E-commerce IndonesiaSelular Survey Perilaku Penjual di Instagram by jakmin February 23, 2015 written by jakmin Instagram, selain sebagai media sosial untuk berbagi foto dan video, tetapi digunakan juga untuk berjualan. Banyak penjual yang berasal dari berbagai negara, termasuk juga Indonesia, berjualan dengan menggunakan Instagram. Mereka menjual beragam produk, mulai dari produk perawatan tubuh hingga peralatan elektronik. Alasan mereka berjualan di Instagram adalah karena banyaknya pengguna Instagram di dunia, yang mencapai hingga 300 juta pengguna. Sudah tentu hal ini membuktikan bahwa Instagram memberikan pasar yang cukup menjanjikan bagi mereka. Sehingga, para penjual mulai berjualan dan mempromosikan produk mereka di Instagram dengan akun mereka. Sekarang, JAKPAT melakukan survei kepada para penjual online di Instagram untuk mengetahui perilaku mereka saat menggunakan Instagram. Pada survei ini, kami memiliki 379 responden yang merupakan penjual yang aktif di Instagram. Para responden tersebut adalah mereka yang pernah mengikuti survei mengenai “Are You Online Seller”. Untuk melihat hasil survey tersebut, dapat dilihat di sini. Pada survei ini, responden didominasi oleh wanita (253 responden), dan pria hanya 126 responden. LEBIH DARI 50% RESPONDEN MENJUAL PRODUK FESYEN Q1 (single answer) : produk apa yang anda jual di Instagram? Total Jenis Kelamin Pria Wanita Option 1 : makanan dan minuman 41 13 28 10,82% 10,32% 11,07% Option 2 : obat-obatan, kesehatan, dan perawatan tubuh( parfum, peralatan mandi, hand body) 41 6 35 10,82% 4,76% 13,83% Option 3 : fesyen (baju, sepatu, sandal, dll) 199 52 147 52,51% 41,27% 58,10% Option 4 : hand phone atau gadget (kamera, tablet, smartphone, etc) 39 28 11 10,29% 22,22% 4,35% Option 5 : peralatan dapur (mixer, blender, piring, sendok, pisau, dll) 3 1 2 0,79% 0,79% 0,79% Option 6 : jam tangan atau aksesoris 38 17 21 10,03% 13,49% 8,30% Option 7 : peralatan elektronik (TV, MP3 player, DVD player, dll) 6 3 3 1,58% 2,38% 1,19% Option 8 : mainan atau produk untuk bayi dan anak-anak 12 6 6 3,17% 4,76% 2,37% Total 379 126 253 100,00% 100,00% 100,00% Berdasarkan hasil survei ini, produk yang paling banyak diperjualbelikan di Instagram adalah produk fesyen seperti pakaian, sepatu, sandal, dll (52,51%). Kemudian dua kategori produk lainnya yang banyak diperjualbelikan juga adalah makanan dan minuman dan produk yang termasuk kategori obat-obatan, kesehatan, dan perawatan tubuh (masing-masing 10,82%). Kemungkinan produk fesyen banyak diperjualbelikan di Instagram karena mayoritas penjual di Instagram adalah wanita. Selain itu, fitur khusus yang dimiliki Instagram (filter foto) dapat menjadikan produk-produk fesyen tersebut menjadi lebih bagus. Sehingga, para penjual produk fesyen dapat menampilkan produk mereka dengan lebih baik di Instagram, daripada di platform lainnya. UMUMNYA, 55%+ RESPONDEN TIDAK MENGGUNAKAN PERANGKAT GANDA Aplikasi Instagram tidak memperbolehkan penggunakanya memiliki dua akun di smartphone yang sama. Untuk itu, kami ingin tahu apakah para responden menggunakan lebih dari satu smartphone atau tidak, sehingga kami dapat mengetahui apakah responden memiliki dua akun Instagram atau tidak. Hasilnya, umumnya responden tidak menggunakan perangkat ganda (58,84%). Q2 (single answer) : apakah anda menggunakan perangkat ganda (satu untuk akun pribadi dan yang lainnya untuk akun penjual di Instagram)? Total Jenis Kelamin Pria Wanita Option 1 : ya 156 66 90 41,16% 52,38% 35,57% Option 2 : tidak 223 60 163 58,84% 47,62% 64,43% Total 379 126 253 100,00% 100,00% 100,00% Namun, pada hasil survei ini, ditemukan bahwa banyak responden pria yang menggunakan perangkat ganda (52,38%) dibandingkan responden wanita. Kemudian, ditemukan juga bahwa penjual di Instagram yang menjual kategori produk hand phone atau gadget cenderung menggunakan perangkat ganda, yang mana kemungkinan mereka semua adalah responden pria. Dengan menggunakan fitur Custom Crosstab di Dashboard JAKPAT, kami membuat Tabel Pivot (Cross Tabulation) Q1 (Barang yang dijual di Instagram) vs Seluruh Pertanyaan. Pada tabel ini, kami ingin membandingkan beragam kategori penjual dengan penggunaan perangkat ganda. Q2 (single answer) : apakah anda menggunakan perangkat ganda (satu untuk akun pribadi dan yang lainnya untuk akun penjual di Instagram)? Q1 (single answer) : produk apa yang anda jual di Instagram? Makanan dan minuman obat-obatan, kesehatan, dan perawatan tubuh( parfum, peralatan mandi, hand body) fesyen (baju, sepatu, sandal, dll) hand phone atau gadget (kamera, tablet, smartphone, etc) peralatan dapur (mixer, blender, piring, sendok, pisau, dll) jam tangan atau aksesoris peralatan elektronik (TV, MP3 player, DVD player, dll) mainan atau produk untuk bayi dan anak-anak Option 1 : ya 11 18 86 24 0 10 2 5 26.83% 43.90% 43.22% 61.54% 0.00% 26.32% 33.33% 41.67% Option 2 : tidak 30 23 113 15 3 28 4 7 73.17% 56.10% 56.78% 38.46% 100.00% 73.68% 66.67% 58.33% Total 41 41 199 39 3 38 6 12 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% Kami menemukan bahwa penjual yang menjual hand phone atau gadget cenderung menggunakan perangkat ganda, yang mana kemungkinan mereka adalah responden pria. MAYORITAS, 60%+ PENJUAL INSTAGRAM TELAH MENGGUNAKAN INSTAGRAM MINIMAL SELAMA 1 TAHUN Q3 (single answer) : kapan anda membuat akun penjual di Instagram? Total Jenis Kelamin Pria Wanita Option 1 : 1 minggu yang lalu 3 1 2 0,79% 0,79% 0,79% Option 2 : 2-3 minggu yang lalu 11 7 4 2,90% 5,56% 1,58% Option 3 : lebih dari 3 minggu yang lalu 3 1 2 0,79% 0,79% 0,79% Option 4 : 1 bulan yang lalu 15 6 9 3,96% 4,76% 3,56% Option 5 : 2-3 bulan yang lalu 25 9 16 6,60% 7,14% 6,32% Option 6 : lebih dari 3 bulan yang lalu 49 16 33 12,93% 12,70% 13,04% Option 7 : 1 tahun yang lalu 117 37 80 30,87% 29,37% 31,62% Option 8 : 2-3 tahun yang lalu 125 40 85 32,98% 31,75% 33,60% Option 9 : lebih dari 3 tahun yang lalu 28 7 21 7,39% 5,56% 8,30% Option 10 : kurang dari 1 minggu yang lalu 3 2 1 0,79% 1,59% 0,40% Pada survei ini, kami juga ingin mengetahui berapa lama para responden telah menggunakan akun mereka di Instagram. Mayoritas responden menjawab bahwa mereka telah memiliki akun di Instagram selama dua/tiga tahun (32,98%), dan beberapa responden lainnya telah memiliki akun selama satu tahun (30,87%). Sehingga, dapat disimpulkan bahwa mayoritas responden telah menggunakan Instagram minimal selama satu tahun (63,85%). Sisanya minimal telah menggunakan akun Instagram selama satu bulan. UMUMNYA, RESPONDEN SERING MENGUNGGAH PRODUK BARUNYA Q4 (single answer) : seberapa sering anda mengunggah produk baru anda? Total Jenis Kelamin Pria Wanita Option 1 : sehari sekali 67 27 40 17,68% 21,43% 15,81% Option 2 : 2-3 kali sehari 55 17 