The movie Superman v Batman: Dawn of Justice was released not long before the release date of the equally anticipated movie Captain America: Civil War. Movie theaters were filled with queues for many days. The anticipation was felt greatly that everyone had to watch the movies or they would feel out of presence in the social world. We are talking about the social world of youngsters who love popular trends. Through this survey we wanted to know how these two movies were thought of by our involved respondents.

Our involved respondents were 1522 people from mostly the age range of 20-25 years old. We fairly asked as our first questions if they had seen one of or both movies. Then we asked how many times the movies had been watched individually. Most of the respondents have only seen the movies once.

Although the story from one movie to another is incomparably different, both movies generally talk about superheroes fighting against other superheroes over some principal differences. Therefore we asked the respondents which movie they thought was the most interesting. 66.87% of the votes went to Captain America: Civil War as opposed to Superman v Batman: Dawn of Justice with 33.13% of total votes.

Both of the movies are originally inspired by their comics. We asked the respondents which comic of Marvel and DC they happen to read. 24.75% of the respondents said they only read Marvel. 13.37% only read DC. 22.55% read both Marvel and DC. Meanwhile 39.32% admitted to not read either comic.

Between Marvel and DC, we asked the respondents about their preference towards which one. Most of the votes (68.75%) went for Marvel. 30.36% went for DC.

Since the movies’ story is comics-inspired, it was important for us to ask the respondents how close the story of the movie was to that in the comic. 56.91% claimed that Captain America: Civil War has the closest story to the original story in the comic. 43.09% claimed the same for Superman v Batman: Dawn of Justice. That means Captain America: Civil War delivered a closer story to that of the comic that the movie in opposition.

One lacking detail in the movie Captain America: Civil War is a fact that the character did not die from being killed. That is apparently a different fact offered in the original story in the comic where the character was killed. How did the involved respondents react or respond to that? Apparently 71.88% of the respondents felt no disappointment. And only 28.13% actually felt disappointed and thought the story either in the comic and the movie should have been the same.

Both of the movies were filled with CGI or animation without a doubt. We therefore asked which movie to favor based on the quality of the CGI. 66.27% of the respondents thought Captain America: Civil War offered better CGI or animation than Superman v Batman: Dawn of Justice (33.73%).

We are moving on to the question: which top 3 characters are the favorites for the involved respondents? The most favorite goes to Captain America / Steve Rogers (27.15%) for the character or personality. The number two most favorite character goes to Iron Man / Tony Stark (21.96%) for the (superhero) costume. Lastly, the number three most favorite character goes to Batman / Bruce Wayne (14.37%) for the character or personality.

The number one most suitable character played by the actor or actress in either movie goes to Robert Downey Jr. as Iron Man (27.94%). And, as for the opposite (most unsuitable character played by the actor or actress) goes to Tom Holland as Spider-Man (22.75%).

To end this article, we asked the respondents which sequel or next movie is the most anticipated. Most votes go to Avenger: Infinity War which is the next movie of Captain America: Civil War.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

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Sugar confectionery product is an all-time favourite for everyone. The sweet delicate taste of candy and chocolate seems like never fail to put a smile on our face. Up to this point, we can’t say that candy and chocolate are only for kids. Today, it is common to see the grown adult serving candy and chocolate for special occasion. However, the variance of sugar confectionery product is tremendously growing. From regular candy bar to the medication-based candy are available in the marketplace. Understanding this market trend, we conducted a survey regarding the consumption of candy and chocolate among Indonesian internet user.

Download the Infographic Report PDF here

Our survey aimed to map the consumption pattern of candy and chocolate among Indonesian internet user who consume any sugar confectionery product. We send our survey to our 4.735 respondent panel in nationwide. The demographic composition of our respondent is relatively balance with 56% male and 44% female in 16-50 year old, with various economic background.

Interesting highlight from our survey can be found in several aspects. Regarding the variance of sugar confectionery product, chocolate is considered as the most frequent product consumed by respondent in this survey. Moreover, regarding the place of buying candy and chocolate, two places are considered as the most popular places to buy.

Among any sugar confectionery variance, chocolate and regular candy bar are the most frequently consumed product among consumer. Chocolate lead the market by being regularly consumed by 37% respondent, followed by candy bar by 31% respondent. Moreover, lozenges and herbal candy are consumed by 13% respondent, as well as gum by 12% respondent. At last, lollipop is consumed by the least respondent who participated in this survey.

