Millennials generation is famous as a large and diverse market with significant spending power and they are dining out more frequently. However, that is the view towards the generation in general. How about the millennials in Indonesia? Therefore, recently Jakpat has conducted a survey in order to see the habit of Indonesian millennials when visiting a restaurant. This survey involved 1623 respondents from across Indonesia, with a relatively balanced male-female composition and various economic backgrounds. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 18 to 36 year-old, as we use the birth years ranging from the early 1980s for millennials generation in this survey.

First of all, we found out that there are 64% of our respondents who often go to a restaurant less than once in a month, while there are 30% of them who go there about 1 to 5 times in a month. Apparently, men are more likely than women to visit a restaurant less than once in a month (56% VS 44%). On the other hand, women are more likely than men to visit a restaurant for about 1 to 5 times in a month (60% VS 40%). Regarding to whether they have companion whenever they visit a restaurant, more than half of our respondents often visit a restaurant with their friends (58%) or their family (55%). Meanwhile, less than half of them usually go to a restaurant with their partner or lover (43%). In addition to that, men are more likely than women to visit a restaurant alone (59% VS 41%).

In general, millennials are seen as a big-spender generation. In Indonesia, is the same view applied? Apparently, 48% of our respondents spend about IDR 50,000 to IDR 100,000 every time they visit a restaurant, while 32% of them spend more than IDR 100,000, and 19% of them spend less than IDR 50,000. Men are more likely than women to spend less than IDR 50,000 (58% VS 42%), while on the other hand, women are more likely than men to spend more than IDR 100,000 (52% VS 48%). This indicates that women are bigger-spender than men when it comes to restaurant habit. Furthermore, what do they have when visit a restaurant? 66% of our respondents are having their dinner, while 45% of them are having lunch.

Millennials are known for being raised with cell phones and the internet. Besides, they are technologically savvy as well. In Indonesia, apparently only 37% of our respondents look for a review from the internet before choosing a restaurant to visit. Most of them (65%) got the review from Instagram, while 44% of them got it from Facebook. While this attachment to technology has shortened milliennials’ attention spans, it has not made them cold and distant. Conversely, it has bred an intense desire for connectedness among them. Millennials greatly value friends’ opinions when making decisions. It’s proven by 69% of our respondents who admit that they search for a recommendation from a friend before choosing a restaurant to visit.

Regarding to the habit of choosing a restaurant, half of our respondents (50%) admit that the price is the thing they most consider about when choosing a restaurant, while 35% of them consider the food, and 15% consider the place. Henceforth, women are more likely than men to consider the food the most when choosing a restaurant to visit (55% VS 45%), while on the other hand, men are more likely than women to consider the place (61% VS 39%). Furthermore, “affordable price” is the main reason why they choose a certain restaurant to visit (75%).

Checking-in on a social media and taking photos of food or self-camera portraits are now very hype among the millenials. In Indonesia, 34% of our respondents admit that they check-in on a social media when they visit a restaurant. Meanwhile, 36% of them often take a photo of their food and/or drink, with 77% of them upload the photo onto their Instagram (67%), Facebook (59%), and Path (37%). In addition to that, 50% of them upload the photo before eating the food, while 39% of them upload it after eating, and 11% when they eat, simultaneously.

Still in regards on millennials’ restaurant habit and the internet, there are 32% of our respondents admit that they make a review of a restaurant they’ve visited. Henceforth, they write the review on Facebook (56%), Instagram (45%), and Path (21%). Regarding to the other habit which is not related to the internet, there are 70% of our respondents will order something different every time they visit a same restaurant. In addition to that, there are only 9% of them who admit that they will splurge on a nice meal even when money is tight.

Lastly, we found out that there are 31% of our respondents who visit a restaurant not just for eating only, but they also meet some friends or acquaintances (83%). Moreover, 48% of them visit a restaurant for spending their leisure time. There are also some of them who visit a restaurant to take some cute photographs (24%), watch some shows (23%), and have a party (18%).

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

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Vitamin is an essential nutrition for our physical health. Fruit is one of the most nutritious foods that contain much vitamin and taste delicious. The sweet, sour, and refreshing juice of fruit is undeniably become our all-time favourite. However, since sometimes the price of fresh fruit is usually pricey, especially for the seasonal fruit, the ready to drink fruit juice drink becomes a popular choice. We conducted a survey toward 4.666 respondent in nationwide to map their consumption habit of ready to drink (RTD) fruit juice.

