News & Update Agustus #1 JakPat Testimonial Responden by jakmin August 5, 2016 written by jakmin Halo JAKPATers ^^ Gimana kabarnya? semoga kalian selalu sehat 🙂 JAKPAT mau share lagi nih testimoni yang diberikan oleh responden JAKPAT, Selamat ya buat kalian yang udah dapat hadiah-hadiah dari JAKPAT. Jangan lupa selalu ikuti survey-surveynya ^^ August 5, 2016 0 comments 0 FacebookTwitterPinterestEmail
Transportation Indonesian Motorbike User – Survey Report by jakmin August 3, 2016 written by jakmin Indonesia is one of the biggest market for motorbike industry in global scale. According to the data of Asosiasi Industri Sepeda Motor Indonesia (AISI) the population of motorbike in Indonesia is reaching 80 million unit. For fewer segment of Indonesian, one person may even have more than one unit of motorbike. We conduct a survey of 1.503 respondents in nationwide who possibly own personal motorbike. As the population of Indonesian motorbike unit in Indonesia is reaching 80 million unit, therefore the number of respondents in this survey is considered as an acceptable number (Krejcie and Morgan, 1970). According to our data finding, 84% of our respondents in this survey own personal motorbike. The demographic composition of our respondents is 54% male and 46% female with various distribution of age range. The highlight of our survey is mostly focused to the different preferences between our male and female respondents who have participated in this survey. Although in general there is no significant difference between them, we still find specific findings that differentiate the preference between them. For our female respondents, the influence of her spouse is playing an important role on the decision of the type and brand they are about to buy. Otherwise, for respondents under 19 years old, the influence of motorbike purchasing behaviour is mostly dominated by their parents. First of all we would like to map the motorbike brand preference from the 84% respondents who own personal bike. Honda seems to dominate the market share of our respondents in this survey since more than half of them own this brand. Moreover, respondents’ reason on choosing motorbike brand is various. However, product quality is considered as the most important reason for them. Nowadays motorbike comes in three kinds such as bebek/cub, matic/AT, and sport. Among the three kinds of motorbike, matic bike seems to be the most popular among our respondents in this survey. Moreover, respondents’ consideration on choosing their preferred kind of motorbike is basically based on the easiness to ride, fuel economy, and the price of the bike. We further try to map the type of the respondents owned motorbike based on the brand. The type of Honda motorbike that mostly owned by our male and female respondents seems to be different. Our male respondents mostly own Supra, BeAT, and Vario; while the female respondents in this survey picks otherwise. Regarding respondents who own Yamaha motorbike, both male and female respondents in this survey were mentioning Mio and Jupiter. However, their third preferred type is quite different. The male respondents in this survey were more likely choosing V-Ixion, while the female respondents were choosing Vega. Our male and female respondents who own Kawasaki motorbike tend to choose similar preference. Among the entire given list showing the type of Kawasaki motorbike, most of them were choosing Ninja. To expand our understanding on respondents’ preference of choosing the type of motorbike, we asked them to pick two most important factors on choosing motorbike type. Product design and fuel economy becomes two most important factors among them, followed by engine performance and price. Moreover, Premium and Pertamax becomes two most used motorbike fuel among respondents. Regarding the role of other people on respondents’ buying decision, we would like to examine several aspects. Most respondents in this survey tend to choose the type and brand of motorbike they currently own by themselves. However, parent and spouse also plays significant factor for specific segment. The buying behaviour of respondents in this survey tends to show two tendencies. For the younger respondents (under 19 years old) most of them had their motorbike bought by their parents. In other hand, most respondents were buying the motorbike by themselves. Regarding the payment method, most respondents were more likely to pay cash than using credit installment. At last, we list several fun facts of respondents in this survey regarding their owned motorbike. All the facts are shown in the image below. For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.  You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 August 3, 2016 0 comments 0 FacebookTwitterPinterestEmail