As chocolate has been the most frequently consumed sugar confectionery product, we would like to map further insight of chocolate consumer. According to our finding in this survey, chocolate is more likely to be consumed in weekly basis. Most respondent in this survey are regularly consuming chocolate about 2 to 3 times a week, or at least once a week.

We further discover the last time our respondent consume chocolate so that they can still remember the latest brand of chocolate they consume. According to our finding, most respondent are consuming chocolate this week and fewer consuming on the last week.

Regarding the rivalry of any chocolate brand in the market, we asked our respondent about their latest consumed chocolate brand. Apparently, SilverQueen become the most popular chocolate brand that was lately consumed by most respondents in this survey. As the competition of chocolate product is very fierce, SilverQueen could be said as dominating the market in this survey.

We further asked about respondent motivation of purchasing their selected brand of chocolate product. When it comes to chocolate product, taste becomes the most considerable factor on choosing what product to be consumed. Besides that, product availability also plays a significant role on respondent decision of purchasing chocolate.

Regarding the place of buying chocolate product, more than half of respondent in this survey are choosing minimarket as the place to buy. Besides that, fewer respondents in this survey also buy chocolate product in supermarket and nearby convenience store on their latest purchase.

Most respondent in this survey are averagely buying 1 to 2 pieces of chocolate bars in their latest purchase. In general, most respondent in this survey are spending about IDR 10.000-40.000 only for purchasing chocolate.

As a part of sugar confectionery product, candy comes up with various variances. At least there are four types of candy such as the regular candy bar, lozenges&herbal, gum, and lollipop. Interestingly, we find different pattern of consumption among respondent who have participated in this survey. In general, the candy bar, lozenges&herbal, and gum product are consumed in 2 to 3 times a week. However, we also find that there is significant extreme of difference from the average respondent that some other respondent consume candy bar in every day.

The amount of candy bought by respondent in their last purchase was various. However, most respondent in this survey were bouying about 1 to 2 packs of candy in their latest transaction. In details, most respondent are more likely buying only 1 pack for candy bar and gum, but they are more likely to buy more on lozenges herbal and lollipop.

Quite similar with our previous finding on chocolate product, minimarket was chosen as consumer’s latest destination of buying candy. However, instead of choosing supermarket as their second latest place to buy candy, most respondent in this survey choose nearby convenience store as the place to buy candy.

The amount of consumer’s latest spending are different depends on candy product they bought. Most respondent in this survey are spending about IDR 5.000 – 10.000 for candy bar, but they are willing to spend more on lozenges&herbal as most of them are spending about IDR 5.000 – 20.000. In other hand, most respondent in this survey are more likely to spend less on gum and lollipops. Averagely, most respondent in this survey spend less than IDR 5.000 to maximum 10.000 for buying them.

Regarding the motivation of choosing particular brand of candy, respondent in this survey are having different reason. Most respondent in this survey are choosing candy bar because their taste is good and available in the market. Moreover, most respondent in this survey are choosing lozenges and herbal because of its ability to help sore throat, contain herbal elements, and taste good. Different reason is found among respondent who purchase gum because it taste good and available in the market. At last, consumer motivations on choosing lollipops brand are based on its taste and variance.

We asked our respondent in this survey to mention their latest consumed brand of candy bar. Kis, Relaxa, Kopiko, and Mintz are becoming four most popular brand consumed by respondent in their latest purchase.

We asked our respondent in this survey to mention their latest consumed brand of lozenges and herbal candy. Indonesian local brand, Tolak Angin is quite popular as the latest consumed brand by respondent in this survey. Besides that other lozenges brand such as Strepsils, Fisherman’s Friend, and Woods are consumed as well.

Regarding the brand of gum product consumed by respondent, Big Babol dominates the finding of consumer latest consumed brand of gum.

At last, we discover the latest consumed brand of lollipop among respondent in this survey. Milkita Loli is found as the most popular brand of lollipop consumed by respondent in this survey. Moreover, other brands such as Chupa Chups, Hot Hot Pop, and Alpenliebe Lollipop are quite popular among respondent in this survey.

JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can download PDF here:

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or Get A Sales Quote by filling this form or Call to +622745015293

The eating pattern of our everyday life consists of breakfast, lunch, and dinner, and even sometimes with snacks time in the middle of it all. Apparently, millennials have their own way to have their meal time. Previously, we’ve published the survey report on Indonesian millennials’ habit and preferences in having their breakfast[1] and dinner[2]. Therefore, recently Jakpat has conducted a survey in order to see the habit and preferences of Indonesian millennials regarding to having a lunch in their everyday life. This survey involved 1219 respondents from across Indonesia. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 18 to 36 year-old, as we use the birth years ranging from the early 1980s for millennials generation in this survey.

