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Mobile

Watching the Videos – Survey Report on Indonesian YouTube Usage Habit

by jakmin March 31, 2017
written by jakmin

YouTube is one of the most visited websites in Indonesia. In this survey, we would like to see the usage habit of Indonesian towards this video-sharing website. This survey was conducted to 2450 respondents of JAKPAT. All of the respondents in this survey are YouTube users, in which we found out through the preliminary survey. As one of the highlights in the reports, 84.61% of the respondents often skip some ads on YouTube. You can find out more information in our full data reports. Here is a list of the highlighted information:

  • Users and Channel
  • Accessing YouTube: How Often, Frequency, Time, Things They Do
  • Subscribing Channels
  • Videos: Uploading, Liking, Giving Comment, Sharing, Live Streaming
  • The Ads: Skipping
  • Trivia: Men VS Women in YouTube Usage

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March 31, 2017 0 comments
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HousingLifestylePersonal

Shower Equipment Product: Photo Observation Study

by jakmin March 29, 2017
written by jakmin

Observation has been becoming an important tool for research to empirically understand the studied object. To conduct an observation study, we use our new action question type that enable respondent conduct certain action such as taking photo. By seeing their taken photo, we can empirically see several aspects such as respondent preference, habit, profile, etc. In this survey we ask our respondent to take a photo of their shower equipment. The aim of this survey is to conduct a photo observation study, so that we can clearly see respondents’ shower product usage. The survey was conducted to 103 people in nationwide, with sex ratio as 36% female and 64%. Regarding their residential type, 72% respondents in this survey live in the house, while the other 24% live in the rent room and 4% in the dormitory. An essential highlight of this survey is subjected to the variance of shower product that is frequently used by most respondents in this survey. Among all shower products; shampoo, body soap, facial foam, toothbrush, and toothpaste become the basic shower essentials for them. You can find out more information in our full data report. Below we make a list of the highlighted information that you can access from this survey:

  • The top five shower product used by respondent.
  • Comparison between male and female respondent on using shower product.
  • Popular shower brand according to our photo observation study result in this survey.
  • Preferred shower equipment product packaging.
  • Multiple brand of shower equipment used by respondent.

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March 29, 2017 0 comments
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Uncategorized

Health Problems – Survey Reports 2017

by jakmin March 22, 2017
written by jakmin

This survey was conducted to 1157 respondents of JAKPAT and was designated to find out matters on health. As many as 43.17% of the involved respondents are in the age range of 20-25 years old. Although that number doesn’t represent the majority of the respondents, it is safe to say that many of the health problems that will be presented as data in our report belong to respondents in that range of age. As one of the highlights in the reports, 61.62% of the respondents in one survey question admitted they have their lifestyle changed since knowing about their disease. You can find out more information in our full data reports. Here is a list of the highlighted information:

  • 10 Gender-based most suffered diseases
  • What the respondents have done about their suffered disease
  • How long the respondents have known about their suffered disease
  • How the lifestyle has changed since knowing about the disease
  • How many of the respondents have been taking medicine in the attempt to cure the disease

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March 22, 2017 0 comments
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LifestylePersonal

Perception on Halal Products – Survey Reports 2017

by jakmin March 16, 2017
written by jakmin

This survey was conducted to find out what our Muslim respondents perceived about the halal state of products that they might consume or refuse to consume. We managed to involve as many as 2909 JAKPAT respondents who are Muslim and of all genders and ages. One of our most interesting findings is about the respondents’ reaction to an imaginative situation where there was no access to halal source. Other findings include:

  • 7 top ways of how to know if a product is halal
  • Kinds of halal products purchased by our respondents
  • Kinds of halal beauty products purchased by our respondents
  • Ethics at eatery
  • Respondents’ reaction to a situation where there is no halal source
  • Respondents’ reaction to a Muslim friend who consumed non halal products

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March 16, 2017 0 comments
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Uncategorized

Sports and Diet – Survey Reports 2017

by jakmin March 15, 2017
written by jakmin

This survey about sports habit and diet was dedicated to 1151 respondents who had admitted to actively playing sports in our initial screening process. We managed to gain insights from 61.51% of male and 38.49% of female respondents. As one of the highlights, you will find a finding that shows what sports are preferred by male and female respondents individually. Generally, this survey consists of information on:

