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Mobile

Understanding Indonesian Local Search Behavior – Survey Report

by jakmin May 6, 2015
written by jakmin

This survey’s aim is to get better understanding how smartphone users search product or services nearby, in which we use the term “Local Search”. This survey is a reproduction of Google Inflatable water slide Costco survey here. Google commissioned these studies of 5,000+ U.S. smartphone users to find out more about their behavior during local search-searches aimed at finding products or services nearby. 

In this survey, JAKPAT surveyed 461 respondents that have ever search product or services nearby online.

1. 90% RESPONDENT ARE USING SMARTPHONE FOR LOCAL SEARCH

en-2

2. 81.78% USING SEARCH ENGINE TO FIND LOCAL INFORMATION

en-4

graph 2

According to the graph above, majority of respondents use search engine to find nearby stores (81.78%). When we compared this question (Q4) with another question (Q2), we also found that search engine is accessed most by the respondents while using various gadgets. However, here, we found some sources used by the respondents besides search engine.

Q4 (multiple answer) : how do you find information that you need about the local stores? Age Range Q2 (multiple answer) : what gadget do you use when browsing?
20-25 26-29 30-35 36-39 40-45 i use my smartphone i use my desktop computer i use my tablet
Option 1 : i use search engine 271 63 30 9 4 345 95 50
81,38% 80,77% 85,71% 81,82% 100,00% 81,95% 92,23% 83,33%
Option 2 : i ask my friends 110 15 6 2 0 123 38 20
33,03% 19,23% 17,14% 18,18% 0,00% 29,22% 36,89% 33,33%
Option 3 : i see the the ads relating to the local stores (in magazine/TV/newspaper/internet) 73 28 7 2 0 94 35 25
21,92% 35,90% 20,00% 18,18% 0,00% 22,33% 33,98% 41,67%
Option 4 : Other 5 1 1 0 0 5 2 2
1,50% 1,28% 2,86% 0,00% 0,00% 1,19% 1,94% 3,33%
Total 459 107 44 13 4 567 170 97
137,84% 137,18% 125,71% 118,18% 100,00% 134,68% 165,05% 161,67%

Comparing two age range segments of respondents here (20-25 years old) vs ( 26-30 years old), we can see that the younger segment tends to ask friends more than looking at advertisement to search local info, and as opposite the older segment states that they find local info from advertisement and less likely to ask friends.

3. 80% RESPONDENTS DO LOCAL SEARCH AT HOME

en-3

graph 1

As shown on the graph above, 88.07% of respondents are at home when browsing.

Q3 (multiple answer) : where are you when browsing? Gender
Male Female
Option 1 : at home 219 187
91,63% 84,23%
Option 2 : on the go (on bus, car, etc) 55 72
23,01% 32,43%
Option 3 : in the office 79 55
33,05% 24,77%

If we look at the table above, female and male respondents have a slight difference. Male browse local information in the office more than female, and as opposite female respondent browse more on the go than male respondents.

4. PRODUCTS SOLD, ADDRESS, AND PROMOTION IS THE MOST SEARCHED INFO!

en-5

Q5 (multiple answer) : what information do you seek? Total Gender
Male Female
Option 1 : local store’s address 293 156 137
63,56% 65,27% 61,71%
Option 2 : direction to the local store 178 86 92
38,61% 35,98% 41,44%
Option 3 : business hour 180 79 101
39,05% 33,05% 45,50%
Option 4 : products sold in the local store 380 198 182
82,43% 82,85% 81,98%
Option 5 : phone number 139 73 66
30,15% 30,54% 29,73%
Option 6 : sales promotion 260 124 136
56,40% 51,88% 61,26%
Option 7 : Other 5 2 3
1,08% 0,84% 1,35%
Total 1435 718 717
311,28% 300,42% 322,97%

Local search can persuade people to purchase the sold products on local stores if they provide more information about sales promotion, because more than half of respondents seek information about sales promotion on internet. Thus, local stores should inform their customers about the ongoing sales promotion to persuade them purchase the products.

WILL THEY GO TO THE STORE ON THE SAME DAY AFTER BROWSING? 60%+ NO

Q6 (single answer) : do you go to the local store on the same day after browsing? Total Gender Age Range Q2 (multiple answer) : what gadget do you use when browsing?
Male Female 26-29 36-39 i use my smartphone i use my desktop computer i use my tablet
Option 1 : yes 183 105 78 34 7 165 41 29
39,70% 43,93% 35,14% 43,59% 63,64% 39,19% 39,81% 48,33%
Option 2 : no 278 134 144 44 4 256 62 31
60,30% 56,07% 64,86% 56,41% 36,36% 60,81% 60,19% 51,67%
Total 461 239 222 78 11 421 103 60
100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00%

Though an older segment ( 36-39 years old) show a different trend here; 63.64% of respondents in the age of 36-39 shows higher percentage on going to the same day after browsing the information.

After comparing the question (Q6) with Q2, we saw that respondents using tablet for local search more tend to visit the store than others.