First of all, we found out that almost all of our respondents (93%) admit that they usually have lunch. Among them, more than half (56%) admit that they frequently have their lunch together with breakfast (brunch), and also more than half (58%) admit that they frequently have a late lunch. Hence, most of our respondents (77%) often have lunchon time, which is in between 12:00pm to 02:00pm, while there are some of them (14%) who have it in between 02:00pm to 04:00pm, which is considered quite late for lunch. There are also 12% of them who often have lunch before 12:00pm, which is considered very early for lunch.

Regarding to how Indonesian millennials got their food for lunch, apparently there are some of our respondents (21%) who usually cook their own lunch. On the other hand, some of them (40%) have their lunch cooked by someone else.Women are more likely than men to cook their own lunch (67% VS 33%), while there are more people who already got married who cook their own lunch than people who are single (55% VS 45%). Besides, men are more likely than women to have other people cook the lunch for them (60% VS 40%), while there are more people who still live with their parents who have their lunch cooked for them than people who live alone (82% VS 18%).

When asked about whom Indonesian millennials often have their lunch with, most of our respondents (61%) admit that they have it alone by themselves, while almost half of them (46%) frequently have lunch with their friends and family. In addition, there are 24% of our respondents who usually have lunch with their colleagues, while 21% of them usually have it with their partner. Subsequently, regarding to the place where Indonesian millennials usually have their lunch, apparently more than half of our respondents (52%) have it at their own house or residence, while there are some of them (24%) who often have lunch at the canteen or cafeteria of their school or office. Moreover, there are 14% of our respondents who admit that they usually have lunch at a casual dining place near their house or residence, while only 4% of them often got their lunch from a fast food outlet or fancy restaurant.

Regarding to the activity of buying the food for lunch, apparently some of our respondents (39%) admit that they usually buy the food for their lunch. People who live alone are more likely to buy their lunch than people who still live with their parents (53% VS 47%), while there are more people who are single who often buy their lunch than people who already got married (73% VS 27%). Henceforth, there are top five most favorite places to buy the food for lunch: (1) nearby casual dining place, as chosen by 73%, (2) regular dining place, as chosen by 62%, (3) street vendors, as chosen by 38%, (4) fast food outlets, as chosen by 18%, and (5) fancy restaurant or cafe, as chosen by 16%. Furthermore, almost all of our respondents (91%) admit that they usually spend less than IDR 50,000 to buy food for their own lunch, while there are 8% who spend about IDR 50,000 to IDR 100,000, and only 1% who spend more than IDR 100,000.

Next, regarding to the food preferences for lunch, apparently heavy meals are more preferable than light meals for lunch, as chosen by almost all of our respondents (95%). Concurrently, savory meals are more preferable than sweet meals for lunch, also as chosen by almost all of our respondents (90%). When asked about what kind of food Indonesian millennials usually eat for lunch, apparently almost all of our respondents choose rice (98%), while half of them choose noodle (50%). In addition, there are also some of them who choose side dish only without any staple food (18%) and potato (15%). As for the beverage they usually drink for lunch, apparently almost all of our respondents choose mineral water (94%), while less than half of them choose tea (45%). Furthermore, there are also some of them who choose juice (31%) and coffee (11%).

Regarding to some habits of having lunch, apparently most of our respondents (89%) admit that they eat vegetables when they have lunch. On the other hand, only some of them (32%) eat fruits when they have lunch. Surprisingly, men are more likely than women to eat fruits when having lunch (55% VS 45%), and men are also more likely than women to eat vegetables when having lunch (55% VS 45%).

Next, we found out that less than half of our respondents (43%) do other activities while having their lunch. When asked about what activity they usually do, most of them (65%) admit that they have lunch while watching TV. Less than half of them (46%) usually have lunch while chatting or hanging out with their friends, and watching or playing with their PC or laptop. In addition, some of them (38%) have lunch while working or doing their course work.

Lastly, we asked those respondents who admit that they don’t usually have lunch regarding to their reason why. It turns out that 42% of them answered that they just feel lazy to cook or buy food for lunch. Meanwhile, 34% of them admit that they don’t have any time to have lunch out of business. There are also 24% of them who said that they are having diet or just don’t know what to eat for lunch. In addition, there are also 17% of them who admit that they don’t have any companion to get lunch with, therefore they don’t have lunch.

