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Gaya HidupKesehatan

Pola Makan Mahasiswa Indonesia

by jakmin March 9, 2015
written by jakmin

Seperti yang kita tahu, Indonesia saat ini memiliki banyak perguruan tinggi, mulai dari yang berbentuk universitas, sekolah vokasi, politeknik, dan akademi. Perguruan tinggi tersebut tersebar diberbagai provinsi di Indonesia. Menurut data yang kami peroleh dari dikti.go.id, jumlah perguruan tinggi di Indonesia adalah 4.265 perguruan tinggi, termasuk perguruan tinggi swasta dan negeri. Hal ini menunjukkan bahwa Indonesia memiliki banyak mahasiswa di berbagai provinsi. Di DKI Jakarta contohnya, jumlah mahasiswa yang aktif di berbagai perguruan tinggi di sana adalah 803.225, sedangkan jumlah perguruan tinggi yang ada di Jakarta adalah 310 perguruan tinggi. Hanya dari jumlah mahasiswa di Jakarta ini kita dapat membayangkan berapa banyak mahasiswa lainnya yang tersebar diberbagai daerah di Indonesia, yang pastinya lebih dari 1.000.000 mahasiswa.

Melihat banyaknya mahasiswa di Indonesia, JAKPAT melakukan survei mengenai pola makan mahasiswa Indonesia. Tujuan dari survei ini sendiri adalah untuk mengetahui bagaimana mahasiswa Indonesia menjaga kesehatan mereka berdasarkan pola makan mereka sehari-hari. Pada survei ini, kamu memilih mahasiswa yang tinggal dan berkuliah di DKI Jakarta, Bandung, dan DIY Yogyakarta sebagai responden. Hal ini dikarenakan di kota-kota tersebut yang banyak terdapat mahasiswa dibandingkan kota-kota dan provinsi lainnya. Mayoritas responden kami tinggal bersama orang tua mereka (328 responden) dan yang lainnya tinggal dikost-kostan (172 responden).

pola makan_in

Pertama-tama, kami ingin mengetahui frekuensi makan harian responden. Untuk itu kami membandingkan pertanyaan Q3 (tinggal dengan orang tua atau tidak) dengan pertanyaan Q1 (berapa kali mereka makan sehari). Kemudian, kami mendapatkan hasil yang menarik dari jawaban para responden kami.

MAHASISWA YANG TINGGAL DENGAN ORANG TUA CENDERUNG MAKAN SECARA TERATUR, TETAPI MEREKA YANG NGE-KOST CENDERUNG HANYA MAKAN DUA KALI SEHARI

Q1 (single answer) : berapa kali anda makan dalam sehari? Q3 (single answer) : apakah anda tinggal bersama orang tua atau keluarga lainnya?
Ya, saya tinggal dengan orang tua saya Tidak, saya tinggal di kost-kostan
Option 1 : sekali sehari 14 7
4,27% 4,07%
Option 2 : dua kali sehari 116 92
35,37% 53,49%
Option 3 : 3 kali sehari 179 67
54,57% 38,95%
Option 4 : lebih dari 3 kali sehari 19 6
5,79% 3,49%
Total 328 172
100,00% 100,00%

Tabel tersebut menunjukkan bahwa orang tua memegang peranan penting dalam komsumsi makanan harian anak mereka. Karenanya, mahasiswa yang tinggal di kost-kostan kurang memperhatikan konsumsi makanan harian mereka, dan mereka lebih suka hanya makan dua kali sehari (53.49%).

HANYA 25% RESPONDEN YANG MENGKONSUMSI SAYURAN DAN BUAH-BUAHAN SECARA TERATUR

Q2 (single answer) : apakah anda selalu mengkonsumsi sayuran dan buah-buahan setian hari? Total Jenis kelamin
Pria Wanita
Option 1 : ya, saya mengkonsumsi sayuran dan buah-buahan setiap hari 127 57 70
25,40% 25,79% 25,09%
Option 2 : ya, tetapi saya hanya mengkonsumsi sayuran dan jarang mengkonsumsi buah-buahan 231 101 130
46,20% 45,70% 46,59%
Option 3 : ya, saya hanya mengkonsumsi buah-buahan dan jarang mengkonsumsi sayuran 82 31 51
16,40% 14,03% 18,28%
Option 4 : tidak, saya tidak mengkonsumsi sayuran dan buah-buahan 60 32 28
12,00% 14,48% 10,04%
Total 500 221 279
100,00% 100,00% 100,00%

Kemudian, kamu juga ingin tahu mengenai konsumsi sayuran dan buah mahasiswa. Dari hasil survei yang kami dapatkan, mayoritas mahasiswa Indonesia jarang mengkonsumsi sayuran dan buah-buahan setiap harinya. Hampir setengah dari responden yang lebih suka mengkonsumsi sayuran daripada buah-buahan (46.20%). Sehingga, dapat disimpulkan bahwa konsumsi buah harian mahasiswa Indonesia rendah.

60% RESPONDEN JARANG MINUM SUSU

Q4 (single answer) : apakah anda meminum segelas susu secara teratur? Total Jenis kelamin Q3 (single answer) : apakah anda tinggal dengan orang tua atau keluarga lainnya?
Pria Wanita Ya, saya tinggal dengan orang tua saya Tidak, saya tinggal di kost-kostan
Option 1 : ya, saya meminum susu secara teratur (minimal 1 gelas sehari) 86 38 48 60 26
17,20% 17,19% 17,20% 18,29% 15,12%
Option 2 : tidak, saya jarang meminum susu (1-3 kali seminggu) 317 142 175 209 108
63,40% 64,25% 62,72% 63,72% 62,79%
Option 3 : tidak, saya tidak meminum susu 97 41 56 59 38
19,40% 18,55% 20,07% 17,99% 22,09%
Total 500 221 279 328 172
100,00% 100,00% 100,00% 100,00% 100,00%

Saat ditanyakan mengenai konsumsi susu harian, mayoritas responden jarang minum susu secara teratur (63.40%). Baik mahasiswa atau mahasiswi, tinggal dengan orang tua atau tidak, mahasiswa Indonesia tidak meminum susu secara teratur.