38 14,51% 13,49% 15,02% Option 3 : lebih dari 3 kali sehari 26 10 16 6,86% 7,94% 6,32% Option 4 : seminggu sekali 99 31 68 26,12% 24,60% 26,88% Option 5 : 2-3 kali seminggu 16 8 8 4,22% 6,35% 3,16% Option 6 : lebih dari 3 kali seminggu 3 1 2 0,79% 0,79% 0,79% Option 7 : sebulan sekali 57 15 42 15,04% 11,90% 16,60% Option 8 : 2-3 kali sebulan 36 9 27 9,50% 7,14% 10,67% Option 9 : lebih dari 3 kali sebulan 20 8 12 5,28% 6,35% 4,74% Pada survei ini kami juga ingin mengetahui frekuensi responden mengunggah produk baru mereka di Instagram. Mayoritas responden sering mengunggah produk baru mereka (70,18%). Responden tersebut adalah para penjual yang mengunggah 1-3 kali dan lebih dari 3 kali sehari dan mereka yang mengunggah produknya 1-3 kali seminggu dan lebih dari 3 kali seminggu. Pada hasil survei ini kami juga menemukan bahwa para penjual yang menjual mainan dan produk untuk bayi dan anak-anak cenderung mengunggah produk baru mereka sehari sekali. Mereka adalah penjual yang paling aktif, dibandingkan penjual yang lain, termasuk penjual yang menjual produk fesyen, yang mana merupakan mayoritas penjual pada survei ini. Hasilnya dapat juga dilihat dengan menggunakan fitur Cross Tabulation JAKPAT di bawah ini yang menunjukkan hasil perbandingan khusus antara barang yang dijual dengan frekuensi mengunggah foto. Q4 (single answer) : seberapa sering anda mengunggah produk baru anda? Q1 (single answer) : produk apa yang anda jual di Instagram? Makanan dan minuman obat-obatan, kesehatan, dan perawatan tubuh( parfum, peralatan mandi, hand body) fesyen (baju, sepatu, sandal, dll) hand phone atau gadget (kamera, tablet, smartphone, etc) peralatan dapur (mixer, blender, piring, sendok, pisau, dll) jam tangan atau aksesoris peralatan elektronik (TV, MP3 player, DVD player, dll) mainan atau produk untuk bayi dan anak-anak Option 1 : sehari sekali 8 6 38 9 0 1 0 5 19.51% 14.63% 19.10% 23.08% 0.00% 2.63% 0.00% 41.67% Option 2 : 2-3 kali sehari 3 6 30 5 1 6 2 2 7.32% 14.63% 15.08% 12.82% 33.33% 15.79% 33.33% 16.67% Option 3 : lebih dari 3 kali sehari 1 1 18 1 0 4 0 1 2.44% 2.44% 9.05% 2.56% 0.00% 10.53% 0.00% 8.33% Option 4 : seminggu sekali 11 16 46 13 0 11 1 1 26.83% 39.02% 23.12% 33.33% 0.00% 28.95% 16.67% 8.33% Option 5 : 2-3 kali seminggu 1 3 6 1 0 4 0 1 2.44% 7.32% 3.02% 2.56% 0.00% 10.53% 0.00% 8.33% Option 6 : lebih dari 3 kali seminggu 0 0 2 1 0 0 0 0 0.00% 0.00% 1.01% 2.56% 0.00% 0.00% 0.00% 0.00% Option 7 : sebulan sekali 9 2 35 4 1 6 0 0 21.95% 4.88% 17.59% 10.26% 33.33% 15.79% 0.00% 0.00% Option 8 : 2-3 kali sebulan 5 6 16 3 0 3 1 2 12.20% 14.63% 8.04% 7.69% 0.00% 7.89% 16.67% 16.67% Option 9 : lebih dari 3 kali sebulan 3 1 8 2 1 3 2 0 7.32% 2.44% 4.02% 5.13% 33.33% 7.89% 33.33% 0.00% Total 41 41 199 39 3 38 6 12 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 70% PENJUAL DI INSTAGRAM MEMBALAS KOMENTAR PELANGGANNYA DI INSTAGRAM Para responden, baik pria ataupun wanita, membalas komentar pelanggan mereka setelah mendapatkan pemberitahuan di smartphone mereka (73,88%). BBM ADALAH PILIHAN UTAMA PELANGGAN UNTUK BERKOMUNIKASI DENGAN PENJUAL Meskipun sudah ada banyak aplikasi chatting pribadi, tetapi mayoritas pelanggan para responden masih lebih suka menggunakan BBM untuk menghubungi mereka (73,88%). LINE adalah pilihan aplikasi chatting kedua terbanyak (68,87%), dan Whatsapp menjadi pilihan ketiga terbanyak (63,06%). Q6 (multiple answer) : bagaimana pelanggan di Instagram anda menghubungi anda terkait pemesanan produk anda? Total Jenis Kelamin Pria Wanita Option 1 : melalui SMS 216 85 131 56,99% 22,43% 34,56% Option 2 : melalui telepon 102 54 48 26,91% 14,25% 12,66% Option 3 : melalui LINE 261 74 187 68,87% 19,53% 49,34% Option 4 : melalui BBM 280 101 179 73,88% 26,65% 47,23% Option 5 : melalui Instagram 156 56 100 41,16% 14,78% 26,39% Option 6 : melalui Whatsapp 239 75 164 63,06% 19,79% 43,27% FACEBOOK, BBM AND OLX/TOKOBAGUS ADALAH PLATFORMS YANG SERING DIGUNAKAN UNTUK BERJUALAN Q7 (multiple answer) : apakah anda memiliki akun penjual di tempat lain? Jika iya, pilih jawaban yang mewakili Total Jenis Kelamin Pria Wanita Option 1 : tidak ada 95 25 70 25,07% 6,60% 18,47% Option 2 : Tokopedia 76 34 42 20,05% 8,97% 11,08% Option 3 : Facebook 191 69 122 50,40% 18,21% 32,19% Option 4 : BBM 171 64 107 45,12% 16,89% 28,23% Option 5 : OLX/Tokobagus 119 59 60 31,40% 15,57% 15,83% Responden kami juga mengambil keuntungan berjualan di tempat lainnya, seperti Facebook, BBM, dan OLX. Mayoritas responden memiliki akun Facebook (50,40%). Platform lainnya yang dipilih oleh responden untuk berjualan adalah BBM (45,12%), OLX (31,40%), dan Tokopedia (20,05%). BAGAIMANA PENJUAL MEMPROMOSIKAN PRODUK MEREKA Berdasarkan hasil survei ini, terdapat beberapa cara yang dilakukan oleh penjual untuk mempromosikan produk mereka, yaitu dengan pemberian tanda tagar (#), endorsement, SFS (Shoutout for Shoutout), member komentar di akun-akun orang terkenal di Instagram, dan membayar akun promotor di Instagram. Pemberian tagar adalah cara yang paling banyak digunakan oleh responden. Responden juga tidak hanya menggunakan satu cara untuk mempromosikan produknya, mereka melakukan 1-3 cara untuk membuat produk mereka dikenal oleh pelanggannya. Shoutout for Shoutout yang dimaksud di sini adalah ketika penjual membantu penjual lainnya untuk mempromosikan produk penjual lainnya di akun mereka. Hal ini merupakan pertukaran promosi atau pertukaran uang. Terdapat beberapa komunitas SFS di grup LINE, Whatsapp, atau BBM. Baca lebih lanjut mengenai SFS di sini. Gambar di bawah ini menunjukkan SFS: Bambar di bawah ini menunjukkan pemberian komentar di akun Instagram orang terkenal: Hasil XLS bisa didownload disini: XLS report terdiri atas 1. Profil responden yang mengisi dari sisi demografis, 2. Cross tabulation untuk semua pertanyaan dan demografi responden 3. Raw data PDF bisa dilihat di Slideshare berikut : Survey Report of Instagram as Social Media for Trading from Shabrina Rina Apabila anda tertarik melakukan survey terkait retail, consumer goods dan opini publik terhadap responden JAKPAT. Saat ini JAKPAT memiliki > 24.000 responden yang menggunakan aplikasi JAKPAT secara aktif siap menjawab survey-survey dari anda. Responden sudah melalui proses verifikasi, profiling dan validasi. Anda dapat langsung mentargetkan survey anda kepada responden dengan syarat demografi tertentu ( gender, usia, pengeluaran bulanan, domisili kota dan provinsi, riwayat pendidikan ), lifestyle habit ( kesehatan, kecantikan, keuangan, transportasi,dll), dll. Apabila anda ingin membuat survey di JAKPAT untuk kebutuhan perusahaan anda Bisa kontak langsung Bizdev – Chrisprastika at +62-878-3908-9833. Ada harga khusus untuk Mahasiswa yang membutuhkan survey/responden untuk skripsi February 23, 2015 0 comments 0 FacebookTwitterPinterestEmail