[1] Read the full survey report in http://dash-api-dash-api-jakpat-02.local/how-indonesian-millennials-have-their-breakfast-survey-report/

[2] Read the full survey report in http://dash-api-dash-api-jakpat-02.local/when-indonesian-millennials-are-having-dinner-survey-report/

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

Ready to Send A Survey?

or Get A Sales Quote by filling this form or Call to +622745015293

Following the previous survey report on Indonesian millennials’ habit and preferences in having their breakfast[1], we would like to explore more regarding to the generation’s eating pattern. After understanding what and how they eat in the morning, what about how it goes at night? Therefore, recently Jakpat has conducted a survey in order to see the habit and preferences of Indonesian millennials regarding to having a dinner in their everyday life. This survey involved 1227 respondents from across Indonesia. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 18 to 36 year-old, as we use the birth years ranging from the early 1980s for millennials generation in this survey.

First of all, we found out that most of our respondents (84%) admit that they usually have dinner. More than half of them (56%) often have dinner in between 06:00pm to 08:00pm, while there are some of them who have it in between 08:00pm to 10:00pm. Henceforth, there are 6% of them who usually have dinner in between 10.00pm to 12:00am, which is considered as late for a supper. There are even 2% of them who admit that they often have dinner after midnight.

Regarding to how Indonesian millennials got their food for dinner, apparently there are some of our respondents (26%) who usually cook their own dinner. On the other hand, some of them (36%) have their dinner cooked by someone else. Women are more likely than men to cook their own dinner (58% VS 42%), while there are more people who are single who cook their own dinner than people who already got married (52% VS 48%). Besides, men are more likely than women to have other people cook the dinner for them (59% VS 41%), while there are more people who still live with their parents who have their dinner cooked for them than people who live alone (82% VS 18%).

When asked about whom Indonesian millennials often have their dinner with, most of our respondents (65%) admit that it’s the family, while more than half of them (51%) frequently have dinner alone by themselves. In addition, there are 36% of our respondents who usually have dinner with their partner, while 32% of them usually have it with their friends. Subsequently, regarding to the place where Indonesian millennials usually have their dinner, apparently most of our respondents (88%) have it at their own house or residence, while there are some of them (44%) who often have dinner at a casual dining place near their house or residence. Moreover, there are 28% of our respondents who admit that they usually have dinner at a fancy restaurant or cafe, while 15% of them often got their dinner from a fast food outlet.

Regarding to the activity of buying the food for dinner, apparently some of our respondents (36%) admit that they usually buy the food for their dinner. People who live alone are more likely to buy their dinner than people who still live with their parents (58% VS 42%), while there are more people who are single who often buy their dinner than people who already got married (76% VS 23%). Henceforth, there are top five most favorite place to buy the food for dinner: (1) nearby store, as chosen by 79%, (2) regular dining place, as chosen by 55%, (3) street vendors, as chosen by 44%, (4) fancy restaurant or cafe, as chosen by 31%, and (5) fast food outlets, as chosen by 21%. Furthermore, most of our respondents (85%) admit that they usually spend less than IDR 50,000 to buy food for their own dinner, while there are 13% who spend about IDR 50,000 to IDR 100,000, and only 2% who spend more than IDR 100,000.

Next, regarding to the food preferences for dinner, apparently heavy meals are more preferable than light meals for dinner, as chosen by most of our respondents (78%). Concurrently, savory meals are more preferable than sweet meals for dinner, also as chosen by most of our respondents (88%). When asked about what kind of food Indonesian millennials usually eat for dinner, apparently most of our respondents choose rice (89%), while many of them choose noodle (69%). In addition, there are also some of them who choose bread (23%) and side dish only without any staple food (21%). As for the beverage they usually drink for dinner, apparently most of our respondents choose mineral water (90%), while less than half of them choose tea (46%). Furthermore, there are also some of them who choose milk (22%), juice (21%), and coffee (21%).

Regarding to some habits of having dinner, apparently most of our respondents (79%) admit that they eat vegetables when they have dinner. On the other hand, only some of them (39%) eat fruits when they have dinner. Women are more likely than men to eat fruits when having dinner (51% VS 49%), while men are more likely than women to eat vegetables when having dinner (52% VS 48%).