Uncategorized Hair Care Product Consumption Pattern – Survey Report by jakmin August 1, 2016 written by jakmin We had just over 1000 respondents involved in this survey, to read the pattern consumption or purchase of hair care products. Among those respondents, 52.02% of them are male and 47.98% are female. We will deliver some information of patterns differed by the two genders. The average household spending of the respondents in this survey is 2,875,000 IDR, which might help with the consumption pattern reading. And, most of the respondents in this survey live with their parents. There are three subcategories that belong to the category of hair care product, which are shampoo, hair conditioner, and hair vitamin. In general, we can already see how the male and female genders have a different pattern of consumption of hair care product. Shampoo: 98.49% of the male respondents admit to use it, as for the female respondents there are 99.80% of them who admit to use it. Hair conditioner: there are only 9.45% of the male respondents who admit to use it; as for the female respondents, there are 34.63% of them who admit to use it. Lastly, hair vitamin: there are only 5.48% of the male respondents who admit to use it, and there are 22.34% of the female respondents who use it. Here are the top 5 brands of shampoo that are used by the respondents: Clear (18.51%), Pantene (17.72%), Sunsilk (11.29%), Head & Shoulders (10.89%), and Dove (10.79%). After we found the top 5 brands of shampoo, now we are going to look at the reasons why the respondents choose to trust the brands. We are going to be dividing the findings based on the gender. Top 3 reasons for the male respondents include the aroma (39.35%), to fix oily hair problem (26.30%), and the price (24.95%). And, the top 3 reasons for the female respondents include to fix hair fall problem (46.41%), the aroma (34.29%), and the price (23.82%). When deciding on which shampoo brand, over 70% of the respondents admit that they buy and choose the brand or product on their own, although we gave an option for if they ask somebody else to do the purchase and choosing. 64.19% of the respondents also admit that they have changed brands of shampoo in the past 2 years, and the main reason to that is trying out a new brand or product. As for the packaging, 76.39% of the respondents usually buy shampoo in bottle, instead of in sachet, and normally one item at a time of purchase. And, 40.99% of the respondents buy the shampoo at a minimarket. 25.94% say that they buy the shampoo at a supermarket. 18.01% buy it at a kiosk (warung). And, 12.63% buy it at a hypermarket. Interestingly, majority of the male respondents say that they choose a minty aroma for their shampoo, while the majority of the female respondents admit that they do not have any specific aroma for the shampoo that they choose and use Now we are moving on to hair conditioner, after talking quite much about shampoo. Here are the top 5 brands of hair conditioner: Pantene (37.44%), Dove (18.72%), Sunsilk (10.05%), Tresemme (6.85%), and L’Oreal (3.65%). Reasons of choosing hair conditioner brands are varied by the male and female respondents. The male respondents: 38% use a hair conditioner brand to fix hair fall problem. 36% of them say that they choose to use a certain hair conditioner brand because they need to fix oily hair problem. And, 28% of the male respondents choose a hair conditioner brand for the aroma that the product comes with. As for the female respondents: 53.85% of the female respondents use a certain brand of hair conditioner to fix hair fall problem. 36.09% of them use a hair conditioner brand because of the aroma. Lastly, 23.08% of the female respondents use a certain brand of hair conditioner for the price. Around 90% of the respondents buy and choose a brand of hair conditioner on their own. And, over 50% of the respondents say they have not changed a brand or product of hair conditioner in the past 2 years. That shows loyalty to the brand. 87.67% of the respondents admit that they prefer hair conditioner in bottle, not in sachet. And, 35.90% of the respondents buy their stock of hair conditioner at a minimarket, and spend about 20,000-30,000 IDR at a time of purchase. Now we are going into the talk of hair vitamin. Only a few number of respondents admit to use hair vitamin and most of the respondents are female. There are three brands of hair vitamin that are popular based on votes from the respondents, including Ellips (23.29%), Makarizo (18.72%), and Sunsilk (10.05%). We then asked the respondents in the survey about the reasons why they use a certain brand of hair vitamin. 45.65% say that they use a brand of hair vitamin to fix hair fall problem. 35.51% say that they choose to use a certain brand of hair vitamin for the aroma. 24.64% say that they use a certain brand of hair vitamin because of the price. 18.12% also use a hair vitamin brand because they have colored hair. Lastly,14.49% have an oily hair problem to fix therefore they use a certain brand of hair vitamin. Around 90% of the respondents admit to buy hair vitamin on their own without getting somebody else to buy it. And, 55.07% of them prefer buying the vitamin in bottle, instead of in sachets. 60.87% of the respondents show some level of loyalty by admitting that they have not changed a brand of hair vitamin in the past 2 years. To end this article, the number one place to buy hair vitamins is a minimarket, as voted by 37.7% of the respondents. And, they spend averagely 20,000-30,000 IDR at a time of purchase. For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.  You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 August 1, 2016 0 comments 0 FacebookTwitterPinterestEmail
