According to Jakpat’s previous surveys about Instagram users in Indonesia, this mobile application is still one of the most widely used applications.[1] In general, we’ve explored how Instagram users behavior. Recently, Jakpat has conducted another survey in order to take a look further on the similarities and differences between male and female Instagram users’ behavior and preferences.

This survey involved 420 respondents who are all actively using Instagram. Apparently, both male and female users are admitting that they installed Instagram in the first place to fill in their spare time. However, there is a difference in less popular reasons why male and female installed the applications. Male users tend to follow the trend, and then use it to have fun, while female users tend to have fun, and then follow the trend. After installing the application, what are they using Instagram for? As we’ve all known, Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr.[2] It turns out that both male and female users mostly use Instagram for uploading or sharing photos. Following that, they use the application to search for information and inspiration. Nevertheless, again, there is a difference in less popular usage of Instagram. When male users prefer to use it for stalking other people’s account, female users prefer to use the application for online-shopping. Concurrently, about how often they access Instagram, more than a half of both male and female tend to open their Instagram account in every day. Furthermore, only a few of them who admit that they open their Instagram account only for once in a few days. Following the finding that both male and female Instagram users mostly use the application to upload or share photo, and access it every day, we would like to know how frequent they upload a photo onto the Instagram. Fascinatingly, both male and female users have a same preference about this thing. Most of them state that they only upload a photo in a particular moment. Meanwhile, there are also a few of them who admit that they only upload a photo whenever they got the most recent photo to upload. Henceforth, when asked about type of photo they usually upload onto Instagram, there are differences of preference between male and female users. For male users, three top favorite types of photo to upload are scenery, selfie, and other objects beside themselves and food, respectively. On the other hand, female users like to upload selfie photos, food, and scenery, respectively.   Next, about the accounts they follow on Instagram, most of both male and female users are following their friends and acquaintances. Whereas, there is also a difference on whom they like to follow after their friends and acquaintances. When male users tend to follow the account of their family members and celebrities, female users tend to follow the account of online shops and their family members. We can leave out talking about ‘stalking’ whenever we talk about social media. Through Instagram, people can also do this ‘stalking’ activity. Apparently, it has been mentioned above that more than half of male Instagram users like to use their account to stalk people. It leads us to further exploration about their stalking habit. Both male and female users admit that they usually stalk their friends through Instagram. Furthermore, they also usually stalk the person they have a crush on. Instagram provides its users with a service that enables them to edit their photo before uploading it onto their Instagram account. When asked about the habit of editing their photo, apparently more females than males like to do that. Beside the default built-in service from Instagram itself, editing photo certainly can also be done by using several supporting features. This leads us to explore further about the supporting features used by male and female users. Many of both male and female users choose to not using any supporting features but the built-in editing feature by Instagram itself. Meanwhile, some of both male and female users prefer to use Instasize as their editing feature. However, there is a difference in what supporting features they less prefer. When male users tend to use Instapicframe, female users tend to use VSCOcam. Lastly, we would like to know about the habit of following celebrity’s Instagram account. It turns out that there are more female users than male users who follow celebrities’ Instagram account. From this survey’s result, we can see that there are actually no significant difference on Instagram users’ behavior between male and female.

Differences do exist, but only in a small scale of preferences. However, we all can see that females do like online-shopping more than males. Apparently, this circumstance is also brought into the way they use Instagram. Other than that, both male and female’s habit in using Instagram have quite a lot of similarities.

[1] Instagram User Behavior Survey Report: http://dash-api-dash-api-jakpat-02.local/instagram-users-instagram/ Instagram User Behavior #2 Survey Report: http://dash-api-dash-api-jakpat-02.local/instagram-user-behavior-2-survey-report/

[2] According to Wikipedia in https://en.wikipedia.org/wiki/Instagram

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segmentpreference on each answer.

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New media and technology has taken human’s life into an advance condition of society. It has become a significant part that supports people’s activities, not only in basic activities of our daily lives but also in work-related activities. Particularly, in the way people communicate to one another. The emergence of new media has provided a new way for people to communicate. Furthermore, in terms of work-related activities, new media has enabled workers to carry out a new form of having a meeting: via online video call. Some companies in Indonesia have worked this way, especially when the meetings involve several parties which spread in various areas across the country. Recently, Jakpat has conducted a survey related to the way workers in Indonesia have their meetings done. We would like to see which one they prefer more nowadays, face-to-face meeting or meeting via online video call. The survey involved 300 workers aged 23-48 in 10 big cities, including Jakarta, Bandung, Surabaya, Medan, Makassar, Bali, and Yogyakarta.

From 300 workers we surveyed, we found that only 30% of them have ever had meetings via online video call, with 73% admitted that they were having difficulties during meeting via online video call. In addition, many workers who have done meetings via online video call are in the youngster’s age group among 23-29 year-old, and currently live on the main island of Indonesia, Java. When asked about the difficulties they have ever had while doing meetings via online video call, they stated that those difficulties were including slow internet connection (91%), confusing disorganized voices or voice distortion (35%), and high risk of misunderstanding caused by the chaos (24%). Indeed, new media and technology not only comes with all glory, but also brings some side effects with it. However, 68% of workers, whether they have had meetings via online video call or have not, agreed that meetings via online video call has some advantages compared to face-to-face meetings. Those advantages were including saving transportation cost (78%) and time (60%). Moreover, 60% agreed that meeting via online video call is more practical than face-to-face meeting.

