From the moment that a baby is born in the world, he or she is socialized to develop relationships with others. Sometimes, the labels are already there – mother, father, sister, brother, grandmother. For those without set labels, those people are grouped into the umbrella category of “friends.” As people navigate through their lives, they encounter more and more people which means more and more opportunities for making friends. After all, friends are generally defined as those who are good and compatible with you which means that can be of any age, sex, gender, background, etc.

With so many acquaintances, we wanted to know who makes up people’s circle of friends, how often they meet in a meet and what tools they use to communicate with one another. This survey was followed by 4527 respondents.

Circle of Friends 

First, we wanted to know which groups people consider themselves a part of in terms of friendships.

Most people (70.39%) would say that they are still connected to friends from elementary, junior high and senior high schools. More than half (59.81%) say that their social circle includes friends from university, 44.38% from the same communities. Respondents also have social friends that they hang out with (44.17%), and 34.86% say that their circle of friends includes co-workers.

Although both men and women stated that their social circle includes friends from primary and secondary schools as well as college, it seems that women are likelier to maintain these friendships. To start off, 74.22% of female respondents reported having primary and secondary school classmates in their circle of friends whereas only 66.68% of male respondents said the same thing. Although smaller, 68.59% of female respondents said that their friendship groups include friends from university, while just a little over half of male respondents (51.69%) said the same. Men reported more likely than women to have friends from work (38.82% vs. 30.87%), social friends (46.45% vs. 42.05%) and interest communities (47.57% vs. 41.42%).

Based on age breakdowns, here are the trends that we found for the different groups of friendship circles.

• Friends from university – The strongest age bracket that indicated having these friends in their current social network is 20-25 which 70.58% respondents in that age bracket saying so. As people get older, these friendships tend to be on the decline.
• Friends from primary and secondary schools – Generally, the younger respondents are more likely to have stronger connections. However, it seems that generally, people still keep in touch with some friends from their childhood as more than half of respondents in all age groups reported having these friends in their social circles.
• Friends from work – Relationships with co-workers tend to be highest for those between the ages of 26 to 39 with 57.38% of respondents in the 30-35 age bracket saying that their friendship group consists of their coworkers.
• Social friends or friends to hang out with – These are the friends who are not from school, work or communities. They are the people to hang out with to have fun. These friends tend to be more common among the younger crowd and decline as people get older.
• Friends from the same community – These could be friends from arts communities, sports teams or religious groups. The numbers are fairly consistent among the age groups, generally in the 40% range.

Frequency of Spending Time with Friends

How often do people hang out with friends in a week? Across all friendship groups, the answer is 0-1 time a week. Since this does not tell us much, it is better to look at the other frequency options.

What is worth noting is that for the groups of friends from university and work, more respondents are likely to hang out with them more than 5 times a week. That represents the largest percentage after 0-1 time a week. For friends from primary and secondary schools, the same community or social friends, people are likelier to hang out with them 2-3 times a week.

Group Chat or Mailing List Communication with Friends

With so many friends, people need to find a way to communicate with one another so what are the different tools that are used among the different groups?

Friends from university

The most popular tool for this group is BBM Group at 25.01%. LINE Group came in second at 20.65% which is the same percentage as respondents not using a mailing or group chat to communicate with this group of friends. WhatsApp Group came in at 19.68%.

Friends from primary and secondary schools

With this group of friends, respondents tended to rely more on social media. 28.32% of respondents using BBM Group, 23.3% LINE Group and 21.27% using Facebook Group.

Friends from work

Perhaps because these friends are seen every day in the workplace, it could make sense that a substantial percentage of our respondents (35.25%) do not use a group chat application or mailing list with their co-workers. For those who do use one, the most popular one is BBM group (26.13%), WhatsApp (16.59%) and LINE Group (10.17%).

Friends from the same community

For this group of friends, the most respondents (23.33%) reported that they do not use a group chat or mailing list with friends from the same community. The application that is most likely used for this group of friends is BBM Group (22.2%) followed by FB Group (19.4%) and LINE Group (17.43%).

Other Friends

As mentioned at the beginning, friends come from many places for each person. This survey could not capture all of the friendships that people have so we asked folks what other groups of people make up their circle of friends. People include the following in their circles – family and relatives, neighbors, childhood friends and college housemates or roommates. As well, for those who are in a relationship, their partner’s circle of friends get integrated into theirs as well. Finally, as a reflection of the changing nature of definition, quite a few people reported having social media friends or online gaming friends. This means that friends do not necessarily need to be people that one meets in-person and spends time with on a frequent basis.

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here: 

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 31,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 31,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

America may be synonymous with fast food, but with several franchises going international, fast food is a growing global phenomenon. Several popular American fast food chains in Indonesia include KFC, McDonald’s and Pizza Hut. These three brands are among the Top 100 Brands in the US. As well, they are among the top brands in Indonesia as evident by their prominence in the foodservice industry. Yum! Brands Inc., which owns both Pizza Hut and KFC collected 1.7% of the total foodservice market share in 2012 and McDonald’s came in 3rd after Top Food Indonesia PT with 0.4% of the total market share (Agriculture and Agri-Food Canada, 9).