Uncategorized Thanks for Your Order by jakmin February 22, 2015 written by jakmin Thanks for Your Order and Payment! If you’ve made a payment we’ll process your purchase at the soonest! Once we confirm your payment, we’ll email the report you purchase Feedback and more info please contact partner@jajakpendapat.net or call +6274-2920162 Best Regards JAKPAT Team February 22, 2015 0 comments 0 FacebookTwitterPinterestEmail
Selular Apa yang Kerap Kita Lakukan sebagai Pengguna Instagram by jakmin February 20, 2015 written by jakmin Menurut Wikipedia, Instagram merupakan aplikasi berbagi foto yang memungkinkan pengguna mengambil foto, menerapkan filter digital, dan membagikannya ke berbagai layanan jejaring sosial, termasuk pemilik Instagram sendiri. Sehingga, kita mendapatkan media lainnya selain Twitter, Facebook, dan Path untuk berbagi foto ataupun hal-hal yang kita sukai. Semenjak Instagram diluncurkan pada Oktober 2010 lalu, Instagram telah memiliki 300 juta pengguna di tahun 2014, yang mana telah melampaui Twitter, pesaingnya. Hal mengejutkan lainnya adalah, hanya 30% dari penggunanya yang berasal dari Amerika, negara pembuat Instagram ini. Artinya, 70% pengguna Instagram berasal dari negara di luar Amerika, termasuk Indonesia. Untuk itu, mengetahui apa yang dilakukan oleh para pengguna Instagram saat mereka mengakses Instagram akan memberikan beberapa gambaran mengenai perilaku pengguna Instagram. JAKPAT melakukan suatu survei mengenai perilaku pengguna Instagram. Survei ini diikuti oleh 530 responden pengguna Instagram di Indonesia. Dari hasil survei ini, kami menemukan beberapa fakta terkait kebiasaan yang sering dilakukan oleh responden. Lebih dari 50% responden telah memiliki Instagram selama 1-2 tahun Q8 (single answer) : kapan anda memasang aplikasi instagram dan membuat akun instagram anda? Total Jenis Kelamin Pria Wanita Option 1 : 1-2 minggu yang lalu 5 3 2 0,95% 1,50% 0,62% Option 2 : more than 3 minggu yang lalu 1 0 1 0,19% 0,00% 0,31% Option 3 : 1-2 bulan yang lalu 23 8 15 4,38% 4,00% 4,62% Option 4 : lebih dari 3 bulan yang lalu 104 53 51 19,81% 26,50% 15,69% Option 5 : 1-2 tahun yang lalu 295 102 193 56,19% 51,00% 59,38% Option 6 : lebih dari 3 tahun yang lalu 97 34 63 18,48% 17,00% 19,38% Lebih dari separuh responden telah menggunakan Instagram selama satu atau dua tahun (56,19%), sebagian lainnya telah menggunakan Instagram selama lebih dari tiga bulan (19,81%) dan lebih dari tiga tahun (18,48%). Ditemukan sedikit responden yang baru memasang Instagram tiga minggu yang lalu. 50%+ responden berbagi aktivitas mereka di Instagram Q1 (single answer) : apa yang paling sering kalian bagikan di instagram? Total Jenis Kelamin Pria Wanita Option 1 : foto pribadi (selfie, candid, atau barang yang dimiliki) 173 63 110 32,95% 31,50% 33,85% Option 2 : kegiatan yang sedang dilakukan (dengan orang lain atau sendiri) 279 113 166 53,14% 56,50% 51,08% Option 3 : gambar lucu (seperti meme atau kata-kata lucu) dari internet 30 18 12 5,71% 9,00% 3,69% Option 4 : video yang direkam sendiri 2 0 2 0,38% 0,00% 0,62% Option 5 : video lucu atau video lainnya dari internet 2 0 2 0,38% 0,00% 0,62% Option 6 : makanan atau minuman 39 6 33 7,43% 3,00% 10,15% Foto-foto yang berkaitan dengan aktivitas dan foto-foto pribadi adalah foto yang paling sering dibagikan di Instagram. Namun, dari hasil survei ini kami menemukan dua fakta menarik. Pertama, responden yang memilih opsi membagikan gambar-gambar lucu didominasi oleh pria (5,31% lebih tinggi dibandingkan wanita), sedangkan responden yang memilih opsi membagikan foto makanan atau minuman didominasi oleh wanita (7,51% lebih tinggi dibandingkan pria). Hal ini menunjukkan bahwa wanita memiliki kecenderungan untuk membagikan foto makanan atau minuman di Instagram, sedangkan pria cenderung membagikan gambar-gambar lucu. Kedua, responden yang berumur kurang dari 16 tahun dan antara umur 30-35 cenderung membagikan foto pribadi mereka dibandingkan foto-foto lainnya. Lebih dari 65% responden suka menandai foto-foto mereka Q2 (single answer) : saya suka menandai foto saya dengan orang lain Total Jenis Kelamin Pria Wanita Option 1 : ya 350 123 227 66,67% 61,50% 69,85% Option 2 : tidak 175 77 98 33,33% 38,50% 30,15% 66,67% responden suka menandai foto mereka, tetapi 58,67% responden tidak suka menandai video mereka. 75%+ responden menggunakan Instagram untuk menemukan akun Instagram vendor Mayoritas responden ingin menemukan vendor yang menjual barang-barang fesyen seperti baju, sepatu, aksesoris, dll. 65%+ responden jarang mengunggah foto mereka Ketika ditanya mengenai frekuensi mengunggah foto/video, lebih dari 65% responden jarang mengunggah foto/video baru di Instagram. 43.91% responden mengunggah foto 1-2 kali sebulan dan 22.83% responden mengunggah foto/video baru lebih dari 3 kali sebulan. Hanya 23.69% responden yang sering mangunggah foto/video baru di Instagram (mereka yang mengunggah 1-2 kali sehari dan lebih dari 3 kali sehari). Prosentase tersebut bahkan tidak mencapai seperempat dari seluruh responden. Mayoritas responden mengakses Instagram saat mereka senggang Hanya sedikit responden yang mengakses Instagram langsung setelah mereka mendapat notifikasi (11,51%). Kemudian, 12,08% responden mengakses Instagram setiap jamnya. Reponden lebih suka mengakses Instagram saat mereka senggang (70,57%). Hasil ini menunjukkan bahwa responden menggunakan Instagram untuk menghabiskan waktu senggang mereka, dan Instagram bukan merupakan aplikasi yang harus langsung diakses saat menerima notifikasi. Kurang dari 60% responden yang berbagi foto atau video di media sosial lainnya melalui Instagram Q9 (single answer) : apakah anda berbagi foto atau video di media sosial lainnya melalui instagram (seperti facebook, twitter, dan tumbler)? Total Jenis Kelamin Pria Wanita Option 1 : ya 290 101 189 55,24% 50,50% 58,15% Option 2 : tidak 235 99 136 44,76% 49,50% 41,85% Kami menemukan bahwa tidak terdapat perbedaan yang sangat signifikan antara mereka yang suka berbagi foto atau video di media sosial lainnya dengan mereka yang tidak suka berbagi di media sosial lainnya. Persentase mereka hampir sama (selisih 10,48%). References: http://id.wikipedia.org/wiki/Instagram http://www.indoberita.com/2014/12/127823/jumlah-pengguna-capai-300-juta-instagram-kalahkan-twitter/ Hasil XLS bisa didownload disini: XLS report terdiri atas 1. Profil responden yang mengisi dari sisi demografis, 2. Cross tabulation untuk semua pertanyaan dan demografi responden 3. Raw data PDF bisa dilihat di Slideshare berikut : Instagram User Behavior Survey from Shabrina Rina Apabila anda tertarik melakukan survey terkait retail, consumer goods dan opini publik terhadap responden JAKPAT. Saat ini JAKPAT memiliki > 24.000 responden yang menggunakan aplikasi JAKPAT secara aktif siap menjawab survey-survey dari anda. Responden sudah melalui proses verifikasi, profiling dan validasi. Anda dapat langsung mentargetkan survey anda kepada responden dengan syarat demografi tertentu ( gender, usia, pengeluaran bulanan, domisili kota dan provinsi, riwayat pendidikan ), lifestyle habit ( kesehatan, kecantikan, keuangan, transportasi,dll), dll. Apabila anda ingin membuat survey di JAKPAT untuk kebutuhan perusahaan anda Bisa kontak langsung Bizdev – Chrisprastika at +62-878-3908-9833. Ada harga khusus untuk Mahasiswa yang membutuhkan survey/responden untuk skripsi February 20, 2015 0 comments 0 FacebookTwitterPinterestEmail