  • Gender-based top/most played sports
  • Frequency of playing sports in a week
  • Time in a day for playing sports
  • Expectation from playing sports
  • Top case history of illness
  • 10 most consumed food and beverage kinds
  • Top restricted products to consume due to personal health condition

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March 15, 2017 0 comments
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News & Update

Pemenang Lucky Draw MARET 2017

by jakmin March 7, 2017
written by jakmin

Haloooo JAKPATers ^^

Hari ini JAKPAT mau menginfokan pemenang lukcy draw nih.. Yuk deh langsung cek aja. Siapa tau Kamu jadi salah satu responden yang beruntung itu. Oh iya, sebagai info aja nih.. pemenang lucky draw kami pilih Random ya JAKPATers :) Jadi buat kalian yg belum beruntung boleh tuh redeem yang banyak biar kemungkinan menangnya juga besar, dan jangan lupaa berdoa yaaa. :D Rejeki takkan tertukar kok ;) Dan buat kalian yang menang di Lucky draw kali ini JAKPAT ucapin Selamaat  \^^/ Yeayy !!!

2 PEMENANG SPEAKER    
1    Agus HerMawan
2    Narro

5 PEMENANG TUPPERWARE FREEZERMATE
1    Eti Yulianti
2    Dewi Rukmanasari
3    Rahil Ausaf
4    Dilla Putri
5    Emilia Emilia

5 PEMENANG VOUCHER MAP    
1    Iin Saputra
2    LiFa UzliFa
3    Adzkia Putri Khalya
4    Dinna Marisa Santoso
5    Yuli Astutik

50 PEMENANG PULSA 20K    
1    Mardian Budi Prayuga
2    Anisa Fitriani
3    Fuad Hasan
4    Ika Nursamsiah
5    Gaban Gabin
6    Randi Arisman
7    Aly Fadly
8    Caterina Aisyah Safitri
9    Yuda R. Turangga
10    Zhaky Gunz
11    Tai Gani
12    Muhammad Syarif
13    Indische Muzaphire Ramdhani
14    Irma Juli
15    Rahman Pakne Irsyad
16    Indra Madan
17    Sofiyan Nss
18    Safitri Nila Febriyati
19    Elfitriasani Khoironnisa
20    Mohammed Qasim Al Husein
21    Vya Luthvianny
22    Mayar Dayani
23    Zizarun Namhar
24    Lily Listyoreni
25    Siti Fadilah
26    FX Dwi Putra
27    Dicky Juniar P
28    Dimastry
29    Julius Tomris Sidauruk
30    AS Nugraha
31    Dhanank Moeljanto Sastrowardoyo
32    Christina Junita
33    Idham Halid
34    Alhabibah Assalafiah
35    Karsito
36    Sulkan
37    Barik Al-Rasyid
38    Atheex Atria Ariestiyani
39    Devi Yuningsih
40    Arini Agustine Ramli
41    Anggie Wizzar Suardi
42    Aql Edna Salam
43    Fransiska Hutasoit
44    Bustan Kholik
45    Iyongiwan
46    Ajik Syukur
47    Herry Herman
48    Bambang Srilangka
49    Fazra Zain
50    Zaky Julian

Sekali lagi Selamat yaaa !! ^^ Buat para pemenang silahkan cek email kalian yang terdaftar di JAKPAT. JAKPAT tunggu konfirmasinya. Hadiah akan JAKPAT proses Minggu depan ya (16-17 Maret 2017). Terimakasih :)

March 7, 2017 33 comments
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E-commerceLifestyleMarketingMobilePremium ReportsReports

Indonesia Mobile Habit Report Q1 2017

by jakmin February 22, 2017
written by jakmin

JAKPAT collaborating with independent researcher, Christine Siagian has prepared a new report to feed the beginning of 2017 (Q1). Our first Q1 report that compiles insights on Indonesia Social Media Habit. Data collection method in this survey is primarily taken from survey that is done toward 3500+ JAKPAT Mobile Panel in January 2017. The data collected then cleaned, coded and analyzed by JAKPAT Data Analyst and researcher partner.