WILL THEY BUY THE PRODUCT ON THE SAME DAY THEY BROWSE? 71%+ NO

Q7 (single answer) : do you buy the product on the same day after browsing? Total Gender Age Range Q2 (multiple answer) : what gadget do you use when browsing?
Male Female 36-39 40-45 i use my smartphone i use my desktop computer i use my tablet
Option 1 : yes 132 74 58 6 3 122 23 20
28,63% 30,96% 26,13% 54,55% 75,00% 28,98% 22,33% 33,33%
Option 2 : no 329 165 164 5 1 299 80 40
71,37% 69,04% 73,87% 45,45% 25,00% 71,02% 77,67% 66,67%
Total 461 239 222 11 4 421 103 60
100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00%

 

Here, we found that male respondents more tend to buy the product than female respondents. On the age segment, we found that older respondents (36-45 years old) have higher tendency to buy the product than younger respondents. Moreover, respondents using tablet for browsing have a higher tendency to buy the product than other respondents using gadgets besides tablet.

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And if you’d wish to send a survey to JAKPAT’s respondent, let’s request a Sales Quote here!sales quote button

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 31,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 31,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – partner@jajakpendapat.net. 

To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

May 6, 2015 0 comments
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Mobile

How Millennials Communicate with Others – Survey Report

by jakmin May 1, 2015
written by jakmin

The millennials have grown up with mobile technologies. Calling people used to be the thing to do, but those days are long gone. Now, people turn to various messaging and texting services to communicate with people. After all, sometimes one just needs a quick ‘yes’ or ‘no’ response. Or, people may be multi-tasking, and it would be impolite to pull out the phone to call someone. But do people use the same mode of communication for everyone?

Jakpat surveyed 519 millennials between the ages of toboggan gonflable pas cher 20-30 years to find out how they communicate with certain groups of people.

Since Jakpat conducts surveys via Smartphone, all respondents Water trampolines Costco have smartphone. A greater percentage of them actually carry 2 phones (44.7% vs. 38.34% with only 1 phone). Looking at a gender breakdown, more males carry 2 phones than females (49.62% vs. 39.69%).

comm2

There are many communications that people can bounce house for sale use to chat with others. The largest percentage of people have 4-6 communication apps installed. comm3

From this survey, it was discovered that the 5 most popular apps are:comm4

That means that about 9 in 10 have BBM and LINE, and more than 4 in 5 have WhatApp, Gmail and Facebook on their phone. About 7 in 10 have Twitter installed.

We then asked people what they did the previous day. Take a look at what respondents’ daily activities look like in terms of communication.

comm5

From this, we find that while people are actively engaged on their phones, the larger percentage of respondents do things in moderation. People say that on a daily basis, they send or read a text message a few times (59.54%), make or receive a phone call a few times (52.6%), and send or receive e-mails via phone a few times (45.47%). When it comes to social media, the larger percentage are more active. Nearly 3 in 4 say that they post or read messages on social media a lot. About the same percentage use location-based apps to check in to places a few times (34.49%) or a lot (36.61%) of times each day.

Interestingly, even though 7 in 10 say that they have Twitter installed on their phone, 42.77% of respondents say that they do not use or read tweets on the social media app.

We know that communication is not a one-size-fits-all package, meaning that each interaction is tailored. People have preferences on how to interaction with certain people. Here is what respondents say about their communication preferences with specified people

comm6

Some interesting points to take away:

    • When it comes to communicating with parents, millennials more prefer face-to-face conversations with Mom than Dad. With Dad, people say a phone call will do.
    • In communicating with teachers or lecturers, more people are inclined to choose text message (23.7%) although the percentage is almost similar to the preference for mobile apps (21.39%).For everyone else including siblings and friends, millennials prefer to use mobile apps such as BBM, LINE, WhatsApp and others.

 

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And if you’d wish to send a survey to JAKPAT’s respondent, let’s request a Sales Quote here!sales quote button

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 31,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 31,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – partner@jajakpendapat.net. 

To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

May 1, 2015 0 comments
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Survey Tutorial

Brand Awareness Survey Template

by jakmin April 25, 2015
written by jakmin

To figure out the value of your brand, you will need to know the 4 key elements:

Brand awareness, brand attributes & associations, perceived quality, and Brand loyalty of your consumers.

This tutorial series will bring you examples on how brand management survey is conducted and its questionnaire examples. The first part of the series will talk about Brand Awareness Survey Template.

How would your customers come if they have no idea who you are? So it is pretty important to know how familiar your consumers are with your brand and where your brand is positioned in their heart and mind compare to the other brand. Brand awareness survey is not just measuring whether consumer is aware of your brand but also to measure whether your brand comes in consumer’s top of mind when thinking about certain product category.

The advantage of having top of mind awareness can increase market share, which in turn increases sales and drives profits.