E-commerceMobile Instagram Sellers Behavior in Indonesia – Survey Report by jakmin February 20, 2015 written by jakmin Instagram is not only social media for sharing photos and videos, but also social media for selling. Many Instagram Sellers, from several different countries, and especially from Indonesia, sell their products here. They sell various products from body care to electronics. Those instagram sellers see the opportunity offered by Instagram, with 300 million users around the world, who will leave this profitable market? Therefore, they create their seller account on Instagram and promote pictures of their products. Here, JAKPAT conducted a survey for online sellers on Instagram. We had 379 respondents on Instagram, that stated that they actively selling stuff on Instagram. This segment is gathered to our previous survey about “Are You Online Seller” that you can also read the report result here. This segment in JAKPAT respondents are dominated by women (253 respondents); while men are only 126 respondents. MORE THAN 50% RESPONDENTS SELL FASHION STUFF Q1 (single answer) : what kind of things do you sell on your Instagram account? Total Gender Male Female Option 1 : food and beverages 41 13 28 10,82% 10,32% 11,07% Option 2 : pharmacy, health and beauty stuff (perfume, toiletries, body lotion, etc) 41 6 35 10,82% 4,76% 13,83% Option 3 : fashion (cloth, shoes, sandals, etc) 199 52 147 52,51% 41,27% 58,10% Option 4 : hand phone or gadget (camera, tablet, smartphone, etc) 39 28 11 10,29% 22,22% 4,35% Option 5 : electronic kitchenware or kitchenware (mixer, blender, plate, spoon, knife, etc) 3 1 2 0,79% 0,79% 0,79% Option 6 : watch or accessories 38 17 21 10,03% 13,49% 8,30% Option 7 : electronics (television, MP3 player, DVD player, etc) 6 3 3 1,58% 2,38% 1,19% Option 8 : toys or baby and kids’ stuff 12 6 6 3,17% 4,76% 2,37% Total 379 126 253 100,00% 100,00% 100,00% Based on our survey, the first most sold products on Instagram is fashion product such as clothing, shoes, accessories, etc (52.51%). The second most traded products are food and beverages and stuff categorized as pharmacy, health and beauty stuff with percentage of 10.82% respectively. Fashion product may become the most traded product on Instagram because most sellers on Instagram are women. Secondly , Instagram strong feature is their beautiful photo filter which can visualize fashion related product better, so seller can display the product better on Instagram compare in other platform. IN GENERAL, 55%+ OF RESPONDENTS DO NOT USE MULTIPLE DEVICES Because Instagram cannot allow two accounts on the same smartphone, we asked respondents whether they use multiple devices or not. We were curious whether they have multiple device for multiple account ( For Thus, we found that generally, most respondents do not use multiple devices (58.84%). Q2 (single answer) : do you use multiple devices (one for instagram private account and the other for instagram vendor account)? Total Gender Male Female Option 1 : yes 156 66 90 41,16% 52,38% 35,57% Option 2 : no 223 60 163 58,84% 47,62% 64,43% Total 379 126 253 100,00% 100,00% 100,00% Nevertheless, more male respondents use multiple devices (52.38%), which is higher than female respondents. We also found that Instagram’s seller who are selling hand phone or gadget tend to use multiple devices, in which they all might be male respondents. By using Custom Crosstab Feature in JAKPAT Dashboard we create a Cross Tabulation or Pivot Table : Q1 ( Things Sold in Instagram ) vs All Questions. In this section, we want to compare what kind of seller (based on the things they sold) use multiple device. Q2 (single answer) : do you use multiple devices (one for instagram private account and the other for instagram vendor account)? Q1 (single answer) : what kind of things do you sell on your Instagram account? food and beverages pharmacy, health and beauty stuff (perfume, toiletries, body lotion, etc) fashion (cloth, shoes, sandals, etc) hand phone or gadget (camera, tablet, smartphone, etc) electronic kitchenware or kitchenware (mixer, blender, plate, spoon, knife, etc) watch or accessories electronics (television, MP3 player, DVD player, etc) toys or baby and kids’ stuff Option 1 : yes 11 18 86 24 0 10 2 5 26.83% 43.90% 43.22% 61.54% 0.00% 26.32% 33.33% 41.67% Option 2 : no 30 23 113 15 3 28 4 7 73.17% 56.10% 56.78% 38.46% 100.00% 73.68% 66.67% 58.33% Total 41 41 199 39 3 38 6 12 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% We found that More Instagram’s seller who are selling hand phone or gadget tend to use multiple devices, in which they all might be more male respondents. GENERALLY, 60%+ OF INSTAGRAM SELLERS HERE HAVE USED INSTAGRAM FOR AT LEAST 1 YEAR Q3 (single answer) : when did you create your vendor account? Total Gender Male Female Option 1 : 1 week ago 3 1 2 0,79% 0,79% 0,79% Option 2 : 2-3 weeks ago 11 7 4 2,90% 5,56% 1,58% Option 3 : more than 3 weeks ago 3 1 2 0,79% 0,79% 0,79% Option 4 : 1 month ago 15 6 9 3,96% 4,76% 3,56% Option 5 : 2-3 months ago 25 9 16 6,60% 7,14% 6,32% Option 6 : more than 3 months ago 49 16 33 12,93% 12,70% 13,04% Option 7 : 1 year ago 117 37 80 30,87% 29,37% 31,62% Option 8 : 2-3 years ago 125 40 85 32,98% 31,75% 33,60% Option 9 : more than 3 years ago 28 7 21 7,39% 5,56% 8,30% Option 10 : less than 1 week ago 3 2 1 0,79% 1,59% 0,40% We also wanted to know how long they have their accounts on Instagram, thus we asked them. Most respondents answered that they have had accounts on Instagram for two or three years (32.98%), and some other respondents have had their accounts for one year (30.87%). So we can conclude that most respondents have used Instagram for at least one year (63.85%). The rest at least have used Instagram accounts for one month. IN GENERAL, MOST RESPONDENTS UPLOAD NEW PRODUCTS FREQUENTLY Q4 (single answer) : how often do you upload your new