UMUMNYA, 65%+ RESPONDEN TIDAK MENGKONSUMSI VITAMIN ATAU SUPLEMEN MAKANAN

Q5 (single answer) : do you consume vitamin supplement or other food supplement? Total Gender Q3 (single answer) : do you live with your parents or family?
Male Female yes, i live with my parents no, i live in boarding house
Option 1 : yes 154 67 87 97 57
30,80% 30,32% 31,18% 29,57% 33,14%
Option 2 : no 346 154 192 231 115
69,20% 69,68% 68,82% 70,43% 66,86%
Total 500 221 279 328 172
100,00% 100,00% 100,00% 100,00% 100,00%

Meskipun mayoritas responden tidak mengkonsumsi vitamin atau suplemen makanan, dari hasil cross tabulation diketahui bahwa mahasiswa yang tinggal di kost-kostan memiliki kecenderungan lebih tinggi untuk mengkonsumsi vitamin dibandingkan mahasiswa yang tinggal bersama orang tua mereka. Fakta ini menunjukkan bahwa mahasiswa yang tidak tinggal bersama orang tuanya sadar akan kekurangan asupan nutrisi harian mereka.

50%+ MAHASISWA YANG TINGGAL DI KOST-KOSTAN MAKAN DI LUAR SETIAP HARI

Q6 (single answer) : apakah anda makan di luar rumah? Total Q3 (single answer) : apakah anda tinggal dengan orang tua atau keluarga lainnya?
Ya, saya tinggal dengan orang tua saya Tidak, saya tinggal di kost-kostan
Option 1 : ya, saya makan di luar setiap hari 151 49 102
30,20% 14,94% 59,30%
Option 2 : ya, kadang saya makan di luar 349 279 70
69,80% 85,06% 40,70%
Total 500 328 172
100,00% 100,00% 100,00%

Meskipun diketahui bahwa 69.80% mahasiswa yang terkadang makan di luar, namun lebih dari setengan mahasiswa yang tinggal di kost-kostan makan di luar setiap hari (59.30%). Kami juga ingin tahu mengenai preferensi mereka dalam memilih tempat makan. Untuk itu, kami meminta mereka memberikan pilihan berdasarkan prioritas mereka saat memilih tempat makan. Kami memberikan lima alasan pada survei ini, yaitu: harga, kebersihan tempat, kebersihan makanan, rasa, dan kenyamanan. Hasilnya, harga masih menjadi alasan yang paling kuat dalam memilih tempat makan bagi mahasiswa. Sedangkan rasa, kebersihan makanan, kebersihan tempat, dan kenyamanan menjadi alasan kedua, ketiga, keempat, dan kelima bagi mahasiswa.

UMUMNYA, MAHASISWA JARANG MENGKONSUMSI MAKANAN CEPAT SAJI

GRAPH

Berdasarkan hasil survei ini, mahasiswa Indonesia jarang mengkonsumsi makanan cepat saji. Seperti yang terlihat pada grafik di atas, hanya 22,6% mahasiswa yang mengkonsumsi makanan cepat saji seminggu sekali dan 27,8% mahasiswa yang mengkonsumsi makanan cepat saji sebulan sekali. Pada pilihan 2-3 kali atau lebih dari 3 kali seminggu dan sebulan tidak didapatkan persentase yang tinggi.

50% MAHASISWA LEBIH RUTIN BEROLAHRAGA DIBANDINGKAN MAHASISWI

Q9 (single answer) : apakah anda berolahraga (lari, jogging, senam, dll)? Total Jenis kelamin
Pria Wanita
Option 1 : ya, saya rutin berolahraga dengan (minimal seminggu sekali) 181 113 68
36,20% 51,13% 24,37%
Option 2 : ya, tetapi saya jarang berolahraga (1-3 kali sebulan) 247 85 162
49,40% 38,46% 58,06%
Option 3 : tidak, saya tidak pernah berolahraga 72 23 49
14,40% 10,41% 17,56%
Total 500 221 279
100,00% 100,00% 100,00%

Seperti yang ditunjukkan pada tabel di atas, 51,13% mahasiswa lebih memperhatikan kesehatan mereka, sehingga mereka rutin berolahraga. Sedangkan mahasiswi kurang memperhatikan kesehatan mereka, terlihat dengan 58,06% mahasiswi memilih pilihan kedua.

Referensi:

http://forlap.dikti.go.id/perguruantinggi/homegraphpt

Hasil XLS bisa didownload disini:

XLS report terdiri atas 1. Profil responden yang mengisi dari sisi demografis, 2. Cross tabulation untuk semua pertanyaan dan demografi responden 3. Raw data

PDF bisa dilihat di Slideshare berikut :

Student Dietary Habits Survey Report from Shabrina Rina

Apabila anda tertarik melakukan survey terkait retail, consumer goods dan opini publik terhadap responden JAKPAT. Saat ini JAKPAT memiliki > 24.000 responden yang menggunakan aplikasi JAKPAT secara aktif siap menjawab survey-survey dari anda.

Responden sudah melalui proses verifikasi, profiling dan validasi. Anda dapat langsung mentargetkan survey anda kepada responden dengan syarat demografi tertentu ( gender, usia, pengeluaran bulanan, domisili kota dan provinsi, riwayat pendidikan ), lifestyle habit ( kesehatan, kecantikan, keuangan, transportasi,dll), dll.

Apabila anda ingin membuat survey di JAKPAT untuk kebutuhan perusahaan anda Bisa kontak langsung Bizdev – Chrisprastika at +62-878-3908-9833. Ada harga khusus untuk Mahasiswa yang membutuhkan survey/responden untuk skripsi

March 9, 2015 0 comments
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E-commerceMobile

Indonesia Online Gadgets Shopping Survey Report

by jakmin March 8, 2015
written by jakmin

There are many places where you can go shopping to add new gadgets to your collection. You can choose to go to a store where you can see and feel the product in-person. These days, you can purchase anything online too. With a few clicks, your new purchase could be on its way to you, and you don’t even have to get out of the house.

Recently, JAKPAT conducted a survey asking folks who have shopped online before about their next gadgets purchase. This survey was followed by 521 respondents, and here are the results.

An overwhelming percentage of people (86.76%) buy their gadgets at a store. Only 13.24% have bought gadgets online previously.Q1 - Where do you usually buy your gadgets

Similarly, when asked where they plan to purchase their next gadget, the vast majority (82.92%) stated that they will purchase it at a store versus 17.08% who plan to purchase online.Q3 - Where do you plan to buy your next gadget

Looking at a gender breakdown, males are slightly more likely to make online purchases (21.4% vs. 7.52%).Q1 - gender breakdown

This also holds true for future purchases where 27.91% of males plan to shop online compared to 9.48% of female respondents.Q3 - gender breakdown

We asked people what gadget they plan to purchase within a year, and more than half of the respondents (55.47%) said that they are in the market to purchase a new handphone. The second-most sought product is a laptop (33.78%) followed by a tablet (23.42%).