Next question is, how about the media platform workers used to organize meeting via online video call? Most of them (83%) said that Skype is the most widely used media, while the less popular ones are LINE (26%) and Yahoo! Messenger (20%). Meanwhile, there were 70% of workers who have never had meetings via online video call, therefore the only form of meeting they have ever had is face-to-face meeting. Following this, only 22% of workers admitted that they were having difficulties during face-to-face meetings. When asked about what kind of difficulties they could possibly have during a face-to-face meeting, they stated that those difficulties were including punctuality problem (70%), traffic jam issue (34%), and also, a few of them (18%) admitted that they usually find it difficult to concentrate during a face-to-face meeting due to tiredness at work. Indeed, face-to-face meeting is taking more energy than meeting via online video call. Besides, punctuality has been a fundamental problem for Indonesians for a long time. Could online video call be the solution for that kind of problem? This still needs further exploration.

Interestingly, most of workers (92%) agreed that a face-to-face meeting has more benefits compared to meeting via online video call. They were stating that the main benefit of a face-to-face meeting is that this form of meeting has lower risk of misunderstanding (84%) than a mediated meeting via online video call. Concurrently, they were also saying that a face-to-face meeting is more organized (58%) and more practical (15%) than meeting via online video call. Apparently, most of Indonesian workers are still comfortable to do their meetings in an old-fashioned way. This way they think they can immediately solve any kinds of misunderstanding appeared during meetings. Even for workers who have already had mediated meetings via online call, it’s found that most of them (95%) agreed that a face-to-face meeting brings more advantages than meeting via online video call.

Hence, most of workers (82%) nowadays still think that a face-to-face meeting is way more effective than mediated meeting via online video call. For them who have already experienced meeting via online video call, most of them (83%) admitted that their reason for choosing a face-to-face meeting is because of the difficulties they got during a mediated meeting. Furthermore, almost all workers (97%) admitted that their current working place also prefers a face-to-face meeting to mediated meeting via online video call. This indicates that even in a digital world nowadays, there are many companies in Indonesia which still rely on a face-to-face form of communication rather than the mediated ones.

Lastly, when asked about their preferences if they were in a decision maker position in their office, most of workers (89%) stated that they would choose a face-to-face meeting over a mediated meeting, particularly via online video call. As long as it can be done by a face-to-face meeting, they don’t find it necessary to have a mediated meeting via online video call. Whether it’s the difficulties that technology brings despite all of its benefits, or the advantages of a face-to-face meeting that can’t be provided by new media, Indonesian workers nowadays still prefer to do a face-to-face meeting.

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

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Years ago, it would be extremely hard to communicate with our loved one when we were physically separated. You were only be able to communicate using mail or fixed line telephone that cost very much. When it came to the texting era, SMS became the more affordable choice to stay connected. However, today’s digital world has revolutionized the way of human communication. Today, we can easily communicate with our loved one, not only by calling or texting but video calling.

Jakpat conducted a survey regarding youth Indonesian video call habit. We asked our 307 respondents, male and female from the age range of 18-35 year old. With the confidence level of 95%, we collected the data from our panel of respondents in nationwide scale.

Video call becomes the new communication channel that quickly attracts public attentions. Surprisingly, though smartphone and mobile data penetration in Indonesia are categorized as high, but Indonesian video call habit remains low. Most Indonesian only use video call feature less than once a month.

Video call was considered as an expensive way to communicate. It needs to be connected with internet mobile data connection which was quite expensive. However, since the mobile data connection package become even more affordable, video call become more popular than before. There are numbers of application that allow us to make video call, but popular applications to make video call among Indonesia are only dominated by two platforms. LINE becomes the most popular application to video call, due to its ubiquitous and easy operationalization. Furthermore, Skype took the second place.

We ask our respondents about the people they are video calling most often. As predicted, they are more likely to call their loved one. At the second position, they are video call with their friends. Family become the third place of video calling habit. While, at the last position is their working buddy.

Concerning their favourite time to video call, our respondents answer that they are most likely to make video call at night, just before sleeping. Besides video calling at night, they also love to video calling at afternoon, after their working and school activities. At last, they are less likely to make video call at noon, on lunch time.

Surprising fact is found when we ask about respondents’ preparation process before video calling. Though most of them answer that they do not make any specific preparation, but in fact, they actually did. Four out of ten people admit that they are looking for better lighting before a call.

Regarding the issue of preparation process before video calling, our male and female respondents also show different attitudes. In general, male respondent tend to change their clothes and move to another room to make video call. In other hand, female respondent tend to style their hair, look in the mirror, and check the background before video calling. Moreover, they need about 1-5 minutes to be ready just before video calling.

When we ask about the process of video calling, our respondent admits that their average duration of calling is less than 10 minutes. However, it is still considered as a short time for having video call. At last, mobile data network quality is considered as the most important aspect during video call.

Although video call can offer us a rich experience of communication by talking while seeing at the same time, it is still considered as less interesting than instant messaging. Instant messaging is considered as the most interesting communication channel for Indonesian, while video call is just placed at the second. On the following position is phone call and SMS.

Our final question is aimed to understand Indonesian behavioural intention of choosing their communication tools. We ask to our respondents their preference between video and phone call if both has the same quality and price. As predicted, our respondent strongly admit that they will use video call feature more often in the future if it is as easy and cheap as phone call.

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report (Bahasa)

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or Get A Sales Quote by filling this form or Call to +622745015293