stuff? Total Gender Male Female Option 1 : once a day 67 27 40 17,68% 21,43% 15,81% Option 2 : 2-3 times a day 55 17 38 14,51% 13,49% 15,02% Option 3 : more than 3 times a day 26 10 16 6,86% 7,94% 6,32% Option 4 : once a week 99 31 68 26,12% 24,60% 26,88% Option 5 : 2-3 times a week 16 8 8 4,22% 6,35% 3,16% Option 6 : more than 3 times a week 3 1 2 0,79% 0,79% 0,79% Option 7 : once a month 57 15 42 15,04% 11,90% 16,60% Option 8 : 2-3 times a month 36 9 27 9,50% 7,14% 10,67% Option 9 : more than 3 times a month 20 8 12 5,28% 6,35% 4,74% We also tried to know their frequency for uploading their new products. In general, most of them upload new products frequently (70.18%). Those are vendors uploading new products 1-3 times and more than 3 times a day and those uploading new products 1-3 times a week and more than 3 times a week. In this survey, we also found that vendors selling toys or baby and kids’ stuff tend to upload their new products once a day. They are the most active vendors, compared with vendor selling fashion products, which is the majority of vendors in this survey. You can find it also by using JAKPAT’S Custom Crosstable shown below capturing specific section comparing Things Sold vs Upload Frequency : Q4 (single answer) : how often do you upload your new stuff? Q1 (single answer) : what kind of things do you sell on your Instagram account? food and beverages pharmacy, health and beauty stuff (perfume, toiletries, body lotion, etc) fashion (cloth, shoes, sandals, etc) hand phone or gadget (camera, tablet, smartphone, etc) electronic kitchenware or kitchenware (mixer, blender, plate, spoon, knife, etc) watch or accessories electronics (television, MP3 player, DVD player, etc) toys or baby and kids’ stuff Option 1 : once a day 8 6 38 9 0 1 0 5 19.51% 14.63% 19.10% 23.08% 0.00% 2.63% 0.00% 41.67% Option 2 : 2-3 times a day 3 6 30 5 1 6 2 2 7.32% 14.63% 15.08% 12.82% 33.33% 15.79% 33.33% 16.67% Option 3 : more than 3 times a day 1 1 18 1 0 4 0 1 2.44% 2.44% 9.05% 2.56% 0.00% 10.53% 0.00% 8.33% Option 4 : once a week 11 16 46 13 0 11 1 1 26.83% 39.02% 23.12% 33.33% 0.00% 28.95% 16.67% 8.33% Option 5 : 2-3 times a week 1 3 6 1 0 4 0 1 2.44% 7.32% 3.02% 2.56% 0.00% 10.53% 0.00% 8.33% Option 6 : more than 3 times a week 0 0 2 1 0 0 0 0 0.00% 0.00% 1.01% 2.56% 0.00% 0.00% 0.00% 0.00% Option 7 : once a month 9 2 35 4 1 6 0 0 21.95% 4.88% 17.59% 10.26% 33.33% 15.79% 0.00% 0.00% Option 8 : 2-3 times a month 5 6 16 3 0 3 1 2 12.20% 14.63% 8.04% 7.69% 0.00% 7.89% 16.67% 16.67% Option 9 : more than 3 times a month 3 1 8 2 1 3 2 0 7.32% 2.44% 4.02% 5.13% 33.33% 7.89% 33.33% 0.00% Total 41 41 199 39 3 38 6 12 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 70%+ OF INSTAGRAM SELLERS REPLY CUSTOMERS’ COMMENTS ON INSTAGRAM Respondents whether female or male respondents, prefer to reply their customers’ comments after receiving the notification (73.88%). BBM BECOMES THE MAIN CHOICE FOR COMMUNICATION BETWEEN INSTAGRAM’S SELLER AND CUSTOMERS In spite of many private chatting apps nowadays, most respondents’ customers still prefer to use BBM for contacting their vendors (73.88%). LINE is the second most chosen app for communicating by their customers (68.87%), and Whatsapp is the third most chosen alternative (63.06%). Q6 (multiple answer) : how do your Instagram customers contact you for ordering your stuff? Total Gender Male Female Option 1 : they contact me via SMS 216 85 131 56,99% 22,43% 34,56% Option 2 : they contact me via phone call 102 54 48 26,91% 14,25% 12,66% Option 3 : they contact me via LINE 261 74 187 68,87% 19,53% 49,34% Option 4 : they contact me via BBM 280 101 179 73,88% 26,65% 47,23% Option 5 : they contact me via Instagram 156 56 100 41,16% 14,78% 26,39% Option 6 : they contact me via Whatsapp 239 75 164 63,06% 19,79% 43,27% FACEBOOK, BBM AND OLX/TOKOBAGUS ARE THE MOST CHOSEN MARKETPLACE PLATFORMS Q7 (multiple answer) : do you have other vendor accounts on other marketplace platform? If Yes please select all that apply Total Gender Male Female Option 1 : None 95 25 70 25,07% 6,60% 18,47% Option 2 : Tokopedia 76 34 42 20,05% 8,97% 11,08% Option 3 : Facebook 191 69 122 50,40% 18,21% 32,19% Option 4 : BBM 171 64 107 45,12% 16,89% 28,23% Option 5 : OLX/Tokobagus 119 59 60 31,40% 15,57% 15,83% Our respondents also take advantage by selling on other marketplace platforms, such as Facebook, BBM and OLX. Most respondents have vendor accounts on Facebook (50.40%). Others marketplace chosen by respondents are BBM (45.12%), OLX/Tokobagus (31.40%) and Tokopedia (20.05%). HOW VENDORS PROMOTE THEIR PRODUCTS There are several methods used by vendors for promoting their products, started by giving hashtag on their pictures, endorsing, SFS (Shoutout for Shoutout), commenting on Famous accounts and paid promoter account. Giving hashtag is the most used method by respondents. Moreover, several respondents use several methods for promoting their products. Quoted in this article, Shoutout for Shoutout is when Seller help other Seller promoting other Seller’s stuff in their account. It can be an exchange promotion or an exchange for money. There are communities of SFS in LINE Group, Whatsapp or BBM. Read more article on SFS here. Picture below describing SFS : Picture below is what is called Commenting on Famous Account : For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report ( Custom Crosstab can be downloaded in your dashboard only if you signup on JAKPAT) And also PDF Report here: Survey Report of Instagram as Social Media for Trading from Shabrina Rina If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 29,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 29,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. February 20, 2015 0 comments 0 FacebookTwitterPinterestEmail