Q2 - What gadget are you planning to purchase within 1 year

Before deciding to buy a product, people will research prices and features first. Most people (58.91%) will make a decision within a month of researching. Of this number, 35.89% will have decided what to buy within a week.Q4 - On average, how much time do you spend researching prices and features before buying a new gadget

Finally, we wanted to know if our online shoppers try out the products in store first before purchasing them online. After all, there is no such ability to physically feel and assess the product when shopping online. Just a little more than half (56.18%) of those who will purchase their next gadget online stated that they plan to try the gadget in-store first.Q6 chart

 

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

Online Gadgets Shopping Survey Result from Angela Arunarsirakul

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

March 8, 2015 0 comments
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Gaya HidupUncategorized

[Pengumuman] Special Gift JKT48 part 2

by jakmin March 6, 2015
written by jakmin

Halo Jakpaters, halo temen temen JKT48, gimana kabarnya??

Hari ini, Jakpat mau ngumumin para pemenang Special Gift JKT48 part 2. Pemenangnya adalah sebagai berikut :

Pemenang T-Shirt JKT48 : Dewi Rachmawati, Yodi B, dan Tata Nista
Pemenang Topi JKT48 : Hafiz Nur Rahman dan Hedriansyah Nur Hafizh
Pemenang Official Guide Book : CiNta Davina Putri
Pemenang Official Wristband : Zenia Septiani
Pemenang Official Photo Pack Valentine 2015 : Rahmad Nur Hidayat
Pemenang Official DVD JKT48 "Kaze wa Fuiteiru" limited ver. DVD : Ali Mahfud

Silakan cek email masing-masing ya. Hadiah dikirim antara tanggal 6-19 Maret 2015. Untuk pemenang merchandise official, pengiriman hadiah menunggu pengumuman resmi dari Official JKT48. Selamaaaat~~~~

March 6, 2015 0 comments
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MarketingTransportation

Consumer Behavior of Indonesian Motorbike Users – Survey Report

by jakmin March 5, 2015
written by jakmin

No. of Vehicle Units in Indonesia

Year Car Bus Truck Motorbike Total
2005 5 076 230 1 110 255 2 875 116 28 531 831  37 623 432
2006 6 035 291 1 350 047 3 398 956 32 528 758 43 313 052
2007 6 877 229 1 736 087 4 234 236 41 955 128 54 802 680
2008 7 489 852 2 059 187 4 452 343 47 683 681 61 685 063
2009 7 910 407 2 160 973 4 498 171 52 767 093 67 336 644
2010 8 891 041 2 250 109 4 687 789 61 078 188 76 907 127
2011 9 548 866 2 254 406 4 958 738 68 839 341 85 601 351
2012 10 432 259 2 273 821 5 286 061 76 381 183 94 373 324
2013 11 484 514 2 286 309 5 615 494 84 732 652 104 118 969

Source: bps.go.id (modified)

Indonesia is a big market for motorbikes, as seen typically in some countries in SE ASIA. We can see also with the numbers provided above which increasing time by time.

In Indonesia there are several brandsin Indonesia’s market which have their own segment: Honda, Yamaha, Suzuki, Kawasaki, TVS, Bajaj, Minerva, Ducati, VIAR, Happy Motorcycle, Kymco/Benson, Piaggio/Vespa and Harley Davidson.

JAKPAT tried to know brand loyalty of Indonesian motorbike users by conducting a survey towards 1,020 respondents, consisting of 506 male respondents and 514 female respondents, having motorbike in different provinces in Indonesia. You can target specific motorbike users using JAKPAT’s dashboard in the transportation profile targeting.

Here you also can see the infographic of this survey.

motor_en

These respondents are dominated within these age ranges :

Age Range < 16 16-19 20-25 26-29 30-35 36-39
Percentage 2.55% 14.80% 54.12% 16.67% 8.73% 1.86%
No of Panel 26 151 552 170 89 19

and 39% are college students.

And below is the last used brand of their motorbike :

Q1 (single answer) : what is your latest motorbike brand? Total Gender
Male Female
Option 1 : Honda 618 277 341
60,59% 54,74% 66,34%
Option 2 : Yamaha 299 166 133
29,31% 32,81% 25,88%
Option 3 : Suzuki 69 45 24
6,76% 8,89% 4,67%
Option 4 : Kawasaki 18 8 10
1,76% 1,58% 1,95%
Option 5 : TVS 0 0 0
0,00% 0,00% 0,00%
Option 6 : Bajaj 5 4 1
0,49% 0,79% 0,19%
Option 7 : Minerva 2 1 1
0,20% 0,20% 0,19%
Option 8 : Ducati 0 0 0
0,00% 0,00% 0,00%
Option 9 : VIAR 0 0 0
0,00% 0,00% 0,00%
Option 10 : Happy motorcycle 1 0 1
0,10% 0,00% 0,19%
Option 11 : Kymco/Benson 0 0 0
0,00% 0,00% 0,00%
Option 12 : Piaggio/Vespa 8 5 3
0,78% 0,99% 0,58%
Option 13 : Harley-Davidson 0 0 0
0,00% 0,00% 0,00%
Option 14 : Other 0 0 0
0,00% 0,00% 0,00%
Total 1020 506 514
100,00% 100,00% 100,00%

Most brand used by our respondents are Honda. Though Honda got the highest percentage, does not mean that they got higher market share in the market. This brand related question will be used to create a crosstab to define each segment preference.

16-25 PURCHASED BY OTHERS, 25+ PURCHASED BY THEMSELVES

We were interested in knowing how respondents obtained their motorbike, whether it was bought by them or given by their parents/family/office. Thus, we asked our respondent how they obtained their motorbikes.

As shown above, most respondent obtained their motorbikes from their parents/family/office (64.79%). This might also affected by the fact that most of respondents are college students.