HealthLifestylePersonal Foaming Face Wash Consumption Pattern – Survey Report by jakmin July 29, 2016 written by jakmin Among all skin care treatment we have, facial skin care might have most of our attention. To simply keep our facial skin fresh, fair, and healthy, regularly using foaming face wash becomes an important routine of our daily beauty ritual. Face wash used to be closely associated with women’s product. However, today the market segment of this product is tremendously growing as many foaming face wash products specifically subjected for men is also available in the marketplace. We conduct a survey regarding the foaming face wash consumption pattern among our 3.846 respondents in nationwide. We simply focus our survey by comparing male and female consumption pattern of the product. However, according to our data finding, only few part of male and female respondents consumption pattern are showing differences. Regarding the demographic composition of our respondents who participated in the survey, 55% of our respondents are male, while the rest 45% are female. Notable highlight of this survey is closely related to the comparison of foaming face wash with other daily skin care and health product. Unlike another skin care and health products such as body soap, toothpaste, and mouthwash, respondents in this survey are more likely choosing and buying foaming face wash on their own. Among all respondents who have participated in this survey, 73% of them regularly using foaming face wash. The variance of foaming face wash they regularly use is slightly different between the male and female respondents. Our male respondents in this survey are more likely to use the product that specifically subjected for men, while our female respondents prefer the whitening one rather than other variance. To be able to capture the market competition in this product category, we asked our respondents in this survey to mention the foaming face wash brand they regularly use. Pond’s, Garnier, and Biore were mentioned as the three most used brand among respondents in this survey. As we previously explained, the decision maker and buyer of foaming face wash is quite different than other skin care products. For foaming face wash, most respondents in this survey are buying and choosing the brand of foaming face wash by their own. Interesting finding was also being found among respondents who switch their foaming face wash product within the last two years. From 73% respondents in this survey who regularly use foaming face wash, 58% of them ever switch to another brand. Moreover, their reasons of switching are shown in the image below. To deeply understand respondents’ consumption pattern, we would like to examine respondents’ reason on choosing particular foaming face wash brand they are currently using. From 73% respondents in this survey who use foaming face wash, product suitability and ability becomes two most mentioned reasons. However, product specification as it is subjected for men also becomes considerable reason mentioned by our male respondents in this survey. At last, we find several fun facts regarding the consumption pattern of respondents in this survey. Among all respondents who use foaming face wash in this survey, 91% of them usually buy the product in liquid package. Soap bar is considered as the less preferable. Moreover, mini market was chosen as the place to buy the product and most of them were buying only one unit on their latest purchase. For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.  You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 July 29, 2016 0 comments 0 FacebookTwitterPinterestEmail
Gaya HidupInfografis Hasil SurveyKeuanganNews & UpdateUncategorized Reshuffle Kabinet Kerja Jilid 2 – Survey Report by jakmin July 28, 2016 written by jakmin Apakah anda sudah mendengar tentang adanya reshuffle Kabinet Kerja jilid 2 kemarin tanggal 27 Juli 2016? Isu reshuffle selalu menjadi isu yang hangat di setiap masa pemerintahan presiden Indonesia. Pada 21 bulan masa jabatannya sebagai Presiden RI, Jokowi telah melakukan reshuffle kabinet sebanyak 2 kali. Jakpat pun ingin mengetahui tanggapan dan reaksi para panel kami tentang adanya reshuffle Kabinet Kerja jilid 2. Apakah mereka setuju atas pilihan Presiden Jokowi? 1. Mayoritas panel mengetahui adanya reshuffle Kabinet Kerja jilid 2 Kami melibatkan 1019 responden pada survey kali ini. Kami memulai survey dengan pertanyaan screening, pengetahuan mereka tentang adanya reshuffle Kabinet Kerja jilid 2. Dan ternyata, 67.03% responden mengaku mengetahuinya sementara sisanya tidak mengetahui. Kami pun melanjutkan survey dengan mengajukan pertanyaan hanya kepada panel yang mengaku mengetahuinya yaitu sebanyak 683 orang. 2. Mayoritas panel mengaku pertama kali mendapatkan informasi dari berita televisi Kami melanjutkan pertanyaan kepada 683 orang responden. Kami bertanya darimana mereka mendapatka informasi pertama kali tentang reshuffel. 48.67% responden menyatakan tahu dari berita televisi, sementara 32.08% mengetahui dari media online. 