Here are the list of insights presented in the full report :

  1. Life’s essentials
  2. The mobile device landscape in Indonesia : Where to from here?
  3. Data plans
  4. Where we buy : Consumers explore their options
  5. The biggest mobile enthusiasts? Gen Z
  6. Mobile devices : They are in on the action
  7. Mobile Transaction : Slow but Sure
  8. Mobile application :The ubiquity in today’s life

You can download the free version of the report here

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Download Free Report INDONESIA MOBILE HABIT 2017

Also, you can purchase the premium version of the report (IDR 150,000)

by clicking the button below

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February 22, 2017 0 comments
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Lifestyle

Listen to the Radio – Survey Report on Indonesian Radio Access Habit

by jakmin February 16, 2017
written by jakmin

In this digital era, the new media has emerged hence urging the conventional media to evolve and transform. Among the simplicity and velocity that the internet offers, we wonder how about the recent condition of conventional electronic media such as radio? Moreover, how the audiences’ habit and preferences nowadays? Therefore, regarding to this matter, recently Jakpat has conducted a survey in order to see the habit and preference of Indonesian radio listeners. This survey involved 1823 respondents from across Indonesia. Those respondents are radio listeners, or people who admit that they still listen to the radio nowadays; in which we found out through the preliminary questions in this survey. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 16 to 45 year-old.

01_RADIO ACCESS HABIT 02_RADIO ACCESS HABIT 03_RADIO ACCESS HABIT

First of all, regarding to frequency of listening to the radio, apparently most of our respondents (37.14%) seldom listen to the radio, while some other (30.94%) rarely listen. Furthermore, only some of our respondents (31.38%) admit that they listen to the radio every day, with more than half of them (53.32%) admit to listen for 1 to 3 hours in a day. These findings indicate that though the degree of audiences’ access toward radio is average, there are still groups of people who loyally listen to it.

04_RADIO ACCESS HABIT 05_RADIO ACCESS HABIT 06_RADIO ACCESS HABIT

Next, regarding to the time they frequently listen to the radio, apparently the peak hour that most of our respondents listen to the radio is between 6 to 9 in the morning (32.14%). Meanwhile, the second peak hour is between 6 to 9 at night (29.02%). Furthermore, regarding to the place they usually listen to the radio, apparently most of our respondents (66.48%) admit that they usually listen to the radio in their bedroom or house. There are also some of our respondents (37.52%) who usually listen in their car.

07_RADIO ACCESS HABIT 08_RADIO ACCESS HABIT

Regarding to the habit, we found that most of our respondents (73.83%) usually listen to the radio while doing something else. They admit that they listen to the radio while surfing the internet (46.06%), accessing the social media (42.72%), working (38.34%), driving (30.16%), or even reading book (28.38%). Indeed, to be able to be accessed while doing something else is one of radio listeners’ benefits.

09_RADIO ACCESS HABIT 10_RADIO ACCESS HABIT

Regarding to the habit of changing the channel, we found that more than half of our respondents (58.09%) admit that they often change the channel when listening to the radio. On the other hand, more than half of our respondents (57.32%) admit that they keep staying on the channel when they hear radio ads. Furthermore, most of our respondents (71.09%) admit that they change the channel when they hear a song they don’t like on the radio.

11_RADIO ACCESS HABIT 12_RADIO ACCESS HABIT 13_RADIO ACCESS HABIT

Next, the next finding is about other radio’s benefits: requesting song and sending regards. Apparently, most of all of our respondents (79.76%) admit that they don’t often request a song on the radio. Besides, most of all of our respondents (79.98%) admit that they don’t often send regards to some friends through the radio.

14_RADIO ACCESS HABIT 15_RADIO ACCESS HABIT

Furthermore, when asked about what things that they like from the radio, the most favorite thing is when the radio plays their favorite song (64.62%). Meanwhile, the second most favorite is that they can do something else while listening to the radio (63.58%), and the third most favorite is when the announcers are funny and interesting (55.68%). When the radio plays their favorite song is chosen as the thing they like the most about radio by 33.57% of our respondents.

16_RADIO ACCESS HABIT 17_RADIO ACCESS HABIT

Lastly, regarding to the media preferences that audiences have toward radio, apparently our respondents still choose radio over magazine (65.33% VS 34.67%) and newspaper (64.45% VS 35.55%). On the other hand, radio is less preferable than television (24.14% VS 75.86%) and internet (6.14% VS 93.86%).