Mobile Instagram Users Behavior Survey Report by jakmin February 16, 2015 written by jakmin According to Wikipedia, Instagram is an online mobile photo-sharing, video-sharing and social networking, so we get another medium for sharing our interests besides Twitter, Facebook and Path. Since it was launched on October 2010, Instagram has already had 300 million users on 2014, surpassing Twitter, its competitor. Only 30% of its users are from USA, where its origin, while the rest 70% of its users are from outside of USA. It shows that most of Instagram users are non-American and live in other countries, including Indonesia. Therefore, knowing what Instagram users do while using the app can give some insights about their behavior. JAKPAT conducted a survey concerning Instagram user behavior. This survey is followed by 530 Indonesian respondents installing and using Instagram in their smartphones. We found some facts concerning their behavior towards Instagram app. More than 50% of respondents have had Instagram app since 1-2 years ago. Q8 (single answer) : when did you install instagram app and create your account? Total Gender Male Female Option 1 : 1-2 weeks ago 5 3 2 0,95% 1,50% 0,62% Option 2 : more than 3 weeks ago 1 0 1 0,19% 0,00% 0,31% Option 3 : 1-2 months ago 23 8 15 4,38% 4,00% 4,62% Option 4 : more than 3 months ago 104 53 51 19,81% 26,50% 15,69% Option 5 : 1-2 years ago 295 102 193 56,19% 51,00% 59,38% Option 6 : more than 3 years ago 97 34 63 18,48% 17,00% 19,38% More than half of respondents have accessed Instagram for one or two years (56.19%), while the rest respondents have accessed it for more than three months (19.81%) and more than three years (18.48%). Only few respondents have installed Instagram since the last three weeks. 50%+ of respondents share their activities through Instagram Q1 (single answer) : what kind of things that you share most on instagram Total Gender Male Female Option 1 : private photo (selfie, candid or things you own) 173 63 110 32,95% 31,50% 33,85% Option 2 : activity that you are doing (with others or by yourself) 279 113 166 53,14% 56,50% 51,08% Option 3 : funny picture (such as meme or funny quotation) obtained from internet 30 18 12 5,71% 9,00% 3,69% Option 4 : video recorded by yourself 2 0 2 0,38% 0,00% 0,62% Option 5 : funny video or other video obtained from internet 2 0 2 0,38% 0,00% 0,62% Option 6 : food or beverages 39 6 33 7,43% 3,00% 10,15% Photos concerning their activities and private photos are the most shared photos in Instagram. However, we found two interesting facts here. First, those who choose sharing funny pictures are dominated by men (5.31% higher than women), while those who choose sharing food or beverages are dominated by women (7.15% higher than men). It shows that, women have tendency to share food or beverages photos on Instagram, while men have tendency to share funny pictures. Second, respondents who are less than 16 years and between 30 and 35 years tend to share their private photos than other photos. More than 65% of respondents like tagging their photos Q2 (single answer) : i like tagging my photo with others Total Gender Male Female Option 1 : yes 350 123 227 66,67% 61,50% 69,85% Option 2 : no 175 77 98 33,33% 38,50% 30,15% 66.67% of respondents like tagging their photos but 58.67% of respondents do not like tagging their videos. 75%+ of respondents use Instagram to find particular vendors’ accounts Majority of respondents want to find vendors selling fashion stuff such as clothing, shoes, accessories, etc. 65%+ of respondents upload their photos/videos rarely While we asked about their sharing photo frequency, more than 65% of respondents upload their new photos/videos rarely: 43.91% of respondents upload photos/videos 1-2 times a month and 22.83% of respondents upload photos/videos more than 3 times a month. Those who upload their photos/videos quite often are only 23.69% (respondents uploading their photos/videos 1-2 times a day and more than 3 times a day). It is even not a quarter of respondents. Most respondents access Instagram when they are free Most respondents access Instagram when they are free Only few respondents access Instagram as soon as they receive a notification (11.51%). Moreover, only 12.08% of respondents access instagram every hour. Respondents are willing to access Instagram when they are free (70.57%). It shows that they use Instagram for spending their free time, and it is not a must opened app after receiving a notification. Less than 60% of respondents like sharing their photos or videos on other social media via Instagram Q9 (single answer) : do you like sharing your uploaded photo or video on other social media (such as facebook, twitter and tumbler)? Total Gender Male Female Option 1 : yes 290 101 189 55,24% 50,50% 58,15% Option 2 : no 235 99 136 44,76% 49,50% 41,85% We found that there is no considerable difference between those who like sharing their photos on other social media and those who do not like sharing. It is almost equal between them. References: http://en.wikipedia.org/wiki/Instagram http://www.indoberita.com/2014/12/127823/jumlah-pengguna-capai-300-juta-instagram-kalahkan-twitter/ For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report And also PDF Report here: Instagram User Behavior Survey from Shabrina Rina If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. February 16, 2015 0 comments 0 FacebookTwitterPinterestEmail
Gaya HidupUncategorized Hadiah baru Februari! by jakmin February 16, 2015 written by jakmin Hai hai Jakpaters, pakabar? Mudah-mudahan sehat sehat ya, sesehat berita baik dari JakPat. Ini nih, Jakpat punya banyak hadiah baru di Februari ini. Yuk dilihat yuukk 😀 Cash: 1. Top up Paypal 100K (for Verified PayPal Account Only) 2. Cash ditransfer 100K Goods: 1. Headphone 2. Mouse Gaming/Wireless 3.Powerbank 3000 mAH 4.Flashdisk 16GB 5. Samsung Galaxy Alpha SM (hanya untuk level 3 ke atas) 6. Asus Zenfone 5 - 8GB (hanya untuk level 3 ke atas) Donation: 1. Siaga Banjir 2. Senyum Anak-anak Swiss van Java 3. Bright Future Program Silakan dicek menu redeem dan pilih hadiah yang diinginkan ya Jakpaters 😀 February 16, 2015 0 comments 0 FacebookTwitterPinterestEmail
Gaya HidupSocial Dating [ INFOGRAFIS ] Valentine Shopping in Indonesia – Survey Report by jakmin February 13, 2015 written by jakmin Penasaran gimana hasil survey Valentine’s Day Shopping Plan Report? Mau tahu siapa yang lebih banyak belanja untuk Valentine? Ini hasilnya February 13, 2015 0 comments 0 FacebookTwitterPinterestEmail
Lifestyle Valentine's Day Shopping in Indonesia : Male vs Female – Survey Report by jakmin February 13, 2015 written by jakmin Valentine’s day is all about gift giving. This tradition is adapted in all around the world. The average American will spend $142.31 on Valentine’s Day gifts this year,according to a survey by the National Retail Federation released last month. How bout Indonesia? JAKPAT did a one day survey toward 5314 respondents which consists of : Gender Male Female Percentage 49.83% 50.17% No of Panel 2648 2666 Age Range < 16 16-19 20-25 26-29 30-35 36-39 40-45 > 45 Percentage 3.67% 16.86% 52.22% 14.02% 8.54% 2.65% 1.32% 0.72% No of Panel 195 896 2775 745 454 141 70 38 Spending Level < USD 100 USD 101 – 200 USD 201 – 300 USD 301 – 500 USD 501 – 750 > USD 750 Percentage 41.95% 34.21% 13.04% 6.93% 1.90% 1.98% No of Panel 2229 1818 693 368 101 105 And around 38% of them are college students, 8% are students, 9% are unemployed, and rest of them 45% is working segment. Valentine’s Shopping Plan Male vs Female We asked whether they have some plan