3. Setelah melihat susunan kabinet yang baru, mayoritas responden tidak mencari tahu profil anggota kabinet baru Mencari tahu profil menteri baru barangkali bukan sesuatu yang menarik bagi mayoritas panel. Hal ini diperlihatkan dengan mayoritas panel (50.13%) mengaku tidak mencari tahu profil menteri baru. 4. 56.66% responden menilai ada beberapa menteri yang perlu direshuffle ada yang tidak Tanggapan yang muncul karena adanya reshuffle ini tentu saja beraneka macam. Ada yang pro dan kontra, itu hal biasa apalagi ketika kaitannya dengan masalah publik. Mayoritas responden Jakpat menilai ada menteri yang perlu di reshuffle ada yang tidak. Menariknya, 27.67% di antaranya justru beranggapan adanya reshuffle ini merupakan langkah yang tepat. Di akhir survey kami meminta responden yang telah melihat susunan pergantian Kabinet Kerja memilih menteri-menteri mana sajayang TEPAT di reshuffle, mana yang TIDAK TEPAT. Dan inilah jawabannya: 5. Mayoritas responden menilai Sri Mulyani TEPAT untuk kembali menempati kursi jabatan menteri 6. Mayoritas responden menilai Anies Baswedan TIDAK TEPAT untuk keluar dari kursi jabatan menteri Untuk hasil survey yang lebih rinci, anda bisa mengunduh hasil survey kami dalam 2 format xls dan pdf di button bawah ini. Laporan hasil survey JAKPAT terdiri dari 3 bagian yaitu 1) Profil responden 2) Tabulasi silang (Crosstabulation) untuk masing-masing pertanyaan 3) data mentah. Profil responden menunjukkan profil demografis (jenis kelamin, usia, lokasi/domisili, pengeluaran per bulan). Dengan tabulasi silang (Cross tabulation) anda dapat menjelaskan perbedaan preferensi segmen demografis dalam terhadap masing-masing pertanyaan.  Unduh PDF disini: Anda siap untuk survey? atau hubungi kami untuk mendapatkan Sales Quote atau informasi lebih lanjut +622745015293 July 28, 2016 0 comments 0 FacebookTwitterPinterestEmail
Mobile Indonesian Snapchat Users – Survey Report by jakmin July 27, 2016 written by jakmin Social media trends continue to grow, after Facebook, Twitter, Instagram and Path, Snapchat becomes one of the social media are much favored by netizens. Along with increasing popularity, Snapchat currently has 150 million daily users. This makes this 4-years-old app is more popular than Twitter by daily users, as written by Bloomberg (June 2nd, 2016). Based on data reported by Snapchat (Snapchat Internal Data on Snapchat official website), there are 10 billion videos sent by users Snapchat or commonly called Snapchatters, every day. In this latest survey, Jakpat would like to invite you look at the behaviour of our Snapchat user panels. We involved our 325 Snapchat user panels. Here is the profile of the respondents involved, for more details you can download the survey report (xls). 1. 40% of our respondents admitted use Snapchat daily We started our questions by asking them how often they use the app Snapchat panel. The majority said that using it on a daily basis. While 38.77% of them only use 2-5 times a week. 2. The majority of respondents use Snapchat daily but not every time send Snaps Although the majority of respondents claimed to use Snapchat daily, but it was not every day they send videos or photos. 65.48% of respondents said share of less than 1 Snap a day. 3. Our panels frequency activities Snapchat has several features that can be played. We asked our panel how often they see Live stories, opened the Discover stories, using filters, and send chat. And this is the result: 4. Filter is the most favorite Snapchat feature As we know, Snapchat has several features. We asked the panel to rank what features they like best. Turns out, filter is the most favorite feature. After that there was a live stories where Snapchat users can view videos or photos sent by people they follow. 5. 39.08% of respondents upload videos or photos using filters on Instagram Snapchat Make videos or photos through the app Snapchat enable users also upload them to other social media such as Instagram, Twitter, Path, or Facebook. We found that Instagram is a social media that are widely used for uploading videos or photos using filters Snapchat beside Snapchat itself. 6. 51.08% of respondents admitted follow celebrities on Snapchat The use Snapchat by celebrities both world celebrities and Indonesian celebrity helped make Snapchat is becoming increasingly popular. The majority of our respondents stated followed celebrities on Snapchat. Who is the celebrity that followed by our respondents? Here’s the top 5 celebrity followed: Bloomberg source: http://www.bloomberg.com/news/articles/2016-04-28/snapchat-user-content-fuels-jump-to-10-billion-daily-video-views For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.  You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 July 27, 2016 0 comments 0 FacebookTwitterPinterestEmail