For example, you will probably admit that Mcdonald’s does not have the best food, yet how many people think of them first when they need a quick meal on the go? It is no wonder they can boast billions and billions served. Similarly, not everyone loves Starbucks coffee yet when put in a situation to meet a friend or business associate for a coffee, how many people automatically suggest meeting at a Starbucks? These are great examples of how top of mind awareness can lead to growing your business.

Source : reddit

Now here are some question examples of Brand Awareness Survey :

1. What is the first brand that comes to mind in ABC industry?
2. What brand is the most recognizable in ABC industry?
3. What characteristics of this brand makes it recognizable?
4. How often have you seen this brand in the past month?
5. What makes this brand more recognizable than competing brands?

And in our own Mobile Survey Dashboard, you can use the Brand Awareness Survey Template right away. The Brand Awareness Survey Template is previewed in this link.

The result of doing a brand awareness survey will let you see how familiar the consumers are towards your brand compared to other brands. If your brand is at the top of the list, who is your potential competitor? if it is not, which brands are your contender? With everything in hand about you and your competitor, you will be able to seek the most effective marketing strategy.

After testing brand awareness, we recommend you to continue test your brand performance/management survey by checking :

1. Brand Association

2. Perceived Quality of the Brand

3. Brand Loyalty

April 25, 2015 0 comments
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LifestyleMobilePersonal

Mobile Moms Online Behavior in Indonesia – Survey Report

by jakmin April 24, 2015
written by jakmin

Smartphone penetration expected to rise and rise in Indonesia. Last year we noted that smartphone penetration in Indonesia reached over 40% and expected to reach 50% in 2015. It means that the use of smartphone users are not just limited in certain segment but getting proportionalize to more and more segments.

As we found also in 39,000 of JAKPAT’S respondents, we have around 1000+ Active Moms Segment joining tha panel pool. Toward these Mobile Mama segment we want to investigate their mobile and online behavior. The survey was sent to 310 Moms segment in JAKPAT.

mom1

 

Here’s what the Mobile Mama told us :

1. MOBILE MAMA POST FAMILY PHOTOS EVERYWHERE…

mom2

We asked Mobile Mama to select which activity mostly done in each social media, and no.1 activity selected is posting family photos especially in FB, Instagram, and Path but less likely on Twitter. Mobile Mama use twitter more passively to read updates not actively post something on twitter.

Detailed graph below will explain more :

MAMA FBMAMA INSTAGRAM

MAMA PATH

MAMA TWITTER

MAMA LINE

2. MOBILE MAMA ALSO SHOP AT INSTAGRAM..

mom3

3. COMMUNICATION APPS USED BY MOBILE MAMA : 

mom4

Toward the papa, mama love to use BBM & Whatsapp. Also toward friends and relatives. As to their kids, some mama stated N/A which means their kids might not use communications app yet. But some mama that stated they use the communication apps prefer to use phone call and bbm to connect with their kids. Toward their parents, mama loves to connect via phone call and SMS.

4. WHAT MOBILE MAMA DO ON FACEBOOK : 

mom5

We can see here that Mobile Mama is actively engage with their family on FB from posting photos to like and commenting on family posts. Suprisingly 19.32% mobile mama play games on fb and 5% admitted they create an account for their daugther  or son.

5. WHAT MOBILE MAMA SEARCH ON GOOGLE

mom6

 

When it comes to search engine, it turns out that Food Recipe comes first 🙂 followed by health and medicine related info, then latest news.

6. WHAT MOBILE MAMA STREAM ON YOUTUBE

mom7

At Youtube, Music Videos and Movie trailer outride Food Recipe at no.1 and no.2 most done activities.

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And if you’d wish to try to send a survey to our respondent, try our FREE TRIAL SURVEY:

free trial button

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 38,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 38,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – partner@jajakpendapat.net. / +622745015293 / +6285643567492 (WA/SMS)

To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

 

April 24, 2015 0 comments
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E-commerceHousingMarketingMobile

Are You Ready to Online Grocery Shopping – Survey Report

by jakmin April 21, 2015
written by jakmin

Purchasing grocery is a routine activity that is being done by everybody. It might involving just purchasing an instant coffee drink or a monthly routine involving the whole family to go to a supermarket and buy all home necessities for a month.

With the boom of e-commerce in retail sector, especially in fashion and mobile devices , some large companies has also seeing opportunities in transforming groceries sector from offline to online commerce. But do Indonesian shopper ready?

JAKPAT has done a survey to investigate the readiness of these grocer-shoppers toward online grocery shopping. Before running the main survey, JAKPAT did a screening survey toward 2205 respondents to get the grocer-shopper segment. At this screening survey, we asked about their grocery shopping activity, frequency, and item purchased. Then the main survey is sent toward respondent that stated to be a regular grocer shopper. This screening survey is done toward respondent within 20-30 age range, male and female, with minimum personal spending USD 101 per month.

Main survey about Online Grocery Shopping then sent toward 600 respondent, and here is the result.

OPTIMIST VS PESSIMIST ? 