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The composition of our respondent sample in this survey is relatively balance due to their age range, location, monthly expense, and living dependency. From the 4.666 respondents who have participated in this survey, 57% of them are male and 43% are female. Furthermore, the detailed composition of our respondents is shown on the image below.

Our highlight of this survey is that there is a different rank of popularity between the types of instant fruit juice drink packages.  Another worth noting data finding is that we find the different pattern of brand competition between the powdery and boxed/bottled fruit drink packages.

Comparing the data of the type of fruit drink packages regularly consumed by respondent in this survey, most respondents are more likely to consume the boxed/bottled one. To mention the exact number of respondents in this survey who regularly consume each category, 803 respondents are regularly consume the powdery fruit drink, 3.045 respondents are regularly consume bottled/boxed fruit drink, while the rest 818 respondents do not consume any of it.

First of all, we would like to lay down our map toward the 803 respondents in this survey who regularly consume powdery fruit drink. Apparently, the pattern of consumption between our male and female respondents in this category is different on their secondary habitual level. The male respondents in this category tend to consume powdery fruit drink more often than female.

Regarding their latest experience of consuming powdery fruit drink, most respondents who regularly consume the product were consuming it during this week.

The competition among brands in powdery fruit drink category is mostly dominated by a single player. NutriSari becomes the most mentioned brand consumed by respondents in this category on their latest consumption

The reasons of our respondent in this category on choosing their latest powdery fruit drink brand were mostly dominated by two factors such as product taste and availability.

The preferred locations of our respondent in this category to buy their latest powdery fruit drink brand were stall and mini market.

Regarding the number of purchased sachet from respondent in this category’s latest transaction, most of them were buying about 1 up to 3 sachets. Moreover, the amount of money they spent in the latest transaction was about less than IDR 5.000 up to 10.000.

Our upcoming consumer mapping is focused on the bottled/boxed fruit drink. From 3.045 respondents in this survey who regularly consume bottled/boxed fruit drink, their frequency of consumption is about 2 to 3 times a week.

Regarding respondent in this category’s latest experience of consuming bottled/boxed fruit drink, most of them were consuming the product during this week.

Unlike the powdery fruit juice drink that seems to be dominated by certain brand, the bottled/boxed fruit drink seems to be even rougher. Numbers of brand are competing over the market and lead the market competition into the red ocean condition.

The reasons of our respondents in this category to buy their latest boxed/bottled fruit drink brand are relatively similar with the powdery package. Product taste and availability becomes the most popular reasons among them.

The preferred primary locations of our respondent in this category to buy their latest bottled/boxed fruit drink were pretty different to the powdery package. In powdery package, stall and mini market becomes two most mentioned places, while the bottled/boxed package was more mostly bought in mini market and supermarket.

At last, regarding the number of purchased bottled/boxed/canned fruit drink from respondent in this category’s latest transaction, most of them were buying only 1 unit and spent about IDR 5.000 – 10.000.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

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Coffee is no longer considered only as a category of beverage. Today, coffee has been a part of daily lifestyle for certain group of our modern society. From drinking coffee on our leisure time with the loved one to have a cup of coffee while working has been a common phenomenon in recent days. The essential part of having coffee to support our productivity had been captured by industry by launching their ready to drink (RTD) instant coffee product. Most RTD coffee is packaged in tow type, the sachet powdery instant coffee and the bottled/boxed/canned one. We conduct a survey toward our 4.991 panel in nationwide to understand their RTD coffee consumption pattern.

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We asked a range of question toward our 4.991 panel of respondent to understand their consumption pattern of RTD coffee. The composition of sex, age, and location has been done in a relatively balance proposition. Moreover, we also provide the data of our respondent monthly expense and living dependency to lay out their socio-economic context.

Our worth noting data finding is that powdery instant coffee drink is seems to be more frequently consumed by respondent in this survey than the bottled/boxed/canned package. Moreover, we also find different frequency of our male and female respondent consumption pattern. Moreover, since there are numerous brands trying to bet their luck on instant coffee drink product category, we find a fierce competition among brands.

Comparing all types of instant coffee drink package, powdery instant coffee seems to be more popular than the bottled/boxed/canned one among our respondents in this survey. Regarding the exact number of respondent in this survey who consume and do not regularly consume the product, 3.511 respondents regularly consume powdery instant coffee, 1. 112 regularly consume bottled/boxed/canned, and the rest 368 respondent do not consume instant coffee drink at all.