We wanted to find out how loyal Indonesians are to these three brands so we at JakPat conducted a survey to measure people’s “likeliness to recommend these brands online to their friends.” The survey results come from 1000 respondents.

Note:

This survey has been re-conducted due to a revision in scale question type used in the survey. The previous survey is using 1-10 scale and this survey result is using 0-10. We decides to use 0-10 scale instead of 1-10 scale in this survey considering 0-10 scale is the most common and standard Net Promoter Score or NPS® Calculation method based on some articles below:

http://www.netpromoter.com/why-net-promoter/know

https://www.checkmarket.com/2011/06/net-promoter-score/

Net Promoter Score / NPS®

One way to measure loyalty is through a Net Promoter Score (NPS®). The number is obtained by finding the difference between the percentage of promoters (those who answer with a 9 or 10) and the percentage of detractors (those who answer with a value 0 to 6). The higher the score, the greater the number of promoters which indicates greater loyalty.

The Net Promoter Score is calculated as the difference between the percentage of Promoters and Detractors. The NPS is not expressed as a percentage but as an absolute number lying between -100 and +100.

If you have for example 25% Promoters, 55% Passives and 20% Detractors, the NPS will be +5. A positive NPS (>0) is generally considered as good.

Why NPS is important

• Promoters account for 80 percent of referrals in most businesses. (Net Promoter System, 2013)
• Detractors account for 80 percent of negative word-of-mouth. (Net Promoter System, 2013)
• Promoters generally defect at lower rates than other customers, which means that they have longer, more profitable relationships with a company. (Net Promoter System, 2013)
• On average, an industry’s NPS leader outgrew its competitors by a factor greater than two times. (Net Promoter System, 2013)

From this JakPat survey, we got the following NPS –

KFC: -59.52

Promoters 7.64%

Passives 25.2%

Detactors 67.16%

NPS  = -59.52

McDonald’s: -61.11

Promoters 9.23%

Passives 20.43%

Detactors 70.34%

NPS  = -61.11

 Pizza Hut: -27.77

Promoters 16.57%

Passives 27.77%

Detactors 44.34%

NPS  = -27.77

What this indicates is that of the three, the full-service restaurant Pizza Hut has stronger loyalty among consumers followed by KFC and McDonald’s not too far behind.

Coincidentally, this trend is also the case in the United States based on NPS Benchmarks’ reporting from 2013 – Pizza Hut (22), KFC (14), McDonald’s (-8). However, the biggest difference is that in Indonesia, there are not as many people who are strong promoters and loyal to these brands.

It seems that for the most part, respondents are indifferent to the brands, meaning that they do not have strong loyalty, but they do not necessarily have strong rejection either. Generally speaking, most respondents gave a score of “7” on how likely they are to recommend the chain to a friend. What is really interesting though is that while a mid-score was most common, a score of 1 was not too far behind. It is a tough market to please because Indonesians know what they are looking for when shopping for food.

Sources

• Agriculture and Agri-Food Canada – http://www5.agr.gc.ca/resources/prod/Internet-Internet/MISB-DGSIM/ATS-SEA/PDF/6523-eng.pdf
• NPS Benchmarks – http://www.npsbenchmarks.com/mcdonald’s#.VP34rnzF88I
• WOMI Top 100 Brands – http://wordofmouthindex.com/womi-scores/top-100-brands/

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 31,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 31,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

The day starts off early for women with kids. Before they are even able to leave for work or begin the housework, they must first tend to the needs of the kids and husband. Typically, the first thing that must be taken care of is to provide breakfast to feed the family.

We surveyed married mothers or married females with kids under 17 about their breakfast habits. This survey was followed by 201 people.

More than half of mothers (53.23%) stated that breakfast is the most important meal of the day. Particularly, mothers between the ages of 30-39 thought that breakfast is most important of all. Looking at other meals, an equal number (22.89%) held the opinion that lunch or dinner is most important.

A majority of mothers (67.66%) cook and prepare breakfast by themselves in the morning. Only 18.91% will buy food from the nearest shops, and a smaller handful (10.45%) have hired help to prepare breakfast. As breakfast is generally seen as the most important meal of the day, most people eat breakfast. Only 2.99% responded that she and her family do not normally eat breakfast.

It is interesting to note that while most mothers cook, the frequency of this might vary by geographical location too. In a look at the data, we see that roughly 80% of mothers in West and East Java cook (82.61% and 79.49%, respectively).

When asked what needs to be available for breakfast in their family, an overwhelming majority (85.07%)  stated that carbohydrates such as rice, cereal or bread definitely needed to be offered. Looking at food only, 42.79% stated that breakfast includes meat side dishes, 31.34% agreed on vegetables, 27.86% on vegetable side dishes such as tempe and tofu, and just under a quarter of respondents (23.38%) said there should be fruits. Out of all the drink options, water came out first, but only 55.72% chose that as a required part of breakfast. Not too far behind is milk at 45.27% and tea at 32.34%. Only 14.93% of respondents stated that coffee needed to be available.

In a previous question, only 53.23% of mothers stated that breakfast is the most important meal. However, when we asked respondents to express how important breakfast is to their family’s nutrition, 65.17% rated breakfast as very important. If we consider the two highest ratings (4 and 5), we would see that 81.59% say breakfast is important to getting the nutrition that the family needs for the day.

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc).

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.