A significant percentage is agree on some optimist statement toward Online Grocery Shopping :

1. > 56% Agree that having grocery delivered to home will save more time and cost

grocery-2

2. > 51% Agree that Online grocery shopping will help them find product easier and quicker

grocery-3

3. > 43% believe that carrying grocery box is painful, therefore online grocery shopping
will be helpful.
grocery-4

But then, a higher percentage also tends to agree on some pessimist statement on Online Grocery Shopping :

4.  >66% agree that shopping grocery offline is one fun routine to be done with family,
friends, or my self. They don’t think they would like to shop grocery online
grocery-5
5. > 73% afraid that groceries purchased online won’t be fresh when they arrive at their
homes.
grocery-6

MOST WANTED FEATURES : CASH ON DELIVERY

We asked respondent to check what features would they want if there is any Online Grocery
Shopping Service through Multiple Answer question. And below is the result :
grocery-7
The most wanted feature is Cash on Delivery followed by Deliver to Home. Deliver to Home since to
be more attractive compare to the Pick Up Point feature that accounted only for 24.50%. Looking at
different spending level segments, no difference on the preference of Cash on Delivery payment
method.
Shopping lists comes at third place followed by same day delivery and discounts/coupons. We can
see here on the result, in terms of grocery shopping service quality seems to be much more
important than price. This might also because the price of grocery relatively not that pricy. Service
quality in terms of easiness of payment and receiving the items might be the most important ones.

HOW DO YOU WANT TO CONNECT TO YOUR GROCER

grocery-8
Most respondents prefer to use Mobile Apps to connect with their grocer to use the Online Grocery
Shopping in the future because it might be easier for them to control something more regular
rather than shopping something like fashion and gadget which no need to be manage daily.
Second place is desktop version of web tends to be prefered, and third place is Mobile Web.

GROCERY ITEMS DO YOU WISH TO PURCHASE ONLINE IN THE FUTURE?

grocery-9
Less respondents wish to purchase fresh grocery online. Comparing the answer with the pessimist
statement above they might perceive that it’s still risky to purchase fresh grocery online.

WELL-KNOWN BRAND VS NEW BRAND ? 

grocery-10
Brand reputation is a pretty strong perceived risk looking at the survey result. Though, it’s not that
people don’t want to try new brands at all. People would only expect same quality of service in
purchasing grocery in well-known brand and new brand. At overall, we can say that people are
actually excited to try new things here 🙂

MOST CONCERNED THING : DELIVERY AND FRESHNESS

grocery-11
Looking at the result above, we can also see that most concerned things here is delivery issue. From
delivery time, freshness of the items delivered, wrong address/lost stuff,  and delivery cost. Those
are top concerns of respondents regarding online grocery shopping that better be halted by the
grocers who will provide the service.
In overall, we can say that these respondents who is regular grocer shoppers seems to be open to
online grocery shopping , though some perceived risks existed. Of those regular grocer shoppers
respondent 82.5% purchase grocer by themselves, and the rest is done by wife, and other persons
like parents, helper, and husband.


# Option Total Answer Percentage
1 Myself 495 82.5 %
2 Wife 63 10.5 %
3 Other option 33 5.5 %
4 Helper 8 1.33 %
5 Husband 1 0.17 %

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And if you’d wish to try to send a survey to our respondent, try our FREE TRIAL SURVEY:

free trial button

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 38,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 38,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – partner@jajakpendapat.net. / +622745015293 / +6285643567492 (WA/SMS)

To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

April 21, 2015 0 comments
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Marketing

Online Product Reviews and Purchasing Decision – Survey Report

by jakmin April 20, 2015
written by jakmin

With so many choices and brands to choose from, it can be quite difficult to purchase a product. This is especially when true when it comes to purchasing products online. Unlike buying a good at a store, one cannot test or try out the product in real-life before purchasing it. As a result, making an online purchase relies on a strong trust that the product will be as has been described.

However, shopping is a social activity, both on- and offline. People want to hear from real people about products and whether those items match up toboggan aquatique gonflable pas cher to what the companies describe them as. One way is to post and read online reviews about products. With increasingly easier access to online information now, people can search for product reviews to read all about why people like or dislike an item.

JAKPAT conducted a survey to find out how online product reviews influence Indonesian shoppers’ purchasing decision. This survey was followed by 485 respondents out of Water trampolines Costco 619 who have used online product reviews.
Certainly a large percentage of respondents frequently read online reviews. Nearly 56% say that they ‘often’ or ‘always’ reading reviews before buying a product. Adding in the group that responded with ‘sometimes,’ that makes more than 4 in 5 respondents reading reviews on a somewhat regular basis. This jumping castle means that online reviews are valued.

review_1
Furthermore, respondents were asked to describe how important online reviews are to them. One in 2 say that the reviews are ‘somewhat important.’ Nearly 1 in 3 say that they are ‘very important.’ Again, this makes 4 in 5 saying that online reviews have great value.

review_2

Most people only need to read a few reviews to assure themselves of the quality of the product. About 1 in 3 say they read 2 to 3 reviews and just a little more read 4-6 which is enough to convince them to trust a product.

review_3

As well, most people say that they trust online reviews as much as personal recommendations. What shoppers say is important!

review_4

Of course, not all reviews are positive unless a product is that good. Here and there, shoppers will encounter negative reviews from a frustrated buyer. Almost all respondents (95.41%) compare positive and negative reviews.