If we compare answers by age range using crosstable, we can see that respondents within 16-25 years old tends to not purchase their own motorbike, while the older they are ( Above 26) the tendency for them to buy their own motorcycle is higher :

Q3 (single answer) : did you get your motorbike by yourselfor from others (parents/office/family)? Age Range
< 16 16-19 20-25 26-29 30-35 36-39 40-45 > 45
Option 1 : yes, i purchased it by myself 4 10 130 96 67 16 7 3
15.38% 6.62% 23.55% 56.47% 75.28% 84.21% 70.00% 100.00%
Option 2 : no, i got it from my parents/office/family 18 129 388 59 16 1 2 0
69.23% 85.43% 70.29% 34.71% 17.98% 5.26% 20.00% 0.00%
Option 3 : i have mine purchased by myself and another purchased by my parents/office/family 4 12 34 15 6 2 1 0
15.38% 7.95% 6.16% 8.82% 6.74% 10.53% 10.00% 0.00%
Total 26 151 552 170 89 19 10 3
100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

THE OLDER THE SEGMENT, THE MORE PRICE SENSITIVE, THE YOUNGER, THE MORE IMPORTANT IS PEER RECOMMENDATION

As we know, there are several factors influencing consumers in purchasing their motorbikes. Here, we gave some options (factors that might influence purchase decision) to our respondents, but they only are able to choose one option.

Let’s compare answers based on age ranges :

Q4 (single answer) : please tell us, which one of this following influences you mostwhen deciding to purchase/get your motorbike? Age Range
< 16 16-19 20-25 26-29 30-35 36-39 40-45 > 45
Option 1 : price 4 20 81 23 16 5 2 1
15.38% 13.25% 14.67% 13.53% 17.98% 26.32% 20.00% 33.33%
Option 2 : design 1 25 78 15 10 1 0 0
3.85% 16.56% 14.13% 8.82% 11.24% 5.26% 0.00% 0.00%
Option 3 : family’s recommendation 2 25 55 10 5 0 0 0
7.69% 16.56% 9.96% 5.88% 5.62% 0.00% 0.00% 0.00%
Option 4 : friends’ recommendation 0 1 7 1 1 0 0 0
0.00% 0.66% 1.27% 0.59% 1.12% 0.00% 0.00% 0.00%
Option 5 : sales staff’s recommendation 0 1 0 0 0 0 0 0
0.00% 0.66% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Option 6 : brand’s image 4 9 64 33 23 3 4 0
15.38% 5.96% 11.59% 19.41% 25.84% 15.79% 40.00% 0.00%
Option 7 : offered features 1 12 46 20 9 1 0 0
3.85% 7.95% 8.33% 11.76% 10.11% 5.26% 0.00% 0.00%
Option 8 : comfort 5 18 90 24 9 4 3 2
19.23% 11.92% 16.30% 14.12% 10.11% 21.05% 30.00% 66.67%
Option 9 : accessible workshop/repair shop 2 6 10 6 2 2 0 0
7.69% 3.97% 1.81% 3.53% 2.25% 10.53% 0.00% 0.00%
Option 10 : trend 0 2 6 2 0 0 0 0
0.00% 1.32% 1.09% 1.18% 0.00% 0.00% 0.00% 0.00%
Option 11 : it is suitable with my style 1 7 44 13 4 1 0 0
3.85% 4.64% 7.97% 7.65% 4.49% 5.26% 0.00% 0.00%
Option 12 : no particular reason 5 19 60 19 8 1 1 0
19.23% 12.58% 10.87% 11.18% 8.99% 5.26% 10.00% 0.00%
Option 13 : Other 1 6 11 4 2 1 0 0
3.85% 3.97% 1.99% 2.35% 2.25% 5.26% 0.00% 0.00%
Total 26 151 552 170 89 19 10 3
100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

The older the segment the more price sensitive they are because they tends to purchase the motorbikes on their own. While younger segment, family reccomendation, design and comfortness become more important factor in choosing motorbike brands.

60%+ OF RESPONDENTS ARE WILLING TO PURCHASE THE SAME BRAND ON THEIR NEXT PURCHASE

Firstly, we asked our respondents regarding their intention to purchase a new motorbike in the next 1-3 years. Then, only those respondents answering “YES” option were given the next question concerning their willingness to purchase the same brand. As shown on table below, 675 (66%+) respondents have intention to purchase a new motorbike.

Q5 (single answer) : do you intend to purchase a new motorbike in the next 1-3 years? Total Gender
Male Female
Option 1 : yes 675 375 300
66,18% 74,11% 58,37%
Option 2 : no 345 131 214
33,82% 25,89% 41,63%
Total 1020 506 514
100,00% 100,00% 100,00%

Thus, only 675 respondents were given the next question, and we found that 62.43% of respondents are willing to purchase the same brand for their new motorbike.

Q6 (single answer) : if yes, are you willing to purchase the same brand as your latest motorbike? Total Gender
Male Female
Option 1 : yes 422 229 193
62,43% 61,07% 64,12%
Option 2 : no 254 146 108
37,57% 38,93% 35,88%
Total 676 375 301
100,00% 100,00% 100,00%

This survey result shows that Indonesian motorbike users are quite loyal towards their previous motorbike brand, as 62.43% of them will purchase the same brand.

If we use custom crosstab and check the loyalty for each brand

Honda Yamaha Suzuki Kawasaki
396 204 49 13
64.08% 68.23% 71.01% 72.22%
222 95 20 5
35.92% 31.77% 28.99% 27.78%
618 299 69 18
100.00% 100.00% 100.00% 100.00%

All most used brands has high loyalty percentage.

37% WILLINGLY TO TRY OTHER BRAND

We also were interested in knowing the reasons underlining them to not choosing the same brand on their next purchasing. We used an open ended question towards 254 respondents, choosing “NO” on previous question, therefore, they can write their answers according to their own opinions. Based on survey result, most of our respondents say that they want to try another brand, and then followed by boredom towards previous brand and availability of more attractive designs of other brands.

graph 1

Reference(s):

http://www.bps.go.id/tab_sub/view.php?tabel=1&id_subyek=17&notab=12

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

brand loyalty and purchase decision of indonesian motorbike user from Shabrina Rina

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

March 5, 2015 0 comments
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Gaya Hidup

[infografis] Apa Warna Baju Ini?

by jakmin March 2, 2015
written by jakmin

Hai Jakpaterss, pakabar?
Inget ga, beberapa waktu yang lalu dunia lagi dihebohkan sama foto satu ini. Cuma foto dress sih, tapi foto dress ini bisa bikin temen sendiri aja berantem cuma buat ndebatin ini tuh warna apa.