First of all, we would like to make a consumer mapping toward our 3.511 respondent in this survey who regularly consume powdery instant coffee. Regarding their frequency of consuming powdery instant coffee, most of them are more likely to consume it everyday and every 2-3 times a week. However, our male and female respondents in this survey are showing different habit of consumption as well as their age groups.

Respondents’ latest experiences of consuming powdery instant coffee are various. However, most respondent in this survey are consuming powdery instant coffee within this week at their latest consumption.

Powdery instant coffee has been a red ocean product category with numbers of brand trying to reach the biggest market. Many brands are offering their powdery instant coffee product, but several brands that has been chosen as respondents’ latest consumed instant coffee brands are shown as below.

The reasons of respondent in this survey who regularly consume powdery instant coffee on choosing certain brand in their latest transaction are various. However, the taste and availability in the market becomes two main reasons of their preference.

Preferred locations on respondents’ latest transaction of buying powdery instant coffee drink are various as well. However, three locations are selected as the most popular places to buy the product such as stall, minimarket, and supermarket.

Moreover, regarding the number of purchased powdery instant coffee sachet in their latest transaction, most respondents in this survey were only buying up to 1 to 3 sachets. The average amount of money they spent in their latest transaction is less than IDR 5.000 to 10.000.

We find different pattern of consumption between the powdery instant coffee drink and the bottled/boxed/canned one. When it comes to the bottled/boxed/canned package, both sexes do not show any significant difference on their consumption pattern. Moreover, the frequency of respondents in this survey on consuming bottled/boxed/canned instant coffee is averagely during 2-3 times a week.

Respondents’ latest experiences of consuming bottled/boxed/canned instant coffee drink are various as well. Similar with the powdery package, most respondents are consuming bottled/boxed/canned instant coffee drink during this week.

The fierce competition among bottled/boxed/canned instant coffee drink is undeniable. However, most respondents in this survey were consuming the brands below on their latest consumption.

Quite similar with the powdery instant coffee package, the reasons of respondents’ preference toward the bottled/boxed/canned instant coffee were dominantly influenced by two reasons such as product taste and availability.

The preferred places of respondent in this survey on buying their latest bottled/boxed/canned instant coffee brand are various. However, unlike the powdery package that was mostly bought from stall, the boxed/bottled/canned instant coffee was more likely bought from mini market and supermarket.

At last, regarding the number of purchased bottled/boxed/canned instant coffee most of our respondent in this survey who regularly consume it were buying only one unit. Most of them were spending about IDR 5.000 to 10.000 on their latest transaction.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

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or Get A Sales Quote by filling this form or Call to +622745015293

People go to school or learn a trade in order to find an occupation that will provide them with the means to support themselves and their families. The need to work has remained constant throughout time. Some industries remain the same, but many have experienced changes throughout the years. The changing global economy forces industries to adapt to new market demands, and those adjustments are felt all the way at the local level.

Not only is the workplace responsive to global demands, but also to cultural and societal changes. For instance, it is now more acceptable for women to enter the workforce than has cheap water trampoline been in the past. Something else that now needs to be contended with is generational differences. People grew up in different times, and the environment that they grew up influence how they view the world and their place.

At JakPat, we wanted to find out about Gen X and Gen Views on Work. Generation X refers to those between the age of 36-50, and Generation Y carpa hinchable between 22-35. These are the survey results we gathered from 618 respondents across Indonesia.

Reputation at Work

There are lots of things that people take with them into a job; one of which is reputation. Typically, when someone starts a new job, he or she starts with a clean slate. This could mean that the new employee may not yet be trusted because it is unclear whether he or she is able to handle certain tasks. On the other hand, a clean slate also means that the employee has the chance to make a good impression.

Reputation is an important capital to people’s career. When asked about how often they think about their reputation, most people say that they think about it frequently (37.7%) or sometimes (28.96%). The older generation thinks about it “all or most of the time” at a greater rate than generation Y (25.70% vs. 20.33%), but this is not a considerable difference.

That said, there are things that can be done to make or break one’s reputation. Building a good reputation takes time, and ruining one’s reputation can happen easily.