As further proof on the value of product reviews, it is interesting to note whether someone has been encouraged or discouraged to buy a product because of the reviews. From this survey, 82.05% say that they have purchased a product because of the positive reviews that they have read. Likewise, 89.77% say they did not buy something because of the negative reviews.

review_5

Although most respondents are active readers of reviews, only 1 in 2 have posted at least one online review of a product that they have purchased. Males are only slightly likelier to post a review than females. Generally, respondents’ rating for the reviewed product leans towards positive (51.56%) or neutral (46.88%). After all, they have done their research beforehand and only buy quality products!

review_6

 

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

Influence of Online Product Reviews on Purchasing Decision from Angela Arunarsirakul

And if you’d wish to try to send a survey to our respondent, try our FREE TRIAL SURVEY:

free trial button

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 31,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 31,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – partner@jajakpendapat.net. / +622745015293 / +6285643567492 (WA/SMS)

To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

 

 

April 20, 2015 0 comments
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Mobile

Teen Texting Habit – Why Text So Much? Survey Report

by jakmin April 20, 2015
written by jakmin

In the past, the most common way to communicate with someone was by calling or a face-to-face conversation. However, these came at a cost in the form of time. Each phone call or conversation would have to be somewhat lengthy. In this day and age, parcours obstacle gonflable pas cher especially among the younger generation, there is a desire to skip the formalities to hopefully get an answer in the shortest time possible. With rapid developments in technology and the ease of access to mobile phones, it is no wonder that texting has grown to become a more preferred form of communication.

pelajar-dengan-smartphone

Texting term here refers to not just Water trampolines Costco SMS but also send text messages via Chat App or else.

At Jakpat, we polled 427 teenagers (13-17 years old) about their texting habits bouncy castle for sale, and here is what they told us.

An overwhelming majority of teenagers (88.52%) prefer texting to calling.

Q1 - preference for texting or calling

However, this does not mean that people avoid calling people at all. About 1 in 2 teenagers say that they spend less than 15 minutes per day on the phone. This means they are making at least one call a day. Only 15,93% say that they do not call at all.

1

This means that the focus has turned to texting as a means of communication. Looking at the respondents as a whole, the largest group say that they send (32.08%) and receive (36.77%)  more than 100 text messages a day! If scaling back to look at 50 texts as substantial, about 1 in 2 teenagers say that the send and receive that many per day. With further analysis, it does seem to be the case that girls send and receive more texts than guys.Q3 - text messages sent per day

Q4 - text messages received per day

text_2

So we know that teens prefer to text, but what exactly are they using it for? Not surprisingly, 2 in 3 say that they use it just for chatting. A little more than 1 in 2 text to find out about school assignments. As well, quite a bit use texting to make plans with friends (48.71%), check in with parents (42.15%), and flirt (41.45%). About 1 in 5 use gossip over texting; girls are four times more likely to do this than guys.

text_3

Teenagers text many people. Take a look at how often they text certain people.

 

TEXT JAKPAT

Finally, we asked them where they text. Most text at home, but they will text anywhere and everywhere. Even when they should not be, teeangers are texting when they are in class. About 1 in girls will do this as well as 2 in 5 guys. Or, when they watching a movie, teenagers will also be texting.

text_4

5

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

If you’d wish to try to send a survey to our respondent, try our FREE TRIAL SURVEY:

free trial button

Click the icon to download XLS report

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 31,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 31,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – partner@jajakpendapat.net. / +622745015293 / +6285643567492 (WA/SMS)

To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

April 20, 2015 0 comments
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Financial

Preference for Local vs. Imported Products – Survey Report

by jakmin April 18, 2015
written by jakmin

In order to move Indonesia from a consumption-based economy to a manufacturing one, the Indonesian government has introduced “local-content” laws which requires imported products to contain a certain percentage of local content, meaning that the item jeux gonflables pas cher is partly produced in Indonesia. Otherwise, importers will get their licenses revoked. The latest push is to get cell phone manufacturers to set up shop in Indonesia to comply with the law. That way, the local industry can be supported.

As expected, Indonesia is now facing criticism from many countries who export to the largest archipelago island in the world. So what we want to know is to what extent to do Indonesians prefer imported goods?

We surveyed 548 respondents and asked them about their Water trampolines Costco preferences for local and imported products.

 

Every product that is purchased indicates where bouncy castle it is made from. Every other person sometimes takes a look at the label to see where a product is made (52.55%). About 1 in 3 say that they definitely look (32.66%).