MobileMobile Game Indonesia's Mobile Users on Pokémon Go – Survey Report by jakmin July 25, 2016 written by jakmin The game Pokémon Go has been a trending topic all over the world since the past month or so. In its early phase of development only a few select countries had the ability to officially download and install the game. However, because the talk was all over the media, more and more people might have gotten curious, even those from countries that have not gotten the official game release yet. Indonesia is one example. Therefore through this survey and article we would like to deliver information on how Indonesia’s mobile users react to Pokémon Go. What is it that triggers mobile users to download and install the game the most? We were wondering where the source of curiosity came from. We found out that our respondents, 40.92%, installed the game mainly because they saw news about the highly talked about game on many media. Being long fans of Pokémon falls to the number two reason, for 20.62% of the respondents. Shared posts of the game within the circle of friends made the reason for 17.23% of the respondents to install it. Lastly, 9.23% of the respondents installed the game because they admittedly have had an interest in games involving Augmented Reality (AR) as the main concept of play. Interestingly enough, at first we had a slight assumption that the respondents playing the game have previously been fans of Pokémon (before the existence of Pokémon Go); we were not entirely right. In our finding, we found that 45.54% of Indonesia’s mobile users represented by the respondents in this survey were not fans of Pokémon before the release of the game. That finding might mean there might be an increasing number of members in the fandom or the number will stay flat. Since the concept of the game requires the players to walk about in real life we were wondering if that would give some effects to the players. We found that 54.46% of the respondents admitted that they go out more often because of the game. That is not entirely a bad effect for online game players. We even found out that 44.31% of the respondents socially made new friends because of the game. Isn’t that quite contradictive to the assumption that online games only make the players pay less attention to their social surroundings? We also found that 21.23% of the respondents who play the game joined a community of Pokémon Go enthusiasts. We then wanted to know what topics are talked about among the players of Pokémon Go. 67.69% of the respondents admitted that they talked about the number of Pokémons that have been caught. 40.62% of the respondents talk about the game progress that is normally based on the player’s level in the game. 40% of the respondents admitted that they talk about the most powerful Pokémon successfully caught. 32% talk about the gameplay. 21.85% talk about the number of Poké stops ever visited. 21.54% talk about the number of Poké balls that have been collected. 19.69% talk about if Pikachu has been caught at least for once. Lastly, 15.08% of the respondents admitted that they talk about whether there has been a battle with a monster boss. There has been news about how Pokémon Go might trigger technical errors or problems on to the phone where the game is installed or playing. In our findings, we found that the game causes a battery to drop faster than when the game is not on play, according to 72.62% of the respondents in this survey. 50.15% of respondents admitted that their phone gets very warm during the game. 40.31% admitted the Internet data tends to decrease a lot as compared to when the game is not on play. Lastly, 27.69% of the respondents admitted that their phone hangs or stops working when the game is on play. We are now closing this article with a discussion about the group from non Pokémon Go players. We asked them why they are not playing the game. The number one reason is because they are not fans of Pokémon to begin with, according to 36.24% of non-playing respondents. Then, 16.74% of respondents said that their phone is not compatible to install the game. 19.37% of respondents admitted that their phone experiences technical problems. Lastly, 12.08% of respondents admitted that they are just not interested in the game. To end this article, we asked the respondents who are also not players of Pokémon Go, about their curiosity of the game itself. What we found tends to be negative. 60.12% of the respondents said that they do not wish to play the game even though they cannot, technically. 81.22% said they did not try playing the game on someone else’s phone. Also, 63.32% of the respondents do not watch online videos about how the game is played just to kill their curiosity about the game. For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.  You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 July 25, 2016 0 comments 0 FacebookTwitterPinterestEmail
Uncategorized 6 Indonesia Consumer Goods Survey Reports 2016 by jakmin July 22, 2016 written by jakmin During first semester of 2016, JAKPAT has conducted several surveys about Indonesia Consumer Goods and its consumer mapping within JAKPAT Panels. The collection of the Indonesia Consumer Goods Survey Report are consisted of below reports : RTD Coffee Consumer Survey Report 2016  – Download Infographic Report Here RTD Tea Consumer Survey Report 2016 –  Download Infographic Report Here RTD Fruit Drink Consumer Survey Report 2016 –  Download Infographic Report Here Yoghurt Consumer Survey Report 2016 –  Download Infographic Report Here Dairy & Frozen Food Consumer Survey Report 2016 – Download Infographic Report Here Chips Consumer Survey Report 2016 – Download Infographic Report Here Chocolate and Candy Consumer Survey Report 2016 – Download Infographic Report Here ——- If you need a survey that target consumers of specific product or brands as listed in above surveys you can do it with JAKPAT. Just let us know and we’ll help you right away. Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 July 22, 2016 0 comments 0 FacebookTwitterPinterestEmail