Ternyata, sebagian besar Jakpaters pada jawab kalo dress ini warnanya Putih-Emas

baju

March 2, 2015 0 comments
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Gaya Hidup

Mystery Box Contest WINNER : Apa Idemu?

by jakmin March 2, 2015
written by jakmin

Beberapa waktu yang lalu Jakpat mengadakan Mystery Box Contest untuk menuliskan kalimat sekreatif mungkin pada sebuah TShirt. Berikut inilah pemenang-pemenangnya :

mystery box

 

Untuk para pemenang, Selamat yaaa… Hadiahnya adalah Pulsa 25ribu yang akan kami kirimkan antara tgl 3-6 Maret 2015 😉

March 2, 2015 0 comments
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Pribadi

[ Hasil Survey] Seberapa Romantis Anda?

by jakmin March 1, 2015
written by jakmin

romantik_1

 

Gimana hasil survey Seberapa romantis kamu? Seperti janji JAKPAT, JAKPAT mau share hasilnya kepada JAKPATers!

March 1, 2015 0 comments
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HealthLifestyle

Indonesian College Student Dietary Habits Survey

by jakmin February 28, 2015
written by jakmin

Indonesia has several universities and their equivalent, consisting of universities, vocational studies, polytechnics and academies in different provinces. Based on information gathered from dikti.go.id, total university and its equivalent in Indonesia are 4,265 universities, including private or state owned universities. This fact shows us that Indonesia also has a large number of college students. In DKI Jakarta, for example, there are 803,225 active college students, in which only 310 universities and their equivalent are located in DKI Jakarta. Thus, we can imagine how many college students in Indonesia are, in which they can reach more than 1,000,000.

pic 1

Therefore, here, JAKPAT conducted a survey concerning Indonesian college student dietary habits. The purpose of this survey is to know how Indonesian college students keep their body health reflected by their dietary habits. In this survey, we chose college students living and studying in DKI Jakarta, Bandung and DIY Yogyakarta as our respondents because we considered those cities have more universities than other provinces and cities. Majority of our respondents live with their parents (328 respondents) and the rest live in boarding house (172 respondents).

pola makan_en

Firstly, we wanted to know their daily food consumption frequency, and we found an interesting fact here by comparing Q3 (live with parents or not) with Q1 (how many times they eat for a day).

STUDENTS LIVING WITH THEIR PARENTS TEND TO EAT REGULARLY BUT THOSE LIVING IN BOARDING HOUSE TEND TO EAT ONLY TWICE A DAY

Q1 (single answer) : how many times do you eat for a day? Q3 (single answer) : do you live with your parents or family?
yes, i live with my parents no, i live in boarding house
Option 1 : once a day 14 7
4,27% 4,07%
Option 2 : twice a day 116 92
35,37% 53,49%
Option 3 : 3 times a day 179 67
54,57% 38,95%
Option 4 : more than 3 times a day 19 6
5,79% 3,49%
Total 328 172
100,00% 100,00%

It shows that parents might play significant role towards their children daily food consumption. Therefore, students living in boarding house pay less attention to their food consumption and only eat twice a day (53.49%).

ONLY 25%+ OF RESPONDENTS CONSUME VEGETABLES AND FRUIT ROUTINELY

Q2 (single answer) : do you always consume vegetables or fruit every day? Total Gender
Male Female
Option 1 : yes, i eat vegetables and fruit every day 127 57 70
25,40% 25,79% 25,09%
Option 2 : yes, but i just eat vegetables, seldom eat fruit 231 101 130
46,20% 45,70% 46,59%
Option 3 : yes, but i just eat fruit, seldom eat vegetables 82 31 51
16,40% 14,03% 18,28%
Option 4 : no, i do not consume both vegetables and fruit 60 32 28
12,00% 14,48% 10,04%
Total 500 221 279
100,00% 100,00% 100,00%

Afterwards, we wanted to know about college students’ vegetables and fruit consumption, and we found that majority of Indonesian college students rarely eat vegetables and fruit everyday. Almost half of respondents prefer eating vegetables to fruit (46.20%). Thus, we can conclude that Indonesian college students’ daily fruit consumption is low.

60%+ OF RESPONDENTS RARELY DRINK MILK

Q4 (single answer) : do you drink a glass of milk regularly? Total Gender Q3 (single answer) : do you live with your parents or family?
Male Female yes, i live with my parents no, i live in boarding house
Option 1 : yes, i drink it regularly (everyday at least one glass) 86 38 48 60 26
17,20% 17,19% 17,20% 18,29% 15,12%
Option 2 : no, i drink it rarely (1-3 times in a week) 317 142 175 209 108
63,40% 64,25% 62,72% 63,72% 62,79%
Option 3 : no, i do not drink milk 97 41 56 59 38
19,40% 18,55% 20,07% 17,99% 22,09%
Total 500 221 279 328 172
100,00% 100,00% 100,00% 100,00% 100,00%

When we asked about milk consumption, majority of respondents rarely drink milk (63.40%). Whether they are male or female, live with parents or not, they tend to not drinking milk regularly.

GENERALLY, 65%+ OF RESPONDENTS DO NOT CONSUME VITAMIN OR FOOD SUPPLEMENTS

Q5 (single answer) : do you consume vitamin supplement or other food supplement? Total Gender Q3 (single answer) : do you live with your parents or family?
Male Female yes, i live with my parents no, i live in boarding house
Option 1 : yes 154 67 87 97 57
30,80% 30,32% 31,18% 29,57% 33,14%
Option 2 : no 346 154 192 231 115
69,20% 69,68% 68,82% 70,43% 66,86%
Total 500 221 279 328 172
100,00% 100,00% 100,00% 100,00% 100,00%

Nevertheless, majority of respondents do not consume vitamin or food supplements, based on our cross tabulation, we found that students living in boarding house have higher tendency to consume vitamin or food supplements than those living with their parents. It might show us that students living in boarding house are aware of their nutrition lack.

50%+ OF STUDENTS LIVING IN BOARDING HOUSE GO OUT FOR DINING EVERYDAY

Q6 (single answer) : do you go out for dining? Total Q3 (single answer) : do you live with your parents or family?
yes, i live with my parents no, i live in boarding house
Option 1 : yes, i go out for dining everyday 151 49 102
30,20% 14,94% 59,30%
Option 2 : yes, i go out for dining sometimes 349 279 70
69,80% 85,06% 40,70%
Total 500 328 172
100,00% 100,00% 100,00%

In spite of the fact that 69.80% of respondents sometimes go out for dining, those living in boarding house go out for dining everyday (59.30%). We also wanted to know about their preferences for destination restaurant, thus we asked them to tell us their priorities in choosing a restaurant. We offered them five reasons: price; cleanliness of place; food hygiene; food taste and coziness. Then, it turned out that price is still the strongest reason in choosing a restaurant. Taste, food hygiene, cleanliness of restaurant and coziness are the second, third, fourth and fifth reasons respectively in choosing a restaurant.