Q1. When buying a product, do you look to see where the product is from

1 in 5 respondents say that they are more likely to buy products that are ‘Made in Indonesia.’ Most respondents are on the fence about this; they say that it depends on the product (77.55%).

Q2. Are you more likely to purchase a product made in or out of Indonesia

That means, for different products, people have preferences on whether they prefer it produced in Indonesia or abroad. Some key findings include:

People prefer their electronic goods to be made in Japan. People look to Japanese products for their TVs (60.95%), computer/laptop/tablet (42.7%), cars (38.5%), computer electronics (36.86%), and camera/video camera (48.91%). When it comes to cellphone, Korea leads in this field (34.49%).Indonesian-produced goods are sought after in terms of clothes (67.88%), cosmetics/beauty products (44.89%), shoes (44.89%) and sports products (32.66%).

import2

Folks have reasons for wanting to buy ‘Made in Indonesia’ products. A desire to support the local economy is the most cited reason for buying locally-produced goods (54.01%). Almost just as many (49.45%) would buy a product made in Indonesia than one made abroad because it is cheaper. People also demonstrate national pride in buying locally-produced products (45.62%). One important reason respondents provided for buying Indonesian products is because they can be assured that the product is halal.

Q4 - reasons for buying Indonesian products

Though people have preferences for goods made in certain countries, we also discovered that a lot of people are unable to identify where certain brands originated from. More than half could recognize where Apple (81.2%), Samsung (70.44%) and Nike (65.51%) came from. For Indonesian companies such as Polytron and Polygon, only 29.38% and 29.2% respectively could recognize them. Most people believed that Adidas was from the US, but only 15.88% knew that it was from Germany.

import

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

Preference for Local vs. Imported Products – Survey Report from Angela Arunarsirakul

 

And if you’d wish to try to send a survey to our respondent, try our FREE TRIAL SURVEY:

free trial button

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 31,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 31,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – partner@jajakpendapat.net. / +622745015293 / +6285643567492 (WA/SMS)

To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

April 18, 2015 0 comments
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Lifestyle

Online Job Search – Survey Report

by jakmin April 13, 2015
written by jakmin

In the past, finding a job was limited to searching the classified section of the newspaper or seeing signs posted on windows. With changing technology where things have since moved into the digital world, people can now search for jobs online. That means that it is now easier for people to know of more job vacancies as well as filter results to find aire de jeux gonflable pas cher positions that are more suited to their skills and interests. At the same time, that means that more people can apply for those positions, leading to a combination of advantages and disadvantages for the job seeker.

At Jakpat, we ran a survey to research people’s use of online bouncy castle job sites to search for their next job. Although this survey was followed by 702 respondents between the ages of 20-25, about half of our respondents (50.71% or 356 people) are actively using the internet to look for a job.

jobs

To start off, job applicants have to know what sort of Water trampolines Costco positions they are looking for as well as what fields. The three biggest sectors that our respondents are looking for a job are in Information Technology (16.01%), Education (12.92%) and Marketing, Advertising and Public Relations (12.36%).

By far, the most popular site for finding a job is Jobstreet as 74.16% of respondents visited it in the last three months. The second most popular site is JobsDB at 35.96%. The other sites that people visit include Karir, CareerBuilder and Qerja.

Q2 - Job Search Sites

However, it does seem to be the case that perhaps online job sites are not people’s primary sources in looking for a position. When asked how often people visit these sites, a little more than a quarter of respondents (27.25%) said ‘once in a few weeks’ and 25.56% said ‘once a month.’

Q4 - Frequency checking job sites

Even though there are lots of job vacancies posted, that does not necessarily mean that people are applying to everything. The vast majority of respondents (83.15%) apply to less than 5 jobs on these sites each month. Only a handful (14.04%) submit 5-10 online job applications.

Q4 - Frequency checking job sites

And what exactly do job seekers consider when looking at a posting? Most people (33.71%) listed salary as their first priority. Other factors that are important include the company name, position as well as needed skill and expertise. The job description, company industry and work hours were considered least important in terms of priorities.

Just slightly more than half of respondents (51.12%) have reported getting a response after submitting an application. They have previously received invitations for an interview or a test. Those who applied to more jobs increased their chances of getting at least one callback. Only 45.27% of respondents who applied to less than 5 jobs per month got a response versus 80% of respondents who applied to more than 5.

Q6 (single answer) : Apakah anda pernah mendapatkan panggilan tes/interview setelah melamar di situs pencari kerja di internet?

# of jobs applied to

< 5 lowongan 5-10 lowongan 10-20 lowongan
Option 1 : Ya 134 40 8
45.27% 80.00% 80.00%
Option 2 : Tidak 162 10 2
54.73% 20.00% 20.00%
Total 296 50 10
100.00% 100.00% 100.00%

 

And what about the success rate? Almost 1 in 3 (31.46%) have experienced getting a job offer after applying for a job through one of these sites. Of course, those who applied to more increased their odds. Those who applied to less than 5 jobs a month got a 28.72% success rate whereas nearly 52% of those who applied to 5-10 jobs per month got a job offer. What is also interesting is that 1 in 2 respondents reported getting a job after getting a callback for an interview or a test.