18_RADIO ACCESS HABIT 19_RADIO ACCESS HABIT 20_RADIO ACCESS HABIT 21_RADIO ACCESS HABIT

For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

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February 16, 2017 0 comments
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MobilePersonal

BlackBerry Messenger Access Habit – Survey Report

by jakmin February 10, 2017
written by jakmin

BlackBerry Messenger (BBM) maybe a pioneer in the instant messenger apps installed on the mobile device. Before Android OS gain its popularity in recent decade, BlackBerry popularizes the mobile data based chatting application among smartphone user. However, BBM seems to face a rough challenge from other new comer instant messenger app such as WhatsApp and LINE. We conduct a survey to understand the way BBM user reflect their BBM access habit.

header1_BBM

We conduct a survey by asking 999 respondents in nationwide about their BBM usage experience. The sampling composition is carefully measured by considering the population of Indonesia internet user. Furthermore, to precisely select the right composition of our respondent, we also use Jakpat proportional sampling feature.

01_BBM

The highlight of this survey result is mostly focused on the unbalance finding between the number of BBM user and their access frequency. Although the number of BBM user is quite high, but their access frequency does not. In an extreme way, some respondents only rarely use BBM to communicate. In other hand, we also find that there is less than half of respondents in this survey use BBM in high frequency a day.

02_BBM

First of all, we filter our respondent by asking whether they have any BBM account. According to our result, 83% respondents in this survey own BBM account.

03_BBM

We further examine the usage frequency among respondents who own BBM account. Apparently, 20% respondents who own BBM account in this survey have BBM, but rarely use it for their daily communication channel. In the extremely opposite side, 36% respondents who own BBM account in this survey seems to use BBM as their frequently used daily communication channel.

04_BBM

Unlike other instant messenger apps such as LINE and WhatsApp, BBM is more likely to be used to talk with family. Besides that, BBM seems to be a comfortable communication channel to talk with respondents’ friends.

05_BBM

Respondents’ belonging into certain BBM group also becomes a part of our investigation in this survey. Apparently, 71% respondents who own BBM account in this survey join BBM group. However, most of them only belong in 1-2 groups only.

06_BBM

Regarding the type of BBM group joined by respondents in this survey, most of them belong in friend based group. To make it more interesting, apparently online shop BBM group seems to be more attractive for most respondents in this survey compared to family BBM group.

07_BBM

Comparing the interest of female and male respondents in this survey to join in particular BBM group, the female respondents seems to be more willing to join online shop BBM group than male.

08_BBM

The shared content on BBM is quite various. Quite similar with other instant messenger apps, most respondents in this survey like to share funny picture, copy paste broadcast information, and post document/file on BBM.

09_BBM

Just like other instant messenger apps, BBM also provide many features beyond just text messaging. According to our finding, most respondents are doing several activities other than text messaging on BBM.

10_BBM

Apparently, other BBM features such as BBM voucher, BBM travel, and BBM news are not yet popular enough. Among respondents in this survey, only less than 10% of them usually access it.

11_BBM

As we know, there are two ways to add friend contact on BBM. Between both ways, adding friends’ BBM PIN code seems to be more popular for respondent.

12_BBM

Changing profile picture seems to be less popular among most respondents in this survey. It is shown by 66% respondents who own BBM account in this survey rarely change their BBM profile picture.

13_BBM

Regarding the befriending habit, most respondents in this survey only accept BBM contact invitation from people they know. In other hand, there are fewer of them who accept BBM contact from stranger.

14_BBM

The sponsored content on BBM also gains a lack of interest among most respondents in this survey. Only 31% of respondents who own BBM account in this survey accept contact invitation from them.

15_BBM

The willingness to access advertisement from sponsored content on BBM is also low. Only 23% respondents who own BBM account in this survey ever access advertisement from sponsored content.

16_BBM

As BBM PIN code seems to be the most common way to befriending on BBM, we ask our respondent about their ability to remember their own PIN code. Interestingly, most respondents in this survey do not remember their own BBM PIN code.

17_BBM

BBM premium account does not seem to be able to attract respondents’ interest as well. Among all respondents who own BBM account in this survey, only 19% of them upgrade their account to premium.

18_BBM

We further compare the excellence of BBM compared to other instant messenger apps. Apparently, most respondents who own BBM account in this survey are impressed with BBM speed of sending message.

19_BBM

Furthermore, the expected service between the teenage and older segment of BBM user in this survey is different. The teenage segment expects BBM to offer them a more interesting timeline feature. Up to this point, the teenage segment may need instant messenger platforms that enable them not only to communicate, but also expressing whatever in their minds.