for shopping for Valentine’s day. Then the rest of the survey questions were only asked to respondents that have shopping plan for Valentine’s day. Let’s compare male vs female result Q1 (single answer) : Do you have a plan to do a shopping for Valentine’s Day Total Gender Male Female Option 1 : Yes 2156 1191 965 40.57% 44.98% 36.20% Option 2 : No 3158 1457 1701 59.43% 55.02% 63.80% Favorite item predictably : Chocolate! With open text answer we asked respondents to share with us what are the items they plan to buy. Most favorite is chocolate, followed by flowers, doll, clothes, shoes, and wrist watch. # Answer Total Answer Percentage 1 Chocolate (1) 723 33.52 % 2 Chocolate (2) 143 6.63 % 3 Flowers (1) 81 3.76 % 4 Dolls 79 3.66 % 5 Clothes 70 3.25 % 6 Shoes 42 1.95 % 7 Wristwatch 31 1.44 % 8 Chocolate (3) and Flower (2) 29 1.34 % 9 Food 28 1.3 % 10 Ring 25 1.16 % 11 Cake/Cookies 21 0.97 % 12 Bags 16 0.74 % 13 Chocolate (4) and Flower (5) 15 0.7 % 14 Clothes (2) 14 0.65 % 15 Necklace 12 0.56 % 16 Chocolate (5) 12 0.56 % 17 Chocolate (6) and Doll (2) 12 0.56 % 18 Jewelry 11 0.51 % 19 Watch 10 0.46 % 20 Books 9 0.42 % 54.36% Will be a Gift for Boyfriend/Girlfriend And comparing male vs female Q3 (multiple answer) : To Whom You’ll Shop The Item? Total Gender Male Female Option 1 : Boyfriend/Girlfriend 1172 735 437 54.36% 34.09% 20.27% Option 2 : Parents 426 207 219 19.76% 9.60% 10.16% Option 3 : Brother/Sister 282 128 154 13.08% 5.94% 7.14% Option 4 : Work Friends 132 60 72 6.12% 2.78% 3.34% Option 5 : College Friends 190 98 92 8.81% 4.55% 4.27% Option 6 : School Friends 142 81 61 6.59% 3.76% 2.83% Option 7 : Myself, to be wore/use at Valentine’s day 450 169 281 20.87% 7.84% 13.03% Option 8 : Other 352 177 175 16.33% 8.21% 8.12% Total 3146 1655 1491 145.92% 76.76% 69.16% Though most answers are refered to boyfriend/girlfriend, there are some unique insight if we compare male vs female answers. More male will shop valentine’s gift to girlfriend and their friends more than female. And more female will shop valentine’s gift to family, work friends and they also (13%) bought item for themselves to wear at Valentine’s day. That might includes the fashion stuff. The other answers contain most words related to wife or husband and their daughter or sons as the gift recipient. Where to buy? # Option Total Answer Percentage 1 Minimarket 620 28.76 % 2 Shopping Mall 530 24.58 % 3 Online 363 16.84 % 4 Specialty Shop/ Boutique/Jewelry Shop 315 14.61 % 5 Hypermarket 261 12.11 % 6 Other option 67 3.11 % 28.76% will shop Valentine’s item in Minimarket, and 24.58% will shop in Shopping mall, and suprisingly 16.84% will shop online. Though it’s not the top answer, still online is voted by significant no. of segment here. Comparing male vs female respondent Q4 (single answer) : Rencananya anda akan membeli barang tersebut secara online atau langsung di toko? Total Gender Male Female Option 1 : Online 363 216 147 16.84% 18.14% 15.23% Option 2 : Minimarket 620 358 262 28.76% 30.06% 27.15% Option 3 : Hypermarket 261 132 129 12.11% 11.08% 13.37% Option 4 : Shopping Mall 530 259 271 24.58% 21.75% 28.08% Option 5 : Specialty Shop/Boutique/Jewelry Shop 315 195 120 14.61% 16.37% 12.44% Option 6 : Other 67 31 36 3.11% 2.60% 3.73% Total 2156 1191 965 100.00% 100.00% 100.00% More male will shop online and in minimarket while more female will shop in the shopping mall. Plan for Dinner and Watch Movies We also asked do they plan other thing to do on Valentine’s day other than shopping any gift or item to be given or used during Valentine’s day. Dinner and watching movies are most mentioned answers. # Answer Total Answer Percentage 1 None 597 27.69 % 2 Dinner 245 11.36 % 3 Watch Movies 195 9.04 % 4 Yes 131 6.08 % 5 None 102 4.73 % 6 Eat out 55 2.55 % 7 dinner 46 2.13 % 8 Dinner 25 1.16 % 9 Watch Movies 16 0.74 % 10 Watch Movies 16 0.74 % How much budget they plan to spend? Comparing male vs female, we crosstab between male/female (divide for each monthly spending level) VS Valentine’s shopping budget: Female Budget/Month Spending < USD 100 USD 101 – 200 USD 201 – 300 USD 301 – 500 USD 501 – 750 < Rp 100.000 44.72% 31.75% 16.79% 16.85% 5.00% Rp 100.001 – Rp 300.000 39.02% 43.03% 40.15% 31.46% 35.00% Rp 300.001 – Rp 500.000 10.57% 15.13% 24.09% 28.09% 25.00% Rp 500.001 – Rp 750.000 2.44% 4.45% 7.30% 8.99% 10.00% Rp 750.001 – Rp 1.000.000 1.08% 2.08% 8.76% 6.74% 5.00% > Rp 1.000.001 2.17% 3.56% 2.92% 7.87% 20.00% Grand Total 100.00% 100.00% 100.00% 100.00% 100.00% Male Male Budget/Month Spending < USD 100 USD 101 – 200 USD 201 – 300 USD 301 – 500 USD 501 – 750 < Rp 100.000 39.04% 18.36% 12.90% 8.05% 3.70% Rp 100.001 – Rp 300.000 36.33% 40.82% 33.55% 24.14% 25.93% Rp 300.001 – Rp 500.000 10.86% 17.63% 20.00% 22.99% 37.04% Rp 500.001 – Rp 750.000 4.18% 6.52% 11.61% 13.79% 7.41% Rp 750.001 – Rp 1.000.000 3.55% 8.94% 14.84% 14.94% 7.41% > Rp 1.000.001 6.05% 7.73% 7.10% 16.09% 18.52% Grand Total 100.00% 100.00% 100.00% 100.00% 100.00% For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report And also PDF Report here: If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. February 13, 2015 0 comments 0 FacebookTwitterPinterestEmail
Mobile Exercise Assistance App Usage Survey Report by jakmin February 11, 2015 written by jakmin Jogging, running, riding bicycle, fitness what do you often to do for exercise? Now you can do exercise with your smartphone by using exercise assistance app in your smartphone. So, you do not have to go to gym center or fitness center. As we can find in app store or google play store there are several exercise assistance app can be installed to help you doing exercise such as Endomondo, Nike Running++, Yoga and Ocd. These apps can help you doing your exercise anytime and anywhere. Here JAKPAT conducted a survey concerning Indonesians’ opinion about exercise assistance app in their smartphone. This survey is followed by 166 respondents having exercise assistance app in their smartphones. Those 166 respondents are gathered from 515 respondents JAKPAT, we asked a screening question asking whether they ever install an exercise assistance app. At first, we asked an open ended question to them about exercise assistance app that they installed in their smartphones. Most respondents answer that they installed Nike Running++ in their smartphones. Other apps that fair installed are OCD and Endomondo. Most respondents browse the app in the internet and know it from their friends Respondents know about the app because they browse the app in the internet (36.75%) and are informed by their friends (36.75%). Q3 (multiple answer) : how do you know about the app? Total Gender Male Female Option 1 : i know it from my friends 61 44 17 36,75% 26,51% 10,24% Option 2 : i see it from an advertisement in my smartphone 44 24 20 26,51% 14,46% 12,05% Option 3 : i browse the app in the internet 61 44 17 36,75% 26,51% 10,24% Option 4 : i know it from my family 3 1 2 1,81% 0,60% 1,20% Option 5 : it is a built-in app in my smartphone 14 10 4 8,43% 6,02% 2,41% Option 6 : Other 4 2 2 2,41% 1,20% 1,20% Total 187 125 62 112,65% 75,30% 37,35% The interesting facts that we found are: more respondents who are among 16 and 25 years old know about the app because they browse the app in the internet, and those who are among 26 and 35 years old know the app from their friends. Friends for those who are among 26 and 35 have great influence. Then, when we asked about their opinion towards the app installed in their smartphones, most of them say that they are fair satisfied (39.16%, scale 3) from scale 1 to 5. Moreover, there is slight difference between those who are fair satisfied and satisfied. 