Q7 (single answer) : Apakah anda pernah mendapatkan pekerjaan setelah melamar di situs pencari kerja di internet? # of jobs applied to Received callback for a test or interview
< 5 lowongan 5-10 lowongan 10-20 lowongan Ya Tidak
Option 1 : Ya 85 26 1 91 21
28.72% 52.00% 10.00% 50.00% 12.07%
Option 2 : Tidak 211 24 9 91 153
71.28% 48.00% 90.00% 50.00% 87.93%
Total 296 50 10 182 174
100.00% 100.00% 100.00% 100.00% 100.00%

 

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

Online Job Search – Survey Result from Angela Arunarsirakul

And if you’d wish to try to send a survey to our respondent, try our FREE TRIAL SURVEY:

free trial button

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 31,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 31,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – partner@jajakpendapat.net. / +622745015293 / +6285643567492 (WA/SMS)

To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

April 13, 2015 0 comments
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LifestyleMobileMobile Game

LINE GET RICH Mobile Gamers – Survey Report

by jakmin April 12, 2015
written by jakmin

Do you use LINE Chat App? You must have been familiar with the pic below :

get-rich-1024x549

Yes it is a LINE GET RICH invitation.Do you feel annoyed or do you like it?

JAKPAT has identifed that there are over 3000+ JAKPAT’s respondent installed LINE GET RICH. And thus we select randomly 456 Respondents from those segment and ask some surveys about their LINE GET RICH usage.

Firstly, we want to eliminate non-active users, thus we asked whether they still actively using the apps. There 287 respondents left in this survey (62%+). Then we asked deeper to their Mobile Gaming Habit of LINE GET RICH as presented in some Infographics below :

 HOW FREQUENT DO YOU PLAY LINE GET RICH IN A DAY?

1

# Option Total Answer Percentage
1 0-1 kali 96 33.45 %
2 2-3 kali 74 25.78 %
3 4-5 kali 52 18.12 %
4 7 kali 34 11.85 %
5 5-7 kali 31 10.8 %

 HOW MUCH TIME YOU SPEND EACH TIME YOU PLAY LINE GET RICH?

2

 

# Option Total Answer Percentage
1 > 20 menit sekali main 71 24.74 %
2 6-10 menit sekali main 65 22.65 %
3 15-20 menit sekali main 51 17.77 %
4 10-15 menit sekali main 48 16.72 %
5 3-5 menit sekali main 43 14.98 %
6 0-2 menit sekali main 9 3.14 %

Suprisingly , 24.74% plays around 20 minutes a day,each time they play LINE GET RICH. And then 22.65% uses around 6-10 minutes a day, each time they play LINE GET RICH.

HAVE YOU EVER BOUGHT ANY GAME ITEM IN LINE GET RICH

3

 

Though 62.74% of respondent never bought any item at LINE GET RICH, but the rest does. Then we investigate deeper by creating cross-tabulation between Q3 ( Items bought) vs Q4 ( Spending), Q3 (Items bought) vs Q2 (How Frequent). We found some interesting facts that:

1. Of those who ever bought any items, spend mostly at USD 1/IDR 10,000

Q4 (multiple answer) : Apakah anda pernah membeli item game di LINE GET RICH , Apabila Ya item apakah yang pernah anda beli? Q5 (single answer) : Berapa rupiah yang anda keluarkan untuk pembelian item LINE GET RICH sekali belinya?
< 10.000 10.000 – 50.000 50.000 – 100.000 > 100.000 0 Karena saya tidak pernah beli
Option 1 : Tidak pernah 7 1 1 0 168
20.59% 4.55% 7.69% 0.00% 82.35%
Option 2 : Gold 19 7 7 3 30
55.88% 31.82% 53.85% 33.33% 14.71%
Option 3 : Clover 19 10 5 2 23
55.88% 45.45% 38.46% 22.22% 11.27%
Option 4 : Diamond 9 11 9 9 6
26.47% 50.00% 69.23% 100.00% 2.94%
Total 54 29 22 14 227
158.82% 131.82% 169.23% 155.56% 111.27%

2. Of those who ever bought any items, those who purchase Diamond spends more.

3. People who plays as frequent as 4x a day are more likely to bought LINE GET RICH items

HOW LIKELY WOULD YOU SHARE ABOUT LINE GET RICH TO YOUR FRIEND?