In terms of building a good reputation, the top three things people can do are to “do a good job” (86.57%), “be polite and courteous” (66.99%), and “be prompt to work, meetings, etc.” (66.67%).

But when looking at the generational perspective, we find that there are some differences in thought.

Both generations agree that the number one thing in building a good reputation is to do a good job. When it comes to the second best thing, Generation Y says that it is important to “be polite and courteous” (71.54%) followed by “be prompt to work, meetings, etc.” (69.65%). For Generation X, however, it is more important to be prompt (62.25%) than polite and courteous (60.24%). Following that, the younger generation places greater emphasis on relationship-building and networking as a means of building a reputation (42.55% vs. 31.73% for Gen X). Related to this, about 41% of respondents from both generations see “seeking advice or feedback from colleagues” as a positive factor to develop one’s reputation.

Not putting in the effort to perform well, thus “doing a poor job” (80.91%) is the worst thing someone can do to ruin his or her reputation. Most workplaces require employees who are team players so someone who is “not being helpful or collaborative” (62.62%) or says “negative things about their coworkers” (61.49%) does not fit the bill and earns a negative reputation.

One thing that is interesting to note is how timeliness and its role in making or breaking one’s reputation is different across generations. In comparison to the older generation, Generation Y places greater emphasis on promptness for building a positive reputation (69.65% vs. 62.25%) as well as being late for damaging one’s reputation (63.69% vs. 56.63%). What this means is that the younger generation places greater emphasis on timeliness than Generation X.

Work-Life Balance and Loyalty

Before going into any job, people tend to have expectations about how they will be able to separate their work life and personal life. From this survey, 89.65% of respondents say that “it is realistic to expect that I can balance work and family life” (65.86% strongly agree, 23.79% slightly agree). In a different question, many respondents, in fact 86.57% of respondents say that they have been able to create a work-life balance that has matched or exceeded their expectations. Ideally, what this means is this people are content and satisfied with their work life.

And to a certain extent, this holds true. Indonesians are optimistic. The vast majority say that they will do much better than their parents’ generation in whatever way each individual defines success.

For some people, success is defined by financial resources. Nearly 70% agree in varying extent that money is the most important factor in choosing a job. This leads to some people making the decision to work away from home in order to secure better pay.

In addition, respondents are looking for positions that provide them with opportunities for promotion so that they are not constantly doing the same thing over and over. A promotion usually entails greater pay as well as greater responsibilities and opportunities for growth.

What this all means is that people exercise self-agency. Nearly 3 in 4 say that they are loyal to their career objectives, so it is no surprise that nearly 70% say that if they are not satisfied with their job, they will quit and find a new one.

In addition, across generation and gender differences, about half of respondents state that they expect to have more than 10 employers in their working lifetime. This speaks powerfully to the self-agency that respondents can choose to exercise in order to reach their goals and career objectives.

However, that does not mean that workers are not loyal to the companies they work for. An overwhelming 87.7% say that they are loyal to their company, of which 52.1% strongly agree with that statement.

So with differences in the workplace with respect to generation, how do people feel about working with one another? Respondents do not want to work with people exclusively from their generation; they want to work with others too.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

Ready to Send A Survey?

or Get A Sales Quote by filling this form or Call to +622745015293

Download the Infographic Report PDF here

This survey is continually meant to map our respondents’ habit and possibly preference on certain products of crisps or chips that are normally found in stores. Naturally this survey is continual, meaning that the results may change or be different though using the same questions. In this first cycle of survey we managed to ask 4234 respondents and in which we did not limit any gender, any age or any location.

The first relevant question asked to the respondents was about which flavor of chips that they regularly purchase, based on the saltiness and sweetness. Apparently, the majority of the involved respondents (53.52%) regularly purchase salty/savory chips as opposed to the sweet ones (10.02%). However, there are 36.46% of respondents who admitted to regularly purchase both salty and sweet chips at the same time.

Now we are moving on from flavor to basic ingredient. Chips are made of a variety of ingredients. Mainly they are made of one specific natural ingredient then get seasoned in a manufacturing process. We listed several basic ingredients that would commonly make chips. 76% of the involved respondents regularly purchase chips that are made of cassava. 69.18% of respondents admitted to regularly purchase potato based chips. 31.92% purchase tempeh based chips. 21.88% purchase sweet potato based chips. 15.59% purchase corn based chips. Lastly, 15.24% of the respondents purchase flour based chips. The above gained information may indicate that the involved respondents culturally love cassava over potato, or the current chip trend in the trend may just be siding to cassava.