31.33% of respondents are satisfied with the app and 17.47% of respondents are very satisfied. 45%+ respondents use the app 2-3 times a week Q5 (single answer) : how many times do you use the app to assist your exercise? Total Gender Male Female Option 1 : 1-2 times a day 38 22 16 23,03% 20,56% 27,59% Option 2 : 2-3 times a week 74 52 22 44,85% 48,60% 37,93% Option 3 : 4-5 times a week 10 7 3 6,06% 6,54% 5,17% Option 4 : more than 5 times a week 6 6 0 3,64% 5,61% 0,00% Option 5 : 2-3 times a month 22 11 11 13,33% 10,28% 18,97% Option 6 : 4-5 times a month 15 9 6 9,09% 8,41% 10,34% Total 165 107 58 100,00% 100,00% 100,00% When we asked about features that they expect to be included in the app, most of them want calorimeter to be included in the app. Other features that they also expect are: cardiograph and tutorial video or assistance video. More than 50% of respondents need media social sharing Q7 (single answer) : do you prefer that the app can be shared with your social media account? Total Gender Male Female Option 1 : yes 98 68 30 59,39% 63,55% 51,72% Option 2 : no 67 39 28 40,61% 36,45% 48,28% Total 165 107 58 100,00% 100,00% 100,00% More than 80% of respondents are willing to use the app for the next 6 months or 1 year Q8 (single answer) : will you use the app for the next 6 month or 1 year? Total Gender Male Female Option 1 : yes 134 86 48 81,21% 80,37% 82,76% Option 2 : no 31 21 10 18,79% 19,63% 17,24% Total 165 107 58 100,00% 100,00% 100,00% For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report And also PDF Report here: Exercise Assistance App Usage Survey Report from Shabrina Rina If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. February 11, 2015 0 comments 0 FacebookTwitterPinterestEmail
Selular Survei Perilaku Pengguna Path by jakmin February 11, 2015 written by jakmin Seperti yang dinyatakan pada The Jakarta Post, pengguna Path di Indonesia sekarang sudah melebihi 4 juta pengguna, sehingga tidak diragukan lagi, perusahaan pemilih Path melihat Indonesia sebagai pangsa pasar mereka. Pada tanggal 30 Januari 2015, JAJAK PENDAPAT (JAKPAT) melakukan survei terkait perilaku pengguna Path di Indonesia yang terdiri dari 502 responden, dan 55,22% dari responden adalah wanita. Selain itu, 66,06% responden berumur antara 20 hingga 25 tahun. Lebih dari 60% orang yang menggunakan Path Pertanyaan pertama dalam survey ini adalah apakah responden memiliki akun Path atau tidak. Sebagaimana yang kita dapatkan dari hasil survei, 60,4% responden menyatakan bahwa mereka memiliki akun Path dan masih aktif, sedangkan sisanya (28,4%) tidak memiliki akun Path. Dari hasil ini, kita dapat mengetahui bahwa setidaknya 11,2% responden adalah mereka yang memutuskan untuk menghilangkan atau menonaktifkan akun Path mereka. Path Memberikan Fitur “Berbagi Momen” dan “Notifikasi Pembaharuan Teman” Melihat peningkatan jumlah pengguna Path di Indonesia, maka perlu untuk menggali lebih dalam beberapa informasi seputar tujuan utama mereka menggunakan Path. Apakah mereka menggunakan media sebagai tempat untuk berbagi momen mereka atau menggunakan media untuk mendapatkan informasi seputar teman mereka adalah hal yang perlu diketahui. Lebih dari setengah responden (61,59%) mengungkapkan bahwa mereka mempertimbangkan kedua opsi tersebut (berbagi momen dan mendapatkan informasi seputar teman mereka) sebagai tujuan utama mereka menggunakan Path. Path Diakses Saat Senggang Pada pertanyaan ketiga, kami menanyakan mengenai frekuensi responden untuk melihat notifikasi dan mengakses Path. Pada pertanyaan ini, kami memberikan tiga opsi: setiap jam, tiga jam sekali, saat senggang, dan saat diperlukan. Ternyata, 68,54% responden berpendapat bahwa mengakses Path saat waktu senggang mereka, dan 17,88% responden menggunakan Path hanya saat mereka perlu. Sisanya, responden mengakses path tiga jam sekali (2,98%) dan setiap jam (10,6%). Berbagi Foto adalah Aktivitas yang Paling Sering Dilakukan Sebagaimana kita semua tahu bahwa Path menyediakan fitur berbagi beragam aktivitas, mulai dari bangun tidur hingga tidur malam. Pada pertanyaan keempat, kami ingin mengetahui momen apa yang paling sering digunakan oleh responden untuk dibagikan di Path. Pada pertanyaan ini kami berikan empat macam opsi: Hiburan (Buku, Film, Musik), Foto, Ide, dan Lokasi. Momen yang paling jarang dibagikan saat menggunakan Path adalah Lokasi – fitur yang disediakan untuk memberitahu dimana pengguna berada – (17,22%) dan Ide – fitur yang disediakan untuk berbagi idea tau pendapat atau pikiran – (10,93%). Dua macam momen yang paling sering dibagikan adalah Hiburan (23,18%) seperti berbagi film yang sedang ditonton atau lagu yang sedang didengar atau buku yang sedang dibaca, dan Foto (48,68%). Berbagi Foto Menunjukkan Apa yang Sedang Mereka Lakukan Perlu juga menanyakan kepada responden foto yang seperti apa yang paling sering mereka bagikan di Path. 65,07% responden menyatakan bahwa berbagi foto menandakan kepada yang lain mengenai apa yang sedang mereka lakukan, seperti yang ditunjukkan pada data Ms. Excel di bawah ini, yang menunjukkan bahwa banyaknya responden pria yang melakukan kegiatan ini di Path (73,47%) dan diikuti oleh foto selfie yang didominasi oleh responden wanita (17,53%). Path = Twitter, Facebook, Foursquare, dll. Nampaknya, pengembang Path membuat Path sebagai media berbagi pribadi yang dapat dimiliki oleh penggunanya. Namun, kami ingin mengetahui apakah responden menghubungkan akun Path mereka dengan media sosial lainnya. Hasil yang kami peroleh menunjukkan bahwa hampir 70% dari responden menyatakan bahwa mereka menghubungkan akun Path mereka dengan media sosial lainnya (64,54%), dan sisanya tidak (30,46%). February 11, 2015 0 comments 0 FacebookTwitterPinterestEmail