News & Update Juli #1 JakPat Testimonial Responden by jakmin July 22, 2016 written by jakmin Hi JAKPATers !! Apa kabar? Kali ini JAKPAT mau publish lagi para responden yang udah berhasil tukar rewardnya yeay \^^/ Yuk langsung cek aja July 22, 2016 0 comments 0 FacebookTwitterPinterestEmail
Health Body Soap Product Consumption Pattern – Survey Report by jakmin July 21, 2016 written by jakmin After having a long day doing whatever our activities, spending the times under a refreshing shower is definitely a pleasant moment. To make it better, some others even soaking themselves in the bubble bath as the remedy after being busy at work. However, no matter how refreshing the feeling, it will not be completed without the presence of body soap. The refreshing scent of our favourite body soap will make our bath time become more enjoyable. Not only having a fair clean skin, the refreshing feeling and lingering scent of our body soap make the bath time become a pleasant activity that we look forward just before and after the day. Understanding the need of body soap in the daily bathing ritual, we send a survey to our 3.637 respondents in nationwide to understand their body soap consumption pattern. The demographic composition of our respondents is consisted 55% male and 45% female in various age ranges. The geographical composition is mostly concentrated on Java, but proportionally sends as well to the other islands. Furthermore, the detail profile of our respondents who participate in the survey is shown in the image below. The highlight of our survey mostly reveal about the most preferable variance of body soap and the main consideration of respondent body soap preference. Among all variances of body soap, the antiseptic body soap is chosen as the most preferred variance by more than half of respondents in the survey. Product ability and availability become two important considerations of respondents’ preference on choosing particular body soap brand. Moreover, when it comes to toiletries product, the brand used by respondents under 19 years old are more likely to be chosen and brought by their parents. Both our male and female respondents in this survey are more likely using antiseptic body soap for their everyday bath time. However, we find different answer between them regarding their second most preferred variance. Our male respondents are more likely using whitening body soap, while in the other hand our female respondents are more likely using beauty body soap. We ask our respondents in this survey to mention their currently use body soap brand for their daily routine. Many brands are mentioned and the competition of body soap market is relatively fierce. Lifebuoy, Lux, and Dettol become the top three most mentioned body soap brand by our respondents in this survey. Regarding the decision maker and the buyer of body soap brand used by respondents, we find different pattern of consumption between the respondents under 19 years old, the selection of body soap brand depends on their parents’ preference. In other hand, the respondents above 19 years old tend to choose and buy the body soap by themselves. To check on the loyalty of respondents in this survey toward their preferred body soap brand, we ask whether they ever switch the body soap brand within the last two years. Interestingly, the switching rate is quite high. 71% respondents in this survey said that they ever switch their body soap brand. However, from 2.527 respondents who said so, we find that their curiosity on trying on the new product becomes the main reason of their switching behaviour. We further ask our respondents about their reason on choosing their currently use body soap brand. In this question, we allow our respondents who participate in this survey to pick more than one answer. From all given answers, product ability and availability in the market tend to be the most considerable factors on their decision in choosing particular body soap brand. Regarding the type of body soap packaging, our male and female respondents tend to have different preferences. More than half of male respondents in this survey are more likely buying the body soap in bar package. In other hand, more than half of our female respondents in this survey are more likely buying the liquid package. At last, we find several fun facts of our respondents who participated in the survey. From their latest purchase on body soap, we find that mini market is chosen as the most preferable place to buy the product. Moreover, most of our respondents in this survey tend to buy only one unit of body soap and spending about IDR 5.000 to 20.000 for body soap on their last purchase. For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.  You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 July 21, 2016 0 comments 0 FacebookTwitterPinterestEmail