From the basic ingredient, now we are moving on to the packaging. This was quite an easy question. We wanted to know how the involved respondents get affected by how the chips are packaged in relation to their purchasing decision. As easily pre-assumed, 94.29% of the involved respondents regularly purchase chips that come in bag or sack over in tube (5.71%).

Earlier we talked about how the respondents regularly purchase the chips based on the flavor. Now we are getting slightly deeper into even more specific flavor in the category of salty or savory chips. Admittedly, 65.54% of the respondents regularly purchase chips with the original flavor or just simply of salt. 36.04% of the respondents regularly purchase cheese flavored chips.  34.21% purchase seafood flavored chips. 33.35% purchase beef flavored chips. 26.23% purchase chicken flavored chips. Lastly, 13.1% of the respondents regularly purchase vegetable flavored chips. The percentage gap of the first preference of flavor to the second one is quite significant. That may just show how we generally just love the original flavor that tastes salty on the tongue.

Culturally we are familiar with foods that are spicy. How would that affect the respondents’ decision of purchasing the chips? Apparently, 51.11% of the respondents regularly purchase hot or spicy chips. The other 48.89% regularly purchase non spicy flavored chips.

As for the sweet category, 52.68% of the involved respondents admitted to regularly purchase chips in chocolate flavor. 39.35% regularly purchase fruit flavored chips. 18.85% go for milk flavor, and lastly 17.14% regularly purchase vanilla flavored chips.

How frequent do the respondents consume chips? The highest frequency of the consumption is 2-3 times a week as voted by 29.52% of the respondents. The next highest frequency is 2-3 times in a month as voted by 20.99%. 20.04% admitted to consume chips every week. 13.3% do it once a month. 11.56% do it less than once a month. Lastly, 4.59% of the respondents admitted to consume the chips every single day.

When was the last time the respondents consume chips? 40.75% said to have consumed chips within the week when the survey was being answered by them. 28.1% did it the week before. 11.86% did it within the same month that the survey was being answered. 11.79% did it 2-3 weeks before. Lastly, 7.5% of the respondents consumed their chips 2-3 months before.

Now we are moving on to the top brands of chips according to the involved respondents. We found 5 top brands of choice based on the respondents’ last or most recent purchase. Number one is Qtela (voted by 24.99% of respondents). The next one is Chitato (voted by 22.27%). At number three there is Lays (voted by 9.36%). Lastly, at number four and five we have Maicih and Kusuka (both with the same number of votes of 3.76%).

Now that we have the top brands of choice based on the most recent purchase, we asked the same respondents the reason why the brand. 28.01% admitted that the easiness to find the brands at store make them grab it. 26.44% admitted that the better-ness in the taste over other head-to-head brands plays an important role too. Not only the better-ness in the taste but also in the chip texture; 15.94% of the respondents admitted that the texture is also an important role. Then comes the price; 14.66% of the respondents admitted that the more affordable the more attractive the chips get. Lastly, 11.28% admitted that brands that offer a variety of flavors seem to be attractive.

Where do the respondents purchase the chips? Most of the involved respondents (54.5%) said minimarket. Supermarket comes at number two as voted by 18.13% of the respondents. Warung comes at number three as voted by 18.06%. The conventional market comes at number four as voted by 3.29%. Lastly, only 2.87% of the respondents admitted to purchase the chips at a hypermarket.

We then asked the respondents how many bags or units of chips they purchased from the last or most recent purchase. The majority (43.43%) admittedly purchased one bag or unit of chip. 35.44% purchased two units. 11.6% purchased three units. Lastly, 3.84% purchased four units of chip. Their reason of only purchasing one unit at a time may have something to do with them not being interested in stocking chips at their place.

The last point to ask was about the general amount of money spent on the chips from the last or most recent purchase. 39.54% of the respondents admitted that they spent between 5000-10.000 IDR. 32.32% of the respondents spent 10.000-20.000 IDR. 12.86% spent 20.000-40.000 IDR. 10.51% spent under 5000 IDR. And, 2.96% of the respondents spent 40.000-60.000 IDR. The spent money difference might be related to the number of units of chip purchased too.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

Ready to Send A Survey?

or Get A Sales Quote by filling this form or Call to +622745015293