GENERALLY, COLLEGE STUDENTS EAT JUNK FOOD RARELY

graph 1

 

According to the survey result, Indonesian college students rarely eat junk food. As we can see on the graph above, only 22.6% of students eat junk food one a week and 27.8% of students eat junk food once a month. No high percentage found on 2-3 times or more than 3 times of junk food consumption in a week and month.

50% OF MALE COLLEGE STUDENTS EXERCISE MORE REGULARLY THAN FEMALE COLLEGE STUDENTS

Q9 (single answer) : do you exercise (running, jogging, workout, etc) Total Gender
Male Female
Option 1 : yes, i exercise regularly (at least once a week) 181 113 68
36,20% 51,13% 24,37%
Option 2 : yes, i exercise rarely (1-3 times a month) 247 85 162
49,40% 38,46% 58,06%
Option 3 : no, i do not exercise (never) 72 23 49
14,40% 10,41% 17,56%
Total 500 221 279
100,00% 100,00% 100,00%

As showed on the table above, 51.13% of male collage students pay more attention to their body health, thus they exercise regularly; while the female college students pay less attention to their body health, 58.06% of them exercise rarely.

Reference(s):

http://forlap.dikti.go.id/perguruantinggi/homegraphpt

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

Student Dietary Habits Survey Report from Shabrina Rina

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

February 28, 2015 0 comments
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E-commerce IndonesiaSelular

Survey Perilaku Penjual di Instagram

by jakmin February 23, 2015
written by jakmin

Instagram, selain sebagai media sosial untuk berbagi foto dan video, tetapi digunakan juga untuk berjualan.

Banyak penjual yang berasal dari berbagai negara, termasuk juga Indonesia, berjualan dengan menggunakan Instagram. Mereka menjual beragam produk, mulai dari produk perawatan tubuh hingga peralatan elektronik. Alasan mereka berjualan di Instagram adalah karena banyaknya pengguna Instagram di dunia, yang mencapai hingga 300 juta pengguna. Sudah tentu hal ini membuktikan bahwa Instagram memberikan pasar yang cukup menjanjikan bagi mereka. Sehingga, para penjual mulai berjualan dan mempromosikan produk mereka di Instagram dengan akun mereka.

instagram_in

Sekarang, JAKPAT melakukan survei kepada para penjual online di Instagram untuk mengetahui perilaku mereka saat menggunakan Instagram. Pada survei ini, kami memiliki 379 responden yang merupakan penjual yang aktif di Instagram. Para responden tersebut adalah mereka yang pernah mengikuti survei mengenai “Are You Online Seller”. Untuk melihat hasil survey tersebut, dapat dilihat di sini.

Pada survei ini, responden didominasi oleh wanita (253 responden), dan pria hanya 126 responden.

LEBIH DARI 50% RESPONDEN MENJUAL PRODUK FESYEN

Q1 (single answer) : produk apa yang anda jual di Instagram? Total Jenis Kelamin
Pria Wanita
Option 1 : makanan dan minuman 41 13 28
10,82% 10,32% 11,07%
Option 2 : obat-obatan, kesehatan, dan perawatan tubuh( parfum, peralatan mandi, hand body) 41 6 35
10,82% 4,76% 13,83%
Option 3 : fesyen (baju, sepatu, sandal, dll) 199 52 147
52,51% 41,27% 58,10%
Option 4 : hand phone atau gadget (kamera, tablet, smartphone, etc) 39 28 11
10,29% 22,22% 4,35%
Option 5 : peralatan dapur (mixer, blender, piring, sendok, pisau, dll) 3 1 2
0,79% 0,79% 0,79%
Option 6 : jam tangan atau aksesoris 38 17 21
10,03% 13,49% 8,30%
Option 7 : peralatan elektronik (TV, MP3 player, DVD player, dll) 6 3 3
1,58% 2,38% 1,19%
Option 8 : mainan atau produk untuk bayi dan anak-anak 12 6 6
3,17% 4,76% 2,37%
Total 379 126 253
100,00% 100,00% 100,00%

Berdasarkan hasil survei ini, produk yang paling banyak diperjualbelikan di Instagram adalah produk fesyen seperti pakaian, sepatu, sandal, dll (52,51%).

Kemudian dua kategori produk lainnya yang banyak diperjualbelikan juga adalah makanan dan minuman dan produk yang termasuk kategori obat-obatan, kesehatan, dan perawatan tubuh (masing-masing 10,82%). Kemungkinan produk fesyen banyak diperjualbelikan di Instagram karena mayoritas penjual di Instagram adalah wanita. Selain itu, fitur khusus yang dimiliki Instagram (filter foto) dapat menjadikan produk-produk fesyen tersebut menjadi lebih bagus. Sehingga, para penjual produk fesyen dapat menampilkan produk mereka dengan lebih baik di Instagram, daripada di platform lainnya.

UMUMNYA, 55%+ RESPONDEN TIDAK MENGGUNAKAN PERANGKAT GANDA

Aplikasi Instagram tidak memperbolehkan penggunakanya memiliki dua akun di smartphone yang sama. Untuk itu, kami ingin tahu apakah para responden menggunakan lebih dari satu smartphone atau tidak, sehingga kami dapat mengetahui apakah responden memiliki dua akun Instagram atau tidak. Hasilnya, umumnya responden tidak menggunakan perangkat ganda (58,84%).

Q2 (single answer) : apakah anda menggunakan perangkat ganda (satu untuk akun pribadi dan yang lainnya untuk akun penjual di Instagram)? Total Jenis Kelamin
Pria Wanita
Option 1 : ya 156 66 90
41,16% 52,38% 35,57%
Option 2 : tidak 223 60 163
58,84% 47,62% 64,43%
Total 379 126 253
100,00% 100,00% 100,00%

Namun, pada hasil survei ini, ditemukan bahwa banyak responden pria yang menggunakan perangkat ganda (52,38%) dibandingkan responden wanita. Kemudian, ditemukan juga bahwa penjual di Instagram yang menjual kategori produk hand phone atau gadget cenderung menggunakan perangkat ganda, yang mana kemungkinan mereka semua adalah responden pria.

Dengan menggunakan fitur Custom Crosstab di Dashboard JAKPAT, kami membuat Tabel Pivot (Cross Tabulation) Q1 (Barang yang dijual di Instagram) vs Seluruh Pertanyaan. Pada tabel ini, kami ingin membandingkan beragam kategori penjual dengan penggunaan perangkat ganda.

Q2 (single answer) : apakah anda menggunakan perangkat ganda (satu untuk akun pribadi dan yang lainnya untuk akun penjual di Instagram)? Q1 (single answer) : produk apa yang anda jual di Instagram?
Makanan dan minuman obat-obatan, kesehatan, dan perawatan tubuh( parfum, peralatan mandi, hand body) fesyen (baju, sepatu, sandal, dll) hand phone atau gadget (kamera, tablet, smartphone, etc) peralatan dapur (mixer, blender, piring, sendok, pisau, dll) jam tangan atau aksesoris peralatan elektronik (TV, MP3 player, DVD player, dll) mainan atau produk untuk bayi dan anak-anak
Option 1 : ya 11 18 86 24 0 10 2 5
26.83% 43.90% 43.22% 61.54% 0.00% 26.32% 33.33% 41.67%
Option 2 : tidak 30 23 113 15 3 28 4 7
73.17% 56.10% 56.78% 38.46% 100.00% 73.68% 66.67% 58.33%
Total 41 41 199 39 3 38 6 12
100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Kami menemukan bahwa penjual yang menjual hand phone atau gadget cenderung menggunakan perangkat ganda, yang mana kemungkinan mereka adalah responden pria.

MAYORITAS, 60%+ PENJUAL INSTAGRAM TELAH MENGGUNAKAN INSTAGRAM MINIMAL SELAMA 1 TAHUN

Q3 (single answer) : kapan anda membuat akun penjual di Instagram? Total Jenis Kelamin
Pria Wanita
Option 1 : 1 minggu yang lalu 3 1 2
0,79% 0,79% 0,79%
Option 2 : 2-3 minggu yang lalu 11 7 4
2,90% 5,56% 1,58%
Option 3 : lebih dari 3 minggu yang lalu 3 1 2
0,79% 0,79% 0,79%
Option 4 : 1 bulan yang lalu 15 6 9
3,96% 4,76% 3,56%
Option 5 : 2-3 bulan yang lalu 25 9 16
6,60% 7,14% 6,32%
Option 6 : lebih dari 3 bulan yang lalu 49 16 33
12,93% 12,70% 13,04%
Option 7 : 1 tahun yang lalu 117 37 80
30,87% 29,37% 31,62%
Option 8 : 2-3 tahun yang lalu 125 40 85
32,98% 31,75% 33,60%
Option 9 : lebih dari 3 tahun yang lalu 28 7 21
7,39% 5,56% 8,30%
Option 10 : kurang dari 1 minggu yang lalu 3 2 1
0,79% 1,59% 0,40%

Pada survei ini, kami juga ingin mengetahui berapa lama para responden telah menggunakan akun mereka di Instagram. Mayoritas responden menjawab bahwa mereka telah memiliki akun di Instagram selama dua/tiga tahun (32,98%), dan beberapa responden lainnya telah memiliki akun selama satu tahun (30,87%). Sehingga, dapat disimpulkan bahwa mayoritas responden telah menggunakan Instagram minimal selama satu tahun (63,85%). Sisanya minimal telah menggunakan akun Instagram selama satu bulan.

UMUMNYA, RESPONDEN SERING MENGUNGGAH PRODUK BARUNYA

Q4 (single answer) : seberapa sering anda mengunggah produk baru anda? Total Jenis Kelamin
Pria Wanita
Option 1 : sehari sekali 67 27 40
17,68% 21,43% 15,81%
Option 2 : 2-3 kali sehari 55 17 38
14,51% 13,49% 15,02%
Option 3 : lebih dari 3 kali sehari 26 10 16
6,86% 7,94% 6,32%
Option 4 : seminggu sekali 99 31 68
26,12% 24,60% 26,88%
Option 5 : 2-3 kali seminggu 16 8 8
4,22% 6,35% 3,16%
Option 6 : lebih dari 3 kali seminggu 3 1 2
0,79% 0,79% 0,79%
Option 7 : sebulan sekali 57 15 42
15,04% 11,90% 16,60%
Option 8 : 2-3 kali sebulan 36 9 27
9,50% 7,14% 10,67%
Option 9 : lebih dari 3 kali sebulan 20 8 12
5,28% 6,35% 4,74%

Pada survei ini kami juga ingin mengetahui frekuensi responden mengunggah produk baru mereka di Instagram. Mayoritas responden sering mengunggah produk baru mereka (70,18%). Responden tersebut adalah para penjual yang mengunggah 1-3 kali dan lebih dari 3 kali sehari dan mereka yang mengunggah produknya 1-3 kali seminggu dan lebih dari 3 kali seminggu.

Pada hasil survei ini kami juga menemukan bahwa para penjual yang menjual mainan dan produk untuk bayi dan anak-anak cenderung mengunggah produk baru mereka sehari sekali. Mereka adalah penjual yang paling aktif, dibandingkan penjual yang lain, termasuk penjual yang menjual produk fesyen, yang mana merupakan mayoritas penjual pada survei ini. Hasilnya dapat juga dilihat dengan menggunakan fitur Cross Tabulation JAKPAT di bawah ini yang menunjukkan hasil perbandingan khusus antara barang yang dijual dengan frekuensi mengunggah foto.

Q4 (single answer) : seberapa sering anda mengunggah produk baru anda? Q1 (single answer) : produk apa yang anda jual di Instagram?
Makanan dan minuman obat-obatan, kesehatan, dan perawatan tubuh( parfum, peralatan mandi, hand body) fesyen (baju, sepatu, sandal, dll) hand phone atau gadget (kamera, tablet, smartphone, etc) peralatan dapur (mixer, blender, piring, sendok, pisau, dll) jam tangan atau aksesoris peralatan elektronik (TV, MP3 player, DVD player, dll) mainan atau produk untuk bayi dan anak-anak
Option 1 : sehari sekali 8 6 38 9 0 1 0 5
19.51% 14.63% 19.10% 23.08% 0.00% 2.63% 0.00% 41.67%
Option 2 : 2-3 kali sehari 3 6 30 5 1 6 2 2
7.32% 14.63% 15.08% 12.82% 33.33% 15.79% 33.33% 16.67%
Option 3 : lebih dari 3 kali sehari 1 1 18 1 0 4 0 1
2.44% 2.44% 9.05% 2.56% 0.00% 10.53% 0.00% 8.33%
Option 4 : seminggu sekali 11 16 46 13 0 11 1 1
26.83% 39.02% 23.12% 33.33% 0.00% 28.95% 16.67% 8.33%
Option 5 : 2-3 kali seminggu 1 3 6 1 0 4 0 1
2.44% 7.32% 3.02% 2.56% 0.00% 10.53% 0.00% 8.33%
Option 6 : lebih dari 3 kali seminggu 0 0 2 1 0 0 0 0
0.00% 0.00% 1.01% 2.56% 0.00% 0.00% 0.00% 0.00%
Option 7 : sebulan sekali 9 2 35 4 1 6 0 0
21.95% 4.88% 17.59% 10.26% 33.33% 15.79% 0.00% 0.00%
Option 8 : 2-3 kali sebulan 5 6 16 3 0 3 1 2
12.20% 14.63% 8.04% 7.69% 0.00% 7.89% 16.67% 16.67%
Option 9 : lebih dari 3 kali sebulan 3 1 8 2 1 3 2 0
7.32% 2.44% 4.02% 5.13% 33.33% 7.89% 33.33% 0.00%
Total 41 41 199 39 3 38 6 12
100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

70% PENJUAL DI INSTAGRAM MEMBALAS KOMENTAR PELANGGANNYA DI INSTAGRAM

graph 1

Para responden, baik pria ataupun wanita, membalas komentar pelanggan mereka setelah mendapatkan pemberitahuan di smartphone mereka (73,88%).

BBM ADALAH PILIHAN UTAMA PELANGGAN UNTUK BERKOMUNIKASI DENGAN PENJUAL

Meskipun sudah ada banyak aplikasi chatting pribadi, tetapi mayoritas pelanggan para responden masih lebih suka menggunakan BBM untuk menghubungi mereka (73,88%). LINE adalah pilihan aplikasi chatting kedua terbanyak (68,87%), dan Whatsapp menjadi pilihan ketiga terbanyak (63,06%).

Q6 (multiple answer) : bagaimana pelanggan di Instagram anda menghubungi anda terkait pemesanan produk anda? Total Jenis Kelamin
Pria Wanita
Option 1 : melalui SMS 216 85 131
56,99% 22,43% 34,56%
Option 2 : melalui telepon 102 54 48
26,91% 14,25% 12,66%
Option 3 : melalui LINE 261 74 187
68,87% 19,53% 49,34%
Option 4 : melalui BBM 280 101 179
73,88% 26,65% 47,23%
Option 5 : melalui Instagram 156 56 100
41,16% 14,78% 26,39%
Option 6 : melalui Whatsapp 239 75 164
63,06% 19,79% 43,27%

FACEBOOK, BBM AND OLX/TOKOBAGUS ADALAH PLATFORMS YANG SERING DIGUNAKAN UNTUK BERJUALAN

Q7 (multiple answer) : apakah anda memiliki akun penjual di tempat lain? Jika iya, pilih jawaban yang mewakili Total Jenis Kelamin
Pria Wanita
Option 1 : tidak ada 95 25 70
25,07% 6,60% 18,47%
Option 2 : Tokopedia 76 34 42
20,05% 8,97% 11,08%
Option 3 : Facebook 191 69 122
50,40% 18,21% 32,19%
Option 4 : BBM 171 64 107
45,12% 16,89% 28,23%
Option 5 : OLX/Tokobagus 119 59 60
31,40% 15,57% 15,83%

Responden kami juga mengambil keuntungan berjualan di tempat lainnya, seperti Facebook, BBM, dan OLX. Mayoritas responden memiliki akun Facebook (50,40%). Platform lainnya yang dipilih oleh responden untuk berjualan adalah BBM (45,12%), OLX (31,40%), dan Tokopedia (20,05%).

BAGAIMANA PENJUAL MEMPROMOSIKAN PRODUK MEREKA

Berdasarkan hasil survei ini, terdapat beberapa cara yang dilakukan oleh penjual untuk mempromosikan produk mereka, yaitu dengan pemberian tanda tagar (#), endorsement, SFS (Shoutout for Shoutout), member komentar di akun-akun orang terkenal di Instagram, dan membayar akun promotor di Instagram. Pemberian tagar adalah cara yang paling banyak digunakan oleh responden. Responden juga tidak hanya menggunakan satu cara untuk mempromosikan produknya, mereka melakukan 1-3 cara untuk membuat produk mereka dikenal oleh pelanggannya.

Shoutout for Shoutout yang dimaksud di sini adalah ketika penjual membantu penjual lainnya untuk mempromosikan produk penjual lainnya di akun mereka. Hal ini merupakan pertukaran promosi atau pertukaran uang. Terdapat beberapa komunitas SFS di grup LINE, Whatsapp, atau BBM. Baca lebih lanjut mengenai SFS di sini.

Gambar di bawah ini menunjukkan SFS:

pic sfs

Bambar di bawah ini menunjukkan pemberian komentar di akun Instagram orang terkenal:

pic vendor 2

Hasil XLS bisa didownload disini:

XLS report terdiri atas 1. Profil responden yang mengisi dari sisi demografis, 2. Cross tabulation untuk semua pertanyaan dan demografi responden 3. Raw data

PDF bisa dilihat di Slideshare berikut :

Survey Report of Instagram as Social Media for Trading from Shabrina Rina

Apabila anda tertarik melakukan survey terkait retail, consumer goods dan opini publik terhadap responden JAKPAT. Saat ini JAKPAT memiliki > 24.000 responden yang menggunakan aplikasi JAKPAT secara aktif siap menjawab survey-survey dari anda.

Responden sudah melalui proses verifikasi, profiling dan validasi. Anda dapat langsung mentargetkan survey anda kepada responden dengan syarat demografi tertentu ( gender, usia, pengeluaran bulanan, domisili kota dan provinsi, riwayat pendidikan ), lifestyle habit ( kesehatan, kecantikan, keuangan, transportasi,dll), dll.

Apabila anda ingin membuat survey di JAKPAT untuk kebutuhan perusahaan anda Bisa kontak langsung Bizdev – Chrisprastika at +62-878-3908-9833. Ada harga khusus untuk Mahasiswa yang membutuhkan survey/responden untuk skripsi

February 23, 2015 0 comments
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Uncategorized

Thanks for Your Order

by jakmin February 22, 2015
written by jakmin

Thanks for Your Order and Payment!

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If you’ve made a payment we’ll process your purchase at the soonest!

Once we confirm your payment, we’ll email the report you purchase

Feedback and more info please contact partner@jajakpendapat.net or call  +6274-2920162

Best Regards

JAKPAT Team

February 22, 2015 0 comments
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