Next, we found out that more than half of our respondents (53%) usually eat snack after having their dinner. When asked about what kind of snack they usually eat, many of them choose chips (61%). Apparently, more than half of our respondents (54%) do other activities while having their dinner. When asked about what activity they usually do, most of them (83%) admit that they have dinner while watching TV. More than half of them (53%) usually have dinner while watching or playing with their PC or laptop, and someof them (40%) have dinner while chatting or hanging out with their friends.

Lastly, we asked those respondents who admit that they don’t usually have dinner regarding to their reason why. It turns out that 53% of them answered that they used to have late lunch so they’re still full at night, while 40% of them admit that they are in diet. In addition, there are also 36% of them who admit that they just feel lazy to cook or buy food for dinner.

[1] Read the full survey report in http://dash-api-dash-api-jakpat-02.local/how-indonesian-millennials-have-their-breakfast-survey-report/

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

Ready to Send A Survey?

or Get A Sales Quote by filling this form or Call to +622745015293

Among all kind of beverages available, tea has been long known as one of the most favourite for almost everyone from different culture and region. Drinking tea even has been a part of special rite in several cultures. From English afternoon tea to Chinese tea pai shows that drinking tea is not only the practice of sipping on a cup of tea, but also a special moment for family to enjoy their quality time. As the time goes by, drinking tea also becomes part of our daily habit. We don’t have to drink tea only in specific moment, but we can drink it every time in a bottled pack. Despite the sacred meaning of drinking tea with the family as a part of rites of culture, drinking the ready-to-drink tea has been a trend and already succeed in captivating huge market segment. According to this trend, we would like to explore the profile of ready to drink tea consumer regarding their consumption habit.

Download the Infographic Report PDF here

Ready to drink (RTD) is a term used to define any kind of beverages that was already been well-packaged, so that their consumer can easily grab a bottle/box and drink it at the moment. The consumers don’t have to take their times to blend all ingredients. The RTD beverages are usually packaged on bottle or box with various sizes. As RTD tea has been very popular to be consumed in every day, we asked our 5.268 panel of respondent to participate in our survey regarding their RTD tea product consumption habit.

Among all respondents who have participated in the survey, we can highlight several notes. First, we cannot find specific difference between the pattern of RTD tea consumption habit between our male and female respondents. They tend to act similarly regarding their consumption habit. Second, the brand of RTD tea available in public is quite various. However, the fierce competition is dominated only by few brands.

The first question we asked to our respondent was their frequency of consuming RTD tea product. Most respondents in this survey said that they were consuming about 2 to 3 products in a week. However, the “heavy consumer” also shown as a promising market as 18% of all respondents in this survey said that they regularly consume RTD tea in everyday.

As we expect to gain a factual data from our respondent, we asked them to mention their last experience of consuming RTD tea. Surprisingly, 53% of them were consuming RTD tea product within this week, and 21% of them were consuming last week. Thus, we can expect that they can well recall their experience of consuming RTD tea product.

The competition of RTD tea market is very rough. Up to right now, there are more than 10 famous brands of RTD tea available in the marketplace. We try to map the market competition among RTD tea brand by asking the last RTD tea brand consumed by respondent in this survey. Teh Pucuk Harum was mentioned as the most consumed by our respondents in this survey. This finding was then followed by Teh Botol Sosro, Teh Kotak, and Teh Gelas.

We further try to obtain respondents’ motivation on choosing particular RTD tea brand. We asked them about their reason on choosing the brand of RTD tea product they last consumed. The taste of the product becomes the main reason for respondents. Besides that, the availability of the product enables them to find it easily, so that they tend to buy the most available product. Price also becomes another factor affecting respondents’ decision on buying particular RTD tea brand.

The place to buy RTD tea product became our following curiosity to be asked to respondent. We asked our respondent about where the last time they buy RTD tea product. Minimarket and nearby convenient store becomes the most popular channel for them to buy RTD tea product. This finding is then followed by supermarket, cafe/restaurant, as well as hypermarket, and other places.

Regarding the number of purchased RTD tea in respondents’ latest transaction; most respondents were more likely to buy only a single bottle/box per transaction. Averagely, maximum bottle/box that respondent buy are only two bottles/boxes in each transaction. However, fewer respondents also buy more than two bottles/boxes.

At last, we would like to discover the spending amount on purchasing RTD tea product in respondents’ latest transaction. Most respondent are spending about IDR 5.000 – 10.000 per transaction. To see the bigger picture of this finding, it seems that most respondents are more likely to spend maximum IDR 10.000 or even less than that to buy RTD tea product.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

Ready to Send A Survey?

or Get A Sales Quote by filling this form or Call to +622745015293