position by going to the cinema more than three times in a month.

We also asked about their habit on finding movie schedule. Checking on cinemas’ website becomes the most preferable choice for our respondents. At the second position, they are more likely to receive movie schedule information from their friends. They find the information from friends update activity status on social media such as Path, and also broadcasting message in BlackBerry Messenger. At the third position, information can be obtained from movie magazine, while at last they also gain information from television advertisement (TV ads).

Going alone to the cinema was preferred as the least likely. Friends and lover become the all-time favourite partners for audience to watching movie in cinema. In other hand, family is placed as the third most favourite partner to go. Interestingly, we also find out that compared to women, men are more likely going alone to the cinema.

Regarding their times of going to the cinema, we compared audience preference toward the day. Interestingly, 62% of respondents in 20-25 years old tend to prefer weekdays, while the other 62% of respondents in 26-29 years old prefer weekend. However, over all of the respondents, night and weekdays are considered as the most ideal time to watching movie in cinema.

Today, there are many ways to buy movie ticket. Unlike the previous days where we have to spend much times to queue in line, today we can just sit back and relax by doing some online buying.  Surprisingly, although there are various ways to make us easier in buying movie ticket, most respondents acknowledged that they still prefer to queue in line to buy ticket. In the other hand, online buying were preferred as the less likely, and buy from friend as the least preferred option.

In order to gain deeper insight about Indonesian movie audience, we also asked about the person who bought the ticket. Although they once said that they are more likely to go to the cinema with their partners, but when it comes to the person who bought the ticket, they answered that they are more likely to buy it themselves.

There are numbers of promotional program offered by cinema such as extra ticket and merchandise. Actually, some of the promotional programs are quite interesting. However, there were only 48% respondents who interested and participated in the program.

The same condition also is found in access of online buying. Although e-commerce are getting popular in Indonesia, but only 30% of respondents have the access to movie ticket online buying.

Since there is only few numbers of respondents who have the access to movie ticket online buying, we asked about the reason of those who have and don’t have one. Mostly, the most common way to have the access of online buying is by owning cinema card or membership such as Mtix, CGV Card, Movie Card, and Maxx Card. For those who have the access, the motivations of their possession are to avoid queue and access to choose comfortable seat.

At last, we also asked those who don’t have the access about their reason of not owning. Most respondent said that they are rarely watch movie in cinema. Moreover, some other respondent also said that they consider the access as less useful and expensive.

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

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or Get A Sales Quote by filling this form or Call to +622745015293

Currently, the presence smartphone can not be separated from our lives. Smartphones have become the primary needs. For some people, a smartphone might include objects of luxury or high involvement product. High involvement product is a product that requires consideration of character longer and mature, because the expenditure required is quite large, high-risk or consumption of a relatively long-term products that require high involvement by consumers.

In addition, the smartphone industry players compete to produce the latest innovations so as to attract consumers to switch to the newer technology. This makes the smartphone purchasing habits become quite interesting for us. In this survey, we wanted to know the habits of people in the purchase of a smartphone.

In this survey we involved 168 respondents, the gender proportion female 50% and male 50% in 10 major cities in Indonesia such as Greater Jakarta, West Java, East Java, Central Java, South Sumatra, South Sulawesi, East Kalimantan, Bali, and North Sumatra.

We started the survey by asking when they last bought a smartphone. The majority of respondents answered 1-2 years ago (36.31%), while the answer is less than 6 months ago and 6 months – 1 year ago equally demonstrated by 23.81% of respondents.

Reason purchase of smartphones became one of the important things asked in the survey this time. Our findings stated that the largest percentage of respondents reported buying a smartphone for the old mobile phone has been damaged, while in the second position, respondents expressed dissatisfaction with the old mobile phone features.

Almost all respondents admitted smartphones last purchase was brand new

The habit of buying a smartphone, also leaves the question, what people do with the old phone? Most people keep it, some are sold, or there may give it to someone else. The majority of our respondents kept their old phobe (35.71%). In the survey this time, there is quite an interesting discovery, male respondents showed a tendency to sell the old phone than to give it to someone else, while the female respondents tend to give it to someone else than to sell it.

A total of 40 respondents claimed to sell old mobile phone (23.81%), 60% of whom were male, while 40% are women. Respondents who sell old mobile phone, we asked where they were sold, half of them replied to sell in the online marketplace, while the rest is sold directly in the gadget store and offer it directly to others / friends / family / relatives.

Unlike selling the old mobile phone, the smartphone purchases respondents showed a tendency to buy at the store. The majority of admitted buy it at the official store brand smartphones (44.64%) and 38.69% of respondentspurchased in the store gadget. Meanwhile, those who buy them online through e-commerce only 8:33% and the online marketplace only 7:14%. This suggests that in the case of purchase, the not so confident or more comfortable doing it offline, by directly visiting the authorized outlets or gadget store.

For those respondents who admitted to buying online marketplace, we were asked where they buy. The majority stated OLX (41.67%), and Kaskus (33.33%)

As for purchases on e-commerce, e-commerce Lazada become the most widely chosen respondents, and Blibli.com thereafter.

Information search before a purchase is important in the purchase decision-making stage. Especially for products such as smartphones, needed enough information before buying in order to obtain a product that fits your needs. We also asked respondents where they usually seek information. Online media, online forums, and official website into the top 3 answers. This suggests that the online searching more comfortably done by the respondent. We found an interesting trend. Female respondents tend to choose the official website than other options, while male respondents preferring online media.

In choosing a smartphone, there are several factors into consideration. We asked respondents to choose more than one answer, and finally we get that feature becomes the most important factor smartphone purchases, followed by price, brand, shape.

We also asked them how they pay the smartphone. The majority of respondents claimed to buy it in full, do not pay on credit.

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

Ready to Send A Survey?

or Get A Sales Quote by filling this form or Call to +622745015293