Along with the emerging “vlogging” phenomenon, it creates a new category in the media audiences: vlog audiences, or people who frequently watch the vlog. Indeed, the vlogging phenomenon won’t be this ‘happening’ without active audiences involved in it.

The activity of vlogging is a two-way relationship between the vlogger and the audience. Hence, observing the phenomenon won’t be complete unless we see both sides of the coin. In order to do that, Jakpat recently conducted a survey regarding to people who consume video content, or in other words, who frequently watch the vlog, which in this survey we refer as “vlog audiences”.

This survey was conducted to 2444 respondents from across Indonesia who are vlog audiences, which we found from the preliminary question. Apparently, “looking for new reference/knowledge” (61,43%) is the most common purpose for watching vlog, chosen by respondents. You can find out more information in our full data report. Here is a list of the highlighted information:

• The Platforms – the most popular platform to watch vlog.
• The Content – the most popular theme of vlog they watch.
• The Reason – why they watched vlog in the first place.
• The Purpose – the goals the aim by watching vlog.
• The Frequence – how routine they watch vlog.
• The Vlogger – the most popular vlogger whose vlog they watch.
• The Usage – vlog: useful or useless?

For more detailed data, please download the PDF file down below.

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Technology and the Internet, in particular, have drastically changed the way we receive information. Although technology use is increasing among all populations, PARENTS are more connected to and enthusiastic about technology than non-parents (NTIA, 2011). Recent reports from APJII (2017), the number of internet users in Indonesia has reached 143 million people with the highest internet users is Age 19-34. The internet has become an increasingly important tool for parents, especially for Millennial Moms and Dads. Parents are increasingly turning to the Internet for information about their children and parenting issues.

Relevant to that matters, JAKPAT has conducted a survey in order to see how parents use the internet and their behavior in getting information about Parenting. This survey aimed towards 1,751 respondents nationwide. All respondents in this survey are married and have children. Several topics that would be covered in this report such as; identify the information parents most frequently searched for; parents sources of information; the effect of Internet-sourced information had on parents; who influence parents about parenting information.

For more detailed data, please download the PDF file down below.

Ready to Send A Survey?

 or Get A Sales Quote by filling this form or Call to +622745015293

2019 Indonesia presidential election has been dominating topic on several platforms, such as social media, YouTube, and online news.  In addition, several issues appeared in the top discussion on several platforms in the second week of September 2018, including Reza Arap on YouTube, 2018 Asian Games, #CrazyRichSurabaya as one of the jokes from the euphoria of Crazy Rich Asian, and many more.

We know that consumers now have so many ways to access information that matters to them, hence, they are very active across media platforms. What media do they consume? what topics they take an interest on? which media contents they like to read/watch? The Trend-Track study is initiated to capture what’s currently happening across media platforms on a biweekly basis. This report could become a reference for marketers in choosing which media to use to communicate with consumers, as well as providing a context in understanding consumers’ topics of interest in media.

Research Details:

• 1,509 respondents of JAKPAT
• Proportioned by internet population
• The survey is conducted in 5 hours only
• Data collecting was conducted on September, 16th  2018
• Survey distributed via JAKPAT app

Research Objectives:

• Capturing media habits in the second week of September 2018 (September 10th – 16th 2018)
• Focus on 5 types of media: local/national TV shows, international TV shows, social media, YouTube, online news
• Capturing the trending topics/ hot issues in each media.

The TrendTrack study tried to covered topics:

• Media Consumption – W2 September 2018
• The Top 5 of W4 AUGUST 2018 ( Youtube video, national tv shows, topics recalled on social media, international tv shows,)
• YOUTUBE: Top video types & categories
• NATIONAL TV SHOWS: Platform/media to watch, the most watch national tv shows of the week
• SOCIAL MEDIA: The most accessed social media of the week, top topics recalled on social media
• INTERNATIONAL TV SHOWS: Platform/media to watch, the most watched program of the week
• ONLINE NEWS: Platform to access news, Online media platform visited, Top topics recalled

 You can download some free parts of the report on a link below :

Or if you want to purchase the full report you can click below