4 (2)

24% of respondents are the promoters of the game as they would like to share about LINE GET RICH in the scale 9-10. Then we also found some insights by creating cross-tabulation below :

1. People who frequently plays not necessarily will promote the app. 

Q2 (single answer) : Seberapa sering anda bermain  LINE GET RICH dalam sehari Q9 (scale) : Share tentang LINE GET RICH ke teman LINE anda via chat LINE. 1: Sangat Mengganggu, 10: Sangat Tidak Mengganggu
1 2 3 4 5 6 7 8 9 10
Option 1 : 0-1 kali 44 6 11 7 8 8 2 4 1 2
45.83% 46.15% 44.00% 35.00% 28.57% 19.51% 14.29% 21.05% 11.11% 11.76%
Option 2 : 2-3 kali 21 2 4 6 12 8 7 3 5 4
21.88% 15.38% 16.00% 30.00% 42.86% 19.51% 50.00% 15.79% 55.56% 23.53%
Option 3 : 4-5 kali 8 3 7 4 2 8 4 9 2 5
8.33% 23.08% 28.00% 20.00% 7.14% 19.51% 28.57% 47.37% 22.22% 29.41%
Option 4 : 5-7 kali 9 1 2 3 3 7 1 2 0 3
9.38% 7.69% 8.00% 15.00% 10.71% 17.07% 7.14% 10.53% 0.00% 17.65%
Option 5 : 7 kali 14 1 1 0 3 10 0 1 1 3
14.58% 7.69% 4.00% 0.00% 10.71% 24.39% 0.00% 5.26% 11.11% 17.65%
Total 96 13 25 20 28 41 14 19 9 17
100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

2. People who spends more on item purchase tends to more promoting the app

Q4 (multiple answer) : Apakah anda pernah membeli item game di LINE GET RICH , Apabila Ya item apakah yang pernah anda beli? Q9 (scale) : Share tentang LINE GET RICH ke teman LINE anda via chat LINE. 1: Sangat Mengganggu, 10: Sangat Tidak Mengganggu
1 2 3 4 5 6 7 8 9 10
Option 1 : Tidak pernah 58 12 18 14 18 23 10 12 6 6
60.42% 92.31% 72.00% 70.00% 64.29% 56.10% 71.43% 63.16% 66.67% 35.29%
Option 2 : Gold 21 0 6 3 8 14 3 3 1 7
21.88% 0.00% 24.00% 15.00% 28.57% 34.15% 21.43% 15.79% 11.11% 41.18%
Option 3 : Clover 19 1 4 2 7 12 1 4 1 8
19.79% 7.69% 16.00% 10.00% 25.00% 29.27% 7.14% 21.05% 11.11% 47.06%
Option 4 : Diamond 19 0 2 2 4 8 1 4 1 3
19.79% 0.00% 8.00% 10.00% 14.29% 19.51% 7.14% 21.05% 11.11% 17.65%
Total 117 13 30 21 37 57 15 23 9 24
121.88% 100.00% 120.00% 105.00% 132.14% 139.02% 107.14% 121.05% 100.00% 141.18%

3. People who spends more on duration tends to more promoting the app

Q3 (single answer) : Sekali main LINE GET RICH, berapa menit durasi anda bermain? Q9 (scale) : Share tentang LINE GET RICH ke teman LINE anda via chat LINE. 1: Sangat Mengganggu, 10: Sangat Tidak Mengganggu
1 2 3 4 5 6 7 8 9 10
Option 1 : 0-2 menit sekali main 4 1 2 2 0 0 0 0 0 0
4.17% 7.69% 8.00% 10.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Option 2 : 3-5 menit sekali main 16 2 4 3 5 3 2 3 4 0
16.67% 15.38% 16.00% 15.00% 17.86% 7.32% 14.29% 15.79% 44.44% 0.00%
Option 3 : 6-10 menit sekali main 20 3 4 5 8 10 5 3 2 3
20.83% 23.08% 16.00% 25.00% 28.57% 24.39% 35.71% 15.79% 22.22% 17.65%
Option 4 : 10-15 menit sekali main 17 2 3 4 4 10 3 2 1 2
17.71% 15.38% 12.00% 20.00% 14.29% 24.39% 21.43% 10.53% 11.11% 11.76%
Option 5 : 15-20 menit sekali main 13 4 5 2 7 9 4 3 0 4
13.54% 30.77% 20.00% 10.00% 25.00% 21.95% 28.57% 15.79% 0.00% 23.53%
Option 6 : > 20 menit sekali main 26 1 7 4 4 9 0 8 2 8
27.08% 7.69% 28.00% 20.00% 14.29% 21.95% 0.00% 42.11% 22.22% 47.06%
Total 96 13 25 20 28 41 14 19 9 17
100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

SENDING CHATS/ GETTING CHATS ABOUT LINE GET RICH : ANNOYED OR NOT?

We asked whether sending LINE Chats to friend or getting LINE Chats from friends about LINE GET RICH invitation is annoying? Here it the result :

5

 HOW DO YOU FEEL AFTER PLAYING THE GAME?

6

ADDICTED ? ( SCALE 1-10)

7 (1)

 

FUTURE INTENTION?

8

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And if you’d wish to try to send a survey to our respondent, try our FREE TRIAL SURVEY:

free trial button

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 31,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 31,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – partner@jajakpendapat.net. / +622745015293 / +6285643567492 (WA/SMS)

To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

April 12, 2015 0 comments
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