Beauty Trend 2020 – Jakpat Premium Report

In 2020, various industrial sectors in the world are experiencing a crisis due to the COVID-19 pandemic, including the beauty industry. Makeup products, in particular, have reportedly experienced a decrease in purchase due to COVID-19. The regulation of “stay at home“ means that women rarely use makeup. Meanwhile, skincare products have allegedly increased due to the changing beauty trends during the COVID-19 pandemic where people pay more attention to skin health in depth.

To understand this condition, Jakpat creates a survey of 1.119 female respondents nationwide, aimed to capture respondents’ behavior toward beauty products during the COVID-19 pandemic and their preference toward beauty products, brand, as well as style, also their buying behavior. Moreover, we also provide a map of makeup brands’ ranking for each category based on the actual makeup brand which currently used by the respondents. By understanding this ranking, we can see a clear picture of the competition between local and global makeup brands as it is shown in our respondent’s actual usage.

Here are some previews of the report: