Survey Tutorial Brand Awareness Survey Template by jakmin April 25, 2015 written by jakmin To figure out the value of your brand, you will need to know the 4 key elements: Brand awareness, brand attributes & associations, perceived quality, and Brand loyalty of your consumers. This tutorial series will bring you examples on how brand management survey is conducted and its questionnaire examples. The first part of the series will talk about Brand Awareness Survey Template. How would your customers come if they have no idea who you are? So it is pretty important to know how familiar your consumers are with your brand and where your brand is positioned in their heart and mind compare to the other brand. Brand awareness survey is not just measuring whether consumer is aware of your brand but also to measure whether your brand comes in consumer’s top of mind when thinking about certain product category. The advantage of having top of mind awareness can increase market share, which in turn increases sales and drives profits. For example, you will probably admit that Mcdonald’s does not have the best food, yet how many people think of them first when they need a quick meal on the go? It is no wonder they can boast billions and billions served. Similarly, not everyone loves Starbucks coffee yet when put in a situation to meet a friend or business associate for a coffee, how many people automatically suggest meeting at a Starbucks? These are great examples of how top of mind awareness can lead to growing your business. Source : reddit Now here are some question examples of Brand Awareness Survey : 1. What is the first brand that comes to mind in ABC industry? 2. What brand is the most recognizable in ABC industry? 3. What characteristics of this brand makes it recognizable? 4. How often have you seen this brand in the past month? 5. What makes this brand more recognizable than competing brands? And in our own Mobile Survey Dashboard, you can use the Brand Awareness Survey Template right away. The Brand Awareness Survey Template is previewed in this link. The result of doing a brand awareness survey will let you see how familiar the consumers are towards your brand compared to other brands. If your brand is at the top of the list, who is your potential competitor? if it is not, which brands are your contender? With everything in hand about you and your competitor, you will be able to seek the most effective marketing strategy. After testing brand awareness, we recommend you to continue test your brand performance/management survey by checking : 1. Brand Association 2. Perceived Quality of the Brand 3. Brand Loyalty April 25, 2015 0 comments 0 FacebookTwitterPinterestEmail
LifestyleMobilePersonal Mobile Moms Online Behavior in Indonesia – Survey Report by jakmin April 24, 2015 written by jakmin Smartphone penetration expected to rise and rise in Indonesia. Last year we noted that smartphone penetration in Indonesia reached over 40% and expected to reach 50% in 2015. It means that the use of smartphone users are not just limited in certain segment but getting proportionalize to more and more segments. As we found also in 39,000 of JAKPAT’S respondents, we have around 1000+ Active Moms Segment joining tha panel pool. Toward these Mobile Mama segment we want to investigate their mobile and online behavior. The survey was sent to 310 Moms segment in JAKPAT. Here’s what the Mobile Mama told us : 1. MOBILE MAMA POST FAMILY PHOTOS EVERYWHERE… We asked Mobile Mama to select which activity mostly done in each social media, and no.1 activity selected is posting family photos especially in FB, Instagram, and Path but less likely on Twitter. Mobile Mama use twitter more passively to read updates not actively post something on twitter. Detailed graph below will explain more : 2. MOBILE MAMA ALSO SHOP AT INSTAGRAM.. 3. COMMUNICATION APPS USED BY MOBILE MAMA : Toward the papa, mama love to use BBM & Whatsapp. Also toward friends and relatives. As to their kids, some mama stated N/A which means their kids might not use communications app yet. But some mama that stated they use the communication apps prefer to use phone call and bbm to connect with their kids. Toward their parents, mama loves to connect via phone call and SMS. 4. WHAT MOBILE MAMA DO ON FACEBOOK : We can see here that Mobile Mama is actively engage with their family on FB from posting photos to like and commenting on family posts. Suprisingly 19.32% mobile mama play games on fb and 5% admitted they create an account for their daugther or son. 5. WHAT MOBILE MAMA SEARCH ON GOOGLE When it comes to search engine, it turns out that Food Recipe comes first 🙂 followed by health and medicine related info, then latest news. 6. WHAT MOBILE MAMA STREAM ON YOUTUBE At Youtube, Music Videos and Movie trailer outride Food Recipe at no.1 and no.2 most done activities. For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report And if you’d wish to try to send a survey to our respondent, try our FREE TRIAL SURVEY: If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 38,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 38,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – partner@jajakpendapat.net. / +622745015293 / +6285643567492 (WA/SMS) To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. April 24, 2015 0 comments 0 FacebookTwitterPinterestEmail
E-commerceHousingMarketingMobile Are You Ready to Online Grocery Shopping – Survey Report by jakmin April 21, 2015 written by jakmin Purchasing grocery is a routine activity that is being done by everybody. It might involving just purchasing an instant coffee drink or a monthly routine involving the whole family to go to a supermarket and buy all home necessities for a month. With the boom of e-commerce in retail sector, especially in fashion and mobile devices , some large companies has also seeing opportunities in transforming groceries sector from offline to online commerce. But do Indonesian shopper ready? JAKPAT has done a survey to investigate the readiness of these grocer-shoppers toward online grocery shopping. Before running the main survey, JAKPAT did a screening survey toward 2205 respondents to get the grocer-shopper segment. At this screening survey, we asked about their grocery shopping activity, frequency, and item purchased. Then the main survey is sent toward respondent that stated to be a regular grocer shopper. This screening survey is done toward respondent within 20-30 age range, male and female, with minimum personal spending USD 101 per month. Main survey about Online Grocery Shopping then sent toward 600 respondent, and here is the result. OPTIMIST VS PESSIMIST ? A significant percentage is agree on some optimist statement toward Online Grocery Shopping : 1. > 56% Agree that having grocery delivered to home will save more time and cost 2. > 51% Agree that Online grocery shopping will help them find product easier and quicker 3. > 43% believe that carrying grocery box is painful, therefore online grocery shopping will be helpful. But then, a higher percentage also tends to agree on some pessimist statement on Online Grocery Shopping : 4. >66% agree that shopping grocery offline is one fun routine to be done with family, friends, or my self. They don’t think they would like to shop grocery online 5. > 73% afraid that groceries purchased online won’t be fresh when they arrive at their homes. MOST WANTED FEATURES : CASH ON DELIVERY We asked respondent to check what features would they want if there is any Online Grocery Shopping Service through Multiple Answer question. And below is the result : The most wanted feature is Cash on Delivery followed by Deliver to Home. Deliver to Home since to be more attractive compare to the Pick Up Point feature that accounted only for 24.50%. Looking at different spending level segments, no difference on the preference of Cash on Delivery payment method. Shopping lists comes at third place followed by same day delivery and discounts/coupons. We can see here on the result, in terms of grocery shopping service quality seems to be much more important than price. This might also because the price of grocery relatively not that pricy. Service quality in terms of easiness of payment and receiving the items might be the most important ones. HOW DO YOU WANT TO CONNECT TO YOUR GROCER Most respondents prefer to use Mobile Apps to connect with their grocer to use the Online Grocery Shopping in the future because it might be easier for them to control something more regular rather than shopping something like fashion and gadget which no need to be manage daily. Second place is desktop version of web tends to be prefered, and third place is Mobile Web. GROCERY ITEMS DO YOU WISH TO PURCHASE ONLINE IN THE FUTURE? Less respondents wish to purchase fresh grocery online. Comparing the answer with the pessimist statement above they might perceive that it’s still risky to purchase fresh grocery online. WELL-KNOWN BRAND VS NEW BRAND ? Brand reputation is a pretty strong perceived risk looking at the survey result. Though, it’s not that people don’t want to try new brands at all. People would only expect same quality of service in purchasing grocery in well-known brand and new brand. At overall, we can say that people are actually excited to try new things here 🙂 MOST CONCERNED THING : DELIVERY AND FRESHNESS Looking at the result above, we can also see that most concerned things here is delivery issue. From delivery time, freshness of the items delivered, wrong address/lost stuff, and delivery cost. Those are top concerns of respondents regarding online grocery shopping that better be halted by the grocers who will provide the service. In overall, we can say that these respondents who is regular grocer shoppers seems to be open to online grocery shopping , though some perceived risks existed. Of those regular grocer shoppers respondent 82.5% purchase grocer by themselves, and the rest is done by wife, and other persons like parents, helper, and husband. # Option Total Answer Percentage 1 Myself 495 82.5 % 2 Wife 63 10.5 % 3 Other option 33 5.5 % 4 Helper 8 1.33 % 5 Husband 1 0.17 % For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report And if you’d wish to try to send a survey to our respondent, try our FREE TRIAL SURVEY: If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 38,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 38,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – partner@jajakpendapat.net. / +622745015293 / +6285643567492 (WA/SMS) To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. April 21, 2015 0 comments 0 FacebookTwitterPinterestEmail
Marketing Online Product Reviews and Purchasing Decision – Survey Report by jakmin April 20, 2015 written by jakmin With so many choices and brands to choose from, it can be quite difficult to purchase a product. This is especially when true when it comes to purchasing products online. Unlike buying a good at a store, one cannot test or try out the product in real-life before purchasing it. As a result, making an online purchase relies on a strong trust that the product will be as has been described. However, shopping is a social activity, both on- and offline. People want to hear from real people about products and whether those items match up toboggan aquatique gonflable pas cher to what the companies describe them as. One way is to post and read online reviews about products. With increasingly easier access to online information now, people can search for product reviews to read all about why people like or dislike an item. JAKPAT conducted a survey to find out how online product reviews influence Indonesian shoppers’ purchasing decision. This survey was followed by 485 respondents out of Water trampolines Costco 619 who have used online product reviews. Certainly a large percentage of respondents frequently read online reviews. Nearly 56% say that they ‘often’ or ‘always’ reading reviews before buying a product. Adding in the group that responded with ‘sometimes,’ that makes more than 4 in 5 respondents reading reviews on a somewhat regular basis. This jumping castle means that online reviews are valued. Furthermore, respondents were asked to describe how important online reviews are to them. One in 2 say that the reviews are ‘somewhat important.’ Nearly 1 in 3 say that they are ‘very important.’ Again, this makes 4 in 5 saying that online reviews have great value. Most people only need to read a few reviews to assure themselves of the quality of the product. About 1 in 3 say they read 2 to 3 reviews and just a little more read 4-6 which is enough to convince them to trust a product. As well, most people say that they trust online reviews as much as personal recommendations. What shoppers say is important! Of course, not all reviews are positive unless a product is that good. Here and there, shoppers will encounter negative reviews from a frustrated buyer. Almost all respondents (95.41%) compare positive and negative reviews. As further proof on the value of product reviews, it is interesting to note whether someone has been encouraged or discouraged to buy a product because of the reviews. From this survey, 82.05% say that they have purchased a product because of the positive reviews that they have read. Likewise, 89.77% say they did not buy something because of the negative reviews. Although most respondents are active readers of reviews, only 1 in 2 have posted at least one online review of a product that they have purchased. Males are only slightly likelier to post a review than females. Generally, respondents’ rating for the reviewed product leans towards positive (51.56%) or neutral (46.88%). After all, they have done their research beforehand and only buy quality products! For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report And also PDF Report here: Influence of Online Product Reviews on Purchasing Decision from Angela Arunarsirakul And if you’d wish to try to send a survey to our respondent, try our FREE TRIAL SURVEY: If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 31,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 31,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – partner@jajakpendapat.net. / +622745015293 / +6285643567492 (WA/SMS) To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. April 20, 2015 0 comments 0 FacebookTwitterPinterestEmail
Mobile Teen Texting Habit – Why Text So Much? Survey Report by jakmin April 20, 2015 written by jakmin In the past, the most common way to communicate with someone was by calling or a face-to-face conversation. However, these came at a cost in the form of time. Each phone call or conversation would have to be somewhat lengthy. In this day and age, parcours obstacle gonflable pas cher especially among the younger generation, there is a desire to skip the formalities to hopefully get an answer in the shortest time possible. With rapid developments in technology and the ease of access to mobile phones, it is no wonder that texting has grown to become a more preferred form of communication. Texting term here refers to not just Water trampolines Costco SMS but also send text messages via Chat App or else. At Jakpat, we polled 427 teenagers (13-17 years old) about their texting habits bouncy castle for sale, and here is what they told us. An overwhelming majority of teenagers (88.52%) prefer texting to calling. However, this does not mean that people avoid calling people at all. About 1 in 2 teenagers say that they spend less than 15 minutes per day on the phone. This means they are making at least one call a day. Only 15,93% say that they do not call at all. This means that the focus has turned to texting as a means of communication. Looking at the respondents as a whole, the largest group say that they send (32.08%) and receive (36.77%) more than 100 text messages a day! If scaling back to look at 50 texts as substantial, about 1 in 2 teenagers say that the send and receive that many per day. With further analysis, it does seem to be the case that girls send and receive more texts than guys. So we know that teens prefer to text, but what exactly are they using it for? Not surprisingly, 2 in 3 say that they use it just for chatting. A little more than 1 in 2 text to find out about school assignments. As well, quite a bit use texting to make plans with friends (48.71%), check in with parents (42.15%), and flirt (41.45%). About 1 in 5 use gossip over texting; girls are four times more likely to do this than guys. Teenagers text many people. Take a look at how often they text certain people. Finally, we asked them where they text. Most text at home, but they will text anywhere and everywhere. Even when they should not be, teeangers are texting when they are in class. About 1 in girls will do this as well as 2 in 5 guys. Or, when they watching a movie, teenagers will also be texting. For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. If you’d wish to try to send a survey to our respondent, try our FREE TRIAL SURVEY: Click the icon to download XLS report If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 31,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 31,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – partner@jajakpendapat.net. / +622745015293 / +6285643567492 (WA/SMS) To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. April 20, 2015 0 comments 0 FacebookTwitterPinterestEmail
Financial Preference for Local vs. Imported Products – Survey Report by jakmin April 18, 2015 written by jakmin In order to move Indonesia from a consumption-based economy to a manufacturing one, the Indonesian government has introduced “local-content” laws which requires imported products to contain a certain percentage of local content, meaning that the item jeux gonflables pas cher is partly produced in Indonesia. Otherwise, importers will get their licenses revoked. The latest push is to get cell phone manufacturers to set up shop in Indonesia to comply with the law. That way, the local industry can be supported. As expected, Indonesia is now facing criticism from many countries who export to the largest archipelago island in the world. So what we want to know is to what extent to do Indonesians prefer imported goods? We surveyed 548 respondents and asked them about their Water trampolines Costco preferences for local and imported products. Every product that is purchased indicates where bouncy castle it is made from. Every other person sometimes takes a look at the label to see where a product is made (52.55%). About 1 in 3 say that they definitely look (32.66%). 1 in 5 respondents say that they are more likely to buy products that are ‘Made in Indonesia.’ Most respondents are on the fence about this; they say that it depends on the product (77.55%). That means, for different products, people have preferences on whether they prefer it produced in Indonesia or abroad. Some key findings include: People prefer their electronic goods to be made in Japan. People look to Japanese products for their TVs (60.95%), computer/laptop/tablet (42.7%), cars (38.5%), computer electronics (36.86%), and camera/video camera (48.91%). When it comes to cellphone, Korea leads in this field (34.49%).Indonesian-produced goods are sought after in terms of clothes (67.88%), cosmetics/beauty products (44.89%), shoes (44.89%) and sports products (32.66%). Folks have reasons for wanting to buy ‘Made in Indonesia’ products. A desire to support the local economy is the most cited reason for buying locally-produced goods (54.01%). Almost just as many (49.45%) would buy a product made in Indonesia than one made abroad because it is cheaper. People also demonstrate national pride in buying locally-produced products (45.62%). One important reason respondents provided for buying Indonesian products is because they can be assured that the product is halal. Though people have preferences for goods made in certain countries, we also discovered that a lot of people are unable to identify where certain brands originated from. More than half could recognize where Apple (81.2%), Samsung (70.44%) and Nike (65.51%) came from. For Indonesian companies such as Polytron and Polygon, only 29.38% and 29.2% respectively could recognize them. Most people believed that Adidas was from the US, but only 15.88% knew that it was from Germany. For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report And also PDF Report here: Preference for Local vs. Imported Products – Survey Report from Angela Arunarsirakul And if you’d wish to try to send a survey to our respondent, try our FREE TRIAL SURVEY: If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 31,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 31,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – partner@jajakpendapat.net. / +622745015293 / +6285643567492 (WA/SMS) To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. April 18, 2015 0 comments 0 FacebookTwitterPinterestEmail
Lifestyle Online Job Search – Survey Report by jakmin April 13, 2015 written by jakmin In the past, finding a job was limited to searching the classified section of the newspaper or seeing signs posted on windows. With changing technology where things have since moved into the digital world, people can now search for jobs online. That means that it is now easier for people to know of more job vacancies as well as filter results to find aire de jeux gonflable pas cher positions that are more suited to their skills and interests. At the same time, that means that more people can apply for those positions, leading to a combination of advantages and disadvantages for the job seeker. At Jakpat, we ran a survey to research people’s use of online bouncy castle job sites to search for their next job. Although this survey was followed by 702 respondents between the ages of 20-25, about half of our respondents (50.71% or 356 people) are actively using the internet to look for a job. To start off, job applicants have to know what sort of Water trampolines Costco positions they are looking for as well as what fields. The three biggest sectors that our respondents are looking for a job are in Information Technology (16.01%), Education (12.92%) and Marketing, Advertising and Public Relations (12.36%). By far, the most popular site for finding a job is Jobstreet as 74.16% of respondents visited it in the last three months. The second most popular site is JobsDB at 35.96%. The other sites that people visit include Karir, CareerBuilder and Qerja. However, it does seem to be the case that perhaps online job sites are not people’s primary sources in looking for a position. When asked how often people visit these sites, a little more than a quarter of respondents (27.25%) said ‘once in a few weeks’ and 25.56% said ‘once a month.’ Even though there are lots of job vacancies posted, that does not necessarily mean that people are applying to everything. The vast majority of respondents (83.15%) apply to less than 5 jobs on these sites each month. Only a handful (14.04%) submit 5-10 online job applications. And what exactly do job seekers consider when looking at a posting? Most people (33.71%) listed salary as their first priority. Other factors that are important include the company name, position as well as needed skill and expertise. The job description, company industry and work hours were considered least important in terms of priorities. Just slightly more than half of respondents (51.12%) have reported getting a response after submitting an application. They have previously received invitations for an interview or a test. Those who applied to more jobs increased their chances of getting at least one callback. Only 45.27% of respondents who applied to less than 5 jobs per month got a response versus 80% of respondents who applied to more than 5. Q6 (single answer) : Apakah anda pernah mendapatkan panggilan tes/interview setelah melamar di situs pencari kerja di internet? # of jobs applied to < 5 lowongan 5-10 lowongan 10-20 lowongan Option 1 : Ya 134 40 8 45.27% 80.00% 80.00% Option 2 : Tidak 162 10 2 54.73% 20.00% 20.00% Total 296 50 10 100.00% 100.00% 100.00% And what about the success rate? Almost 1 in 3 (31.46%) have experienced getting a job offer after applying for a job through one of these sites. Of course, those who applied to more increased their odds. Those who applied to less than 5 jobs a month got a 28.72% success rate whereas nearly 52% of those who applied to 5-10 jobs per month got a job offer. What is also interesting is that 1 in 2 respondents reported getting a job after getting a callback for an interview or a test. Q7 (single answer) : Apakah anda pernah mendapatkan pekerjaan setelah melamar di situs pencari kerja di internet? # of jobs applied to Received callback for a test or interview < 5 lowongan 5-10 lowongan 10-20 lowongan Ya Tidak Option 1 : Ya 85 26 1 91 21 28.72% 52.00% 10.00% 50.00% 12.07% Option 2 : Tidak 211 24 9 91 153 71.28% 48.00% 90.00% 50.00% 87.93% Total 296 50 10 182 174 100.00% 100.00% 100.00% 100.00% 100.00% For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report And also PDF Report here: Online Job Search – Survey Result from Angela Arunarsirakul And if you’d wish to try to send a survey to our respondent, try our FREE TRIAL SURVEY: If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 31,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 31,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – partner@jajakpendapat.net. / +622745015293 / +6285643567492 (WA/SMS) To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. April 13, 2015 0 comments 0 FacebookTwitterPinterestEmail
LifestyleMobileMobile Game LINE GET RICH Mobile Gamers – Survey Report by jakmin April 12, 2015 written by jakmin Do you use LINE Chat App? You must have been familiar with the pic below : Yes it is a LINE GET RICH invitation.Do you feel annoyed or do you like it? JAKPAT has identifed that there are over 3000+ JAKPAT’s respondent installed LINE GET RICH. And thus we select randomly 456 Respondents from those segment and ask some surveys about their LINE GET RICH usage. Firstly, we want to eliminate non-active users, thus we asked whether they still actively using the apps. There 287 respondents left in this survey (62%+). Then we asked deeper to their Mobile Gaming Habit of LINE GET RICH as presented in some Infographics below : HOW FREQUENT DO YOU PLAY LINE GET RICH IN A DAY? # Option Total Answer Percentage 1 0-1 kali 96 33.45 % 2 2-3 kali 74 25.78 % 3 4-5 kali 52 18.12 % 4 7 kali 34 11.85 % 5 5-7 kali 31 10.8 % HOW MUCH TIME YOU SPEND EACH TIME YOU PLAY LINE GET RICH? # Option Total Answer Percentage 1 > 20 menit sekali main 71 24.74 % 2 6-10 menit sekali main 65 22.65 % 3 15-20 menit sekali main 51 17.77 % 4 10-15 menit sekali main 48 16.72 % 5 3-5 menit sekali main 43 14.98 % 6 0-2 menit sekali main 9 3.14 % Suprisingly , 24.74% plays around 20 minutes a day,each time they play LINE GET RICH. And then 22.65% uses around 6-10 minutes a day, each time they play LINE GET RICH. HAVE YOU EVER BOUGHT ANY GAME ITEM IN LINE GET RICH Though 62.74% of respondent never bought any item at LINE GET RICH, but the rest does. Then we investigate deeper by creating cross-tabulation between Q3 ( Items bought) vs Q4 ( Spending), Q3 (Items bought) vs Q2 (How Frequent). We found some interesting facts that: 1. Of those who ever bought any items, spend mostly at USD 1/IDR 10,000 Q4 (multiple answer) : Apakah anda pernah membeli item game di LINE GET RICH , Apabila Ya item apakah yang pernah anda beli? Q5 (single answer) : Berapa rupiah yang anda keluarkan untuk pembelian item LINE GET RICH sekali belinya? < 10.000 10.000 – 50.000 50.000 – 100.000 > 100.000 0 Karena saya tidak pernah beli Option 1 : Tidak pernah 7 1 1 0 168 20.59% 4.55% 7.69% 0.00% 82.35% Option 2 : Gold 19 7 7 3 30 55.88% 31.82% 53.85% 33.33% 14.71% Option 3 : Clover 19 10 5 2 23 55.88% 45.45% 38.46% 22.22% 11.27% Option 4 : Diamond 9 11 9 9 6 26.47% 50.00% 69.23% 100.00% 2.94% Total 54 29 22 14 227 158.82% 131.82% 169.23% 155.56% 111.27% 2. Of those who ever bought any items, those who purchase Diamond spends more. 3. People who plays as frequent as 4x a day are more likely to bought LINE GET RICH items HOW LIKELY WOULD YOU SHARE ABOUT LINE GET RICH TO YOUR FRIEND? 24% of respondents are the promoters of the game as they would like to share about LINE GET RICH in the scale 9-10. Then we also found some insights by creating cross-tabulation below : 1. People who frequently plays not necessarily will promote the app. Q2 (single answer) : Seberapa sering anda bermain LINE GET RICH dalam sehari Q9 (scale) : Share tentang LINE GET RICH ke teman LINE anda via chat LINE. 1: Sangat Mengganggu, 10: Sangat Tidak Mengganggu 1 2 3 4 5 6 7 8 9 10 Option 1 : 0-1 kali 44 6 11 7 8 8 2 4 1 2 45.83% 46.15% 44.00% 35.00% 28.57% 19.51% 14.29% 21.05% 11.11% 11.76% Option 2 : 2-3 kali 21 2 4 6 12 8 7 3 5 4 21.88% 15.38% 16.00% 30.00% 42.86% 19.51% 50.00% 15.79% 55.56% 23.53% Option 3 : 4-5 kali 8 3 7 4 2 8 4 9 2 5 8.33% 23.08% 28.00% 20.00% 7.14% 19.51% 28.57% 47.37% 22.22% 29.41% Option 4 : 5-7 kali 9 1 2 3 3 7 1 2 0 3 9.38% 7.69% 8.00% 15.00% 10.71% 17.07% 7.14% 10.53% 0.00% 17.65% Option 5 : 7 kali 14 1 1 0 3 10 0 1 1 3 14.58% 7.69% 4.00% 0.00% 10.71% 24.39% 0.00% 5.26% 11.11% 17.65% Total 96 13 25 20 28 41 14 19 9 17 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 2. People who spends more on item purchase tends to more promoting the app Q4 (multiple answer) : Apakah anda pernah membeli item game di LINE GET RICH , Apabila Ya item apakah yang pernah anda beli? Q9 (scale) : Share tentang LINE GET RICH ke teman LINE anda via chat LINE. 1: Sangat Mengganggu, 10: Sangat Tidak Mengganggu 1 2 3 4 5 6 7 8 9 10 Option 1 : Tidak pernah 58 12 18 14 18 23 10 12 6 6 60.42% 92.31% 72.00% 70.00% 64.29% 56.10% 71.43% 63.16% 66.67% 35.29% Option 2 : Gold 21 0 6 3 8 14 3 3 1 7 21.88% 0.00% 24.00% 15.00% 28.57% 34.15% 21.43% 15.79% 11.11% 41.18% Option 3 : Clover 19 1 4 2 7 12 1 4 1 8 19.79% 7.69% 16.00% 10.00% 25.00% 29.27% 7.14% 21.05% 11.11% 47.06% Option 4 : Diamond 19 0 2 2 4 8 1 4 1 3 19.79% 0.00% 8.00% 10.00% 14.29% 19.51% 7.14% 21.05% 11.11% 17.65% Total 117 13 30 21 37 57 15 23 9 24 121.88% 100.00% 120.00% 105.00% 132.14% 139.02% 107.14% 121.05% 100.00% 141.18% 3. People who spends more on duration tends to more promoting the app Q3 (single answer) : Sekali main LINE GET RICH, berapa menit durasi anda bermain? Q9 (scale) : Share tentang LINE GET RICH ke teman LINE anda via chat LINE. 1: Sangat Mengganggu, 10: Sangat Tidak Mengganggu 1 2 3 4 5 6 7 8 9 10 Option 1 : 0-2 menit sekali main 4 1 2 2 0 0 0 0 0 0 4.17% 7.69% 8.00% 10.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Option 2 : 3-5 menit sekali main 16 2 4 3 5 3 2 3 4 0 16.67% 15.38% 16.00% 15.00% 17.86% 7.32% 14.29% 15.79% 44.44% 0.00% Option 3 : 6-10 menit sekali main 20 3 4 5 8 10 5 3 2 3 20.83% 23.08% 16.00% 25.00% 28.57% 24.39% 35.71% 15.79% 22.22% 17.65% Option 4 : 10-15 menit sekali main 17 2 3 4 4 10 3 2 1 2 17.71% 15.38% 12.00% 20.00% 14.29% 24.39% 21.43% 10.53% 11.11% 11.76% Option 5 : 15-20 menit sekali main 13 4 5 2 7 9 4 3 0 4 13.54% 30.77% 20.00% 10.00% 25.00% 21.95% 28.57% 15.79% 0.00% 23.53% Option 6 : > 20 menit sekali main 26 1 7 4 4 9 0 8 2 8 27.08% 7.69% 28.00% 20.00% 14.29% 21.95% 0.00% 42.11% 22.22% 47.06% Total 96 13 25 20 28 41 14 19 9 17 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% SENDING CHATS/ GETTING CHATS ABOUT LINE GET RICH : ANNOYED OR NOT? We asked whether sending LINE Chats to friend or getting LINE Chats from friends about LINE GET RICH invitation is annoying? Here it the result : HOW DO YOU FEEL AFTER PLAYING THE GAME? ADDICTED ? ( SCALE 1-10) FUTURE INTENTION? For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report And if you’d wish to try to send a survey to our respondent, try our FREE TRIAL SURVEY: If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 31,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 31,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – partner@jajakpendapat.net. / +622745015293 / +6285643567492 (WA/SMS) To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. April 12, 2015 0 comments 0 FacebookTwitterPinterestEmail
E-commerceFashionLifestyleMarketing Indonesia Local Fashion Brands Survey Report by jakmin April 8, 2015 written by jakmin Nowadays, local fashion brand is on the rise. Now there are many Local Fashion Brands that gain popularity across age groups, and social classes. Many of the brands are selling competitively priced products which are targeted for youth, and there are also many of the local brands selling to high-end consumers. Cotton Ink, for example, is a popular women apparel brand that target mostly to youth market. While there is also ‘Tulisan’, handmade women handbag and accessories brand, recently just open their boutique in one of prestigious mall in Jakarta, that target to upper class consumers. Nowadays, there are also many events being held to support the Local Fashion Brands. Many local brand bazaars are frequently held in famous malls in Jakarta, Bandung, and in other big cities in Indonesia. Brightspot Market, and Pop Up Market are two of many hype bazaars that are getting popular among youth (we will talk about this more in our next survey, so please stay tune). Another event that is also very popular is Jakarta Fashion Week. There are many Local Fashion Brands, from easy to wear brands to high-end designer brands, participated in the event. To learn more about this trend, Jakpat has conducted local fashion brand survey participated by 1521 respondents. The proportion of Male and Female respondents in this survey is fairly equal. While in terms of age, 54% of the respondents is coming from 20-25 age group, but we still have sufficient number of sample to analyze the younger group (<20 years old), and the older group (26-35 years old). In general, the survey focuses to have understanding on how people behave towards local brands. From the result of this survey, Jakpat also want to help to generate strategic recommendation for the local brand players in Indonesia. 6 OUT OF 10 RESPONDENTS ARE AMONG LOCAL FASHION BRANDS TREND-WATCHERS First of all, we would like to have a measure of the Local Fashion Brands popularity among our respondents. The survey reveals that people interest towards local brands is quite high. There are 59.6% respondents who claim to follow the current trends of local fashion brand in Indonesia. Similar trend is seen for both Male and Female respondents. While if we breakdown further into age group, local fashion brand popularity is high for >16 years old respondents. However, it seems that local brands are more popular among the older respondents, especially among those who are coming from 26 – 35 years old age group. In then next section, we will then focus to analyze the behavior of these 59.6% respondents who claim to be interested in the local fashion brand trend. THE TREND-WATCHERS USE MULTIPLE SOURCE OF INFORMATION, AND SOCIAL MEDIA IS THE MOST POPULAR ONE From the survey we learn that many of the respondents are using many multiple sources in looking for information related to Local Fashion Brands. Most of the respondents are searching for information online using social media, and websites. Among online source, Social Media (IG, Facebook, and others combined) is more popular compared to website or blog. While among offline source, Magazine is the most popular one. THE LOCAL FASHION BRANDS ARE OFFERING BETTER VALUE FOR MONEY : STYLISH DESIGN, GOOD QUALITY, BUT MORE AFFORDABLE PRICE COMPARED TO THE GLOBAL BRANDS. Our survey reveals that 70.8% of the respondents confess that they buy products of Local Fashion Brands because of the stylish design. Besides, good quality (62.6%) is also an important factor that motivates our respondent to buy the products of Local Fashion Brands. While in comparison with the global brand, Indonesia’ Local Fashion Brands are perceived to be more affordable in pricing. This is proven by our survey whereas 77.4% of our respondents agree to this statement. Therefore from these findings, we could have an indication that the Local Fashion Brands are getting popular nowadays, since they offer better value for money. PEOPLE FEEL PROUD TO WEAR LOCAL FASHION BRANDS, DO YOU? People of developing countries usually feel proud about themselves when they could afford products coming from well-known foreign brands. However our survey reveals the opposite facts. An astonishing figure of 88.8% respondent claim that they feel more proud to wear Local Fashion Brands compared to foreign brands. So besides offering better value for money, Local Fashion Brands are having another competitive advantage to the foreign brands which is their Indonesian Heritage. Learning from this fact, the Local Fashion Brands should embrace their Indonesian Heritage and utilize it in their marketing campaign. PEOPLE CAN’T GET ENOUGH OF THE LOCAL FASHION BRANDS : THEY WANT TO BUY MORE As explained earlier, The Local Fashion Brands offers many advantages and benefits to their customers. Then the next question will be whether they are satisfied and committed to buy these products again in the future. They survey reveal that almost all respondents (98.5%) claim that they will buy the products of Local Fashion Brands in the future. This is a clear indication that people feel satisfied to wear the products of Local Fashion Brands; therefore they want to continue buying this product. What The Local Fashion Brands could do to utilize this opportunity is to educate their customers to wear their product in different types of occasion. For instant, The Local Fashion Brands could create a campaign of #LocalMonday which give challenge for people to wear the Local Fashion Brands products every Monday. By doing this kind of campaign, people are encouraged to buy more of the Local Fashion Brands product so that they have enough clothes to win this challenge. So the principal is, if they want to buy more, then give them occasion to wear more. SOME RECCOMENDATIONS FOR OUR FELLOW LOCAL FASHION BRANDS In the survey, we ask one question to know whether respondents have bought products of Local Fashion Brands. We then do cross analysis between the result of this question, and the result of other questions to give some key recommendations for our fellow Local Fashion Brands. 3 words behind Local Fashion Brands success : Social Media, Social Media, and Social Media From our cross tabulation analysis, we reveal that among respondent who have bought products of Local Fashion Brands, 82.2% of them use Social Media as their source of information for Local Fashion Brand products. Therefore, Social Media should be the first priority for doing marketing campaign. The Local Fashion Brands should also make sure that their products are easily purchased through social media. Besides, sales promotion through Social Media should also be taken into consideration because this kind of promo could attract impulsive buying of customers that otherwise just do ‘window shopping’ in their Instagram timeline. Many Local Fashion Brands have their own website, but there are also many of others who do not have it most probably because owning a website require quite big investment. So, is website important? The survey answers that yes it is important to have a website, but it is not one of the urgent needs. From the 3rd question that has been explained above we learn that there are 56% respondents who claim to use website as their source of information, the same figure is also shown among respondents who have bought the products of local brands. So there are quite big number of respondent that use website as their source of information, but this number is still lower compared to Social Media. So our recommendation is if there is sufficient amount of budget for Website, then The Local Fashion Brands should definitely make one. However if the budget is not yet enough, it’s better to postpone creating the website rather than creating a low quality website that will ruin the brand image. Please bear in mind that people are using multiple sources, so The Local Fashion Brands need to make sure that they apply the same marketing campaign throughout their Social Media portfolios. 2 Options for Growth : Penetrates to Non User, or Increase spending of Current User From the very beginning of this post, we understand that there are 59.6% respondents who are following latest trend of Local Fashion Brands. This number is pretty high, but we cannot ignore the facts that there are still 40.4% of respondent that do not know about the Local Fashion Brand trend. These untapped respondents are big opportunity for penetration target of the Local Fashion Brands in Indonesia. However challenges are also attached with this big opportunity. We believe that It is always harder to attract people to buy your product in the first time, than to ask people to buy more of your product. Another opportunity for growth is to increase the spending of current users of the Local Fashion Brand products. However in doing this, The Local Fashion Brands need to focus on a certain type of consumers who will generate more sales for them. From the survey we reveal an indication that the most profitable customer are those who have high brand awareness and brand knowledge of the Local Fashion Brands product. We get this indication by measuring the brand awareness & knowledge of respondents who have bought products of Local Fashion Brands. To measure awareness & knowledge, we pick names of popular Local Fashion Brands / festivals / dept. stores (online & offline), and ask the respondent whether these names are familiar for them. The result shows that the percentage of respondent who have bought Local Fashion Brands is higher in groups that know more names. For instant, in groups that know more than 3 names, 71% respondents have bought Local Fashion Brands. These groups seem to be very profitable, however we guess that it is also very challenging to attract sales from them. We believe since they know many names of Local Fashion Brands, they are exposed to many options. Therefore a Local Fashion Brand should have a strong value proposition in order to win the hearth of this type of customers. For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 31,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 31,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. April 8, 2015 0 comments 0 FacebookTwitterPinterestEmail
Lifestyle People's Interest in Playing a Musical Instrument – Survey Report by jakmin April 3, 2015 written by jakmin Everyone has been exposed to music from an early age. Music is all around us. Parents are inclined to get their children to start playing music at a young age. Schools also recognize the benefits of incorporating music into the arts curriculum as music stimulates students and encourages them to be creative. However, ask a random person on the street, and the chances are likely that he or she will say that he does not know how to play an Commercial Inflatable Park For Sale instrument well, if not at all. But he or she is interested in learning to play. In a world where music is all around us, people are curious, and even as they get older, they still want to learn. So, we conducted a survey to gauge people’s tente gonflable pas cher interest in learning to play a musical instrument. Specifically, we wanted to know what they are interested in, why, and what is stopping them. This survey was followed by 606 respondents. However, this report is based on the 80.53% who indicated that they are interested in learning to play a musical instrument. From our survey, we found out that 4 in 5 respondents (80.53%) are interested. This interest is consistent jumping castle even among age and gender. Almost the same number (79.1%) have learned to play an instrument previously. The majority of people (73.16%) want to learn to play a string instrument followed by percussion (49.18%) and choral/vocal (26.43%). The most popular instruments that people mentioned wanting to play are guitar, piano and violin. The main reason people want to play music is to develop their discipline (55.74%). The second most widely selected reason is that people have maintained a long interest in learning to play the instrument that they listed previously. Next, 27.87% say that they need a new hobby, and 19.67% see learning music as an opportunity to develop their patience. The biggest reason why they are not learning right now is because respondents are busy and do not have time (46.31%). Then, people honestly do not know where to find someone to teach them the instrument that they want to learn (37.3%). Next, 34.64% say that they are not musically talented. There is also a lack of access to the instrument itself. 27.87% say that they cannot afford to buy or rent the instrument of their choosing. For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report And also PDF Report here: Online Job Search – Survey Result from Angela Arunarsirakul And if you’d wish to try to send a survey to our respondent, try our FREE TRIAL SURVEY: If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 31,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 31,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – partner@jajakpendapat.net. / +622745015293 / +6285643567492 (WA/SMS) To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. April 3, 2015 0 comments 0 FacebookTwitterPinterestEmail