20_BBM

At last, we ask 17% respondents who do not own BBM in this survey. We ask about their reason of not using BBM. Apparently, our premise about the rough challenge between BBM and other messenger apps is true. Half of them say that the ultimate reason of their behavior is because they already use other instant messenger apps.

21_BBM

For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

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February 10, 2017 0 comments
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HousingLifestyleMobile

Airbnb Experience – Survey Report

by jakmin February 8, 2017
written by jakmin

The trend of accommodation network orchestrator start-up business seems to be rising in the recent years. The need of staying in a comfortable yet reasonable price accommodation is believed as the key of the business. Hence, the rising trend of travelling habit among people, especially millennials makes the accommodation network orchestrator play a significant role in the business ecosystem. Among all orchestrator platforms, Airbnb seems to be one of the most promising orchestrator in global scale.

banner

We conduct a survey toward 229 respondents in nationwide to understand their experience and perception about Airbnb service. All 229 respondents in this survey are those who ever heard about Airbnb. As we previously explain about the travelling trend among millennials, in this survey most respondents who ever heard about Airbnb is dominated by those in 20-29 year old segment.

01

Notable note about this survey is shown in the willingness of most respondents who ever use Airbnb service to reuse it in the future. Moreover, the variation of housing type and affordable price become two most important motives of respondents’ decision on using Airbnb service.

02

First of all, we would like to filter our panel due to their actual experience of using Airbnb service. Among all respondents in this survey, only few of them ever really try Airbnb.

airbnb1

 

Most respondents in this survey tend to use smartphone to access Airbnb. However, apparently the Airbnb website seems to be more attractive for them compared to the Airbnb apps. It is shown that most respondents tend to use Airbnb from the website in smartphone much more than checking the apps.

04

In order to do market segmentation, the millennials seems to be the most potential segment. As most of them already have the awareness and even experience of trying Airbnb service, the 20-29 year old respondent in this survey could be the primary target of Airbnb.

05

We further focus our survey to respondent who ever try Airbnb service in the last time. We ask them to mention their experience of using Airbnb service and most of them try it in more than 3 months ago.

06

We also ask our respondent about their destination when they use Airbnb service in the last time. Apparently, most respondents in this survey stay in domestic area on their last stay using Airbnb.

07

The length of staying also becomes a part of our investigation toward respondent in this survey. Most respondents in this survey who ever use Airbnb service only stay for 1-3 nights on their last trip.

08

The various type of housing in Airbnb becomes a unique selling point for this start-up. Among all housing types available, the homestay/guesthouse/inn/cottage becomes the most favorite one.

09

As Airbnb offer different type of housing, it also offers different kind of room. The Airbnb guest can rent a private room, room sharing for cheaper price, or even rent the whole place. However, most respondents in this survey tend to choose private room on their last stay using Airbnb.

10

Regarding their companion of staying in Airbnb house, most respondents in this survey seems to stay with company. Most respondents in this survey say that they stay with their partner and/or friend on their latest stay.

11

Understanding respondents’ motivation of using Airbnb also plays an essential role in understanding the accommodation network orchestrator business ecosystem. One point of difference between Airbnb and other orchestrator is that it offers various type of housing. Thus, customer will have a richer option for their stay.

12

The basic aim of a business is maximizing its profit by stimulating their customer to repurchase. Maybe when it comes to this kind of business, Airbnb ought to be less worry as most respondents in this survey plan to use Airbnb service again for their upcoming trip.

13

At last, we further explore the insight of respondent segment that never use Airbnb service, but already have any awareness about it. Most respondents in this survey say that they never use Airbnb service since they never travel. Up to this point, we can conclude that the problem of their zero experience of staying in Airbnb is not because of their dissatisfaction of Airbnb.

14

Although some respondents in this survey never use Airbnb service, but they keep on checking Airbnb website and/or apps. Surprisingly, the basic reason of this behavior is positively affecting with their intention of using Airbnb in the future. This behavior is definitely a positive indication for the business as they already have a potential future customer.

15

As Airbnb is welcoming anyone to become Airbnb host, we ask them whether they ever want to be one. However, only 51% of our respondents plan to become Airbnb host and most of them are men.

16

At last, we examine the potential of the future customer by asking whether our respondent ever recommend Airbnb to their peers. Among all respondents in this survey, 45% of them are doing so which becomes a positive indication for business

17

 

For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

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February 8, 2017 0 comments
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